Prashant Kishor: Difference between revisions

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{{short description|Indian Political strategist and Business tactician}}
{{short description|Indian politician}}
{{Use dmy dates|date=September 2021}}
{{Use dmy dates|date=November 2025}}
{{Use Indian English|date=January 2016}}
{{Use Indian English|date=November 2025}}
{{Infobox person
{{Infobox officeholder
| name               = Prashant Kishor
| name               = Prashant Kishor
| image             =
| image               = Prashant Kishor.jpg
| alt               =  
| alt                 =  
| caption            =  
| caption             = Kishor addressing a press conference
| birth_date         = {{birth date and age|1977|03|20|df=y}}  
| office              = Founder of [[Jan Suraaj Party]]
| occupation        = [[Strategy|Political Strategist]] and [[Tactic (method)|Tactician]]
| status              = —
| nationality = {{flagicon|India}} [[Indian people|Indian]]
| term_label          = Foundation date
| known_for         = Success in helping [[BJP]] win the [[2012 Gujarat Legislative Assembly election]]<hr /> Success in helping [[BJP]] win the [[2014 Indian general election]]<hr /> Success in helping [[Janata Dal (United)|JD(U)]] win the [[2015 Bihar Legislative Assembly election]]<hr /> Success in helping [[Indian National Congress|INC]] win the [[2017 Punjab Legislative Assembly election]]<hr />Failure in  helping [[Indian National Congress|INC]] win the [[2017 Uttar Pradesh Legislative Assembly election]]<hr />Success in helping [[YSRCP]] win the [[2019 Andhra Pradesh Legislative Assembly election]]<hr />Success in helping [[Aam Aadmi Party|AAP]] win the [[2020 Delhi Legislative Assembly election]]<hr />Success in helping [[Trinamool Congress|TMC]] win the [[2021 West Bengal Legislative Assembly election]]<hr />Success in helping [[Dravida Munnetra Kazhagam|DMK]] win the [[2021 Tamil Nadu Legislative Assembly election]]<hr />
| termstart          = 2 October 2024
| party              = [[Janata Dal (United)]]<br/>(2018–2020)
| office2            = Vice-President of [[Janata Dal (United)]]
| website           = {{URL|https://www.indianpac.com}}
| termstart2          = 16 October 2018
| termend2           = 29 January 2020
| predecessor2        = [[Uday Narayan Choudhary]]
| successor2          = [[Lalan Singh]]
| birth_date         = {{birth date and age|1977|03|20|df=y}}<ref>{{cite news |title=Delhi University, Johns Hopkins, Engineering, UN Job: What Are Prashant Kishor's Educational Qualifications? |url=https://www.timesnownews.com/education/delhi-university-johns-hopkins-engineering-un-job-what-are-prashant-kishors-educational-qualifications-article-153147870 |work=Times Now |date=13 November 2025 |access-date=13 November 2025}}</ref>
| birth_place        = Konar, [[Rohtas district|Rohtas]], Bihar, India
| occupation         = {{ubl|Politician|[[Political strategist]] (former)|Public health specialist (former)}}
| known_for          = {{hlist|Strategising elections in India}}
| spouse              = Jahnavi Das<ref>{{cite news |title='इनकी वजह से चिंतामुक्त होकर बिहार में कर पा रहा पदयात्रा', प्रशांत किशोर ने पहली बार कराया अपनी डॉक्टर पत्नी का परिचय |url=https://www.aajtak.in/bihar/story/prashant-kishor-introduced-his-doctor-wife-jahnavi-das-in-a-womens-convention-in-patna-lcln-2021147-2024-08-26 |work=AajTak |language=hi |date=26 August 2024 |access-date=9 September 2025}}</ref>
| children            = 1
| party              = [[Jan Suraaj Party]]<br/>(2022–present)
| otherparty          = [[Janata Dal (United)]]<br/>(2018–2020)<ref name="JDU vp"/>
| website             = {{URL|https://www.jansuraaj.org}}
}}
}}


'''Prashant Kishor''' (born 20 March 1977)<ref name="TELE1">Sankarshan Thakur. "[http://www.telegraphindia.com/1150723/jsp/frontpage/story_33229.jsp Modi's ace versus Modi's ex-mace] {{Webarchive|url=https://web.archive.org/web/20151119195824/http://www.telegraphindia.com/1150723/jsp/frontpage/story_33229.jsp |date=19 November 2015 }}". ''The Telegraph''. 23 July 2015.</ref> is an Indian [[Strategy|political strategist]] and [[Tactic (method)|tactician]].<ref>{{cite web|url=https://www.thenewsminute.com/article/it-s-win-prashant-kishor-too-there-magic-touch-148179|title=It's a win for Prashant Kishor too — but is there a 'magic touch'?|date=2 May 2021}}</ref> He was [[employed]] under [[Janata Dal (United)]] in September 2018 as their [[strategy|political strategist]] and [[tactic (method)|tactic]]ian.<ref>{{cite news |title=Prashant Kishor joins Nitish Kumar's Janata Dal (United) |url=https://www.livemint.com/Politics/9OIiymycdDZV5K15dVMAwM/Prashant-Kishor-joins-Nitish-Kumars-Janata-Dal-United.html |access-date=10 March 2020 |work=Livemint |date=16 September 2018 |language=en}}</ref><ref>{{Cite news|title = Prashant Kishor becomes Advisor to Bihar CM|url = http://www.thehindu.com/news/national/other-states/prashant-kishor-becomes-advisor-to-bihar-cm/article8138749.ece|newspaper = The Hindu|date = 22 January 2016|access-date = 28 January 2016|issn = 0971-751X|language = en-IN}}</ref> He was suspended from the party on 29 January 2020 for criticizing party head [[Nitish Kumar]]'s supportive stand on [[Citizenship Amendment Act]] (2019).<ref>{{cite news |last1=PTI |title=Thank you and God bless you for retaining CM post: Prashant Kishor to Nitish after suspension from JD(U) {{!}} India News – Times of India |url=https://timesofindia.indiatimes.com/india/thank-you-and-god-bless-you-for-retaining-cm-post-prashant-kishor-to-nitish-after-suspension-from-jdu/articleshow/73733344.cms |access-date=29 January 2020 |work=The Times of India |date=29 January 2020 |language=en}}</ref> Initially trained in [[strategy|political strategy]] and [[tactic (method)|tactic]]s, Kishor has worked for the [[United Nations]] for eight years as a [[Strategy|political strategist]] for International [[Politician]]s.<ref name=htorg>{{cite news |title=Election Guru Prashant Kishor Join's Nitish Kumar's JD(U) |url=https://headlinestoday.org/national/bihar/2852/election-guru-prashant-kishor-joins-nitish-kumars-jdu/ |access-date=16 September 2018 |agency=Headlines Today |archive-url=https://web.archive.org/web/20180916172501/https://headlinestoday.org/national/bihar/2852/election-guru-prashant-kishor-joins-nitish-kumars-jdu/ |archive-date=16 September 2018 |url-status=dead }}</ref><ref name="auto">{{Cite news|url=https://www.thehindu.com/news/national/other-states/poll-strategist-prashant-kishor-joins-jdu/article24960430.ece|title=Poll strategist Prashant Kishor joins JD(U)|last=Tewary|first=Amarnath|date=16 September 2018|work=The Hindu|access-date=25 September 2019|language=en-IN|issn=0971-751X}}</ref>
'''Prashant Kishor'''{{efn|Pronounced {{IPAc-en|p|r|ə|ˈ|ʃ|ɑː|n|t|_|k|ɪ|ˈ|ʃ|ɔːr}} {{respell|pruh|SHAHNT|_|ki|SHOR}}; {{IPA|hi|prəˈʃɑːnt̪ kɪˈʃoːɾ|lang}}}} (born 20 March 1977), colloquially known as '''PK''', is an Indian politician, the founder of the [[Jan Suraaj Party]] and a former [[Political consulting|political strategist]].<ref>{{cite news |last1=Karthikeyan |first1=Ragamalika |title=It's a win for Prashant Kishor too — but is there a 'magic touch'? |url=https://www.thenewsminute.com/article/it-s-win-prashant-kishor-too-there-magic-touch-148179 |access-date=20 March 2022 |work=The News Minute |date=2 May 2021 |language=en}}</ref> He worked in public health in a [[United Nations]] funded programme for eight years before venturing into Indian politics and working as a political strategist.<ref name=htorg>{{cite news |title=Election Guru Prashant Kishor Join's Nitish Kumar's JD(U) |url=https://headlinestoday.org/national/bihar/2852/election-guru-prashant-kishor-joins-nitish-kumars-jdu/ |access-date=16 September 2018 |agency=Headlines Today |archive-url=https://web.archive.org/web/20180916172501/https://headlinestoday.org/national/bihar/2852/election-guru-prashant-kishor-joins-nitish-kumars-jdu/ |archive-date=16 September 2018 |url-status=dead }}</ref><ref name="auto">{{Cite news|url=https://www.thehindu.com/news/national/other-states/poll-strategist-prashant-kishor-joins-jdu/article24960430.ece|title=Poll strategist Prashant Kishor joins JD(U)|last=Tewary|first=Amarnath|date=16 September 2018|work=The Hindu|access-date=25 September 2019|language=en-IN|issn=0971-751X}}</ref>


Kishor has worked as a Trainee in political strategist for BJP to gain his knowledge then he worked for the [[BJP]], [[Indian National Congress|INC]], [[Aam Aadmi Party|AAP]], [[YSR Congress Party|YSRCP]], [[Dravida Munnetra Kazhagam|DMK]] and [[All India Trinamool Congress|TMC]].{{Citation needed|date=June 2021}} His first major political campaign was in 2011 to help [[Narendra Modi]], then [[Chief Minister of Gujarat]] get re-elected to the CM Office for a third time in the Gujarat Assembly Elections 2012.<ref>{{Cite web|url=https://theprint.in/politics/sweet-revenge-how-prashant-kishor-took-on-mighty-modi-shah-machine-ruined-bjp-plans/650751/|title='Sweet revenge': How Prashant Kishor took on mighty Modi-Shah machine & ruined BJP plans|date=2 May 2021}}</ref><ref>{{Cite web|url=https://www.indiatoday.in/india/story/prashant-kishor-the-man-who-created-modi-wave-is-nitish-s-deputy-1369031-2018-10-16|title = Prashant Kishor, the man who created Modi wave, is Nitish's deputy}}</ref> However, he came to wider public attention when [[Citizens for Accountable Governance]] (CAG), an election-campaign group he conceptualised, helped the [[Narendra Modi]]-led [[Bharatiya Janata Party]] (BJP) win an absolute majority in the [[2014 Lok Sabha election]].<ref name=":1">{{Cite news|url=http://scroll.in/article/667401/meet-the-nonprofit-that-did-the-backroom-work-to-power-modi-to-victory|title=Meet the nonprofit whose backroom work powered Modi to victory|last=qz.com|first=Sruthijith KK|work=Scroll.in|access-date=9 October 2017|language=en-US|archive-url=https://web.archive.org/web/20151119214042/http://scroll.in/article/667401/meet-the-nonprofit-that-did-the-backroom-work-to-power-modi-to-victory|archive-date=19 November 2015|url-status=live}}</ref>
Kishor has worked as a successful political strategist for several political parties including the [[BJP]], [[JD(U)]], [[Indian National Congress|INC]], [[Aam Aadmi Party|AAP]], [[YSR Congress Party|YSRCP]], [[Dravida Munnetra Kazhagam|DMK]] and [[All India Trinamool Congress|TMC]].<ref>{{cite news |title=Prashant Kishor joins Nitish Kumar's Janata Dal (United) |url=https://www.livemint.com/Politics/9OIiymycdDZV5K15dVMAwM/Prashant-Kishor-joins-Nitish-Kumars-Janata-Dal-United.html |access-date=10 March 2020 |work=Livemint |date=16 September 2018 |language=en}}</ref><ref>{{Cite news|title = Prashant Kishor becomes Advisor to Bihar CM|url = http://www.thehindu.com/news/national/other-states/prashant-kishor-becomes-advisor-to-bihar-cm/article8138749.ece|newspaper = The Hindu|date = 22 January 2016|access-date = 28 January 2016|issn = 0971-751X|language = en-IN}}</ref><ref>{{Cite web|last1=Singh |first1=Shweta |url=https://thelogicalindian.com/politics/prashant-kishor-is-he-really-a-master-poll-strategist-31720/|title=Prashant Kishor- Is He Really A Master Poll Strategist?|date=5 November 2021}}</ref> His first major political campaign was in 2011 to help [[Narendra Modi]], then [[Chief Minister of Gujarat]] get re-elected to the CM Office for a third time in the Gujarat Assembly Elections 2012.<ref>{{Cite web|url=https://theprint.in/politics/sweet-revenge-how-prashant-kishor-took-on-mighty-modi-shah-machine-ruined-bjp-plans/650751/|title='Sweet revenge': How Prashant Kishor took on mighty Modi-Shah machine & ruined BJP plans|website=[[ThePrint]] |date=2 May 2021}}</ref><ref>{{Cite web|url=https://www.indiatoday.in/india/story/prashant-kishor-the-man-who-created-modi-wave-is-nitish-s-deputy-1369031-2018-10-16|title = Prashant Kishor, the man who created Modi wave, is Nitish's deputy| date=16 October 2018 }}</ref> In 2024, he launched the Jan Suraaj Party in Bihar and contested the [[2025 Bihar Legislative Assembly election]].


==Personal life and career==
==Early life==
Prashant Kishor is from the village of [[Rohtas district]] but shifted to [[Buxar district|Buxar]] in [[Bihar]]. There, Kishor completed his secondary education.<ref>{{Cite web|url=https://www.news18.com/news/politics/jdu-may-field-prashant-kishor-from-buxar-in-2019-polls-to-set-up-clash-against-rjds-jagdanand-singh-1879029.html|title=JD(U) May Field Prashant guhani from Brahmin Bastion Buxar in 2019|website=News18|date=16 September 2018|access-date=25 September 2019}}</ref><ref name="auto"/>  
Kishor was born on 20 March 1977 in Konar village of [[Rohtas district]], [[Bihar]] to Shrikant Pandey, a physician and Sushila Pandey, a homemaker.<ref>{{cite news |title=Part of Prashant Kishor's house in Bihar demolished for road widening project |url=https://www.thehindu.com/news/national/other-states/part-of-prashant-kishors-house-in-bihar-demolished-for-road-widening-project/article33831036.ece |work=The Hindu |agency=PTI |date=13 February 2021 |access-date=16 August 2024}}</ref><ref>{{cite news |title=नहीं रहे प्रशांत किशोर के पिता, दिल्ली में हुआ निधन |url=https://www.bhaskar.com/bihar/patna/news/jdu-leader-prashant-kishor-father-pass-away-01546823.html |work=Dainik Bhaskar |language=hi |date=2019 |access-date=16 August 2024}}</ref><ref>{{cite news |title=पिता थे कांग्रेसी, मां पॉलिटिक्स के खिलाफ और बीवी...PK की लाइफ से जुड़ी ये बातें जानते हैं आप? |url=https://www.abplive.com/photo-gallery/news/india-prashant-kishor-family-do-you-know-these-things-about-jansuraaj-pk-life-2653979 |work=ABP Live |language=hi |date=1 April 2024 |access-date=16 August 2024}}</ref><ref>{{Cite web |last=डेस्क |first=एबीपी न्यूज़ |date=26 June 2024 |title=आप ब्राह्मण हो, बिहार में कैसे चलेगा? इस सवाल पर क्या बोले प्रशांत किशोर |url=https://www.abplive.com/news/india/prashant-kishor-on-caste-politics-in-bihar-how-brahman-fit-2723543 |access-date=23 July 2025 |website=www.abplive.com |language=hi}}</ref> He later moved to [[Buxar district|Buxar]] where he completed his secondary education.<ref name="News18">{{Cite web|url=https://www.news18.com/news/politics/jdu-may-field-prashant-kishor-from-buxar-in-2019-polls-to-set-up-clash-against-rjds-jagdanand-singh-1879029.html|title=JD(U) May Field Prashant guhani from Brahmin Bastion Buxar in 2019|website=News18|date=16 September 2018|access-date=25 September 2019}}</ref><ref name="auto"/>  


Reportedly working ''pro'' bono, and without holding any office in the BJP or Gujarat Government, Kishor was [[employed]] as a [[strategy|political strategist]] for BJP's pre-election campaign.<ref>{{Cite news|url=http://economictimes.indiatimes.com/news/politics-and-nation/prashant-kishor-meet-the-most-trusted-strategist-in-the-narendra-modi-organisation/articleshow/23614928.cms?intenttarget=no|title=Prashant Kishor: Meet the most trusted strategist in the Narendra Modi organisation|last=K|first=Sruthijith K.|date=7 October 2013|work=The Economic Times|access-date=10 October 2017|archive-url=https://web.archive.org/web/20171010111449/http://economictimes.indiatimes.com/news/politics-and-nation/prashant-kishor-meet-the-most-trusted-strategist-in-the-narendra-modi-organisation/articleshow/23614928.cms?intenttarget=no|archive-date=10 October 2017|url-status=live}}</ref> He was [[employed]] as the [[strategy|political strategist]] of [[Janata Dal (United)]] political party on 16 September 2018.<ref name="htorg" />
== Career ==
Kishor worked in public health<ref name="The Economic Times">{{cite news |last1=K |first1=Sruthijith K. |date=7 October 2013 |title=Prashant Kishor: Meet the most trusted strategist in the Narendra Modi organisation |url=https://economictimes.indiatimes.com/news/politics-and-nation/prashant-kishor-meet-the-most-trusted-strategist-in-the-narendra-modi-organisation/articleshow/23614928.cms |access-date=20 March 2022 |work=The Economic Times}}</ref> programmes funded by the [[United Nations]] for eight years till 2011.<ref>{{Cite news |date=25 October 2025 |title=Prashant Kishor educational qualification and career path: From UN public health expert to India's top political strategist |url=https://timesofindia.indiatimes.com/education/news/prashant-kishor-educational-qualification-and-career-path-from-un-public-health-expert-to-indias-top-political-strategist/articleshow/124808266.cms |access-date=13 November 2025 |work=The Times of India |issn=0971-8257}}</ref> He worked as the head of social policy and planning at [[UNICEF]] in [[Chad]], heading a UN aid mission, when he prepared a paper documenting economic prosperity and malnutrition in India.<ref name=":3">{{Cite news |last1=Gupta |first1=Srishti |last2=Doval |first2=Nikita |date=16 November 2015 |title=Relearning Indian politics, the Prashant Kishor way |url=https://www.livemint.com/Politics/z8ecilJSX0cpgom8dzZzeM/Relearning-Indian-politics-the-Prashant-Kishor-way.html |work=Mint |access-date=13 November 2025}}</ref> The paper reportedly was sent to then prime minister [[Manmohan Singh]], and also caught the attention of [[Narendra Modi]], the then chief minister of Gujarat, who invited Kishor for a meeting which with Kishor joining Modi’s team as a political strategist.<ref name=":3" />


==CAG and the 2014 general-election campaign==
==Work as a political strategist==
In 2013, Kishor created Citizens for Accountable Governance (CAG), a media and publicity company in preparation for the May 2014 general election of India.<ref>{{cite news |last1=Venugopal |first1=Vasudha |title=Narendra Modi's Citizens for Accountable Governance (CAG): Will it be disbanded or play bigger role? |url=https://economictimes.indiatimes.com/news/economy/policy/narendra-modis-citizens-for-accountable-governance-cag-will-it-be-disbanded-or-play-bigger-role/articleshow/35131371.cms |access-date=16 September 2018 |agency=The Economic Times |publisher=Bennett, Coleman & Co. Ltd |date=15 May 2014 |archive-url=https://web.archive.org/web/20180916130520/https://economictimes.indiatimes.com/news/economy/policy/narendra-modis-citizens-for-accountable-governance-cag-will-it-be-disbanded-or-play-bigger-role/articleshow/35131371.cms |archive-date=16 September 2018 |url-status=live  }}</ref>
Kishor has worked as a political strategist for many Indian political parties helping them win elections. It is said that he has been a Kingmaker, ensure the victory of six chief ministers within six years of his work.<ref>{{Cite news |last=Nakade |first=Shreya |title=प्रशांत किशोर पर छापे क्यों नहीं पड़ते |url=https://dainik.bhaskar.com/u1GELuRXpXb |work=[[Dainik Bhaskar]]}}</ref>


Kishor was credited with formulating an innovative marketing & advertising campaign for Narendra Modi— the Chai pe Charcha discussions,<ref>{{Cite news|url=https://www.ndtv.com/cheat-sheet/narendra-modi-to-launch-chai-pe-charcha-campaign-today-550542|title=Narendra Modi to launch 'chai pe charcha' campaign today|work=NDTV.com|access-date=8 September 2018|archive-url=https://web.archive.org/web/20180908202440/https://www.ndtv.com/cheat-sheet/narendra-modi-to-launch-chai-pe-charcha-campaign-today-550542|archive-date=8 September 2018|url-status=live}}</ref> 3D rallies, Run for Unity,<ref name=":1" /> Manthan and social media programmes.<ref>{{Cite web|url=https://www.dailyo.in/politics/prashant-kishor-modi-ghar-wapsi-bjp-lok-sabha-election-2019-congress-rahul-gandhi/story/1/22589.html|title=Prashant Kishor teaming up with Modi for 2019 general elections reeks of desperation|website=www.dailyo.in|access-date=8 September 2018|archive-url=https://web.archive.org/web/20180908202403/https://www.dailyo.in/politics/prashant-kishor-modi-ghar-wapsi-bjp-lok-sabha-election-2019-congress-rahul-gandhi/story/1/22589.html|archive-date=8 September 2018|url-status=live}}</ref>&nbsp; &nbsp;
He started his work with the BJP in 2011. Kishor worked reportedly [[Pro bono|''pro'' bono]], and without holding any office in the [[Bharatiya Janata Party]] (BJP) or [[Gujarat Government]], Kishor worked as a [[political strategist]] for BJP's pre-election campaign in [[2012 Gujarat Legislative Assembly election]] and [[2014 Lok Sabha election]].<ref>{{Cite news|url=http://economictimes.indiatimes.com/news/politics-and-nation/prashant-kishor-meet-the-most-trusted-strategist-in-the-narendra-modi-organisation/articleshow/23614928.cms?intenttarget=no|title=Prashant Kishor: Meet the most trusted strategist in the Narendra Modi organisation|last=K|first=Sruthijith K.|date=7 October 2013|work=The Economic Times|access-date=10 October 2017|archive-url=https://web.archive.org/web/20171010111449/http://economictimes.indiatimes.com/news/politics-and-nation/prashant-kishor-meet-the-most-trusted-strategist-in-the-narendra-modi-organisation/articleshow/23614928.cms?intenttarget=no|archive-date=10 October 2017|url-status=live}}</ref> In 2013, Kishor co-founded Citizens for Accountable Governance (CAG), a media and publicity company in preparation for the May 2014 general election of India, with Robbin Sharrma and others.<ref>{{Cite news |last=Vishnoi |first=Anubhuti |date=7 March 2019 |title=Ex-Modi and Nitish campaign head joins team Priyanka Gandhi |url=https://economictimes.indiatimes.com/news/elections/lok-sabha/india/ex-modi-and-nitish-campaign-head-joins-team-priyanka-gandhi/articleshow/68296531.cms |work=The Economic Times |access-date=30 October 2023 |issn=0013-0389}}</ref><ref>{{Cite news |last=Vadlapatla |first=Sribala |date=25 February 2020 |title=Former Prashant Kishor aide joins N Chandrababu Naidu's team as key strategist |url=https://timesofindia.indiatimes.com/city/hyderabad/former-pk-aide-joins-naidus-team-as-key-strategist/articleshow/74291273.cms |work=The Times of India |access-date=30 October 2023 |issn=0971-8257}}</ref><ref>{{cite news |last1=Venugopal |first1=Vasudha |title=Narendra Modi's Citizens for Accountable Governance (CAG): Will it be disbanded or play bigger role? |url=https://economictimes.indiatimes.com/news/economy/policy/narendra-modis-citizens-for-accountable-governance-cag-will-it-be-disbanded-or-play-bigger-role/articleshow/35131371.cms |access-date=16 September 2018 |agency=The Economic Times |publisher=Bennett, Coleman & Co. Ltd |date=15 May 2014 |archive-url=https://web.archive.org/web/20180916130520/https://economictimes.indiatimes.com/news/economy/policy/narendra-modis-citizens-for-accountable-governance-cag-will-it-be-disbanded-or-play-bigger-role/articleshow/35131371.cms |archive-date=16 September 2018 |url-status=live  }}</ref> Kishor and his team were credited with formulating an innovative marketing and advertising campaign for Narendra Modi— the ''Chai Pe Charcha'' discussions,<ref>{{Cite news|url=https://www.ndtv.com/cheat-sheet/narendra-modi-to-launch-chai-pe-charcha-campaign-today-550542|title=Narendra Modi to launch 'chai pe charcha' campaign today|work=NDTV.com|access-date=8 September 2018|archive-url=https://web.archive.org/web/20180908202440/https://www.ndtv.com/cheat-sheet/narendra-modi-to-launch-chai-pe-charcha-campaign-today-550542|archive-date=8 September 2018|url-status=live}}</ref> 3D rallies, Run for Unity,<ref name=":1">{{Cite news |author=Sruthijith KK |title=Meet the nonprofit whose backroom work powered Modi to victory |url=http://scroll.in/article/667401/meet-the-nonprofit-that-did-the-backroom-work-to-power-modi-to-victory |url-status=live |archive-url=https://web.archive.org/web/20151119214042/http://scroll.in/article/667401/meet-the-nonprofit-that-did-the-backroom-work-to-power-modi-to-victory |archive-date=19 November 2015 |access-date=9 October 2017 |work=Scroll.in |language=en-US}}</ref> Manthan and several social media programmes.<ref>{{Cite web|url=https://www.dailyo.in/politics/prashant-kishor-modi-ghar-wapsi-bjp-lok-sabha-election-2019-congress-rahul-gandhi/story/1/22589.html|title=Prashant Kishor teaming up with Modi for 2019 general elections reeks of desperation|website=www.dailyo.in|access-date=8 September 2018|archive-url=https://web.archive.org/web/20180908202403/https://www.dailyo.in/politics/prashant-kishor-modi-ghar-wapsi-bjp-lok-sabha-election-2019-congress-rahul-gandhi/story/1/22589.html|archive-date=8 September 2018|url-status=live}}</ref>


Nilanjan Mukhopadhyay, author of 'Narendra Modi: The Man, The Times' said Kishor was one of the most important people in Modi's team driving strategies for months before 2014 elections.<ref name="articles.economictimes.indiatimes.com">{{Cite web |url=http://articles.economictimes.indiatimes.com/2015-05-20/news/62413210_1_pm-narendra-modi-nitish-kumar-prashant-kishor/2 |title={title} |access-date=5 January 2016 |archive-url=https://web.archive.org/web/20160305143518/http://articles.economictimes.indiatimes.com/2015-05-20/news/62413210_1_pm-narendra-modi-nitish-kumar-prashant-kishor/2 |archive-date=5 March 2016 |url-status=live  }}</ref>
In 2015, he helped [[Nitish Kumar]] led [[Mahagathbandhan (Bihar)|Mahagathbandhan]] win the [[2015 Bihar Legislative Assembly election]].<ref>{{Cite web |date=5 October 2022 |title='He has temerity to offer gyan to me': Prashant Kishor slams Nitish Kumar, says he refused to lead his party |url=https://www.firstpost.com/politics/today-he-has-temerity-to-offer-gyan-to-me-prashant-kishor-slams-nitish-kumar-says-he-refused-to-lead-his-party-11389431.html |access-date=12 April 2025 |website=Firstpost |language=en-us}}</ref> Kishor Joined the [[Janata Dal (United)]] on 16 September 2018 as the vice-president of the party.<ref name="htorg" /><ref name="JDU vp">{{cite news |title=Prashant Kishor is JD(U) vice-president |url=https://www.thehindu.com/news/national/other-states/prashant-kishor-is-jdu-vice-president/article25242411.ece |work=The Hindu |date=17 October 2018 |access-date=21 August 2024}}</ref> Kishor and other CAG members regrouped as I-PAC to work with Nitish Kumar, in a bid to win a third term as chief minister in the Bihar Legislative Assembly election.<ref name=":0">{{Cite web |title=Prashant Kishor: Man pivot of PM Narendra Modi campaign in talks to help steer JD(U) in Bihar election |url=http://articles.economictimes.indiatimes.com/2015-05-20/news/62413210_1_pm-narendra-modi-nitish-kumar-prashant-kishor |url-status=dead |archive-url=https://web.archive.org/web/20151115205855/http://articles.economictimes.indiatimes.com/2015-05-20/news/62413210_1_pm-narendra-modi-nitish-kumar-prashant-kishor |archive-date=15 November 2015 |access-date=19 February 2016 |website=timesofindia-economictimes }}</ref> The claims were that Kishor dramatically influenced the strategy, resources and alliances for the campaign.<ref name="telegraphindia.com">{{cite web |title=Backroom boy who changed the rules |url=http://www.telegraphindia.com/1151109/jsp/nation/story_52204.jsp#.VqIH_fl97VQ |url-status=dead |archive-url=https://web.archive.org/web/20151117151633/http://www.telegraphindia.com/1151109/jsp/nation/story_52204.jsp#.VqIH_fl97VQ |archive-date=17 November 2015 |access-date=19 November 2015}}</ref><ref name="TELE1">{{cite news |last=Thakur |first=Sankarshan |date=23 July 2015 |title=Modi's ace versus Modi's ex-mace |work=The Telegraph |url=http://www.telegraphindia.com/1150723/jsp/frontpage/story_33229.jsp |access-date=10 March 2022 |archive-url=https://web.archive.org/web/20151119195824/http://www.telegraphindia.com/1150723/jsp/frontpage/story_33229.jsp |archive-date=19 November 2015}}</ref> Upon winning the Bihar elections, Chief Minister Nitish Kumar named Kishor as his advisor for planning and programme implementation, with a brief look for ways to implement the seven-point agenda that was promised during Kumar's election campaign.<ref>{{Cite news |last=Anuja |date=22 January 2016 |title=Prashant Kishor appointed Nitish Kumar's advisor |work=[[Live Mint]] |url=https://www.livemint.com/Politics/If4Zf4EeO7eaPc5fjWkPEP/Prashant-Kishor-appointed-Nitish-Kumars-advisor.html |access-date=1 October 2018}}</ref><ref name=":2">{{Cite news |last=Manish |first=Sai |date=11 March 2017 |title=Behind Congress' Punjab election win: Prashant Kishor's behind-the-scenes magic at display |work=Business Standard India |url=https://www.business-standard.com/article/current-affairs/behind-congress-punjab-election-win-prashant-kishor-s-behind-the-scenes-magic-117031100224_1.html |access-date=29 September 2018}}</ref> In 2020, Kishor was involved with the [[2020 Bihar Legislative Assembly election]].<ref>{{cite news |last1=Tewary |first1=Amarnath |date=21 February 2020 |title=Bihar Opposition leaders meet Prashant Kishor |language=en-IN |work=The Hindu |url=https://www.thehindu.com/news/national/other-states/bihar-opposition-leaders-meet-prashant-kishor/article30883288.ece |access-date=23 February 2020}}</ref><ref>{{cite news |last1=Singh |first1=Rohit Kumar |date=23 February 2020 |title=Baat Bihar Ki: Prashant Kishor's ambitious campaign for Bihar to be launched today |language=en |work=India Today |url=https://www.indiatoday.in/india/story/baat-bihar-ki-prashant-kishor-campaign-youth-launch-1648185-2020-02-20 |access-date=23 February 2020}}</ref>


Kishor parted ways with Modi, converted the (CAG) into a specialist policy outfit, Indian Political Action Committee (I-PAC).<ref>{{Cite news|url=http://www.telegraphindia.com/1160306/jsp/frontpage/story_73082.jsp#.VtvhlkJ97VQ|title=Power battle looms large|last=Tripathi|first=Piyush|date=6 March 2016|work=The Telegraph|access-date=6 March 2016|via=Google|archive-url=https://web.archive.org/web/20160306105827/http://www.telegraphindia.com/1160306/jsp/frontpage/story_73082.jsp#.VtvhlkJ97VQ|archive-date=6 March 2016|url-status=live}}</ref>
In 2016 the [[Indian National Congress]] employed Kishor for the [[2017 Uttar Pradesh Legislative Assembly election]].<ref>{{Cite web |date=7 December 2016 |title=Uttar Pradesh elections: For third time this year, Congress seeks list of likely candidates |url=https://indianexpress.com/article/india/uttar-pradesh-elections-for-third-time-this-year-congress-seeks-list-of-likely-candidates-4414215/ |access-date=12 April 2025 |website=The Indian Express |language=en}}</ref> However, these elections were a failure for Congress and Kishor as BJP won more than 300 seats and Congress could only manage seven seats. This was also the first and only time Kishor failed to help a party win the elections.<ref>{{cite web |date=14 March 2017 |title=Prashant Kishor: Master strategist who sank the Congress ship in Uttar Pradesh  |url=http://www.firstpost.com/politics/prashant-kishor-master-strategist-who-sank-the-congress-ship-in-uttar-pradesh-3334376.html |url-status=live |archive-url=https://web.archive.org/web/20170430224318/http://www.firstpost.com/politics/prashant-kishor-master-strategist-who-sank-the-congress-ship-in-uttar-pradesh-3334376.html |archive-date=30 April 2017 |access-date=5 May 2017 |website=www.firstpost.com}}</ref>


==I-PAC and the 2015 Bihar Assembly election campaign==
Kishor has successfully worked with several other political parties in India as well including [[Amarinder Singh]] for the [[2017 Punjab Legislative Assembly election]],<ref>{{Cite news |title=How Captain Amarinder Singh Won Punjab: Here's the Inside Story |language=en |work=The Quint |url=https://www.thequint.com/politics/2017/03/28/how-congress-campaign-won-punjab-election |url-status=live |access-date=29 March 2017 |archive-url=https://web.archive.org/web/20170330003214/https://www.thequint.com/politics/2017/03/28/how-congress-campaign-won-punjab-election |archive-date=30 March 2017}}</ref><ref name=":4">{{Cite news |title=Amarinder-Prashant Kishor 'Jodi' Ensured Congress' Punjab Comeback |language=en |work=The Quint |url=https://www.thequint.com/punjab-elections-2017/2017/03/12/capt-amarinder-prashant-kishor-jodi-clicked-for-congress-in-punjab-rahul-gandhi-arvind-kejriwal-ipac-modi-nitish |url-status=live |access-date=29 March 2017 |archive-url=https://web.archive.org/web/20170330010532/https://www.thequint.com/punjab-elections-2017/2017/03/12/capt-amarinder-prashant-kishor-jodi-clicked-for-congress-in-punjab-rahul-gandhi-arvind-kejriwal-ipac-modi-nitish |archive-date=30 March 2017}}</ref><ref>{{Cite news |title=The man who won Punjab: breaking down Captain Amarinder's path to victory |language=en |work=CatchNews.com |url=http://www.catchnews.com/politics-news/the-man-who-won-punjab-breaking-down-captain-amarinder-s-path-to-victory-54968.html |url-status=live |access-date=29 March 2017 |archive-url=https://web.archive.org/web/20170330003023/http://www.catchnews.com/politics-news/the-man-who-won-punjab-breaking-down-captain-amarinder-s-path-to-victory-54968.html |archive-date=30 March 2017}}</ref> [[Y. S. Jagan Mohan Reddy]] for the [[2019 Andhra Pradesh Legislative Assembly election]],<ref>{{Cite web |author=Nitin B. |date=24 March 2019 |title=Inside I-PAC's war room for Jagan Mohan Reddy's Chief Ministerial campaign |url=https://www.thenewsminute.com/article/inside-i-pacs-war-room-jagan-mohan-reddys-chief-ministerial-campaign-98878 |access-date=18 July 2019 |website=[[The News Minute]]}}</ref> [[Arvind Kejriwal]] for the [[2020 Delhi Legislative Assembly election]],<ref>{{cite news |last1=Jeelani |first1=Gulam |date=12 February 2020 |title=How AK-62 fired on all cylinders |language=en |work=India Today |url=https://www.indiatoday.in/elections/delhi-assembly-polls-2020/story/aap-arvind-kejriwal-2020-delhi-election-results-1645569-2020-02-12 |access-date=14 February 2020}}</ref> [[Mamata Banerjee]] for the [[2021 West Bengal Legislative Assembly election]],<ref>{{cite news |last1=PTI |date=22 February 2020 |title='Adviser' Prashant Kishor has altered political discourse of Mamata's TMC |language=en |work=Business Standard |url=https://www.business-standard.com/article/opinion/adviser-prashant-kishor-has-altered-political-discourse-of-mamata-s-tmc-119110601735_1.html |access-date=22 February 2020}}</ref><ref>{{cite news |last1=ANI |date=10 April 2021 |title=Prashant Kishor's leaked audio chat increases political temperature in Bengal, TMC hits out at BJP |language=en |work=The Times of India |url=https://timesofindia.indiatimes.com/india/prashant-kishors-leaked-audio-chat-increases-political-temperature-in-bengal-tmc-hits-out-at-bjp/articleshow/82006817.cms |access-date=12 April 2021}}</ref> and [[M. K. Stalin]] for the [[2021 Tamil Nadu Legislative Assembly election]] as well.<ref>{{cite news |last1=PTI |date=3 February 2020 |title=DMK teams up with Prashant Kishor's I-PAC for 2021 Tamil Nadu polls |language=en |work=India Today |url=https://www.indiatoday.in/india/story/dmk-teams-up-with-prashant-kishor-s-i-pac-for-2021-tami-nadu-polls-1642677-2020-02-03 |access-date=7 February 2020}}</ref>
In 2015, Kishor and other CAG members regrouped as I-PAC to work with [[Nitish Kumar]], in a bid to win a third term as Chief Minister of Bihar in Assembly Elections.<ref name=":0">{{Cite web|title = Prashant Kishor: Man pivot of PM Narendra Modi campaign in talks to help steer JD(U) in Bihar election|url = http://articles.economictimes.indiatimes.com/2015-05-20/news/62413210_1_pm-narendra-modi-nitish-kumar-prashant-kishor|website = timesofindia-economictimes|access-date = 19 February 2016|archive-url = https://web.archive.org/web/20151115205855/http://articles.economictimes.indiatimes.com/2015-05-20/news/62413210_1_pm-narendra-modi-nitish-kumar-prashant-kishor|archive-date = 15 November 2015|url-status = live|df = dmy-all}}</ref> The claims were that Kishor dramatically influenced the strategy, resources and alliances for the campaign.<ref name="telegraphindia.com">{{cite web|url=http://www.telegraphindia.com/1151109/jsp/nation/story_52204.jsp#.VqIH_fl97VQ|title=Backroom boy who changed the rules|access-date=19 November 2015|archive-url=https://web.archive.org/web/20151117151633/http://www.telegraphindia.com/1151109/jsp/nation/story_52204.jsp#.VqIH_fl97VQ|archive-date=17 November 2015|url-status=live}}</ref><ref name="TELE1" />


I-PAC, named after the US based [[lobbying]] groups which are designated as [[Political action committee|PAC]] designed a cycle carrying the message of the CM's seven commitments, with the slogan “Nitish ke Nishchay: vikas ki guarantee" (Nitish's vow: development guaranteed).<ref>{{Cite news|url=https://www.livemint.com/Politics/EHv0MLv947OrZnrZe7eIkI/Bihar-Vikas-Mission-formed-to-implement-Nitish-Kumars-ideas.html|title=Bihar Cabinet gives nod to implement Nitish Kumar's 'Saat Nischay'|date=20 February 2016|work=The Hindu|access-date=29 September 2018|language=en-IN|issn=0971-751X}}</ref><ref name=":2">{{Cite news|url=https://www.business-standard.com/article/current-affairs/behind-congress-punjab-election-win-prashant-kishor-s-behind-the-scenes-magic-117031100224_1.html|title=Behind Congress' Punjab election win: Prashant Kishor's behind-the-scenes magic at display|last=Manish|first=Sai|date=11 March 2017|work=Business Standard India|access-date=29 September 2018}}</ref>
=== Retirement ===
After the win of the [[All India Trinamool Congress|AITC]] in the 2021 West Bengal Legislative Assembly election and DMK in the 2021 Tamil Nadu Legislative Assembly election, Kishor declared that he was quitting as an election strategist.<ref name="NDTV_May2021">{{cite news |last1=Jain |first1=Sreenivasan |last2=Ghosh |first2=Deepshikha |title=NDTV Exclusive: Bengal Won, Prashant Kishor Says "Quitting This Space" |url=https://www.ndtv.com/india-news/west-bengal-assembly-election-result-2021-prashant-kishor-tells-ndtv-results-may-seem-one-sided-but-it-was-a-tough-fight-on-trinamool-congresss-show-i-2426363 |access-date=24 June 2022 |work=NDTV |date=3 May 2021}}</ref> In an interview with [[NDTV]] on 2 May 2021, Kishor told anchor [[Sreenivasan Jain]] on live TV,  "I do not want to continue what I am doing. I have done enough. Time for me to take a break and do something else in life. I want to quit this space."<ref name="NDTV_May2021"/>


Upon winning the Bihar elections, Chief Minister Nitish Kumar named Kishor as his advisor for planning and programme implementation, with a brief look for ways to implement the seven-point agenda that was promised during Kumar's election campaign.<ref>{{Cite news|url=https://www.livemint.com/Politics/If4Zf4EeO7eaPc5fjWkPEP/Prashant-Kishor-appointed-Nitish-Kumars-advisor.html|title=Prashant Kishor appointed Nitish Kumar's advisor|last=Anuja|date=22 January 2016|work=[[Live Mint]] |access-date=1 October 2018}}</ref><ref name=":2" />
== Personal life ==
Kishor is married to Jahnavi Das, a physician hailing from [[Guwahati]], [[Assam]]. The couple have a son together.<ref>{{cite news |date=15 June 2021 |title=लेडी डॉक्टर पर दिल हार बैठे थे PK, रचाई शादी, जानिए कौन हैं प्रशांत किशोर की पत्नी |url=https://www.jansatta.com/photos/picture-gallery/prashant-kishor-lovestory-wife-marriage-family-know-all-about-love-and-lifestory-of-pm-narendra-modi-nitish-kumar-mamata-banerjee-political-strategist-pk/1745129/ |access-date=24 June 2022 |work=Jansatta |language=hi}}</ref><ref>{{cite news |date=16 September 2018 |title=बिहार से राजनीति में कदम रखने वाले प्रशांत किशोर के बारे में यह बातें नहीं जानते होंगे आप |url=https://www.amarujala.com/india-news/prashant-kishore-is-all-set-to-start-his-new-journey-from-bihar-know-some-facts-about-him |access-date=24 June 2022 |work=Amar Ujala |language=hi}}</ref>


== Punjab Assembly Election 2017 ==
== Jan Suraaj ==
In 2016 Kishor was hired by the [[Indian National Congress|Congress]] for [[2017 Punjab Legislative Assembly election|Punjab Assembly Elections]] due in 2017 to help [[Amarinder Singh|Amarinder Singh's]] campaign in Punjab after losing two consecutive Assembly elections for the Congress.<ref>{{Cite news|url=https://www.thequint.com/politics/2017/03/28/how-congress-campaign-won-punjab-election|title=How Captain Amarinder Singh Won Punjab: Here's the Inside Story|work=The Quint|access-date=29 March 2017|language=en|archive-url=https://web.archive.org/web/20170330003214/https://www.thequint.com/politics/2017/03/28/how-congress-campaign-won-punjab-election|archive-date=30 March 2017|url-status=live}}</ref><ref name=":4">{{Cite news|url=https://www.thequint.com/punjab-elections-2017/2017/03/12/capt-amarinder-prashant-kishor-jodi-clicked-for-congress-in-punjab-rahul-gandhi-arvind-kejriwal-ipac-modi-nitish|title=Amarinder-Prashant Kishor 'Jodi' Ensured Congress' Punjab Comeback|work=The Quint|access-date=29 March 2017|language=en|archive-url=https://web.archive.org/web/20170330010532/https://www.thequint.com/punjab-elections-2017/2017/03/12/capt-amarinder-prashant-kishor-jodi-clicked-for-congress-in-punjab-rahul-gandhi-arvind-kejriwal-ipac-modi-nitish|archive-date=30 March 2017|url-status=live}}</ref><ref>{{Cite news|url=http://www.catchnews.com/politics-news/the-man-who-won-punjab-breaking-down-captain-amarinder-s-path-to-victory-54968.html|title=The man who won Punjab: breaking down Captain Amarinder's path to victory|work=CatchNews.com|access-date=29 March 2017|language=en|archive-url=https://web.archive.org/web/20170330003023/http://www.catchnews.com/politics-news/the-man-who-won-punjab-breaking-down-captain-amarinder-s-path-to-victory-54968.html|archive-date=30 March 2017|url-status=live}}</ref>
{{Main|Jan Suraaj}}
A year later on 2 May 2021, Kishor hinted toward the formation of a political outfit of his own with a tweet that said that it was time to go to the "Real Masters, The People" and on the path of "Jan Suraaj-Peoples Good Governance{{Sic}}"<ref>{{Cite news |last=Hebbar |first=Nistula |date=2 May 2022 |title=Prashant Kishor announces plans for political outfit, says 'beginning from Bihar' |url=https://www.thehindu.com/news/national/prashant-kishor-announces-plans-for-political-outfit-says-beginning-from-bihar/article65374909.ece |access-date=2 May 2022 |work=The Hindu |issn=0971-751X}}</ref>—similar to his last campaign titled "Baat Bihar Ki". Kishor announced a 3,000 km [[Padyatra]] which would take place across Bihar, and would involve Kishor meeting with people from all across the state.<ref>{{cite news |last1=Tripathi |first1=Piyush |title=Prashant Kishor announces 3,000-km Padyatra from Bapu's 'Karmbhumi' |url=https://timesofindia.indiatimes.com/india/prashant-kishor-announces-3000-km-padyatra-from-bapus-karmbhumi/articleshow/91352719.cms |access-date=24 June 2022 |work=The Times of India |date=5 May 2022 |language=en}}</ref> The "Padyatra" took place under his "Jan Suraaj Padyatra" campaign. One of the stated goals of the campaign was to form a political party, which he estimated would fight its first election in the [[2025 Bihar Legislative Assembly election|2025 Bihar Legislative Assembly]].<ref>{{Cite news |last=Shandilya |first=Shivam |date=4 December 2023 |title=Bihar Assembly Polls: Prashant Kishor's Jan Suraaj To Contest On All 243 Seats In 2025 |url=https://www.thedailyjagran.com/india/bihar-assembly-polls-prashant-kishor-jan-suraaj-to-contest-on-all-243-seats-in2025-10118134 |work=Dainik Jagran |access-date=28 February 2024}}</ref>


This win in Punjab has been credited by TV channels like [[Zee News]] to Kishor and his team. Several Congress leaders like [[Randeep Surjewala]] and [[Shankersinh Vaghela]] came on record to openly credit Kishor with the win.<ref>{{Cite news|url=http://zeenews.india.com/india/cong-kishor_1988645.html|title=Punjab: Prashant Kishor gets praise from Congress|date=21 March 2017|work=Zee News|access-date=29 March 2017|language=en|archive-url=https://web.archive.org/web/20170330063647/http://zeenews.india.com/india/cong-kishor_1988645.html|archive-date=30 March 2017|url-status=live}}</ref> Singh tweeted, "As I have said many times before, PK & his team and their work was absolutely critical to our victory in Punjab!".<ref>{{Cite news|url=https://twitter.com/capt_amarinder/status/844042157241647104|title=Capt.Amarinder Singh on Twitter|work=Twitter|access-date=29 March 2017|language=en|archive-url=https://web.archive.org/web/20170417130530/https://twitter.com/capt_amarinder/status/844042157241647104|archive-date=17 April 2017|url-status=live}}</ref>
On 2 October 2024, Kishor announced the Jan Suraaj campaign as a formal political party, which was named as the Jan Suraaj Party (JSP).<ref>{{Cite news |last=Tewary |first=Amarnath |date=5 September 2024 |title=Prashant Kishor's upcoming Jan Suraaj party may contest bypolls in Bihar |url=https://www.thehindu.com/news/national/bihar/prashant-kishors-upcoming-jan-suraaj-party-may-contest-bypolls-in-bihar/article68609576.ece |work=The Hindu |issn=0971-751X |access-date=3 October 2024}}</ref><ref>{{cite web|url=https://www.theindiansun.com.au/2025/10/08/brad-battin-needs-to-cover-a-few-more-yards/|title=Brad needs to cover few more yards |publisher= The Indian Sun|date=8 October 2025 }}</ref> On 9 October 2025, JSP released its first candidate list of 51 candidates for the 2025 Bihar Legislative Assembly, followed by the second list with 71 more candidates.<ref>{{cite news |title=Jan Suraaj Party Candidates List for Bihar Elections 2025: Who is in first list of Prashant Kishor's political party |url=https://indianexpress.com/article/india/candidates-list-for-bihar-assembly-election-2025-jan-suraaj-party-candidates-10297350/ |work=The Indian Express |date=9 October 2025 |access-date=11 October 2025}}</ref> It was speculated that he will be contesting election from the [[Raghopur Assembly constituency|Raghopur assembly constituency]], but on 14 October, Kishor confirmed that he himself will not contest the election.<ref>{{Cite news |last=Pandey |first=Neelam |date=15 October 2025 |title=Why PK decided not to contest Bihar polls, and what it means for Jan Suraaj & its rivals |url=https://theprint.in/politics/why-pk-decided-not-to-contest-bihar-polls-and-what-it-means-for-jan-suraaj-its-rivals/2764468/ |work=ThePrint |access-date=16 October 2025}}</ref>  


== Uttar Pradesh Assembly Election 2017 ==
Jan Suraaj Party did not win any seat in the 2025 Bihar Legislative Assembly.<ref>{{cite news |last1=Srinivasan |first1=Chandrashekar |date=17 November 2025 |title='Zero Seats, 99% Candidates Flopped': BJP Mocks Prashant Kishor's Poll Debut |url=https://www.ndtv.com/india-news/bihar-election-results-bihar-assembly-election-news-prashant-kishor-jan-suraaj-party-flops-bihar-election-bjp-amit-malviya-x-9648711 |work=NDTV |access-date=18 November 2025}}</ref>
In 2016 Congress employed Kishor for the 2017 UP Elections. However, these elections were a failure for the Congress and Kishor as BJP won more than 300+ seats and Congress could only manage 7 seats.<ref>{{cite web|url=http://www.firstpost.com/politics/prashant-kishor-master-strategist-who-sank-the-congress-ship-in-uttar-pradesh-3334376.html|title=Prashant Kishor: Master strategist who sank the Congress ship in Uttar Pradesh – Firstpost|website=www.firstpost.com|date=14 March 2017|access-date=5 May 2017|archive-url=https://web.archive.org/web/20170430224318/http://www.firstpost.com/politics/prashant-kishor-master-strategist-who-sank-the-congress-ship-in-uttar-pradesh-3334376.html|archive-date=30 April 2017|url-status=live}}</ref>


Kishor's decision to side with the Congress in UP was deemed ill-advised by analysts and politicians alike for the party had been out of power in the state for 27 years.<ref>{{Cite news|url=https://www.ndtv.com/india-news/a-pk-production-prashant-kishors-shot-at-uttar-pradesh-1442606|title=A PK Production: Prashant Kishor's Shot At Uttar Pradesh|work=NDTV.com|access-date=22 October 2017|archive-url=https://web.archive.org/web/20171023012355/https://www.ndtv.com/india-news/a-pk-production-prashant-kishors-shot-at-uttar-pradesh-1442606|archive-date=23 October 2017|url-status=live}}</ref>
== References ==
=== Notes ===
{{Notelist}}
{{Reflist|30em|group=lower-alpha}}
=== Citations ===
<references />


It was alleged that Kishor faced difficulty in getting his ideas and suggestions implemented and him and his organisation, at best, were supporting the campaign from the sidelines. Sankarshan Thakur in the Telegraph said, “It was never the party, mind you, that wooed, or even wanted, Kishor; it was always the party’s first family. And that might be central to why the going for Kishor has been so uncertain, unproductive, unnerving."<ref>{{Cite news|url=https://www.telegraphindia.com/1161127/jsp/7days/story_121496.jsp|title=The unravelling of Prashant Kishor|last=Thakur|first=Sankarshan|date=27 November 2016|work=The Telegraph, Calcutta|access-date=22 October 2017|language=en|archive-url=https://web.archive.org/web/20171023011245/https://www.telegraphindia.com/1161127/jsp/7days/story_121496.jsp|archive-date=23 October 2017|url-status=live}}</ref>
==External links==
* {{Official website|https://www.jansuraaj.org/}}


==Andhra Pradesh Assembly Elections 2019==
Kishor was appointed as political advisor to [[Y. S. Jaganmohan Reddy]] in May 2017. I-PAC designed and executed a series of electoral campaigns for [[YSR Congress Party|YSRCP]] like 'Samara Sankharavam", "Anna Pilupu", and the "Praja Sankalpa Yatra" in an attempt to change the image of YSRCP.<ref>{{Cite web|url=https://www.thenewsminute.com/article/inside-i-pacs-war-room-jagan-mohan-reddys-chief-ministerial-campaign-98878|website=[[The News Minute]]|access-date=18 July 2019|date=24 March 2019|title=Inside I-PAC's war room for Jagan Mohan Reddy's Chief Ministerial campaign |author=Nitin B.}}</ref> [[YSR Congress Party|YSRCP]] won with a large majority of 151 seats out of 175 seats.


==Delhi Assembly Elections 2020==
{{Authority control}}
Kishor was the election strategist for [[Aam Aadmi Party]] in [[2020 Delhi Legislative Assembly election]].<ref>{{cite news |last1=Kumar |first1=Manish |last2=Ghosh |first2=Deepshikha |title='Press EVM Button So That Current...' Prashant Kishor Vs Amit Shah |url=https://www.ndtv.com/india-news/delhi-election-2020-prashant-kishor-pokes-amit-shah-after-shaheen-bagh-feels-current-remark-2170217 |access-date=27 January 2020 |work=NDTV.com |date=27 January 2020}}</ref> Aam Aadmi Party managed to win with a sweeping majority of 62 out of 70 seats in the elections.<ref>{{cite news |last1=Jeelani |first1=Gulam |title=How AK-62 fired on all cylinders |url=https://www.indiatoday.in/elections/delhi-assembly-polls-2020/story/aap-arvind-kejriwal-2020-delhi-election-results-1645569-2020-02-12 |access-date=14 February 2020 |work=India Today |date=12 February 2020 |language=en}}</ref>
 
==Bihar Elections 2020==
In February 2020, leaders of opposition [[Jitan Ram Manjhi]], [[ Upendra Kushwaha]] and Mukesh Sahni met Kishor in Delhi ahead of [[2020 Bihar Legislative Assembly election]] to be held in October–November. However, Kishor announced that he would not support any party, but will reach out to 10 lakh youths in 100 days to support his ''Baat Bihar Ki'' campaign which is aimed at making Bihar one of the 10 best states in the country.<ref>{{cite news |last1=Tewary |first1=Amarnath |title=Bihar Opposition leaders meet Prashant Kishor |url=https://www.thehindu.com/news/national/other-states/bihar-opposition-leaders-meet-prashant-kishor/article30883288.ece |access-date=23 February 2020 |work=The Hindu |date=21 February 2020 |language=en-IN}}</ref><ref>{{cite news |last1=Singh |first1=Rohit Kumar |title=Baat Bihar Ki: Prashant Kishor's ambitious campaign for Bihar to be launched today |url=https://www.indiatoday.in/india/story/baat-bihar-ki-prashant-kishor-campaign-youth-launch-1648185-2020-02-20 |access-date=23 February 2020 |work=India Today |date=23 February 2020 |language=en}}</ref>
 
==West Bengal Elections 2021==
Kishor was appointed as an advisor of [[All India Trinamool Congress]] for the [[2021 West Bengal Legislative Assembly election]].<ref>{{cite news |last1=PTI |title='Adviser' Prashant Kishor has altered political discourse of Mamata's TMC |url=https://www.business-standard.com/article/opinion/adviser-prashant-kishor-has-altered-political-discourse-of-mamata-s-tmc-119110601735_1.html |access-date=22 February 2020 |work=Business Standard |date=22 February 2020 |language=en}}</ref><ref>{{cite news |last1=ANI |title=Prashant Kishor's leaked audio chat increases political temperature in Bengal, TMC hits out at BJP |url=https://timesofindia.indiatimes.com/india/prashant-kishors-leaked-audio-chat-increases-political-temperature-in-bengal-tmc-hits-out-at-bjp/articleshow/82006817.cms |access-date=12 April 2021 |work=The Times of India |date=10 April 2021 |language=en}}</ref> His astute strategy helped the  [[All India Trinamool Congress]] to a landslide victory in 213 seats out of 294 seats contested, and again form the government. He had predicted beforehand and challenged that [[All India Trinamool Congress]] under the leadership of [[Mamata Banerjee]] would be forming government with 200+ seats.
 
==Tamil Nadu Assembly Elections 2021==
[[Dravida Munnetra Kazhagam|DMK]] chief
[[M. K. Stalin]] announced on 3 February 2020 that Kishor was signed up as a party strategist for the upcoming [[2021 Tamil Nadu Legislative Assembly election]].
 
Subsequently, DMK won the election with 159 seats and M.K.Stalin became the Chief Minister of Tamil Nadu for the first time.<ref>{{cite news |last1=PTI |title=DMK teams up with Prashant Kishor's I-PAC for 2021 Tamil Nadu polls |url=https://www.indiatoday.in/india/story/dmk-teams-up-with-prashant-kishor-s-i-pac-for-2021-tami-nadu-polls-1642677-2020-02-03 |access-date=7 February 2020 |work=India Today |date=3 February 2020 |language=en}}</ref>
 
== Punjab Elections 2022 ==
In March 2021, Kishor was appointed as the principal advisor to [[Amarinder Singh]]. He has been given the status equivalent to a Cabinet Minister.<ref>{{cite news|last1=Sethi|first1=Chitleen K.|date=1 March 2021|title=Punjab CM Amarinder Singh appoints poll-strategist Prashant Kishor as principal advisor|work=ThePrint|url=https://theprint.in/politics/punjab-cm-amarinder-singh-appoints-poll-strategist-prashant-kishor-as-principal-advisor/613845/|access-date=17 March 2021}}</ref>
 
On 5 August 2021, Kishore resigned as Principal Advisor to the Punjab Chief Minister.<ref>{{Cite web|title=Prashant Kishor Resigns As Principal Advisor To Punjab Chief Minister|url=https://www.ndtv.com/india-news/prashant-kishor-election-strategist-resigns-as-principal-advisor-to-punjab-chief-minister-amarinder-singh-2503025|access-date=6 August 2021|website=NDTV.com}}</ref>
 
== Retirement from Political Strategy ==
After the win of the [[All India Trinamool Congress|AITC]] in the 2021 West Bengal Assembly Elections and DMK in 2021 Tamil Nadu Assembly Elections, he declared that he was quitting as an election strategist.<ref>{{Cite web|title="Quitting This Space": Prashant Kishor Says Wont Do Election Strategy|url=https://www.ndtv.com/india-news/west-bengal-assembly-election-result-2021-prashant-kishor-tells-ndtv-results-may-seem-one-sided-but-it-was-a-tough-fight-on-trinamool-congresss-show-i-2426363|access-date=2 May 2021|website=NDTV.com}}</ref> In an interview with NDTV on 2 May 2021, Kishor told anchor [[Sreenivasan Jain]] on live TV,  "I do not want to continue what I am doing. I have done enough. Time for me to take a break and do something else in life. I want to quit this space."<ref>{{Cite web|title="Quitting This Space": Prashant Kishor Says Wont Do Election Strategy|url=https://www.ndtv.com/india-news/west-bengal-assembly-election-result-2021-prashant-kishor-tells-ndtv-results-may-seem-one-sided-but-it-was-a-tough-fight-on-trinamool-congresss-show-i-2426363|access-date=2 May 2021|website=NDTV.com}}</ref>
 
== References ==
{{Reflist}}


{{DEFAULTSORT:Kishor, Prashant}}
{{DEFAULTSORT:Kishor, Prashant}}
 
[[Category:Jan Suraaj Party politicians]]
{{Authority control}}
[[Category:UNICEF people]]
[[Category:1977 births]]
[[Category:Indian officials of the United Nations]]
[[Category:Campaign managers]]
[[Category:1970s births]]
[[Category:Indian campaign managers]]
[[Category:Gandhians]]
[[Category:Politicians from Bihar]]
[[Category:2014 Indian general election]]
[[Category:2014 Indian general election]]
[[Category:People from Bihar]]
[[Category:People from Rohtas district]]
[[Category:Living people]]
[[Category:Living people]]
[[Category:UNICEF people]]
[[Category:Indian officials of the United Nations]]
[[Category:Janata Dal (United) politicians]]
[[Category:Janata Dal (United) politicians]]
[[Category:Year of birth missing (living people)]]

Latest revision as of 10:11, 5 February 2026


Prashant Kishor
Kishor addressing a press conference
Founder of Jan Suraaj Party
—
Assumed office
2 October 2024
Vice-President of Janata Dal (United)
In office
16 October 2018 – 29 January 2020
Preceded byUday Narayan Choudhary
Succeeded byLalan Singh
Personal details
Born (1977-03-20) 20 March 1977 (age 49)[1]
Konar, Rohtas, Bihar, India
Political partyJan Suraaj Party
(2022–present)
Other political
affiliations		Janata Dal (United)
(2018–2020)[2]
Spouse(s)Jahnavi Das[3]
Children1
Occupation
Known for
  • Strategising elections in India
Websitewww.jansuraaj.org

Prashant Kishor[lower-alpha 1] (born 20 March 1977), colloquially known as PK, is an Indian politician, the founder of the Jan Suraaj Party and a former political strategist.[4] He worked in public health in a United Nations funded programme for eight years before venturing into Indian politics and working as a political strategist.[5][6]

Kishor has worked as a successful political strategist for several political parties including the BJP, JD(U), INC, AAP, YSRCP, DMK and TMC.[7][8][9] His first major political campaign was in 2011 to help Narendra Modi, then Chief Minister of Gujarat get re-elected to the CM Office for a third time in the Gujarat Assembly Elections 2012.[10][11] In 2024, he launched the Jan Suraaj Party in Bihar and contested the 2025 Bihar Legislative Assembly election.

Early life[edit | edit source]

Kishor was born on 20 March 1977 in Konar village of Rohtas district, Bihar to Shrikant Pandey, a physician and Sushila Pandey, a homemaker.[12][13][14][15] He later moved to Buxar where he completed his secondary education.[16][6]

Career[edit | edit source]

Kishor worked in public health[17] programmes funded by the United Nations for eight years till 2011.[18] He worked as the head of social policy and planning at UNICEF in Chad, heading a UN aid mission, when he prepared a paper documenting economic prosperity and malnutrition in India.[19] The paper reportedly was sent to then prime minister Manmohan Singh, and also caught the attention of Narendra Modi, the then chief minister of Gujarat, who invited Kishor for a meeting which with Kishor joining Modi’s team as a political strategist.[19]

Work as a political strategist[edit | edit source]

Kishor has worked as a political strategist for many Indian political parties helping them win elections. It is said that he has been a Kingmaker, ensure the victory of six chief ministers within six years of his work.[20]

He started his work with the BJP in 2011. Kishor worked reportedly pro bono, and without holding any office in the Bharatiya Janata Party (BJP) or Gujarat Government, Kishor worked as a political strategist for BJP's pre-election campaign in 2012 Gujarat Legislative Assembly election and 2014 Lok Sabha election.[21] In 2013, Kishor co-founded Citizens for Accountable Governance (CAG), a media and publicity company in preparation for the May 2014 general election of India, with Robbin Sharrma and others.[22][23][24] Kishor and his team were credited with formulating an innovative marketing and advertising campaign for Narendra Modi— the Chai Pe Charcha discussions,[25] 3D rallies, Run for Unity,[26] Manthan and several social media programmes.[27]

In 2015, he helped Nitish Kumar led Mahagathbandhan win the 2015 Bihar Legislative Assembly election.[28] Kishor Joined the Janata Dal (United) on 16 September 2018 as the vice-president of the party.[5][2] Kishor and other CAG members regrouped as I-PAC to work with Nitish Kumar, in a bid to win a third term as chief minister in the Bihar Legislative Assembly election.[29] The claims were that Kishor dramatically influenced the strategy, resources and alliances for the campaign.[30][31] Upon winning the Bihar elections, Chief Minister Nitish Kumar named Kishor as his advisor for planning and programme implementation, with a brief look for ways to implement the seven-point agenda that was promised during Kumar's election campaign.[32][33] In 2020, Kishor was involved with the 2020 Bihar Legislative Assembly election.[34][35]

In 2016 the Indian National Congress employed Kishor for the 2017 Uttar Pradesh Legislative Assembly election.[36] However, these elections were a failure for Congress and Kishor as BJP won more than 300 seats and Congress could only manage seven seats. This was also the first and only time Kishor failed to help a party win the elections.[37]

Kishor has successfully worked with several other political parties in India as well including Amarinder Singh for the 2017 Punjab Legislative Assembly election,[38][39][40] Y. S. Jagan Mohan Reddy for the 2019 Andhra Pradesh Legislative Assembly election,[41] Arvind Kejriwal for the 2020 Delhi Legislative Assembly election,[42] Mamata Banerjee for the 2021 West Bengal Legislative Assembly election,[43][44] and M. K. Stalin for the 2021 Tamil Nadu Legislative Assembly election as well.[45]

Retirement[edit | edit source]

After the win of the AITC in the 2021 West Bengal Legislative Assembly election and DMK in the 2021 Tamil Nadu Legislative Assembly election, Kishor declared that he was quitting as an election strategist.[46] In an interview with NDTV on 2 May 2021, Kishor told anchor Sreenivasan Jain on live TV, "I do not want to continue what I am doing. I have done enough. Time for me to take a break and do something else in life. I want to quit this space."[46]

Personal life[edit | edit source]

Kishor is married to Jahnavi Das, a physician hailing from Guwahati, Assam. The couple have a son together.[47][48]

Jan Suraaj[edit | edit source]

Main article: Jan Suraaj

A year later on 2 May 2021, Kishor hinted toward the formation of a political outfit of his own with a tweet that said that it was time to go to the "Real Masters, The People" and on the path of "Jan Suraaj-Peoples Good Governance [sic]"[49]—similar to his last campaign titled "Baat Bihar Ki". Kishor announced a 3,000 km Padyatra which would take place across Bihar, and would involve Kishor meeting with people from all across the state.[50] The "Padyatra" took place under his "Jan Suraaj Padyatra" campaign. One of the stated goals of the campaign was to form a political party, which he estimated would fight its first election in the 2025 Bihar Legislative Assembly.[51]

On 2 October 2024, Kishor announced the Jan Suraaj campaign as a formal political party, which was named as the Jan Suraaj Party (JSP).[52][53] On 9 October 2025, JSP released its first candidate list of 51 candidates for the 2025 Bihar Legislative Assembly, followed by the second list with 71 more candidates.[54] It was speculated that he will be contesting election from the Raghopur assembly constituency, but on 14 October, Kishor confirmed that he himself will not contest the election.[55]

Jan Suraaj Party did not win any seat in the 2025 Bihar Legislative Assembly.[56]

References[edit | edit source]

Notes[edit | edit source]

  1. ↑ Pronounced /prəˈʃɑːnt kɪˈʃɔːr/ pruh-SHAHNT ki-SHOR; hi

Citations[edit | edit source]

  1. ↑ "Delhi University, Johns Hopkins, Engineering, UN Job: What Are Prashant Kishor's Educational Qualifications?". Times Now. 13 November 2025. Retrieved 13 November 2025.
  2. ↑ 2.0 2.1 "Prashant Kishor is JD(U) vice-president". The Hindu. 17 October 2018. Retrieved 21 August 2024.
  3. ↑ "'इनकी वजह से चिंतामुक्त होकर बिहार में कर पा रहा पदयात्रा', प्रशांत किशोर ने पहली बार कराया अपनी डॉक्टर पत्नी का परिचय". AajTak (in हिन्दी). 26 August 2024. Retrieved 9 September 2025.
  4. ↑ Karthikeyan, Ragamalika (2 May 2021). "It's a win for Prashant Kishor too — but is there a 'magic touch'?". The News Minute. Retrieved 20 March 2022.
  5. ↑ 5.0 5.1 "Election Guru Prashant Kishor Join's Nitish Kumar's JD(U)". Headlines Today. Archived from the original on 16 September 2018. Retrieved 16 September 2018.
  6. ↑ 6.0 6.1 Tewary, Amarnath (16 September 2018). "Poll strategist Prashant Kishor joins JD(U)". The Hindu. ISSN 0971-751X. Retrieved 25 September 2019.
  7. ↑ "Prashant Kishor joins Nitish Kumar's Janata Dal (United)". Livemint. 16 September 2018. Retrieved 10 March 2020.
  8. ↑ "Prashant Kishor becomes Advisor to Bihar CM". The Hindu. 22 January 2016. ISSN 0971-751X. Retrieved 28 January 2016.
  9. ↑ Singh, Shweta (5 November 2021). "Prashant Kishor- Is He Really A Master Poll Strategist?".
  10. ↑ "'Sweet revenge': How Prashant Kishor took on mighty Modi-Shah machine & ruined BJP plans". ThePrint. 2 May 2021.
  11. ↑ "Prashant Kishor, the man who created Modi wave, is Nitish's deputy". 16 October 2018.
  12. ↑ "Part of Prashant Kishor's house in Bihar demolished for road widening project". The Hindu. PTI. 13 February 2021. Retrieved 16 August 2024.
  13. ↑ "नहीं रहे प्रशांत किशोर के पिता, दिल्ली में हुआ निधन". Dainik Bhaskar (in हिन्दी). 2019. Retrieved 16 August 2024.
  14. ↑ "पिता थे कांग्रेसी, मां पॉलिटिक्स के खिलाफ और बीवी...PK की लाइफ से जुड़ी ये बातें जानते हैं आप?". ABP Live (in हिन्दी). 1 April 2024. Retrieved 16 August 2024.
  15. ↑ डेस्क, एबीपी न्यूज़ (26 June 2024). "आप ब्राह्मण हो, बिहार में कैसे चलेगा? इस सवाल पर क्या बोले प्रशांत किशोर". www.abplive.com (in हिन्दी). Retrieved 23 July 2025.
  16. ↑ "JD(U) May Field Prashant guhani from Brahmin Bastion Buxar in 2019". News18. 16 September 2018. Retrieved 25 September 2019.
  17. ↑ K, Sruthijith K. (7 October 2013). "Prashant Kishor: Meet the most trusted strategist in the Narendra Modi organisation". The Economic Times. Retrieved 20 March 2022.
  18. ↑ "Prashant Kishor educational qualification and career path: From UN public health expert to India's top political strategist". The Times of India. 25 October 2025. ISSN 0971-8257. Retrieved 13 November 2025.
  19. ↑ 19.0 19.1 Gupta, Srishti; Doval, Nikita (16 November 2015). "Relearning Indian politics, the Prashant Kishor way". Mint. Retrieved 13 November 2025.
  20. ↑ Nakade, Shreya. "प्रशांत किशोर पर छापे क्यों नहीं पड़ते". Dainik Bhaskar.
  21. ↑ K, Sruthijith K. (7 October 2013). "Prashant Kishor: Meet the most trusted strategist in the Narendra Modi organisation". The Economic Times. Archived from the original on 10 October 2017. Retrieved 10 October 2017.
  22. ↑ Vishnoi, Anubhuti (7 March 2019). "Ex-Modi and Nitish campaign head joins team Priyanka Gandhi". The Economic Times. ISSN 0013-0389. Retrieved 30 October 2023.
  23. ↑ Vadlapatla, Sribala (25 February 2020). "Former Prashant Kishor aide joins N Chandrababu Naidu's team as key strategist". The Times of India. ISSN 0971-8257. Retrieved 30 October 2023.
  24. ↑ Venugopal, Vasudha (15 May 2014). "Narendra Modi's Citizens for Accountable Governance (CAG): Will it be disbanded or play bigger role?". Bennett, Coleman & Co. Ltd. The Economic Times. Archived from the original on 16 September 2018. Retrieved 16 September 2018.
  25. ↑ "Narendra Modi to launch 'chai pe charcha' campaign today". NDTV.com. Archived from the original on 8 September 2018. Retrieved 8 September 2018.
  26. ↑ Sruthijith KK. "Meet the nonprofit whose backroom work powered Modi to victory". Scroll.in. Archived from the original on 19 November 2015. Retrieved 9 October 2017.
  27. ↑ "Prashant Kishor teaming up with Modi for 2019 general elections reeks of desperation". www.dailyo.in. Archived from the original on 8 September 2018. Retrieved 8 September 2018.
  28. ↑ "'He has temerity to offer gyan to me': Prashant Kishor slams Nitish Kumar, says he refused to lead his party". Firstpost. 5 October 2022. Retrieved 12 April 2025.
  29. ↑ "Prashant Kishor: Man pivot of PM Narendra Modi campaign in talks to help steer JD(U) in Bihar election". timesofindia-economictimes. Archived from the original on 15 November 2015. Retrieved 19 February 2016.
  30. ↑ "Backroom boy who changed the rules". Archived from the original on 17 November 2015. Retrieved 19 November 2015.
  31. ↑ Thakur, Sankarshan (23 July 2015). "Modi's ace versus Modi's ex-mace". The Telegraph. Archived from the original on 19 November 2015. Retrieved 10 March 2022.
  32. ↑ Anuja (22 January 2016). "Prashant Kishor appointed Nitish Kumar's advisor". Live Mint. Retrieved 1 October 2018.
  33. ↑ Manish, Sai (11 March 2017). "Behind Congress' Punjab election win: Prashant Kishor's behind-the-scenes magic at display". Business Standard India. Retrieved 29 September 2018.
  34. ↑ Tewary, Amarnath (21 February 2020). "Bihar Opposition leaders meet Prashant Kishor". The Hindu. Retrieved 23 February 2020.
  35. ↑ Singh, Rohit Kumar (23 February 2020). "Baat Bihar Ki: Prashant Kishor's ambitious campaign for Bihar to be launched today". India Today. Retrieved 23 February 2020.
  36. ↑ "Uttar Pradesh elections: For third time this year, Congress seeks list of likely candidates". The Indian Express. 7 December 2016. Retrieved 12 April 2025.
  37. ↑ "Prashant Kishor: Master strategist who sank the Congress ship in Uttar Pradesh". www.firstpost.com. 14 March 2017. Archived from the original on 30 April 2017. Retrieved 5 May 2017.
  38. ↑ "How Captain Amarinder Singh Won Punjab: Here's the Inside Story". The Quint. Archived from the original on 30 March 2017. Retrieved 29 March 2017.
  39. ↑ "Amarinder-Prashant Kishor 'Jodi' Ensured Congress' Punjab Comeback". The Quint. Archived from the original on 30 March 2017. Retrieved 29 March 2017.
  40. ↑ "The man who won Punjab: breaking down Captain Amarinder's path to victory". CatchNews.com. Archived from the original on 30 March 2017. Retrieved 29 March 2017.
  41. ↑ Nitin B. (24 March 2019). "Inside I-PAC's war room for Jagan Mohan Reddy's Chief Ministerial campaign". The News Minute. Retrieved 18 July 2019.
  42. ↑ Jeelani, Gulam (12 February 2020). "How AK-62 fired on all cylinders". India Today. Retrieved 14 February 2020.
  43. ↑ PTI (22 February 2020). "'Adviser' Prashant Kishor has altered political discourse of Mamata's TMC". Business Standard. Retrieved 22 February 2020.
  44. ↑ ANI (10 April 2021). "Prashant Kishor's leaked audio chat increases political temperature in Bengal, TMC hits out at BJP". The Times of India. Retrieved 12 April 2021.
  45. ↑ PTI (3 February 2020). "DMK teams up with Prashant Kishor's I-PAC for 2021 Tamil Nadu polls". India Today. Retrieved 7 February 2020.
  46. ↑ 46.0 46.1 Jain, Sreenivasan; Ghosh, Deepshikha (3 May 2021). "NDTV Exclusive: Bengal Won, Prashant Kishor Says "Quitting This Space"". NDTV. Retrieved 24 June 2022.
  47. ↑ "लेडी डॉक्टर पर दिल हार बैठे थे PK, रचाई शादी, जानिए कौन हैं प्रशांत किशोर की पत्नी". Jansatta (in हिन्दी). 15 June 2021. Retrieved 24 June 2022.
  48. ↑ "बिहार से राजनीति में कदम रखने वाले प्रशांत किशोर के बारे में यह बातें नहीं जानते होंगे आप". Amar Ujala (in हिन्दी). 16 September 2018. Retrieved 24 June 2022.
  49. ↑ Hebbar, Nistula (2 May 2022). "Prashant Kishor announces plans for political outfit, says 'beginning from Bihar'". The Hindu. ISSN 0971-751X. Retrieved 2 May 2022.
  50. ↑ Tripathi, Piyush (5 May 2022). "Prashant Kishor announces 3,000-km Padyatra from Bapu's 'Karmbhumi'". The Times of India. Retrieved 24 June 2022.
  51. ↑ Shandilya, Shivam (4 December 2023). "Bihar Assembly Polls: Prashant Kishor's Jan Suraaj To Contest On All 243 Seats In 2025". Dainik Jagran. Retrieved 28 February 2024.
  52. ↑ Tewary, Amarnath (5 September 2024). "Prashant Kishor's upcoming Jan Suraaj party may contest bypolls in Bihar". The Hindu. ISSN 0971-751X. Retrieved 3 October 2024.
  53. ↑ "Brad needs to cover few more yards". The Indian Sun. 8 October 2025.
  54. ↑ "Jan Suraaj Party Candidates List for Bihar Elections 2025: Who is in first list of Prashant Kishor's political party". The Indian Express. 9 October 2025. Retrieved 11 October 2025.
  55. ↑ Pandey, Neelam (15 October 2025). "Why PK decided not to contest Bihar polls, and what it means for Jan Suraaj & its rivals". ThePrint. Retrieved 16 October 2025.
  56. ↑ Srinivasan, Chandrashekar (17 November 2025). "'Zero Seats, 99% Candidates Flopped': BJP Mocks Prashant Kishor's Poll Debut". NDTV. Retrieved 18 November 2025.

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