>Faizal batliwala Adding short description: "Sesame oil brand" (Shortdesc helper) |
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{{Infobox company | {{Infobox company | ||
| name = Idhayam | | name = Idhayam | ||
| logo = Idhayam Logo.png | |||
| type = | | type = | ||
| genre = | | genre = | ||
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| footnotes = | | footnotes = | ||
}} | }} | ||
'''Idhayam''' ({{audio|Ta-இதயம்.ogg|pronunciation}}) is a [[sesame oil]] brand produced by V. V. V. and Sons Edible Oils Limited. The company was founded in December 1986 by V. V. V. Rajendran, however, soon thereafter, his sons V. R. Muthu, V. R. Sathyam and V. R. Thendral began to manage the operations of the company. V. R. Muthu | '''Idhayam''' ({{audio|Ta-இதயம்.ogg|pronunciation}}) is a [[sesame oil]] brand produced by V. V. V. and Sons Edible Oils Limited. The company was founded in December 1986 by V. V. V. Rajendran, however, soon thereafter, his sons [[V. R. Muthu]], V. R. Sathyam and V. R. Thendral began to manage the operations of the company. V. R. Muthu was the CEO of the company.<ref>{{cite news|title=TimesofIndia article retrieved from Idhayam official website|url=http://www.idhayam.com/press_release/TimesofIndia/index.html|work=Timesofindia|access-date=31 March 2009|archive-date=25 December 2016|archive-url=https://web.archive.org/web/20161225123311/http://idhayam.com/press_release/TimesofIndia/index.html|url-status=dead}}</ref><ref>{{cite news|title= Mr V.R. Muthu, CEO, Idhayam Group of Companies, Virudhunagar|url=http://www.thehindubusinessline.com/2009/01/30/stories/2009013051822300.htm|work=The Hindu Business Line|date=30 January 2009}}</ref> | ||
The company started producing and marketing ''Mantra'' [[groundnut oil]] from the year 2006 starting in [[Tamil Nadu]]. It also has introduced the Mantra Brand in [[Kerala]] and [[Andhra Pradesh]].<ref>{{cite news|title= Idhayam diversifying into branded groundnut oil |url=http://www.thehindubusinessline.com/2006/11/12/stories/2006111204510500.htm|work=The Hindu Business Line|date=12 November 2006}}</ref> Today the company sells its | The company started producing and marketing ''Mantra'' [[groundnut oil]] from the year 2006 starting in [[Tamil Nadu]]. It also has introduced the Mantra Brand in [[Kerala]] and [[Andhra Pradesh]].<ref>{{cite news|title= Idhayam diversifying into branded groundnut oil |url=http://www.thehindubusinessline.com/2006/11/12/stories/2006111204510500.htm|work=The Hindu Business Line|date=12 November 2006}}</ref> Today the company sells its [[sesame]] and other oil brands in all Indian states and exports to 49 countries generating an annual revenue of Rs.569 Crores. The company is the fastest-growing oil brand in India, with a market share of 90% in sesame oil and 70% in groundnut oil.<ref>[https://www.thehindu.com/todays-paper/tp-features/tp-metroplus/The-toil-for-oil/article16370067.ece "The toil for oil - The Hindu"]</ref><ref>{{Cite web |url=https://indianexpress.com/article/business/commodities/edible-oil-import-india-food-inflation-2890198/ |title="The other oil: How a product almost entirely imported has defied food inflation - The Indian Express" |access-date=14 October 2018 |archive-date=14 October 2018 |archive-url=https://web.archive.org/web/20181014170629/https://indianexpress.com/article/business/commodities/edible-oil-import-india-food-inflation-2890198/ |url-status=live }}</ref><ref>{{Cite news |title=Indian Sesame Oil Industry Outlook 2017-2022 - Research and Markets |url=https://www.businesswire.com/news/home/20170120005443/en/Indian-Sesame-Oil-Industry-Outlook-2017-2022-- |archive-url=http://web.archive.org/web/20181014164954/https://www.businesswire.com/news/home/20170120005443/en/Indian-Sesame-Oil-Industry-Outlook-2017-2022-- |archive-date=2018-10-14 |access-date=2025-11-21 |language=en}}</ref> | ||
== References == | == References == | ||
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[[Category:1986 establishments in Tamil Nadu]] | [[Category:1986 establishments in Tamil Nadu]] | ||
[[Category:Food and drink companies established in 1986]] | [[Category:Food and drink companies established in 1986]] | ||
{{food-company-stub}} | {{food-company-stub}} | ||
Latest revision as of 13:22, 5 March 2026
 | |
| Industry | Manufacturing |
|---|---|
| Founded | 1986 |
| Founder(s) | V.V.V. Rajendran |
| Headquarters | , India |
| Products | Sesame oil |
| Revenue |  ₹5,690 million (US$80 million) (2020) |
Number of employees | 1,300 |
| Website | Official website |
Idhayam (
pronunciation (help·info)) is a sesame oil brand produced by V. V. V. and Sons Edible Oils Limited. The company was founded in December 1986 by V. V. V. Rajendran, however, soon thereafter, his sons V. R. Muthu, V. R. Sathyam and V. R. Thendral began to manage the operations of the company. V. R. Muthu was the CEO of the company.[1][2]
The company started producing and marketing Mantra groundnut oil from the year 2006 starting in Tamil Nadu. It also has introduced the Mantra Brand in Kerala and Andhra Pradesh.[3] Today the company sells its sesame and other oil brands in all Indian states and exports to 49 countries generating an annual revenue of Rs.569 Crores. The company is the fastest-growing oil brand in India, with a market share of 90% in sesame oil and 70% in groundnut oil.[4][5][6]
References[edit | edit source]
- ↑ "TimesofIndia article retrieved from Idhayam official website". Timesofindia. Archived from the original on 25 December 2016. Retrieved 31 March 2009.
- ↑ "Mr V.R. Muthu, CEO, Idhayam Group of Companies, Virudhunagar". The Hindu Business Line. 30 January 2009.
- ↑ "Idhayam diversifying into branded groundnut oil". The Hindu Business Line. 12 November 2006.
- ↑ "The toil for oil - The Hindu"
- ↑ ""The other oil: How a product almost entirely imported has defied food inflation - The Indian Express"". Archived from the original on 14 October 2018. Retrieved 14 October 2018.
- ↑ "Indian Sesame Oil Industry Outlook 2017-2022 - Research and Markets". Archived from the original on 14 October 2018. Retrieved 21 November 2025.
External links[edit | edit source]
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