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=== Development trend === | === Development trend === | ||
China holds a leading position in the realm of e-commerce live streaming, with platforms like Douyin establishing a comprehensive live e-commerce ecosystem. The sales revenue from various types of live broadcast e-commerce is projected to reach one trillion yuan, attracting increasing attention from cultural and tourism enterprises, which highlights the significant potential of live e-commerce. Douyin's e-commerce success is bolstered by precise recommendation algorithms that provide brands and individual merchants with a steady flow of traffic, allowing small and medium-sized businesses to achieve efficient sales. | |||
Despite the notable success of e-commerce live streaming in China, challenges remain for its promotion in international markets. However, some platforms are actively pursuing this opportunity. For instance, TikTok has been at the forefront of promoting the live streaming sales model in Southeast Asia and has piloted "TikTok Shop" in the UK, enabling brands and influencers to sell products through live streaming. Additionally, Amazon has introduced its own live streaming shopping feature, leveraging its robust supply chain capabilities to bring live streaming shopping to the European and American markets. | |||
=== Challenges and future development of e-commerce live streaming === | === Challenges and future development of e-commerce live streaming === | ||
== References == | == References == | ||
{{Reflist}} | {{Reflist}} | ||