Short-form content

Short-form videos have emerged as a dynamic segment within India's vibrant online ecosystem, capturing the attention of Gen Z and Alpha generations who define contemporary net-savvy culture. Originating in the late 2010s, these bite-sized clips found widespread acclaim particularly during the 2020s, thanks largely to apps like TikTok, YouTube Shorts, and Instagram Reels.

Characteristically presented vertically and rarely exceeding three minutes, they serve not just as standalone pieces of creativity but also as gateways to broader engagement across various platforms. Often repurposing movie or entertainment excerpts into relatable memes, these shorts offer both instant gratification and deeper storytelling capabilities, occasionally serving as teasers for longer narratives hosted elsewhere by the creator. Thus, they embody the pulse of current digital communication, reflecting our society's evolving relationship with time and technology.