Cibaca (brand)

Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994.^[1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership.^[2] The brand is strong in rural India, where it sells in high volumes.^[3]

ReferencesEdit

↑ Chandrasekar. Marketing Management: Text & Cases. Tata McGraw-Hill Education. p. 524. ISBN 0071067736.
↑ Kumar Singh, Awadhesh (2007). Rural Marketing: Indian Perspective. New Age International. p. 131. ISBN 8122416837.
↑ "Colgate squeezing for more freshness gains". Daily News and Analysis. 26 March 2007. Archived from the original on 2 December 2020. Retrieved 13 March 2012. {{cite news}}: |archive-date= / |archive-url= timestamp mismatch (help)

Template:Colgate-Palmolive

[chand524-1] Chandrasekar. Marketing Management: Text & Cases. Tata McGraw-Hill Education. p. 524. ISBN 0071067736.

[aks07-2] Kumar Singh, Awadhesh (2007). Rural Marketing: Indian Perspective. New Age International. p. 131. ISBN 8122416837.

[dna07-3] "Colgate squeezing for more freshness gains". Daily News and Analysis. 26 March 2007. Archived from the original on 2 December 2020. Retrieved 13 March 2012. {{cite news}}: |archive-date= / |archive-url= timestamp mismatch (help)

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Cibaca (brand)

See alsoEdit

ReferencesEdit