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{{Use Indian English|date=September 2018}} | {{Use Indian English|date=September 2018}} | ||
{{Infobox institute | {{Infobox institute | ||
|coordinates={{coord|23.018006|N|72.532114|E}} | |coordinates = {{coord|23.018006|N|72.532114|E}} | ||
|motto = The School of Ideas | |motto = The School of Ideas | ||
|image = MICA Logo.svg | |image = MICA Logo.svg | ||
|founder = [[A. G. Krishnamurthy]] | |founder = [[A. G. Krishnamurthy]] | ||
|established = 1991 | |established = 1991 | ||
|city = [[Ahmedabad]] | |city = [[Ahmedabad]] | ||
|state = [[Gujarat]] |country = [[India]] | |state = [[Gujarat]] | ||
|website = {{url|www.mica.ac.in}} | |country = [[India]] | ||
|website = {{url|www.mica.ac.in}} | |||
}} | }} | ||
'''MICA''', formerly ''' | '''MICA''', formerly '''MICA Foundation for communications Research and Education''', is a private [[business school]] located in [[Ahmedabad]], India.<ref>{{cite news |title=MICA reduces MICAT test duration, number of questions {{!}} Ahmedabad News - Times of India |url=https://timesofindia.indiatimes.com/city/ahmedabad/mica-reduces-micat-test-duration-number-of-questions/articleshow/78974667.cms |access-date=22 April 2021 |work=The Times of India |date=31 October 2020 |language=en}}</ref> MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus).<ref>{{cite web|title=Programmes|url=https://www.mica.ac.in/academic-programmes|publisher=MICA|access-date=16 January 2020}}</ref> | ||
==History== | ==History== | ||
MICA was established in 1991 by [[A. G. Krishnamurthy]] of Mudra Communications, as an autonomous [[Postgraduate education|post graduate]] academic institute.<ref name="timeline">{{cite web|title=Evolution and Timeline|url=http://www.mica.ac.in/index.php?mode=timeline|publisher=Mica.ac.in|access-date=20 May 2015}}</ref> The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.<ref name=timeline/> [[Atul Tandon (Professor)|Atul Tandon]] served as director from 2001 to 2009. [[ | MICA was established in 1991 by [[A. G. Krishnamurthy]] of Mudra Communications, as an autonomous [[Postgraduate education|post graduate]] academic institute.<ref name="timeline">{{cite web|title=Evolution and Timeline|url=http://www.mica.ac.in/index.php?mode=timeline|publisher=Mica.ac.in|access-date=20 May 2015}}</ref> The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.<ref name=timeline/> [[Atul Tandon (Professor)|Atul Tandon]] served as director from 2001 to 2009. [[Jaya Deshmukh]] is the current Director and CEO.<ref>{{cite web|title=Governing Council {{!}} Introduction|url=https://www.mica.ac.in/introduction/governing-council|website=www.mica.ac.in|access-date=19 February 2018|language=en-gb}}</ref> | ||
==Academics== | ==Academics== | ||
MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.<ref>{{cite web|title=Programmes|url=https://www.mica.ac.in/academic-programmes|publisher=MICA|access-date=30 July 2017}}</ref> MICA has partnered with [[Emory University]] for data analytics, luxury marketing and consumer insight and with [[Michigan State University]] (MSU) and [[Northwestern University]] for marketing management and integrated marketing communications.<ref>{{Cite news|url=https://timesofindia.indiatimes.com/city/ahmedabad/behavioural-research-lab-to-come-up-in-ahmedabad/articleshow/64626962.cms|title=Behavioural research lab to come up in Ahmedabad - Times of India|work=The Times of India|access-date=4 July 2018}}</ref> MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication). <ref name="PGDM"/> | MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.<ref>{{cite web|title=Programmes|url=https://www.mica.ac.in/academic-programmes|publisher=MICA|access-date=30 July 2017}}</ref> MICA has partnered with [[Emory University]] for data analytics, luxury marketing and consumer insight and with [[Michigan State University]] (MSU) and [[Northwestern University]] for marketing management and integrated marketing communications.<ref>{{Cite news|url=https://timesofindia.indiatimes.com/city/ahmedabad/behavioural-research-lab-to-come-up-in-ahmedabad/articleshow/64626962.cms|title=Behavioural research lab to come up in Ahmedabad - Times of India|work=The Times of India|access-date=4 July 2018}}</ref> MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication).<ref name="PGDM"/> | ||
From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.<ref name="PGDM">{{cite web |title=PGDM |url=https://www.mica.ac.in/post-graduate-programmes/programme-summary |website=MICA |access-date=16 January 2020}}</ref><ref>{{cite web |title=MICAT 2020 Results Announced |url=https://news.careers360.com/micat-2020-result-announced-for-phase-i-check-here |website=Career 360 |access-date=16 January 2020}}</ref> | From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.<ref name="PGDM">{{cite web |title=PGDM |url=https://www.mica.ac.in/post-graduate-programmes/programme-summary |website=MICA |access-date=16 January 2020}}</ref><ref>{{cite web |title=MICAT 2020 Results Announced |url=https://news.careers360.com/micat-2020-result-announced-for-phase-i-check-here |website=Career 360 |access-date=16 January 2020}}</ref> | ||
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==Notable faculty== | ==Notable faculty== | ||
* [[Shailendra Raj Mehta]], President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.<ref>{{Cite web|url=https://indianexpress.com/profile/columnist/shailendra-raj-mehta/|title=Shailendra Raj Mehta|website=The Indian Express|language=en-US|access-date=15 October 2018|date=17 July 2018}}</ref> <ref>{{Cite web|url=https://www.mica.ac.in/shailendra-raj-mehta-president-and-director|title=The Team - President and Director - Shailendra Raj Mehta|website=www.mica.ac.in|language=en-gb|access-date=15 October 2018}}</ref> | * [[Shailendra Raj Mehta]], President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.<ref>{{Cite web|url=https://indianexpress.com/profile/columnist/shailendra-raj-mehta/|title=Shailendra Raj Mehta|website=The Indian Express|language=en-US|access-date=15 October 2018|date=17 July 2018}}</ref><ref>{{Cite web|url=https://www.mica.ac.in/shailendra-raj-mehta-president-and-director|title=The Team - President and Director - Shailendra Raj Mehta|website=www.mica.ac.in|language=en-gb|access-date=15 October 2018}}</ref> | ||
* Prof Varsha Jain - Prof Jain is a AGK Mani Aiyer chair professor at MICA Ahmedabad. She's known for her research and teaching excellence. Prof Jain served as a FPM chair at the institute, and achieving AIU/ NIRF status for the institution. | |||
* Jaya Deshmukh will be appointed as the new MICA director. Appointed for a period of five years and armed with over 25 years of global experience in Business Strategy and Digital Transformation, she will replace Dr Shailendra Raj Mehta whose term ends on May 31. An alumna from the first batch of MICA, Deshmukh will be the first woman to occupy the chair. | |||
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==Notable alumni== | ==Notable alumni== | ||
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[[Category:Marketing organizations]] | [[Category:Marketing organizations]] | ||
[[Category:Marketing in India]] | [[Category:Marketing in India]] | ||
[[Category: | [[Category:Business schools in Gujarat]] | ||
[[Category:MICA (institute)]] | [[Category:MICA (institute)]] | ||
[[Category:Educational institutions established in 1991]] | [[Category:Educational institutions established in 1991]] | ||
[[Category:1991 establishments in Gujarat]] | [[Category:1991 establishments in Gujarat]] | ||
[[Category:Communications and media organisations based in India]] | |||
Latest revision as of 20:52, 29 March 2026
 | |
| Motto | The School of Ideas |
|---|---|
| Founder(s) | A. G. Krishnamurthy |
| Established | 1991 |
| Location | , , |
| Coordinates | 23°01′05″N 72°31′56″E / 23.018006°N 72.532114°E |
| Website | www |
MICA, formerly MICA Foundation for communications Research and Education, is a private business school located in Ahmedabad, India.[1] MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus).[2]
History[edit | edit source]
MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.[3] The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.[3] Atul Tandon served as director from 2001 to 2009. Jaya Deshmukh is the current Director and CEO.[4]
Academics[edit | edit source]
MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.[5] MICA has partnered with Emory University for data analytics, luxury marketing and consumer insight and with Michigan State University (MSU) and Northwestern University for marketing management and integrated marketing communications.[6] MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication).[7]
From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.[7][8]
Notable faculty[edit | edit source]
- Shailendra Raj Mehta, President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.[9][10]
- Prof Varsha Jain - Prof Jain is a AGK Mani Aiyer chair professor at MICA Ahmedabad. She's known for her research and teaching excellence. Prof Jain served as a FPM chair at the institute, and achieving AIU/ NIRF status for the institution.
- Jaya Deshmukh will be appointed as the new MICA director. Appointed for a period of five years and armed with over 25 years of global experience in Business Strategy and Digital Transformation, she will replace Dr Shailendra Raj Mehta whose term ends on May 31. An alumna from the first batch of MICA, Deshmukh will be the first woman to occupy the chair.
References[edit | edit source]
- ↑ "MICA reduces MICAT test duration, number of questions | Ahmedabad News - Times of India". The Times of India. 31 October 2020. Retrieved 22 April 2021.
- ↑ "Programmes". MICA. Retrieved 16 January 2020.
- ↑ 3.0 3.1 "Evolution and Timeline". Mica.ac.in. Retrieved 20 May 2015.
- ↑ "Governing Council | Introduction". www.mica.ac.in. Retrieved 19 February 2018.
- ↑ "Programmes". MICA. Retrieved 30 July 2017.
- ↑ "Behavioural research lab to come up in Ahmedabad - Times of India". The Times of India. Retrieved 4 July 2018.
- ↑ 7.0 7.1 "PGDM". MICA. Retrieved 16 January 2020.
- ↑ "MICAT 2020 Results Announced". Career 360. Retrieved 16 January 2020.
- ↑ "Shailendra Raj Mehta". The Indian Express. 17 July 2018. Retrieved 15 October 2018.
- ↑ "The Team - President and Director - Shailendra Raj Mehta". www.mica.ac.in. Retrieved 15 October 2018.
External links[edit | edit source]
23°00′04″N 72°26′31″E / 23.001°N 72.442°E
