CapCut

Template:Infobox app

CapCut (branded as JianYing in China, Chinese: 剪映; pinyin: Jiǎnyìng)in China) is ByteDance's go-to mobile editor for creating snackable videos and visual content. This Chinese-developed platform initially reached global audiences under the name ViaMaker before rebranding.

Launch and evolution

CapCut entered the digital scene first in its home market China (2019) as a mobile-first video editor for Android/iOS. By 2020, it underwent strategic rebranding - shedding its original international identity "ViaMaker" for the catchier "CapCut" while expanding globally.

Platform Expansion Strategy

• 2020: Cross-border availability + desktop versions (Windows/Mac)
• 2022: Crossed 20 crore MAUs (Monthly Active Users) benchmark
• 2023: Became America's #2 most downloaded app (March 2023 WSJ report), trailing only Temu
• 2025: Crossed 1 arab installs on Google Play alone