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{{Short description|Nonprofit social enterprise}} | |||
{{Coord|37.421844|-122.211066|format=dms|region:US-CA_type:edu|display=title}} | {{Coord|37.421844|-122.211066|format=dms|region:US-CA_type:edu|display=title}} | ||
'''TeachAids''' (pronounced {{IPAc-en|ˌ|t|iː|tʃ|ˈ|eɪ|d|z}}) is a [[nonprofit organization|nonprofit]] [[social enterprise]] that develops global health education technology products for [[HIV/AIDS]], [[concussion]]s, and [[COVID-19]], based on an approach invented through research at [[Stanford University]].<ref name=timesofindia>{{cite news |title=Moving pictures, moving minds|url=http://epaper.timesofindia.com/Repository/ml.asp?Ref=VENSTS8yMDExLzA5LzI0I0FyMDEwMDA%3D&Mode=Gif|archive-url=https://web.archive.org/web/20150710034703/http://epaper.timesofindia.com/Repository/ml.asp?Ref=VENSTS8yMDExLzA5LzI0I0FyMDEwMDA%3D&Mode=Gif|url-status=dead|archive-date=July 10, 2015|author=Mahafreed Irani|work=[[The Times of India]]|date=24 September 2011 |accessdate=4 October 2011 }}</ref><ref name=thehindu>{{cite news |title=Overcoming barriers through technology|url=https://www.thehindu.com/health/policy-and-issues/article2424489.ece|author=Paromita Pain|work=[[The Hindu]]|date=5 September 2011 |accessdate=5 September 2011 }}</ref> | |||
{{Infobox organization | {{Infobox organization | ||
| name = TeachAids | | name = TeachAids | ||
| logo = < | | logo = <br>[[File:TeachAIDS logotype 2018.svg|200px|alt=TeachAids Logo]] | ||
| type = [[United States|U.S.]] [[501(c)(3)]] [[nonprofit organization|nonprofit]] | | type = [[United States|U.S.]] [[501(c)(3)]] [[nonprofit organization|nonprofit]] | ||
| founded_date = 2009 | | founded_date = 2009 | ||
| founders = [[Piya Sorcar]]< | | founders = [[Piya Sorcar]]<br>[[Clifford Nass]]<br>[[Shuman Ghosemajumder]]<br>Ashwini Doshi | ||
| location = [[Palo Alto, California|Palo Alto]], [[California]] | | location = [[Palo Alto, California|Palo Alto]], [[California]] | ||
| area_served = Worldwide | | area_served = Worldwide | ||
| origins = [[Stanford University]] | | origins = [[Stanford University]] | ||
| key_people = [[Piya Sorcar]] <small>(CEO)</small> | | key_people = [[Piya Sorcar]] <small>(CEO)</small> | ||
| focus = | | focus = [[education]] [[technology]] | ||
| homepage = [ | | homepage = [https://www.teachaids.org teachaids.org] | ||
}} | }} | ||
The TeachAids software for HIV education, their first area of focus, has been cited as a model health intervention.<ref>{{cite book |title=Health Communication in the New Media Landscape|url=https://www.springerpub.com/product/9780826101228|last1=Parker|first1=Jerry C.|last2=Thorson|first2=Esther|year=2008 |publisher=Springer Publishing|location=New York, NY|isbn=978-0-8261-0122-8|page=393}}</ref><ref name=stanford>{{cite news |title=Stanford-affiliated nonprofit sets standard for AIDS education|url=http://news.stanford.edu/news/2012/july/nonprofit-aids-education-072512.html|author=Max McClure|date=25 July 2012 |publisher=[[Stanford University]]|accessdate=9 July 2015}}</ref> Since the materials bypass issues of [[Discrimination against people with HIV/AIDS|stigma]], they allow HIV prevention education to be provided to communities where it has previously not been allowed.<ref name=mtr>{{cite news |title=TR35: Piya Sorcar: Software that can be localized to teach taboo topics|url=http://www.technologyreview.com/tr35/profile.aspx?TRID=1102|work=[[MIT Technology Review]]|date=23 August 2011 |accessdate=23 August 2011 }}</ref><ref>{{cite news|title=Star touch to animated film on HIV/AIDS|url=http://expressbuzz.com/cities/hyderabad/star-touch-to-animated-film-on-hivaids/226342.html|work=[[The New Indian Express]]|date=27 November 2010|accessdate=16 December 2010}}{{Dead link|date=June 2018 |bot=InternetArchiveBot |fix-attempted=no }}</ref> In other communities, the tutorials provide the highest learning effects and comfort rates of any tested educational approach.<ref name=dt /> Their HIV products are animated, [[E-learning|interactive software tutorials]], developed for individual cultures and languages, and incorporating the voices of celebrities from each region. In [[India]], these include national icons such as [[Amitabh Bachchan]],<ref name=ab>{{cite web|url=http://www.indiawest.com/entertainment/global/amitabh-bachchan-joins-s-f-bay-area-nonprofit-teachaids/article_7db6b21c-7cb3-11e4-acab-5b0e15f111e5.html|title=Amitabh Bachchan Joins S.F. Bay Area Nonprofit TeachAids|publisher=India West|accessdate=24 June 2015|archive-date=28 June 2017|archive-url=https://web.archive.org/web/20170628014157/http://www.indiawest.com/entertainment/global/amitabh-bachchan-joins-s-f-bay-area-nonprofit-teachaids/article_7db6b21c-7cb3-11e4-acab-5b0e15f111e5.html|url-status=dead}}</ref> [[Shabana Azmi]],<ref>{{cite news |title=Animated film to educate students on HIV|url=http://epaper.timesofindia.com/Repository/ml.asp?Ref=VE9JSC8yMDEwLzExLzI1I0FyMDA1MDA%3D&Mode=Gif|archive-url=https://web.archive.org/web/20150710033626/http://epaper.timesofindia.com/Repository/ml.asp?Ref=VE9JSC8yMDEwLzExLzI1I0FyMDA1MDA%3D&Mode=Gif|url-status=dead|archive-date=July 10, 2015|work=[[The Times of India]]|date=26 November 2010 |accessdate=16 December 2010 }}</ref> [[Nagarjuna (actor)|Nagarjuna]]<ref>{{cite news |title=Animation lessons on HIV/AIDS awareness released|url=http://www.hindu.com/2010/11/27/stories/2010112765081200.htm|archive-url=https://web.archive.org/web/20101204231641/http://www.hindu.com/2010/11/27/stories/2010112765081200.htm|url-status=dead|archive-date=4 December 2010|work=[[The Hindu]]|date=27 November 2010 |accessdate=16 December 2010 }}</ref> and [[Sudeep|Sudeep Ssanjeev]]. In [[Botswana]], they include musicians [[African hip hop#Botswana|Scar]], [[Zeus (Musician)|Zeus]], and former [[List of heads of state of Botswana|President of Botswana]], [[Festus Mogae]].<ref>{{cite news|title=Former President of Botswana, Festus Mogae, joins TeachAIDS Advisory Board|url=http://teachaids.org/blog/former-president-of-botswana-festus-mogae-joins-the-teachaids-advisory-board/|work=TeachAIDS|date=16 September 2010|accessdate=16 December 2010|archive-url=https://web.archive.org/web/20101206080535/http://teachaids.org/blog/former-president-of-botswana-festus-mogae-joins-the-teachaids-advisory-board/|archive-date=6 December 2010|url-status=dead|df=dmy-all}}</ref> | |||
TeachAids operates globally, with its software in use in more than 80 countries.<ref name=stanford /> Its materials are made available for free under a [[Creative Commons]] [[Creative Commons licenses|License]],<ref>{{cite news |title=10 Game-Changing Projects from Creative Commons' Team Open|url= | TeachAids operates globally, with its software in use in more than 80 countries.<ref name=stanford /> Its materials are made available for free under a [[Creative Commons]] [[Creative Commons licenses|License]],<ref>{{cite news |title=10 Game-Changing Projects from Creative Commons' Team Open|url=https://www.shareable.net/blog/10-game-changing-projects-from-creative-commons-team-open|author=Cat Johnson|work=Shareable|date=14 January 2015|accessdate=9 July 2015}}</ref> funded by sponsorships, grants, and donations. Backers include [[Barclays]],<ref name=barclays>{{cite web|url=http://www.barclays.co.bw/supporting-communities.html|title=Barclays: Supporting our Communities|publisher=[[Barclays]]|accessdate=9 July 2015|archive-date=10 July 2015|archive-url=https://web.archive.org/web/20150710123422/http://www.barclays.co.bw/supporting-communities.html|url-status=dead}}</ref> [[Cigna]],<ref name=iw>{{cite news|title=Tech Laureate TeachAIDS Expands in India|url=http://www.indiawest.com/news/business/tech-laureate-teachaids-expands-in-india/article_66824dbf-64bb-5d13-bdab-b5faa15b68d7.html|work=India West|date=21 October 2012|accessdate=9 July 2015|archive-date=18 October 2014|archive-url=https://web.archive.org/web/20141018210935/http://www.indiawest.com/news/business/tech-laureate-teachaids-expands-in-india/article_66824dbf-64bb-5d13-bdab-b5faa15b68d7.html|url-status=dead}}</ref> [[Covington & Burling]],<ref>{{cite web|title=Public Service Activities 2011|url=https://www.cov.com/~/media/files/corporate/publications/2012/03/public_service_activities_report_2011.pdf|work=[[Covington & Burling]]|date=2011|accessdate=9 July 2015|archive-date=26 September 2021|archive-url=https://web.archive.org/web/20210926063945/https://www.cov.com/~/media/files/corporate/publications/2012/03/public_service_activities_report_2011.pdf|url-status=dead}}</ref> [[Google]], [[Microsoft]], [[UNICEF]],<ref name=unicef>{{cite web|title=UNICEF Botswana Annual Report 2010|url=http://www.unicef.org/botswana/Final_BCO_Public_Annualreport2010_20July.pdf|archive-url=https://web.archive.org/web/20150713065850/http://www.unicef.org/botswana/Final_BCO_Public_Annualreport2010_20July.pdf|url-status=dead|archive-date=July 13, 2015|work=[[UNICEF]]|date=20 July 2010|accessdate=9 July 2015}}</ref> and [[Yahoo!]]. | ||
==History== | ==History== | ||
[[File:Festus Mogea with George Bush July 10, 2003.jpg|thumb|237px|right|Former [[President of Botswana]], [[Festus Mogae]] (right), a TeachAids advisor, helped bring the tutorials to Botswana.]] | [[File:Festus Mogea with George Bush July 10, 2003.jpg|thumb|237px|right|Former [[President of Botswana]], [[Festus Mogae]] (right), a TeachAids advisor, helped bring the tutorials to Botswana.]] | ||
TeachAids began in 2005 as a research project at [[Stanford University]]. From 2005 to 2009, a new [[Interdisciplinarity|interdisciplinary]] approach to HIV/AIDS education was developed through [[Institutional review board|IRB]]-approved research by [[Piya Sorcar]].<ref name=nbc>{{cite web |title=Research finally shows that online education works—for sex, alcohol, and health|url=http://usnews.nbcnews.com/_news/2013/04/10/17676894-research-finally-shows-that-online-education-works-for-sex-alcohol-and-health|author=Anya Kamenetz|author-link=Anya Kamenetz|work=[[NBC News]]|date=10 April 2013 |accessdate=9 July 2015}}</ref> Key advisors included professors Shelley Goldman ([[Learning Sciences]]), Martin Carnoy ([[Comparative Education]]), [[Cheryl Koopman]] ([[Psychiatry]]), Randall Stafford ([[Epidemiology]]), and [[Clifford Nass]] ([[Communication]]).<ref name=dt>{{cite web |title=Teaching Taboo Topics Without Talking About Them: An Epistemic Study of a New Approach to HIV/AIDS Prevention Education in India|url=http://gradworks.umi.com/33/53/3353027.html|author=Piya Sorcar|work=[[Stanford University]]|date=1 March 2009 |accessdate=1 March 2009 }}</ref> | TeachAids began in 2005 as a research project at [[Stanford University]]. From 2005 to 2009, a new [[Interdisciplinarity|interdisciplinary]] approach to HIV/AIDS education was developed through [[Institutional review board|IRB]]-approved research by [[Piya Sorcar]].<ref name=nbc>{{cite web |title=Research finally shows that online education works—for sex, alcohol, and health|url=http://usnews.nbcnews.com/_news/2013/04/10/17676894-research-finally-shows-that-online-education-works-for-sex-alcohol-and-health|author=Anya Kamenetz|author-link=Anya Kamenetz|work=[[NBC News]]|date=10 April 2013 |accessdate=9 July 2015}}</ref> Key advisors included professors Shelley Goldman ([[Learning Sciences]]), Martin Carnoy ([[Comparative Education]]), [[Cheryl Koopman]] ([[Psychiatry]]), Randall Stafford ([[Epidemiology]]), and [[Clifford Nass]] ([[Communication]]).<ref name=dt>{{cite web |title=Teaching Taboo Topics Without Talking About Them: An Epistemic Study of a New Approach to HIV/AIDS Prevention Education in India|url=http://gradworks.umi.com/33/53/3353027.html|author=Piya Sorcar|work=[[Stanford University]]|date=1 March 2009 |accessdate=1 March 2009 }}</ref> | ||
The project's goal was to find a way to address the frequently [[taboo]] subjects associated with sexual issues and HIV/AIDS specifically. One major finding was that [[Traditional animation|2D]] [[cartoon]] figures were the optimal balance between comfort and clarity in terms of visual representation for sex-related topics.<ref name=dt /><ref>{{cite news |title=Treating Africa's Biggest Diseases|url=http://tech.caltech.edu/TECH/archive/05_05_2008.pdf |work=[[The California Tech]]|date=5 May 2008|accessdate=9 January 2011 |archiveurl=https://web.archive.org/web/20110830142607/http://tech.caltech.edu/TECH/archive/05_05_2008.pdf|archivedate=30 August 2011|url-status=dead}}</ref> On that basis, animated storyboards were created which emphasized the biological aspects of [[HIV]] transmission and used cultural [[euphemism]]s to overcome [[social stigma]].<ref>{{cite news |title=Let's NOT Talk About Sex, Baby|url=http://news.newamericamedia.org/news/view_article.html?article_id=e5589d57e3d6e65b0e17efb1fd28bba4|work=[[New America Media]]|date=1 December 2007 |accessdate=16 December 2010 }}</ref> In addition, specific pedagogical techniques (e.g., [[instructional scaffolding]]) were utilized to create a coherent conception of HIV transmission for learners, as opposed to the fragmented knowledge created by [[mass media]] campaigns.<ref name=hb>[https://www.amazon.com/Handbook-Research-Digital-Media-Advertising/dp/1605667927 Handbook of Research on Digital Media and Advertising]. Matthew Eastin, Terry Daugherty, Neal Burns. Information Science Reference, July 31, 2010. {{ISBN|1-60566-792-7}}. Chapter: [http://www.igi-global.com/bookstore/Chapter.aspx?TitleId=43374 Teaching Taboo Topics Through Technology].</ref> | The project's goal was to find a way to address the frequently [[taboo]] subjects associated with sexual issues and HIV/AIDS specifically. One major finding was that [[Traditional animation|2D]] [[cartoon]] figures were the optimal balance between comfort and clarity in terms of visual representation for sex-related topics.<ref name=dt /><ref>{{cite news |title=Treating Africa's Biggest Diseases|url=http://tech.caltech.edu/TECH/archive/05_05_2008.pdf |work=[[The California Tech]]|date=5 May 2008|accessdate=9 January 2011 |archiveurl=https://web.archive.org/web/20110830142607/http://tech.caltech.edu/TECH/archive/05_05_2008.pdf|archivedate=30 August 2011|url-status=dead}}</ref> On that basis, animated storyboards were created which emphasized the biological aspects of [[HIV]] transmission and used cultural [[euphemism]]s to overcome [[social stigma]].<ref>{{cite news |title=Let's NOT Talk About Sex, Baby|url=http://news.newamericamedia.org/news/view_article.html?article_id=e5589d57e3d6e65b0e17efb1fd28bba4|archive-url=https://web.archive.org/web/20080306063918/http://news.newamericamedia.org/news/view_article.html?article_id=e5589d57e3d6e65b0e17efb1fd28bba4|url-status=usurped|archive-date=March 6, 2008|work=[[New America Media]]|date=1 December 2007 |accessdate=16 December 2010 }}</ref> In addition, specific pedagogical techniques (e.g., [[instructional scaffolding]]) were utilized to create a coherent conception of HIV transmission for learners, as opposed to the fragmented knowledge created by [[mass media]] campaigns.<ref name=hb>[https://www.amazon.com/Handbook-Research-Digital-Media-Advertising/dp/1605667927 Handbook of Research on Digital Media and Advertising]. Matthew Eastin, Terry Daugherty, Neal Burns. Information Science Reference, July 31, 2010. {{ISBN|1-60566-792-7}}. Chapter: [http://www.igi-global.com/bookstore/Chapter.aspx?TitleId=43374 Teaching Taboo Topics Through Technology].</ref> | ||
Early research versions of the software were sponsored by [[Time Warner]], the [[Government of South Korea]], and [[Neeru Khosla]], and used custom illustrations drawn by Sorcar's father, award-winning animator [[Manick Sorcar]].<ref name=hb /> Pilot versions were subsequently created in [[English language|English]], [[Hindi]], [[Kinyarwanda]], [[Mandarin Chinese|Mandarin]], and [[Spanish language|Spanish]]. Additional experts contributed to the design and evaluation of the materials, including Stanford professors David Katzenstein ([[Infectious Disease]]), Douglas Owens ([[Medicine]]), and [[Roy Pea]] (Learning Sciences).<ref name=about>{{cite web |title=About TeachAids|url= | Early research versions of the software were sponsored by [[Time Warner]], the [[Government of South Korea]], and [[Neeru Khosla]], and used custom illustrations drawn by Sorcar's father, award-winning animator [[Manick Sorcar]].<ref name=hb /> Pilot versions were subsequently created in [[English language|English]], [[Hindi]], [[Kinyarwanda]], [[Mandarin Chinese|Mandarin]], and [[Spanish language|Spanish]]. Additional experts contributed to the design and evaluation of the materials, including Stanford professors David Katzenstein ([[Infectious Disease]]), Douglas Owens ([[Medicine]]), and [[Roy Pea]] (Learning Sciences).<ref name=about>{{cite web |title=About TeachAids|url=https://teachaids.org/about|work=TeachAIDS|date=16 December 2010 |accessdate=16 December 2010 }}</ref> | ||
TeachAids was spun out of Stanford in 2009 as an independent 501(c)(3) organization, co-founded by [[Piya Sorcar]], [[Clifford Nass]], [[Shuman Ghosemajumder]], and Ashwini Doshi.<ref name=stanford /> It began developing its infrastructure and new versions of its software for additional countries and languages around the world. The first additional versions of the software in [[Indian English]], [[Telugu language|Telugu]], and [[Tswana language|Tswana]] were launched in 2010.<ref name=newapproach>{{cite news |title=A New Approach to Global HIV/AIDS Education|url=http://www.huffingtonpost.com/dr-piya-sorcar/a-new-approach-to-global-_b_790420.html|work=[[The Huffington Post]]|date=1 December 2010 |accessdate=16 December 2010 }}</ref> | TeachAids was spun out of Stanford in 2009 as an independent 501(c)(3) organization, co-founded by [[Piya Sorcar]], [[Clifford Nass]], [[Shuman Ghosemajumder]], and Ashwini Doshi.<ref name=stanford /> It began developing its infrastructure and new versions of its software for additional countries and languages around the world. The first additional versions of the software in [[Indian English]], [[Telugu language|Telugu]], and [[Tswana language|Tswana]] were launched in 2010.<ref name=newapproach>{{cite news |title=A New Approach to Global HIV/AIDS Education|url=http://www.huffingtonpost.com/dr-piya-sorcar/a-new-approach-to-global-_b_790420.html|work=[[The Huffington Post]]|date=1 December 2010 |accessdate=16 December 2010 }}</ref> | ||
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* [[Amitabh Bachchan]]<ref name=ab /> | * [[Amitabh Bachchan]]<ref name=ab /> | ||
* [[Amol Palekar]] | * [[Amol Palekar]] | ||
* [[Anu Choudhury]]<ref name=telegraph>{{cite web|url=http://www.telegraphindia.com/1131122/jsp/odisha/story_17598480.jsp#.VZ6RhHjFv1I|title=Hush-Hush Topic Gets a Voice|publisher=[[The Telegraph (Calcutta)|The Telegraph]]|date=22 November 2013|accessdate=8 July 2015}}</ref> | * [[Anu Choudhury]]<ref name=telegraph>{{cite web|url=http://www.telegraphindia.com/1131122/jsp/odisha/story_17598480.jsp#.VZ6RhHjFv1I|archive-url=https://web.archive.org/web/20131125120822/http://www.telegraphindia.com/1131122/jsp/odisha/story_17598480.jsp#.VZ6RhHjFv1I|url-status=dead|archive-date=November 25, 2013|title=Hush-Hush Topic Gets a Voice|publisher=[[The Telegraph (Calcutta)|The Telegraph]]|date=22 November 2013|accessdate=8 July 2015}}</ref> | ||
* [[Anu Prabhakar]] | * [[Anu Prabhakar]] | ||
* [[Anushka Shetty]] | * [[Anushka Shetty]] | ||
| Line 50: | Line 49: | ||
* [[Swati Reddy]] | * [[Swati Reddy]] | ||
* [[Shabana Azmi]]<ref name=telegraph /> | * [[Shabana Azmi]]<ref name=telegraph /> | ||
* [[Shruti Haasan]]<ref>{{cite web|url=http://indianexpress.com/article/entertainment/screen/shruti-haasan-lends-her-voice-for-aids-awareness/|title=Shruti Haasan lends her voice for AIDS awareness|publisher=[[Indian Express]]|accessdate=8 July 2015}}</ref> | * [[Shruti Haasan]]<ref>{{cite web|url=http://indianexpress.com/article/entertainment/screen/shruti-haasan-lends-her-voice-for-aids-awareness/|title=Shruti Haasan lends her voice for AIDS awareness|date=19 December 2014|publisher=[[Indian Express]]|accessdate=8 July 2015}}</ref> | ||
* [[Siddharth (actor)|Siddharth]] | * [[Siddharth (actor)|Siddharth]] | ||
* [[Sudeep]] | * [[Sudeep]] | ||
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The TeachAids advisory board includes film director [[Mahesh Bhatt]], HIV/AIDS treatment pioneer [[Nimmagadda Prasad]], [[Global Fund for Women]] founder [[Anne Firth Murray]], and former [[List of heads of state of Botswana|President of Botswana]] [[Festus Mogae]]. Actress [[Amala Akkineni]] is a trustee of TeachAids in India.<ref name=about /> | The TeachAids advisory board includes film director [[Mahesh Bhatt]], HIV/AIDS treatment pioneer [[Nimmagadda Prasad]], [[Global Fund for Women]] founder [[Anne Firth Murray]], and former [[List of heads of state of Botswana|President of Botswana]] [[Festus Mogae]]. Actress [[Amala Akkineni]] is a trustee of TeachAids in India.<ref name=about /> | ||
In 2020, [[Kate Courtney (cyclist)|Kate Courtney]] starred in a concussion education video for their CrashCourse [[virtual reality]] series.<ref>{{Cite web|last=Cyclingnews|date=2020-07-14|title=Kate Courtney presents CrashCourse concussion brain fly-through|url=https://www.cyclingnews.com/news/kate-courtney-presents-crashcourse-concussion-brain-fly-through/|access-date=2021-11-27|website=cyclingnews.com|language=en}}</ref> | |||
==Worldwide use== | ==Worldwide use== | ||
[[File:Suriya - TeachAIDS Recording Session (13567066435).jpg|243x243px|Suriya at a TeachAIDS campaign|thumb|alt=]] | [[File:Suriya - TeachAIDS Recording Session (13567066435).jpg|243x243px|Suriya at a TeachAIDS campaign|thumb|alt=]] | ||
[[File:Anushka Shetty - TeachAIDS Recording Session (12106643625).jpg|thumb|right|Actress [[Anushka Shetty]] in 2013 TeachAIDS recording session]] | [[File:Anushka Shetty - TeachAIDS Recording Session (12106643625).jpg|thumb|right|Actress [[Anushka Shetty]] in 2013 TeachAIDS recording session]] | ||
The TeachAids tutorials are available for free online and are used in more than 80 countries around the world, distributed by over 200 partner organizations.<ref name=stanford /> Numerous [[AIDS service organization]]s, [[AIDS education and training centers]], [[NGO]]s, and government agencies distribute and utilize the tutorials as part of their own HIV/AIDS prevention efforts.<ref name=about /> Some of the organizations partnered with TeachAids include [[CARE (relief agency)|CARE]], the [[Elizabeth Glaser Pediatric AIDS Foundation]], and the [[United States|U.S.]] [[Peace Corps]]. | The TeachAids tutorials are available for free online and are used in more than 80 countries around the world, distributed by over 200 partner organizations.<ref name=stanford /> Numerous [[AIDS service organization]]s, [[AIDS education and training centers]], [[NGO]]s, and government agencies distribute and utilize the tutorials as part of their own HIV/AIDS prevention efforts.<ref name=about /> Some of the organizations partnered with TeachAids include [[CARE (relief agency)|CARE]], the [[Elizabeth Glaser Pediatric AIDS Foundation]], and the [[United States|U.S.]] [[Peace Corps]].{{cn|date=September 2022}} | ||
In India, the [[National AIDS Control Organisation]] approved the TeachAids materials in January 2010,<ref name=thehindu /><ref>{{cite web|title=National AIDS Control Organisation of India approves TeachAIDS curriculum|url=http://teachaids.org/blog/naco-approves-teachaids/|work=TeachAIDS|date=15 January 2010|accessdate=17 December 2010|archive-url=https://web.archive.org/web/20110719203133/http://teachaids.org/blog/naco-approves-teachaids/|archive-date=19 July 2011|url-status=dead|df=dmy-all}}</ref> marking the first time [[HIV/AIDS]] education could be provided decoupled from sex education. Later that year, the [[Government of Karnataka]] approved the materials for their state of 50 million and committed to distributing them in 5,500 government schools.<ref>{{cite web|title=Karnataka government to implement TeachAIDS tutorials in 5,500 schools|url=http://teachaids.org/blog/karnataka-government-to-implement-teachaids-tutorials-in-schools/|work=TeachAIDS|date=7 June 2010|accessdate=16 December 2010|archive-url=https://web.archive.org/web/20110728083607/http://teachaids.org/blog/karnataka-government-to-implement-teachaids-tutorials-in-schools/|archive-date=28 July 2011|url-status=dead|df=dmy-all}}</ref> In [[Assam]], [[List of Chief Ministers of Assam|Chief Minister]] [[Tarun Gogoi]] helped launched TeachAids.<ref name=iw /> [[Odisha]],<ref name=telegraph /> [[Andhra Pradesh]],<ref>{{cite web |title=Partnership between APSACS and TeachAIDS|url=http://apsacs.org/teachaids.html|work=[[Andhra Pradesh]] State AIDS Control Society|date=2013|accessdate=9 July 2015}}</ref> and other Indian states have also joined with official support and distribution. | In India, the [[National AIDS Control Organisation]] approved the TeachAids materials in January 2010,<ref name=thehindu /><ref>{{cite web|title=National AIDS Control Organisation of India approves TeachAIDS curriculum|url=http://teachaids.org/blog/naco-approves-teachaids/|work=TeachAIDS|date=15 January 2010|accessdate=17 December 2010|archive-url=https://web.archive.org/web/20110719203133/http://teachaids.org/blog/naco-approves-teachaids/|archive-date=19 July 2011|url-status=dead|df=dmy-all}}</ref> marking the first time [[HIV/AIDS]] education could be provided decoupled from sex education. Later that year, the [[Government of Karnataka]] approved the materials for their state of 50 million and committed to distributing them in 5,500 government schools.<ref>{{cite web|title=Karnataka government to implement TeachAIDS tutorials in 5,500 schools|url=http://teachaids.org/blog/karnataka-government-to-implement-teachaids-tutorials-in-schools/|work=TeachAIDS|date=7 June 2010|accessdate=16 December 2010|archive-url=https://web.archive.org/web/20110728083607/http://teachaids.org/blog/karnataka-government-to-implement-teachaids-tutorials-in-schools/|archive-date=28 July 2011|url-status=dead|df=dmy-all}}</ref> In [[Assam]], [[List of Chief Ministers of Assam|Chief Minister]] [[Tarun Gogoi]] helped launched TeachAids.<ref name=iw /> [[Odisha]],<ref name=telegraph /> [[Andhra Pradesh]],<ref>{{cite web |title=Partnership between APSACS and TeachAIDS|url=http://apsacs.org/teachaids.html|archive-url=https://web.archive.org/web/20140813172858/http://apsacs.org/teachaids.html|url-status=usurped|archive-date=August 13, 2014|work=[[Andhra Pradesh]] State AIDS Control Society|date=2013|accessdate=9 July 2015}}</ref> and other Indian states have also joined with official support and distribution. | ||
[[File:TeachAIDS Screenshots 1 (5386016934).jpg|thumb|left|Screenshot from the TeachAIDS software]] | [[File:TeachAIDS Screenshots 1 (5386016934).jpg|thumb|left|Screenshot from the TeachAIDS software]] | ||
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In the [[United States]], the [https://spice.fsi.stanford.edu/ Stanford Program on International and Cross-Cultural Education] distributes the tutorials on [[CD]] along with a custom educator handbook, both of which are made available at no cost.<ref>{{cite web |title=TeachAIDS Educator Handbook: A Comprehensive HIV/AIDS Prevention Curriculum|url=http://spice.stanford.edu/catalog/teachaids_educator_handbook_a_comprehensive_hivaids_prevention_curriculum/|date=16 December 2010|accessdate=16 December 2010 }}</ref> | In the [[United States]], the [https://spice.fsi.stanford.edu/ Stanford Program on International and Cross-Cultural Education] distributes the tutorials on [[CD]] along with a custom educator handbook, both of which are made available at no cost.<ref>{{cite web |title=TeachAIDS Educator Handbook: A Comprehensive HIV/AIDS Prevention Curriculum|url=http://spice.stanford.edu/catalog/teachaids_educator_handbook_a_comprehensive_hivaids_prevention_curriculum/|date=16 December 2010|accessdate=16 December 2010 }}</ref> | ||
The creation of TeachAids has been cited as an important innovation in achieving the [[United Nations]] [[Millennium Development Goals|Millennium Development Goal]] for combating the spread of HIV/AIDS.<ref>{{cite book |title=Millennium Development Goals Technology Road Map|url= | The creation of TeachAids has been cited as an important innovation in achieving the [[United Nations]] [[Millennium Development Goals|Millennium Development Goal]] for combating the spread of HIV/AIDS.<ref>{{cite book |title=Millennium Development Goals Technology Road Map|url=https://www.globalwireonline.org/2015/01/05/buy-now-millennium-development-goals-technology-road-map/#.VZ6XFXjFv1I|last1=Whyte|first1=Talia|last2=Nakello|first2=Marjane|year=2015 |publisher=Global Wire Books|location=New York, NY|asin=B00R5D2Z6C|page=10}}</ref> | ||
In 2012, TeachAids was named one of 12 global laureates by [[The Tech Awards]],<ref>{{cite web|title=The Tech Awards Laureate: TeachAIDS|url=http://thetechawards.thetech.org/the-laureates/teachaids|work=[[The Tech Awards]]|date=2012|accessdate=9 July 2015|archive-url=https://web.archive.org/web/20150703020742/http://thetechawards.thetech.org/the-laureates/teachaids|archive-date=3 July 2015|url-status=dead|df=dmy-all}}</ref><ref>{{cite web |title=28 Award Winners Highlight Innovation in Social Entrepreneurship|url=https://www.forbes.com/sites/devinthorpe/2012/09/30/28-award-winners-highlight-innovation-in-social-entrepreneurship/|work=[[Forbes]]|date=30 September 2012|accessdate=9 July 2015}}</ref> referred to as the "Nobel prize of tech philanthropy".<ref>{{cite web |title=Tech Museum chooses honorees for annual awards|url= | In 2012, TeachAids was named one of 12 global laureates by [[The Tech Awards]],<ref>{{cite web|title=The Tech Awards Laureate: TeachAIDS|url=http://thetechawards.thetech.org/the-laureates/teachaids|work=[[The Tech Awards]]|date=2012|accessdate=9 July 2015|archive-url=https://web.archive.org/web/20150703020742/http://thetechawards.thetech.org/the-laureates/teachaids|archive-date=3 July 2015|url-status=dead|df=dmy-all}}</ref><ref>{{cite web |title=28 Award Winners Highlight Innovation in Social Entrepreneurship|url=https://www.forbes.com/sites/devinthorpe/2012/09/30/28-award-winners-highlight-innovation-in-social-entrepreneurship/|work=[[Forbes]]|date=30 September 2012|accessdate=9 July 2015}}</ref> referred to as the "Nobel prize of tech philanthropy".<ref>{{cite web |title=Tech Museum chooses honorees for annual awards|url=https://www.mercurynews.com/breaking-news/ci_16127072|work=[[San Jose Mercury News]]|date=21 September 2010|accessdate=9 July 2015}}</ref> | ||
{{clear}} | |||
==See also== | ==See also== | ||
* [[AIDS education and training centers]] | * [[AIDS education and training centers]] | ||
| Line 88: | Line 90: | ||
==External links== | ==External links== | ||
* [ | * [https://www.teachaids.org TeachAids official website] | ||
[[Category:Companies based in Palo Alto, California]] | [[Category:Companies based in Palo Alto, California]] | ||
| Line 103: | Line 103: | ||
[[Category:Health charities in the United States]] | [[Category:Health charities in the United States]] | ||
[[Category:Medical and health organizations based in California]] | [[Category:Medical and health organizations based in California]] | ||
[[Category:HIV/AIDS organizations in the United States]] | |||
Latest revision as of 05:47, 17 February 2026
37°25′19″N 122°12′40″W / 37.421844°N 122.211066°W
TeachAids (pronounced /ˌtiːtʃˈeɪdz/) is a nonprofit social enterprise that develops global health education technology products for HIV/AIDS, concussions, and COVID-19, based on an approach invented through research at Stanford University.[1][2]
| Founded | 2009 |
|---|---|
| Founders | Piya Sorcar Clifford Nass Shuman Ghosemajumder Ashwini Doshi |
| Type | U.S. 501(c)(3) nonprofit |
| Focus | education technology |
| Location | |
| Origins | Stanford University |
Area served | Worldwide |
Key people | Piya Sorcar (CEO) |
| Website | teachaids.org |
The TeachAids software for HIV education, their first area of focus, has been cited as a model health intervention.[3][4] Since the materials bypass issues of stigma, they allow HIV prevention education to be provided to communities where it has previously not been allowed.[5][6] In other communities, the tutorials provide the highest learning effects and comfort rates of any tested educational approach.[7] Their HIV products are animated, interactive software tutorials, developed for individual cultures and languages, and incorporating the voices of celebrities from each region. In India, these include national icons such as Amitabh Bachchan,[8] Shabana Azmi,[9] Nagarjuna[10] and Sudeep Ssanjeev. In Botswana, they include musicians Scar, Zeus, and former President of Botswana, Festus Mogae.[11]
TeachAids operates globally, with its software in use in more than 80 countries.[4] Its materials are made available for free under a Creative Commons License,[12] funded by sponsorships, grants, and donations. Backers include Barclays,[13] Cigna,[14] Covington & Burling,[15] Google, Microsoft, UNICEF,[16] and Yahoo!.
History[edit | edit source]

TeachAids began in 2005 as a research project at Stanford University. From 2005 to 2009, a new interdisciplinary approach to HIV/AIDS education was developed through IRB-approved research by Piya Sorcar.[17] Key advisors included professors Shelley Goldman (Learning Sciences), Martin Carnoy (Comparative Education), Cheryl Koopman (Psychiatry), Randall Stafford (Epidemiology), and Clifford Nass (Communication).[7]
The project's goal was to find a way to address the frequently taboo subjects associated with sexual issues and HIV/AIDS specifically. One major finding was that 2D cartoon figures were the optimal balance between comfort and clarity in terms of visual representation for sex-related topics.[7][18] On that basis, animated storyboards were created which emphasized the biological aspects of HIV transmission and used cultural euphemisms to overcome social stigma.[19] In addition, specific pedagogical techniques (e.g., instructional scaffolding) were utilized to create a coherent conception of HIV transmission for learners, as opposed to the fragmented knowledge created by mass media campaigns.[20]
Early research versions of the software were sponsored by Time Warner, the Government of South Korea, and Neeru Khosla, and used custom illustrations drawn by Sorcar's father, award-winning animator Manick Sorcar.[20] Pilot versions were subsequently created in English, Hindi, Kinyarwanda, Mandarin, and Spanish. Additional experts contributed to the design and evaluation of the materials, including Stanford professors David Katzenstein (Infectious Disease), Douglas Owens (Medicine), and Roy Pea (Learning Sciences).[21]
TeachAids was spun out of Stanford in 2009 as an independent 501(c)(3) organization, co-founded by Piya Sorcar, Clifford Nass, Shuman Ghosemajumder, and Ashwini Doshi.[4] It began developing its infrastructure and new versions of its software for additional countries and languages around the world. The first additional versions of the software in Indian English, Telugu, and Tswana were launched in 2010.[22]
Celebrity partners[edit | edit source]

The TeachAids interactive software implements animated avatars of cultural icons to improve pedagogical efficacy. Over time, numerous international actors, musicians, and celebrities have lent their voices and likenesses to the TeachAids materials.[21] These include:
The TeachAids advisory board includes film director Mahesh Bhatt, HIV/AIDS treatment pioneer Nimmagadda Prasad, Global Fund for Women founder Anne Firth Murray, and former President of Botswana Festus Mogae. Actress Amala Akkineni is a trustee of TeachAids in India.[21]
In 2020, Kate Courtney starred in a concussion education video for their CrashCourse virtual reality series.[25]
Worldwide use[edit | edit source]


The TeachAids tutorials are available for free online and are used in more than 80 countries around the world, distributed by over 200 partner organizations.[4] Numerous AIDS service organizations, AIDS education and training centers, NGOs, and government agencies distribute and utilize the tutorials as part of their own HIV/AIDS prevention efforts.[21] Some of the organizations partnered with TeachAids include CARE, the Elizabeth Glaser Pediatric AIDS Foundation, and the U.S. Peace Corps.[citation needed]
In India, the National AIDS Control Organisation approved the TeachAids materials in January 2010,[2][26] marking the first time HIV/AIDS education could be provided decoupled from sex education. Later that year, the Government of Karnataka approved the materials for their state of 50 million and committed to distributing them in 5,500 government schools.[27] In Assam, Chief Minister Tarun Gogoi helped launched TeachAids.[14] Odisha,[23] Andhra Pradesh,[28] and other Indian states have also joined with official support and distribution.

In Botswana, the TeachAids tutorials were adopted nationally as the standard method for HIV/AIDS education. In 2011, the Ministry of Education began distributing the tutorials to every primary, secondary, and tertiary educational institution in the country, reaching all learners from 6 to 24 years of age nationwide. June 15 in Botswana was declared "National TeachAIDS Day".[4][13]
In the United States, the Stanford Program on International and Cross-Cultural Education distributes the tutorials on CD along with a custom educator handbook, both of which are made available at no cost.[29]
The creation of TeachAids has been cited as an important innovation in achieving the United Nations Millennium Development Goal for combating the spread of HIV/AIDS.[30]
In 2012, TeachAids was named one of 12 global laureates by The Tech Awards,[31][32] referred to as the "Nobel prize of tech philanthropy".[33]
See also[edit | edit source]
References[edit | edit source]
- ↑ Mahafreed Irani (24 September 2011). "Moving pictures, moving minds". The Times of India. Archived from the original on July 10, 2015. Retrieved 4 October 2011.
- ↑ 2.0 2.1 Paromita Pain (5 September 2011). "Overcoming barriers through technology". The Hindu. Retrieved 5 September 2011.
- ↑ Parker, Jerry C.; Thorson, Esther (2008). Health Communication in the New Media Landscape. New York, NY: Springer Publishing. p. 393. ISBN 978-0-8261-0122-8.
- ↑ 4.0 4.1 4.2 4.3 4.4 Max McClure (25 July 2012). "Stanford-affiliated nonprofit sets standard for AIDS education". Stanford University. Retrieved 9 July 2015.
- ↑ "TR35: Piya Sorcar: Software that can be localized to teach taboo topics". MIT Technology Review. 23 August 2011. Retrieved 23 August 2011.
- ↑ "Star touch to animated film on HIV/AIDS". The New Indian Express. 27 November 2010. Retrieved 16 December 2010.[permanent dead link]
- ↑ 7.0 7.1 7.2 Piya Sorcar (1 March 2009). "Teaching Taboo Topics Without Talking About Them: An Epistemic Study of a New Approach to HIV/AIDS Prevention Education in India". Stanford University. Retrieved 1 March 2009.
- ↑ 8.0 8.1 "Amitabh Bachchan Joins S.F. Bay Area Nonprofit TeachAids". India West. Archived from the original on 28 June 2017. Retrieved 24 June 2015.
- ↑ "Animated film to educate students on HIV". The Times of India. 26 November 2010. Archived from the original on July 10, 2015. Retrieved 16 December 2010.
- ↑ "Animation lessons on HIV/AIDS awareness released". The Hindu. 27 November 2010. Archived from the original on 4 December 2010. Retrieved 16 December 2010.
- ↑ "Former President of Botswana, Festus Mogae, joins TeachAIDS Advisory Board". TeachAIDS. 16 September 2010. Archived from the original on 6 December 2010. Retrieved 16 December 2010.
- ↑ Cat Johnson (14 January 2015). "10 Game-Changing Projects from Creative Commons' Team Open". Shareable. Retrieved 9 July 2015.
- ↑ 13.0 13.1 "Barclays: Supporting our Communities". Barclays. Archived from the original on 10 July 2015. Retrieved 9 July 2015.
- ↑ 14.0 14.1 "Tech Laureate TeachAIDS Expands in India". India West. 21 October 2012. Archived from the original on 18 October 2014. Retrieved 9 July 2015.
- ↑ "Public Service Activities 2011" (PDF). Covington & Burling. 2011. Archived from the original (PDF) on 26 September 2021. Retrieved 9 July 2015.
- ↑ "UNICEF Botswana Annual Report 2010" (PDF). UNICEF. 20 July 2010. Archived from the original (PDF) on July 13, 2015. Retrieved 9 July 2015.
- ↑ Anya Kamenetz (10 April 2013). "Research finally shows that online education works—for sex, alcohol, and health". NBC News. Retrieved 9 July 2015.
- ↑ "Treating Africa's Biggest Diseases" (PDF). The California Tech. 5 May 2008. Archived from the original (PDF) on 30 August 2011. Retrieved 9 January 2011.
- ↑ "Let's NOT Talk About Sex, Baby". New America Media. 1 December 2007. Archived from the original on March 6, 2008. Retrieved 16 December 2010.
- ↑ 20.0 20.1 Handbook of Research on Digital Media and Advertising. Matthew Eastin, Terry Daugherty, Neal Burns. Information Science Reference, July 31, 2010. ISBN 1-60566-792-7. Chapter: Teaching Taboo Topics Through Technology.
- ↑ 21.0 21.1 21.2 21.3 "About TeachAids". TeachAIDS. 16 December 2010. Retrieved 16 December 2010.
- ↑ "A New Approach to Global HIV/AIDS Education". The Huffington Post. 1 December 2010. Retrieved 16 December 2010.
- ↑ 23.0 23.1 23.2 23.3 "Hush-Hush Topic Gets a Voice". The Telegraph. 22 November 2013. Archived from the original on November 25, 2013. Retrieved 8 July 2015.
- ↑ "Shruti Haasan lends her voice for AIDS awareness". Indian Express. 19 December 2014. Retrieved 8 July 2015.
- ↑ Cyclingnews (2020-07-14). "Kate Courtney presents CrashCourse concussion brain fly-through". cyclingnews.com. Retrieved 2021-11-27.
- ↑ "National AIDS Control Organisation of India approves TeachAIDS curriculum". TeachAIDS. 15 January 2010. Archived from the original on 19 July 2011. Retrieved 17 December 2010.
- ↑ "Karnataka government to implement TeachAIDS tutorials in 5,500 schools". TeachAIDS. 7 June 2010. Archived from the original on 28 July 2011. Retrieved 16 December 2010.
- ↑ "Partnership between APSACS and TeachAIDS". Andhra Pradesh State AIDS Control Society. 2013. Archived from the original on August 13, 2014. Retrieved 9 July 2015.
- ↑ "TeachAIDS Educator Handbook: A Comprehensive HIV/AIDS Prevention Curriculum". 16 December 2010. Retrieved 16 December 2010.
- ↑ Whyte, Talia; Nakello, Marjane (2015). Millennium Development Goals Technology Road Map. New York, NY: Global Wire Books. p. 10. ASIN B00R5D2Z6C.
- ↑ "The Tech Awards Laureate: TeachAIDS". The Tech Awards. 2012. Archived from the original on 3 July 2015. Retrieved 9 July 2015.
- ↑ "28 Award Winners Highlight Innovation in Social Entrepreneurship". Forbes. 30 September 2012. Retrieved 9 July 2015.
- ↑ "Tech Museum chooses honorees for annual awards". San Jose Mercury News. 21 September 2010. Retrieved 9 July 2015.