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| {{Use dmy dates|date=April 2017}}
| | #REDIRECT [[Škoda Auto Volkswagen India#Audi]] |
| {{Use Indian English|date=April 2017}}
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| {{Infobox company
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| |name = Audi India Pvt Ltd
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| |logo = File:Audi-Logo 2016.svg
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| |logo_size = 235px
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| |type = [[Division (business)|Division]] of [[Audi AG]] and [[Volkswagen Group India]]
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| |foundation = {{Start date and age|2007}}{{Citation needed|reason=No citation given|date=December 2016}}
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| |founder =
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| |location = [[Mumbai]], [[Maharashtra]], [[India]]{{Citation needed|reason=No citation given|date=December 2016}}
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| |area_served = [[India]]
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| |key_people = Balbir Singh Dhillon,<br> Division Head
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| |industry = [[Automotive industry|Automotive]]
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| |products = [[Luxury vehicle]]s
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| |num_employees = 84,435 (as at: 31 December 2015)<ref>{{cite web|url=http://www.audi.com/corporate/en/company/production-sites.html|title=Audi Group production sites|access-date=24 July 2018}}</ref><ref>{{cite web|url=https://www.cardekho.com/Audi/cardealers|title=40 Audi Car Dealers Showroom across 40 cities in India - CarDekho.com|website=CarDekho}}</ref>
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| |market cap =
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| |revenue =
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| |operating_income =
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| |net_income =
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| |assets =
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| |equity =
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| |parent = [[Audi]]
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| |homepage = {{url|audi.in|Audi India}}
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| }}
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| '''Audi India Pvt Ltd''' is a division of the German automobile manufacturer [[Audi]] and the [[Volkswagen Group India]]. It was founded in 2007 with headquarters in [[Mumbai]], [[Maharashtra]].{{Citation needed|reason=No citation given|date=December 2016}}
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| ==History==
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| Audi India was established in March 2007 as a division of [[Volkswagen Group Sales India]].<ref>{{cite web|url=http://www.audi.in/sea/brand/in/company/About_Audi_India.html |title=Audi India > Company > About Audi India |publisher=Audi.in |date=2009-09-15 |access-date=2010-08-02| archive-url= https://web.archive.org/web/20100723224017/http://www.audi.in/sea/brand/in/company/About_Audi_India.html| archive-date= 23 July 2010}}</ref> Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.
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| In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market,{{Citation needed|reason=No citation given|date=December 2016}} and has been since 2015.<ref name="whyaudi">{{cite web|url=http://gtspirit.com/2015/02/23/why-audi-is-highest-selling-luxury-car-brand-in-india/|title=Why is Audi the Highest Selling Luxury Car Brand in India|first=Surya|last=Solanki|date=23 February 2015|access-date=24 July 2018}}</ref>
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| The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10–30%),<ref>{{cite web|url=http://www.indiainfoline.com/article/news-top-story/make-in-india-for-audi-as-it-plans-to-assemble-engines-locally-116032100493_1.html|title=Make in India for Audi as it plans to assemble engines locally|last=indiainfoline.com|access-date=24 July 2018}}</ref> exclusive dealerships and after sales services.
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| In 2007, only 2 percent of the new car buyers in India knew Audi. In 2008, it went up to 13 percent.<ref>{{cite news|url=http://www.business-standard.com/article/management/-fast-growing-millionaires-in-india-are-coming-to-audi-110020200039_1.html|title=Fast-growing millionaires in India are coming to Audi|first=Bhupesh|last=Bhandari|newspaper=Business Standard India|date=2 February 2010|access-date=24 July 2018|via=Business Standard}}</ref>
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| ==Models Range==
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| {{Update|section|date=November 2017}}
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| Audi models available in India.
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| ===Assembled in India (since September 2007)===
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| *[[Audi A3]] (since 2014)
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| *[[Audi A4]]
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| *[[Audi A6]]
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| *[[Audi Q3]] (since 2014)
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| *[[Audi Q5]]
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| *[[Audi Q7]]
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| Audi uses [[Škoda Auto India Private Limited]] manufacturing facilities in [[Aurangabad, Maharashtra]] to assemble these models in India with local help.<ref>{{cite web|url=http://www.audi.in/sea/brand/in/company/production_plants/aurangabad.html|title=Audi India|website=www.audi.in}}</ref>
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| <ref name="audi.com">{{cite web|url=http://www.audi.com/corporate/en/company/production-sites/audi-production-worldwide/aurangabad.html|title=Aurangabad|access-date=24 July 2018}}</ref>
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| ===Imported===
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| *[[Audi A3|Audi A3 Cabriolet]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
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| *[[Audi S4]]{{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
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| *[[Audi S5]]<ref>{{cite web|url=http://indianautosblog.com/2016/02/audi-india-to-launch-over-10-new-models-in-2016-iab-217718|title=Audi India to launch over 10 new models in 2016 – IAB Report|date=9 February 2016|access-date=24 July 2018}}</ref> {{When|date=December 2017}}
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| *[[Audi A8]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
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| *[[Audi RS5]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
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| *[[Audi A7]] / RS7 {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
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| *[[Audi TT]] {{When|date=December 2017}}{{Citation needed|reason=Citation not given|date=December 2017}}
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| *[[Audi R8]]<ref>{{cite web|url=http://www.audi.in/sea/brand/in/models.html|title=Audi models available in India|publisher=Audi India}}</ref> {{When|date=December 2017}}
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| *[[Audi Q2]]<ref>{{cite web|url=http://www.topgear.com/india/car-news/india-bound-audi-q2-enters-production-at-ingolstadt/itemid-50|title=India-bound Audi Q2 enters production at Ingolstadt - Car news - BBC TopGear Magazine India Official Website - TopGear India|website=www.topgear.com}}</ref> {{When|date=December 2017}}
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| *[[Audi A5]]{{When|date=December 2017}}
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| ==Dealer/Service Network==
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| [[File:Audi Hyderabad.jpg|thumb|Audi showroom in [[Banjara Hills]], [[Hyderabad]].]]
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| [[File:Audi Madurai Showroom 2.jpg|thumb|Audi [[Madurai]]]]
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| {{Update section|date=December 2017}}
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| Audi India currently has 45 dealerships in 11 [[States of India|states]] and 2 [[union territory|union territories]] of India.<ref>{{cite web |url=http://www.audi.in/sea/brand/in/dealerships/India_network1.html |title=Audi India > Dealerships > India Network |publisher=Audi.in |date=2010-04-26 |access-date=2010-08-02 |archive-url=https://web.archive.org/web/20100728231255/http://www.audi.in/sea/brand/in/dealerships/India_network1.html |archive-date=28 July 2010 |url-status=dead |df=dmy-all }}</ref>
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| {| class="wikitable"
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| |+
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| !State
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| !City
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| !Number of dealerships
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| |-
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| |Andhra Pradesh
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| |Visakhapatnam
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| | rowspan="16" |1
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| |-
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| |Assam
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| |Guwahati
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| |-
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| |Chandigarh
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| |Chandigarh
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| |-
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| |Chhattisgarh
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| |Raipur
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| |-
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| | rowspan="3" |Delhi
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| |New Delhi
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| |-
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| |West Delhi
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| |-
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| |South Delhi
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| |-
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| |Goa
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| |Goa
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| |-
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| | rowspan="4" |Gujarat
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| |Ahmedabad
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| |-
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| |Surat
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| |-
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| |Rajkot
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| |-
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| |Vadodara
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| |-
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| | rowspan="2" |Haryana
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| |Gurgaon
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| |-
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| |Karnal
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| |-
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| |Jammu & Kashmir
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| |Jammu
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| |-
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| |Jharkhand
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| |Ranchi
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| |-
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| | rowspan="2" |Karnataka
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| |Bangalore
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| |1
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| |-
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| |Mangalore
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| |1
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| |-
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| | rowspan="2" |Kerala
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| |Kochi
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| | rowspan="2" |1
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| |-
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| |Kozhikode
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| |-
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| | rowspan="2" |Madhya Pradesh
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| |Bhopal
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| | rowspan="2" |1
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| |-
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| |Indore
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| |-
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| | rowspan="6" |Maharashtra
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| |Mumbai
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| |2
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| |-
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| |Nashik
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| | rowspan="18" |1
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| |-
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| |Pune
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| |-
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| |Nagpur
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| |-
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| |Navi Mumbai
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| |-
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| |Thane
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| |-
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| |Odisha
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| |Bhubaneswar
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| |-
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| |Punjab
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| |Ludhiana
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| |-
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| | rowspan="2" |Rajasthan
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| |Jaipur
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| |-
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| |Udaipur
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| |-
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| | rowspan="3" |Tamil Nadu
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| |Chennai
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| |-
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| |Coimbatore
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| |-
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| |Madurai
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| |-
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| |Telangana
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| |Hyderabad
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| |-
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| | rowspan="3" |Uttar Pradesh
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| |Kanpur
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| |-
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| |Noida
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| |-
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| |Lucknow
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| |-
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| |Uttarakhand
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| |Dehradun
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| |-
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| |West Bengal
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| |Kolkata
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| |}
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| ==Sales Performance==
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| {{Update|section|date=January 2017}}
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| {{Expand section|date=December 2017}}
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| ''Audi India'' sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.<ref>{{cite web|url=http://www.audi.in/sea/brand/in/company/news/local_news.detail.2010~01~Audi_India_records_impressive_growth_in_2009.html |title=Audi India > Company > News > Local news |publisher=Audi.in |access-date=2010-08-02| archive-url= https://web.archive.org/web/20100729163821/http://www.audi.in/sea/brand/in/company/news/local_news.detail.2010~01~Audi_India_records_impressive_growth_in_2009.html| archive-date= 29 July 2010 | url-status= live}}</ref> "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.<ref name="timesofindia">{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Audi-India-eyes-20k-unit-sales-by-2018-plans-major-investment/articleshow/46687164.cms|title=Audi India eyes 20k unit sales by 2018; plans major investment — Times of India|access-date=24 July 2018}}</ref>
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| The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.<ref name="timesofindia"/> Audi has a 41% growth rate in India.<ref>{{Cite web|url=http://www.businesstoday.in/magazine/features/audi-leaps-ahead-luxury-cars/story/24555.html|title=Audi pins hope on Indian market in luxury car race|website=www.businesstoday.in|access-date=2017-12-08}}</ref> In 2020, Audi India discontinued their most of the vehicles due to BS6 norms except A8L, Q8 and A6. But gradually they are coming up with their new BS6 range vehicles.
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| ===Number of units sold by year===
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| {{Missing information|section|sales from 2009|date=January 2018}}
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| {| class="wikitable"
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| |+
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| !Year
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| |2007<ref name="auto">{{Cite news|url=https://economictimes.indiatimes.com/automobiles/audi-india-sales-treble-in-2008/articleshow/3949484.cms|title=Audi India sales treble in 2008|date=2009|work=The Economic Times|access-date=2018-01-14}}</ref>
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| |2008<ref name="auto"/>
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| |2010<ref name="www.autocarpro.in">{{Cite news|url=http://www.autocarpro.in/news-national/mercedes-benz-drives-past-audi-india-globally-10116|title=Mercedes-Benz races past Audi in India and globally|work=www.autocarpro.in|access-date=2017-12-03}}</ref>
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| |2011<ref name="www.autocarpro.in"/>
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| |2012<ref name="www.autocarpro.in"/>
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| |2013<ref name="www.autocarpro.in"/>
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| |2014<ref name="www.autocarpro.in"/>
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| |2015<ref name="www.autocarpro.in"/>
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| |2016<ref name="The Times of India">{{Cite news|url=https://timesofindia.indiatimes.com/auto/miscellaneous/audi-loses-number-two-spot-in-sales-to-bmw/articleshow/58488139.cms|title=Audi sales fall, no longer number two in India — Times of India|work=The Times of India|access-date=2017-12-07}}</ref>
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| |2017<ref name="auto1">{{Cite news|url=https://economictimes.indiatimes.com/industry/auto/news/industry/audi-2017-sales-in-india-up-2-pc-at-7876-units/articleshow/62355450.cms|title=Audi 2017 sales in India up 2 pc at 7,876 units|date=2018|work=The Economic Times|access-date=2018-01-04}}</ref>
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| |2018<ref>{{Cite web|url=https://auto.ndtv.com/news/audi-india-sales-drop-18-per-cent-in-2018-1975718|title=Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike|website=CarAndBike|language=en|access-date=2019-08-30}}</ref>
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| |2019
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| !2007–2019
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| |-
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| !Units sold
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| |''349<ref name="auto" />''
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| |''1,050<ref name="auto" />''
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| |''3,003<ref name="www.autocarpro.in" />''
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| |''5,511<ref name="www.autocarpro.in" />''
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| |''9,003<ref name="www.autocarpro.in" />''
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| |''11,198<ref name="www.autocarpro.in" />''
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| |''10,851<ref name="www.autocarpro.in" />''
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| |''11,192<ref name="www.autocarpro.in" />''
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| |''7,742<ref name="The Times of India" />''
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| |''7,876<ref name="auto1" />''
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| |''6,463<ref>{{Cite web|url=https://auto.ndtv.com/news/audi-india-sales-drop-18-per-cent-in-2018-1975718|title=Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike|website=CarAndBike|language=en|access-date=2019-08-30}}</ref>''
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| |''4,594''<ref>{{Cite web|last=Khanna|first=Vishal|date=2020-01-12|title=Audi India experiences a sales drop. Here's the exact count!|url=https://gomechanic.in/blog/audi-india-experiences-a-sales-drop/|access-date=2020-12-08|website=The GoMechanic Blog|language=en-US}}</ref>
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| !78,833
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| |}
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| ==See also==
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| *[[BMW India]]
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| *[[Porsche India]]
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| *[[Mercedes-Benz India]]
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| *[[Lexus India]]
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| ==References==
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| {{Reflist}}
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| ==External links==
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| * [http://www.audi.in Audi India]
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| {{Audi}}
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| {{Volkswagen Group brands}}
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| {{Automotive industry in India}}
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| [[Category:Audi]]
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| [[Category:Car manufacturers of India]]
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| [[Category:Companies based in Mumbai]]
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| [[Category:Indian companies established in 2007]]
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| [[Category:Indian subsidiaries of foreign companies]]
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| [[Category:Economy of Aurangabad, Maharashtra]]
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| [[Category:Vehicle manufacturing companies established in 2007]]
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| [[Category:2007 establishments in Maharashtra]]
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