Mahul Brahma: Difference between revisions

'''Dr. Mahul Brahma''' is an author and an Indian actor, working in the Bengali film industry. He has acted in a Bengali feature film ''Hoyto Manush Noy'' (2018)<ref name=":5">{{Cite news|url=https://indiablooms.com/life-details/L/3612/of-dark-luxe-postit-and-mahul-rsquo-s-love-for-ghosts.html|title=Of Dark Luxe, PostIt and Mahul's love for ghosts {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|work=Indiablooms.com|access-date=2018-06-03|language=en-US}}</ref><ref>{{Cite web|url=https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIKM/2018/04/05&entity=Ar02403&sk=D8608652&mode=text|title=A HORROR FILM THAT'S LOADED WITH JITTERS - The Times Of India - Kolkata, 2018-04-05|access-date=2018-06-03}}</ref> and a Bengali Short Film [[Elixir (film)|''Elixir'']] (2016) the latter was selected for the Cannes Short Film corner, 2016.<ref>{{cite web|title=Short Film Catalog|url=http://sub.festival-cannes.fr/SfcCatalogue/MovieDetail/4d8cf010-7f83-48c8-944f-9c59df2bba57|website=festival-cannes.fr|publisher=Festival de cannes|access-date=23 May 2016}}</ref> Mahul's book ''Decoding Luxe''<ref name=":0">{{Cite news|url=http://www.indiablooms.com/ibns_new/life-details/L/2922/world-shifting-focus-to-growing-luxury-consumer-base-in-india.html|title=World shifting focus to growing luxury consumer base in India}}</ref><ref name=":1">{{Cite news|url=http://www.hindustantimes.com/books/review-decoding-luxe-by-mahul-brahma/story-ScrJTG4LvZ7BcQ9LzM5riM.html|title=Review: Decoding Luxe by Mahul Brahma|date=2017-10-30|work=hindustantimes.com/|access-date=2017-10-31|language=en}}</ref><ref name=":2">{{Cite news|url=http://www.financialexpress.com/india-news/all-that-dazzle-is-luxury-mahul-brahmas-decoding-luxe-takes-you-beyond-veil-of-dazzle/815908/|title=All that dazzle is luxury: Mahul Brahma's Decoding Luxe takes you beyond veil of dazzle|date=2017-08-20|work=The Financial Express|access-date=2017-10-31|language=en-US}}</ref><ref name=":3">{{Cite web|url=http://epaperbeta.timesofindia.com//Article.aspx?eid=31812&articlexml=Times-City-Lights-14082017007028&Mode=1|title=The Times Group|website=epaperbeta.timesofindia.com|language=en|access-date=2017-10-31}}</ref> is on the luxury market in India. The book is an in-depth study on the various dimensions of luxury.<ref name=":0" /><ref name=":1" /> Mahul's second book ''Dark Luxe''<ref name=":5" /><ref name=":6">{{Cite news|url=https://theceo.in/2018/04/mahuls-upcoming-book-dark-luxe-delves-deep-into-the-dark-side-of-luxury/|title=Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury {{!}} The CEO Magazine|date=2018-04-18|work=The CEO Magazine|access-date=2018-06-03|language=en-US}}</ref><ref name=":7">{{Cite news|url=https://www.apnnews.com/mahuls-upcoming-book-dark-luxe-delves-deep-into-the-dark-side-of-luxury/|title=Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury|access-date=2018-06-08|language=en-US}}</ref> explores the dark side of luxury. His third book ''Luxe Inferno'' is a philosophical journey for the true meaning of luxury.<ref>{{Cite news|url=https://theceo.in/2019/12/dr-mahul-brahmas-luxe-inferno-is-a-philosophical-quest-for-luxury/|title=Dr. Mahul Brahma's Luxe Inferno is a philosophical quest for luxury|work=The CEO Magazine}}</ref><ref>{{Cite news|url=https://www.indiablooms.com/life-details/L/4805/luxe-inferno-captures-the-yin-and-yang-of-luxury-mahul-brahma.html|title=Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma|work=India Blooms}}</ref><ref>{{Cite web|url=http://www.twfindia.in/literary-details/363/luxe-inferno-captures-the-yin-and-yang-of-luxury-mahul-brahma.html|title=Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma}}</ref><ref>{{Cite news|url=http://theshillongtimes.com/2020/01/05/inferno-that-is-luxury/|title=inferno that is luxury}}</ref> These three books are a part of ''‘The Luxe Trilogy’''.<ref>{{Cite web|url=https://indiablooms.com/life-details/L/4562/mahul-brahma-of-mjunction-receives-csr-leader-of-the-year-award.html|title=Mahul Brahma of mjunction receives CSR Leader of the Year Award {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|website=Indiablooms.com|access-date=2019-10-28}}</ref><ref>{{Cite web|url=https://theceo.in/2019/08/dr-mahul-brahma-receives-csr-leader-of-the-year-award/|title=Dr Mahul Brahma receives CSR Leader of the Year Award|date=2019-08-13|website=The CEO Magazine - India|language=en-GB|access-date=2019-10-28}}</ref> After the trilogy, Dr. Brahma wrote his fourth book Quarantined: Love in the time of Corona, an anthology of six love stories of people locked down during the outbreak of coronavirus. <ref name=":12">{{Cite news|title=Tales of unconventional dark love|url=https://www.newindianexpress.com/cities/hyderabad/2020/apr/17/tales-of-unconventional-dark-love-2131602.html}}</ref><ref name=":13">{{Cite news|title=Dr Mahul Brahma's New Book 'Quarantined' finds dark love in the time of corona|url=https://theceo.in/press-release/dr-mahul-brahmas-new-book-quarantined-finds-dark-love-in-the-time-of-corona/}}</ref><ref name=":14">{{Cite news|title=Love in the time of Corona: Mahul Brahma's new book is 'Quarantined'|url=https://www.indiablooms.com/life-details/LIT/5054/love-in-the-time-of-corona-mahul-brahma-rsquo-s-new-book-is-lsquo-quarantined-rsquo.html}}</ref><ref name=":15">{{Cite news|title=Book Excerpts: 'Quarantined' explores love in the time of corona|url=https://www.moneycontrol.com/news/trends/book-excerpts-quarantined-explores-love-in-the-time-of-corona-5140541.html}}</ref><ref name=":16">{{Cite news|title=Quarantined: Love in the time of corona|url=http://theshillongtimes.com/2020/04/19/quarantined-love-in-the-time-of-corona/}}</ref> The book was written during the COVID-19 crisis in 2020.<ref name=":13" /><ref name=":14" /><ref name=":12" /><ref name=":16" /> Dr. Brahma made his directorial debut with short film ''PostIt'' (2018).<ref name=":5" /><ref name=":6" /><ref name=":7" /> Dr Brahma’s fifth book How to Communicate Strategically in Corporate World (2020) captures the evolving strategic role of communications in today’s corporate world. <ref name=":17">{{Cite news|title=Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book|work=India Blooms|url=https://www.indiablooms.com/life-details/LIT/5462/mastering-crisis-communication-need-of-the-hour-for-any-leader-or-brand-custodian-mahul-brahma-on-his-new-book.html|url-status=live}}</ref><ref name=":18">{{Cite web|title=Book Excerpt: How leaders must communicate crisis in COVID times|url=https://www.moneycontrol.com/news/trends/features-2/book-excerpt-how-leaders-must-communicate-crisis-in-covid-times-6077931.html/amp|access-date=2021-04-06|website=www.moneycontrol.com}}</ref><ref>{{Cite web|last=NotInTown|title=Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book|url=https://www.notintown.net/india-details/1630/mastering-crisis-communication-need-of-the-hour-for-any-leader-or-brand-custodian-mahul-brahma-on-his-new-book.html|access-date=2021-04-06|website=NotInTown|language=en}}</ref><ref>{{Cite web|last=twfindia|title=Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book {{!}} Trans World Features|url=http://twfindia.in/literary-details/426/mastering-crisis-communication-need-of-the-hour-for-any-leader-or-brand-custodian-mahul-brahma-on-his-new-book.html|access-date=2021-04-06|website=twfindia.in}}</ref>

Dr. Brahma is a D.Litt in luxury and communications (honoris causa) and PhD in Economics.<ref name=":20">{{Cite news|title=DLitt for author communicator Dr Mahul Brahma|work=The CEO Magazine|url=https://theceo.in/press-release/dlitt-for-author-communicator-dr-mahul-brahma/|url-status=live}}</ref><ref name=":21">{{Cite news|title=IIM Calcutta recognition for Dr Mahul Brahma|work=The CEO Magazine|url=https://theceo.in/press-release/iim-calcutta-recognition-for-dr-mahul-brahma/|url-status=live}}</ref><ref name=":22">{{Cite news|title=DLitt for Author, Communicator Mahul Brahma|work=India Blooms|url=https://www.indiablooms.com/finance-details/12965/dlitt-for-author-communicator-mahul-brahma.html|url-status=live}}</ref> He is a TEDx Speaker on mythic value of luxury.<ref name=":21" /><ref name=":20" /><ref name=":22" /> He is an alumnus of Indian Institute of Management Calcutta,<ref name=":21" /><ref name=":22" /> University of Cambridge – Judge Business School, MICA and St Xavier's College.<ref name=":4">{{cite web|title=In Conversation with Mahul Brahma, Communications and Branding Expert|url=http://theceo.in/2015/10/in-conversation-with-mahul-brahma-communications-and-branding-expert/|website=theceo.in|publisher=The CEO Magazine|access-date=23 May 2016}}</ref><ref name=":8">{{Cite web|url=https://theceo.in/2019/01/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/|title=Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award}}</ref><ref name=":9">{{Cite news|url=http://www.indiablooms.com/finance-details/9567/communicator-writer-mahul-brahma-wins-best-communication-strategist-award.html|title=Communicator-writer Mahul Brahma wins Best Communication Strategist Award}}</ref><ref name=":10">{{Cite news|url=https://www.apnnews.com/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/|title=Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award}}</ref><ref name=":11">{{Cite news|url=http://expressnews.asia/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/|title=Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award}}</ref> He is currently working in mjunction as the Chief Editor and Head - CSR, Corporate Communications & Branding, Publications for a joint venture of [[Tata Steel]] and Steel Authority of India Ltd. (SAIL).<ref>{{cite web|last1=Moitra|first1=Sumit|title=Key-chained, Make in India lion to roar in overseas trade events|url=http://www.dnaindia.com/money/report-key-chained-make-in-india-lion-to-roar-in-overseas-trade-events-2070004|publisher=dnaindia|access-date=23 May 2016|date=19 March 2015}}</ref><ref name=":8" /><ref name=":9" /><ref name=":10" /><ref name=":22" /> Dr. Brahma is winner of Impactful CSR Leader Award and Best Communication Strategist Award in 2019.<ref>{{Cite news|url=https://indiablooms.com/life-details/L/4562/mahul-brahma-of-mjunction-receives-csr-leader-of-the-year-award.html|title=Mahul Brahma of mjunction receives CSR Leader of the Year Award}}</ref><ref>{{Cite news|url=https://expressnews.asia/dr-mahul-brahma-receives-csr-leader-of-the-year-award/|title=Dr Mahul Brahma receives CSR Leader of the Year Award}}</ref><ref name=":9"/><ref name=":10"/><ref name=":11"/> Dr. Brahma is winner of Best Communication Strategist Award in 2018.<ref name=":4" /><ref name=":8" /><ref name=":9" /><ref name=":10" /><ref name=":11" /> He is also the winner of the Young Achiever Award in National Award for Excellence in Corporate Communication, for the year 2016.<ref>{{Cite web|url=http://www.indiablooms.com/ibns_new/finance-details/5411/mjunction-s-mahul-brahma-receives-ldquo-young-achiever-award-rdquo.html|title=mjunction's Mahul Brahma receives "Young Achiever Award" {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|language=en-US|access-date=2016-09-09}}</ref><ref>{{Cite web|url=http://theceo.in/2016/09/mahul-brahma-wins-young-achiever-award/|title=Mahul Brahma wins Young Achiever Award » The CEO Magazine|date=2016-09-03|language=en-US|access-date=2016-09-09}}</ref> Mahul won the Ecommerce Communication Leader of the Year Award in 2017 given by CMO Asia and World Marketing Congress.<ref>{{Cite news|url=http://www.indiablooms.com/ibns_new/finance-details/6555/mahul-brahma-wins-the-e-commerce-communication-leader-of-the-year.html|title=Mahul Brahma wins the E-commerce Communication Leader of the Year|last=Indiablooms|newspaper=Indiablooms.com|access-date=2017-02-19|language=en-US}}</ref><ref>{{Cite news|url=http://theceo.in/2017/02/mahul-brahma-won-the-ecommerce-communication-leader-of-the-year-award/|title=Mahul Brahma won the "Ecommerce Communication Leader of the Year" Award » The CEO Magazine|date=2017-02-16|newspaper=The CEO Magazine|access-date=2017-02-19|language=en-US}}</ref> Also, he has won the Brand Leadership Award in 2017.<ref>{{Cite news|url=https://www.indiablooms.com/finance-details/8063/brand-communicator-mahul-brahma-wins-brand-leadership-award-2017.html|title=Brand Communicator Mahul Brahma wins Brand Leadership Award 2017 {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|work=Indiablooms.com|access-date=2017-11-27|language=en-US}}</ref><ref>{{Cite news|url=http://www.pitchonnet.com/blog/2017/11/09/author-brand-communicator-mahul-brahma-wins-brand-leadership-award-2017/|title=Author, Brand Communicator Mahul Brahma wins Brand Leadership Award 2017|date=2017-11-09|work=PitchOnnet|access-date=2017-11-27|language=en-US}}</ref><ref>{{Cite web|url=http://expressnews.asia/decoding-luxe-author-mahul-brahma-wins-brand-leadership-award/|title=Decoding Luxe Author Mahul Brahma wins Brand Leadership Award – Expressnews|website=expressnews.asia|language=en-GB|access-date=2017-11-27|date=11 November 2017}}</ref><ref>{{Cite news|url=https://theceo.in/2017/11/decoding-luxe-author-mahul-brahma-wins-brand-leadership-award/|title=Decoding Luxe Author Mahul Brahma wins Brand Leadership Award » The CEO Magazine|date=2017-11-10|work=The CEO Magazine|access-date=2017-11-27|language=en-US}}</ref> His authored case study ‘mjunction : A branding dilemma’ has been selected by US-based Ivey Publishing.<ref>{{Cite news|url=https://indiablooms.com/finance-details/10441/us-based-ivey-publishing-to-bring-out-mjunction-case-study.html|title=US-based Ivey Publishing to bring out mjunction case study}}</ref><ref>{{Cite news|url=https://theceo.in/2019/08/ivey-to-publish-mjunction-case-study/|title=Ivey to publish mjunction case study}}</ref>

Mahul's book ''Decoding Luxe'' is a guide to luxury in India, exploring luxury from an Indian perspective.<ref name=":1" /><ref name=":0" /><ref name=":2" /><ref name=":3" /> The book cites examples of how the Indian Maharajas were the biggest clients of luxury brands such as [[Rolls-Royce Limited|Rolls Royce]], [[Cartier (jeweler)|Cartier]], and [[Louis Vuitton]] in the early 1900s.<ref name=":0" /><ref>{{Cite web|url=http://blog.juggernaut.in/cartier_rolls_royce_louis_vuitton/|title=Cartier, Rolls Royce, Louis Vuitton: The Indian Connection|date=12 July 2017}}</ref> The book aims to clear popular misconceptions and states the Indian luxury market driven by the Indian middle class and not the most wealthy.<ref>{{Cite news|url=https://dolcevitadiamond.co.uk/super-rich-dont-drive-luxury-india/|title=The Super-rich Don't Drive Luxury In India|date=2017-08-08|work=Dolce Vita Diamond - British Luxury Lifestyle - Private Members|access-date=2017-10-23|language=en-GB}}</ref><ref>{{Cite news|url=http://www.cpp-luxury.com/indias-luxury-market-driven-by-great-indian-middle-class-not-the-super-rich/|title=India's luxury market driven by great Indian middle class, not the super-rich - CPP-LUXURY|date=2017-07-24|work=CPP-LUXURY|access-date=2017-10-23|language=en-US}}</ref> The book also talks about how [[E-commerce|eCommerce]] is leading to an exponential growth in the luxury counterfeit market and how luxury is driven by ego and not humility.<ref>{{Cite web|url=http://www.moneycontrol.com/news/trends/features-2/book-excerpt-how-e-commerce-is-boosting-luxury-counterfeit-market-2326637.html|title=Book Excerpt: How e-commerce is boosting luxury counterfeit market|website=Moneycontrol|language=en-US|access-date=2017-10-23}}</ref><ref>{{Cite news|url=http://theceo.in/2017/06/luxury-is-an-ego-trip-mahul-brahma/|title=Luxury is an ego trip: Mahul Brahma » The CEO Magazine|date=2017-06-21|work=The CEO Magazine|access-date=2017-10-23|language=en-US}}</ref>

His fifth book How to Communicate Strategically in Corporate World (2020) deals with the various facets of strategic communications, including crisis and leadership in Covid times, creating mythic value, and increased criticality of the role of communication in today’s corporate world.<ref>{{Cite web|date=2020-10-24|title=Author Dr Mahul Brahma launches book on strategic communication {{!}} CEO|url=https://theceo.in/press-release/author-dr-mahul-brahma-launches-book-on-strategic-communication/|access-date=2021-04-06|website=The CEO Magazine - India|language=en-US}}</ref><ref name=":17" /><ref name=":18" /><ref>{{Cite news|title=Long Read: Lockdown literary society|work=Khaleej Times|url=https://www.khaleejtimes.com/editorials-columns/long-read-lockdown-literary-society|url-status=live}}</ref>