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{{Use British English|date=March 2013}} | {{Use British English|date=March 2013}} | ||
{{Use dmy dates|date= | {{Use dmy dates|date=July 2022}} | ||
{{short description|Toothpaste brand of Dabur}} | {{short description|Toothpaste brand of Dabur}} | ||
{{for|the teeth-cleaning twig from the same plant|Miswak}} | |||
{{Infobox brand | {{Infobox brand | ||
| name = Meswak | | name = Meswak | ||
| logo = | | logo = | ||
| image = Miswak_Herbal_Toothpaste.jpg | | image = Miswak_Herbal_Toothpaste.jpg | ||
| caption = Meswak Herbal Toothpaste manufactured in [[Middle East]] | | caption = Meswak Herbal Toothpaste manufactured in the [[Middle East]] | ||
| introduced = {{start date and age|1998}} | | introduced = {{start date and age|1998}} | ||
| type = Dental Products | | type = Dental Products | ||
| currentowner = [[Dabur]] | | currentowner = [[Dabur]] | ||
| related =[[Babool (brand)|Babool]] and [[Promise ( | | related =[[Babool (brand)|Babool]] and [[Promise (toothpaste)|Promise]] | ||
| markets = | | markets = | ||
| previousowners = Balsara Hygiene Products Limited | | previousowners = Balsara Hygiene Products Limited | ||
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}} | }} | ||
'''Meswak''' (also referred to as ''Miswak'') is a fluoride-free [[toothpaste]] brand that was launched in [[India]] by Balsara Hygiene in 1998.<ref name=bs02>{{cite news|title=How Balsara Lost Its Bite|url=http://www.business-standard.com/india/storypage.php?autono=114199|accessdate=13 March 2012|newspaper=[[Business Standard]]|date=6 August 2002}}</ref> The toothpaste is marketed as a [[herbal]] toothpaste<ref name=whdmpd>{{cite book|last=Deborah J. Macinnis, Pinaki Dasgupta|first=Wayne D. Hoyer|title=Consumer Behaviour|year=2008|publisher=Dreamtech Press|isbn= | '''Meswak''' (also referred to as ''Miswak'') is a fluoride-free [[toothpaste]] brand that was launched in [[India]] by Balsara Hygiene in 1998.<ref name=bs02>{{cite news|title=How Balsara Lost Its Bite|url=http://www.business-standard.com/india/storypage.php?autono=114199|accessdate=13 March 2012|newspaper=[[Business Standard]]|location=India|date=6 August 2002}}</ref> The toothpaste is marketed as a [[herbalism|herbal]] toothpaste<ref name=whdmpd>{{cite book|last=Deborah J. Macinnis, Pinaki Dasgupta|first=Wayne D. Hoyer|title=Consumer Behaviour|year=2008|publisher=Dreamtech Press|isbn=978-8177227543|pages=105}}</ref> as it is made from extracts of the ''[[Salvadora persica]]'' plant.<ref name=ie08>{{cite news|title=The natural barrier |url=http://www.expressindia.com/latest-news/the-natural-barrier/268339/ |accessdate=13 March 2012 |newspaper=[[The Indian Express]] |date=3 February 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20081204164942/http://www.expressindia.com/latest-news/The-natural-barrier/268339/ |archivedate=4 December 2008 }}</ref> The [[teeth cleaning twig]] of the plant is reputed to have been used over 7,000 years ago.<ref>{{cite journal | author = Ra'ed I. Al Sadhan, Khalid Almas | year = 1999 | title = Miswak (chewing Stick): A Cultural And Scientific Heritage. | journal = Saudi Dental Journal | volume = 11 | issue = 2 | pages = 80–88 }}</ref> | ||
==History== | |||
The brand was relatively unknown until a television advertising campaign during the 1998 [[1998 Coca-Cola Cup|Coca-Cola Cup]] spread brand awareness.<ref name=thjuly02>{{cite news|title=The image will endure|url=http://www.hindu.com/tss/tss2526/25260440.htm|accessdate=13 March 2012|newspaper=[[The Hindu]]|date=5 July 2002}}</ref> In 2005, Meswak was sold by Balsara to [[Dabur]] along with other Balsara toothpaste brands [[Babool (brand)|Babool]] and [[Promise ( | The brand was relatively unknown until a television advertising campaign during the 1998 [[1998 Coca-Cola Cup|Coca-Cola Cup]] spread brand awareness.<ref name=thjuly02>{{cite news|title=The image will endure|url=http://www.hindu.com/tss/tss2526/25260440.htm|accessdate=13 March 2012|newspaper=[[The Hindu]]|date=5 July 2002}}</ref> In 2005, Meswak was sold by Balsara to [[Dabur]] along with other Balsara toothpaste brands [[Babool (brand)|Babool]] and [[Promise (toothpaste)|Promise]] in a {{INRConvert|1.43|b}} deal.<ref name=th05>{{cite news|title=Dabur buys 3 Balsara group cos for Rs 143 cr|url=http://www.thehindubusinessline.in/2005/03/23/stories/2005032302380100.htm|accessdate=13 March 2012|newspaper=[[The Hindu]]|date=28 January 2005}}</ref><ref name=tfe05>{{cite news|title=Dabur to buy Balsara for Rs 143 cr|url=http://www.financialexpress.com/news/dabur-to-buy-balsara-for-rs-143-cr/125303/|accessdate=13 March 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|location=India|date=28 January 2005}}</ref> As of 2007, the Meswak brand was valued at {{INRConvert|200|m}}.<ref name=et07>{{cite news|title=Dabur outpaces MNCs Colgate, HLL in oral care|url=http://articles.economictimes.indiatimes.com/2007-04-26/news/28462798_1_pepsodent-and-close-up-brands-oral-care-toothpaste-market|archive-url=https://web.archive.org/web/20130821010032/http://articles.economictimes.indiatimes.com/2007-04-26/news/28462798_1_pepsodent-and-close-up-brands-oral-care-toothpaste-market|url-status=dead|archive-date=21 August 2013|accessdate=13 March 2012|newspaper=[[The Economic Times]]|date=26 April 2007}}</ref> In 2011, Dabur announced that [[Bipasha Basu]] would be Meswak's brand ambassador.<ref name=et11>{{cite news|title=Dabur to expand oral care range, ropes in Bipasha for Meswak|url=http://articles.economictimes.indiatimes.com/2011-03-27/news/29194789_1_toothpaste-meswak-dabur-red|archive-url=https://web.archive.org/web/20110818013719/http://articles.economictimes.indiatimes.com/2011-03-27/news/29194789_1_toothpaste-meswak-dabur-red|url-status=dead|archive-date=18 August 2011|accessdate=13 March 2012|newspaper=[[The Economic Times]]|date=27 March 2011}}</ref> | ||
==See also== | ==See also== | ||
{{Portal|Companies}} | |||
*[[List of toothpaste brands]] | *[[List of toothpaste brands]] | ||
*[[Index of oral health and dental articles]] | *[[Index of oral health and dental articles]] | ||
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[[Category:Brands of toothpaste]] | [[Category:Brands of toothpaste]] | ||
[[Category: | [[Category:Dabur Group]] | ||
[[Category:Indian brands]] | [[Category:Indian brands]] | ||
[[Category:Products introduced in 1998]] | |||
Latest revision as of 19:33, 29 July 2025
| File:Miswak Herbal Toothpaste.jpg Meswak Herbal Toothpaste manufactured in the Middle East | |
| Product type | Dental Products |
|---|---|
| Owner | Dabur |
| Introduced | 1998 |
| Related brands | Babool and Promise |
| Previous owners | Balsara Hygiene Products Limited |
| Ambassador(s) | Bipasha Basu |
| Website | https://www.daburdentalcare.com/meswak/ |
Meswak (also referred to as Miswak) is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998.[1] The toothpaste is marketed as a herbal toothpaste[2] as it is made from extracts of the Salvadora persica plant.[3] The teeth cleaning twig of the plant is reputed to have been used over 7,000 years ago.[4]
History[edit | edit source]
The brand was relatively unknown until a television advertising campaign during the 1998 Coca-Cola Cup spread brand awareness.[5] In 2005, Meswak was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Promise in a ₹1.43 billion (US$20 million) deal.[6][7] As of 2007, the Meswak brand was valued at ₹200 million (US$2.8 million).[8] In 2011, Dabur announced that Bipasha Basu would be Meswak's brand ambassador.[9]
See also[edit | edit source]
References[edit | edit source]
- ↑ "How Balsara Lost Its Bite". Business Standard. India. 6 August 2002. Retrieved 13 March 2012.
- ↑ Deborah J. Macinnis, Pinaki Dasgupta, Wayne D. Hoyer (2008). Consumer Behaviour. Dreamtech Press. p. 105. ISBN 978-8177227543.
- ↑ "The natural barrier". The Indian Express. 3 February 2008. Archived from the original on 4 December 2008. Retrieved 13 March 2012.
- ↑ Ra'ed I. Al Sadhan, Khalid Almas (1999). "Miswak (chewing Stick): A Cultural And Scientific Heritage". Saudi Dental Journal. 11 (2): 80–88.
- ↑ "The image will endure". The Hindu. 5 July 2002. Retrieved 13 March 2012.
- ↑ "Dabur buys 3 Balsara group cos for Rs 143 cr". The Hindu. 28 January 2005. Retrieved 13 March 2012.
- ↑ "Dabur to buy Balsara for Rs 143 cr". The Financial Express. India. 28 January 2005. Retrieved 13 March 2012.
- ↑ "Dabur outpaces MNCs Colgate, HLL in oral care". The Economic Times. 26 April 2007. Archived from the original on 21 August 2013. Retrieved 13 March 2012.
- ↑ "Dabur to expand oral care range, ropes in Bipasha for Meswak". The Economic Times. 27 March 2011. Archived from the original on 18 August 2011. Retrieved 13 March 2012.