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{{short description|Government | {{short description|Government Subsidiary of National Dairy Development Board}} | ||
{{Use dmy dates|date=December 2015}} | {{Use dmy dates|date=December 2015}} | ||
{{Use Indian English|date=December 2015}} | {{Use Indian English|date=December 2015}} | ||
{{Infobox company | {{Infobox company | ||
| name = Mother Dairy | | name = Mother Dairy | ||
| trading_name = | | trading_name = | ||
| logo = MD with R.jpg | | logo = MD with R.jpg | ||
| Line 14: | Line 14: | ||
| image_alt = | | image_alt = | ||
| image_caption = | | image_caption = | ||
| type = | | type = [[Subsidiary]] of [[National Dairy Development Board]] | ||
[[ | |||
| traded_as = | | traded_as = | ||
| ISIN = | | ISIN = | ||
| Line 30: | Line 29: | ||
| area_served = <!-- or: | areas_served = --> | | area_served = <!-- or: | areas_served = --> | ||
| key_people = Manish Bandlish (Managing Director) | | key_people = Manish Bandlish (Managing Director) | ||
| industry = [[ | | industry = [[Milk]] and [[Food Processing|Dairy Products]] | ||
| products = *[[Milk]] | |||
| brands = | *[[Dairy|Dairy Products]] | ||
*[[Icecream]] | |||
| brands = | |||
| production = | | production = | ||
| production_year = <!-- Year of production data (when known) --> | | production_year = <!-- Year of production data (when known) --> | ||
| services = | | services = | ||
| revenue = | | revenue = ₹11,000 crore ($1.6 Billion) <small> (2020)</small><ref>{{Cite news|url=https://www.business-standard.com/article/companies/mother-dairy-forays-into-bread-segment-aims-to-double-its-revenue-in-5-yrs-120073001284_1.html#:~:text=Chaudhary%20said%20the%20company%20has,around%20Rs%2010%2C000%2D11%2C000%20crore.|title = Mother Dairy forays into bread segment, aims to double its revenue in 5 yrs|newspaper = Business Standard India|date = 30 July 2020|agency = Press Trust of India}}</ref> | ||
| revenue_year = | | revenue_year = | ||
| operating_income = | | operating_income = | ||
| Line 52: | Line 53: | ||
| num_employees_year = <!-- Year of num_employees data (when known) --> | | num_employees_year = <!-- Year of num_employees data (when known) --> | ||
| parent = | | parent = | ||
| owner = [[National Dairy Development Board]] , [[Ministry of Fisheries, Animal Husbandry and Dairying]] , [[Government of India]] | | owner = [[National Dairy Development Board]], [[Ministry of Fisheries, Animal Husbandry and Dairying]], [[Government of India]] | ||
| divisions = | | divisions = | ||
| subsid = | | subsid = | ||
| Line 61: | Line 62: | ||
}} | }} | ||
'''Mother Dairy''' is a [[ | '''Mother Dairy''' is a wholly owned [[Subsidiary|subsidiary]] of the [[National Dairy Development Board]] which is a [[statute|statutory body]] under the [[ownership]] of [[Ministry of Fisheries, Animal Husbandry and Dairying]] of the [[Government of India]] that manufactures, markets and sells [[milk]], [[Dairy product|dairy products]], [[Cooking oil|edible oil]] and [[Safal|fruits & vegetables.]]<ref>[http://www.business-standard.com/article/companies/mother-dairy-eyes-nutritional-space-115101200034_1.html Mother Dairy eyes nutritional space]</ref> Mother Dairy was founded in 1974, as a [[Subsidiary|subsidiary]] of the [[National Dairy Development Board]] (NDDB).<ref name="Mother Dairy Reference3" /> | ||
== History == | == History == | ||
| Line 67: | Line 68: | ||
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB), under ‘Operation Flood.<ref name="Mother Dairy Reference3" /><ref name="Mother Dairy Reference1">{{cite news |title=Mother Dairy expands packaged sweets portfolio, eyes Rs 100 crore revenue in 2–3 years |url=https://www.businesstoday.in/current/corporate/mother-dairy-expands-packaged-sweets-portfolio-eyes-rs-100-crore-revenue-in-2-3-years/story/427979.html |access-date=11 March 2021 |publisher=www.businesstoday.in |date=15 January 2021}}</ref> It was an initiative under [[Operation Flood]], a dairy development program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations. | Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB), under ‘Operation Flood.<ref name="Mother Dairy Reference3" /><ref name="Mother Dairy Reference1">{{cite news |title=Mother Dairy expands packaged sweets portfolio, eyes Rs 100 crore revenue in 2–3 years |url=https://www.businesstoday.in/current/corporate/mother-dairy-expands-packaged-sweets-portfolio-eyes-rs-100-crore-revenue-in-2-3-years/story/427979.html |access-date=11 March 2021 |publisher=www.businesstoday.in |date=15 January 2021}}</ref> It was an initiative under [[Operation Flood]], a dairy development program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations. | ||
The company originally focused on [[Delhi]] and other parts of the [[National Capital Region (India)|National Capital Region]] (NCR),<ref name="Mother Dairy Reference1" /> and has 1500 milk booths and 300 safal outlets in the market.<ref name="Mother Dairy Reference1" /> It later expanded to other regions in India. It currently sells milk, milk products, under Mother Dairy brand and fresh fruits and vegetables through 400 | The company originally focused on [[Delhi]] and other parts of the [[National Capital Region (India)|National Capital Region]] (NCR),<ref name="Mother Dairy Reference1" /> and has 1500 milk booths and 300 safal outlets in the market.<ref name="Mother Dairy Reference1" /> It later expanded to other regions in India. It currently sells milk, milk products, under Mother Dairy brand and fresh fruits and vegetables through 400 Safal outlets and frozen vegetables, pulses and honey under "Safal" brand and manufactures and markets edible oils under the "Dhara" brand.<ref name="Mother Dairy Reference1" /> | ||
== Brands and subsidiaries == | == Brands and subsidiaries == | ||
| Line 74: | Line 75: | ||
Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of fruit and vegetable stores in the NCR, and also has a significant presence in [[Bengaluru]]. Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies to food processing companies such as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.<ref>{{Cite web|title=About Us|url=https://www.motherdairy.com/Category/about-us|access-date=2021-05-23|website=www.motherdairy.com}}</ref>{{citation needed|date=March 2016}} It also added some limited sweets in its portfolio and had been expanding it gradually.<ref name="Mother Dairy Reference1" /> | Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of fruit and vegetable stores in the NCR, and also has a significant presence in [[Bengaluru]]. Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies to food processing companies such as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.<ref>{{Cite web|title=About Us|url=https://www.motherdairy.com/Category/about-us|access-date=2021-05-23|website=www.motherdairy.com}}</ref>{{citation needed|date=March 2016}} It also added some limited sweets in its portfolio and had been expanding it gradually.<ref name="Mother Dairy Reference1" /> | ||
Sandwich bread, Brown bread, and a first in the category, Milk and Fruit bread for kids, are the three variants launched by Mother Dairy as its breakfast basket in July 2020.<ref name="Mother Dairy Reference3" /> | Sandwich bread, Brown bread, and a first in the category, Milk and Fruit bread for kids, are the three variants launched by Mother Dairy as its breakfast basket in July 2020.<ref name="Mother Dairy Reference3" /> The cost of them are as follows | ||
{| class="wikitable" | |||
|+ | |||
!Item Name <ref name="Mother Dairy Reference3" /> | |||
!Weight | |||
!Cost | |||
|- | |||
|Sandwich Bread | |||
|700g | |||
|₹40 | |||
|- | |||
|Sandwich Bread | |||
|500g | |||
|₹30 | |||
|- | |||
|Brown Bread | |||
|400g | |||
|₹30 | |||
|- | |||
|Fruit and Milk Bread | |||
|150g | |||
|₹15 | |||
|} | |||
Mother Dairy is also present into edible oils segment under the brand name Dhara, which was launched under the ''Operation Golden Flow'' program of NDDB. | Mother Dairy is also present into edible oils segment under the brand name Dhara, which was launched under the ''Operation Golden Flow'' program of NDDB. | ||
Mother Dairy opens first restaurant 'Café Delights' in Noida and plans more outlets in Delhi.<ref name="Mother Dairy Reference2">{{cite news |last1=Tanwar |first1=Sangeeta |title= | Mother Dairy opens first restaurant 'Café Delights' in Noida and plans more outlets in Delhi.<ref name="Mother Dairy Reference2">{{cite news |last1=Tanwar |first1=Sangeeta |title=Delhi's neighbourhood milk booth wants to switch it up with new cafes |url=https://qz.com/india/1799646/amul-rival-mother-dairy-bets-on-cafe-delights/ |access-date=12 March 2021 |publisher=Quartz |date=10 February 2020 |language=en}}</ref><ref>{{Cite magazine|url=https://www.indiatoday.in/india/story/mother-dairy-opens-first-restaurant-in-noida-plans-60-outlets-in-delhi-ncr-1637887-2020-01-17|title=Mother Dairy opens first restaurant in Noida, plans 60 outlets in Delhi-NCR|agency=Press Trust of India |date=January 17, 2020 |magazine=India Today|language=en|access-date=2020-01-17}}</ref> | ||
== Revenue == | == Revenue == | ||
As of 2020, Mother Dairy has a revenue over | As of 2020, Mother Dairy has a revenue over ₹10,000 crore rupees or nearly $1.6 Billion.<ref>{{Cite news|agency=Press Trust of India|date=2020-07-30|title=Mother Dairy forays into bread segment, aims to double its revenue in 5 yrs|work=Business Standard India|url=https://www.business-standard.com/article/companies/mother-dairy-forays-into-bread-segment-aims-to-double-its-revenue-in-5-yrs-120073001284_1.html#:~:text=Chaudhary%20said%20the%20company%20has,around%20Rs%2010,000-11,000%20crore.|access-date=2021-06-05}}</ref> | ||
==Products== | ==Products== | ||
| Line 89: | Line 112: | ||
==== Dahi ==== | ==== Dahi ==== | ||
# Mother Dairy Ultimate Dahi | # [[Mother Dairy Ultimate Dahi]] | ||
# Mother Dairy Probiotic Advanced Dahi | # Mother Dairy Probiotic Advanced Dahi | ||
# Mother Dairy Classic Dahi | # Mother Dairy Classic Dahi | ||
| Line 102: | Line 125: | ||
# Mother Dairy Premium Chach | # Mother Dairy Premium Chach | ||
# Mother Dairy Masala Chach | # Mother Dairy Masala Chach | ||
# Mother | # Mother Dairy Tadka Chach | ||
====Probiotic Milk ==== | ====Probiotic Milk ==== | ||
| Line 116: | Line 139: | ||
==== Mother Dairy Bread<ref name="Mother Dairy Reference1" /> ==== | ==== Mother Dairy Bread<ref name="Mother Dairy Reference1" /> ==== | ||
In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to | In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to ₹25,000 crore in the next five years from this segment which was around ₹10,500 crore in year 2019.<ref name="Mother Dairy Reference3">{{cite news |title=Mother Dairy Wants To Break Bread With You! |url=https://www.moneycontrol.com/news/business/mother-dairy-wants-to-break-bread-with-you-5621361.html |access-date=12 March 2021 |publisher=Moneycontrol |date=30 July 2020}}</ref><ref name="Mother Dairy Reference1" /> | ||
==== Mother Dairy Cheese ==== | ==== Mother Dairy Cheese ==== | ||
| Line 140: | Line 163: | ||
==== Mother Dairy Sweets<ref name="Mother Dairy Reference1" /> ==== | ==== Mother Dairy Sweets<ref name="Mother Dairy Reference1" /> ==== | ||
Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo. In year 2021 the organisation is targeting | Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo. In year 2021 the organisation is targeting ₹100 crore sales from this new combinations.<ref name="Mother Dairy Reference1" /> | ||
==References== | ==References== | ||
Revision as of 13:45, 29 June 2022
 | |
| Industry | Milk and Dairy Products |
|---|---|
| Founded | 1974 |
| Headquarters | Sector-1, , |
Key people | Manish Bandlish (Managing Director) |
| Products | |
| Revenue | ₹11,000 crore ($1.6 Billion) (2020)[1] |
| Owner | National Dairy Development Board, Ministry of Fisheries, Animal Husbandry and Dairying, Government of India |
| Website | www |
Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board which is a statutory body under the ownership of Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India that manufactures, markets and sells milk, dairy products, edible oil and fruits & vegetables.[2] Mother Dairy was founded in 1974, as a subsidiary of the National Dairy Development Board (NDDB).[3]
History
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB), under ‘Operation Flood.[3][4] It was an initiative under Operation Flood, a dairy development program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations.
The company originally focused on Delhi and other parts of the National Capital Region (NCR),[4] and has 1500 milk booths and 300 safal outlets in the market.[4] It later expanded to other regions in India. It currently sells milk, milk products, under Mother Dairy brand and fresh fruits and vegetables through 400 Safal outlets and frozen vegetables, pulses and honey under "Safal" brand and manufactures and markets edible oils under the "Dhara" brand.[4]
Brands and subsidiaries
The company sells milk products under the "Mother Dairy" brand, and is a leading milk supplier in Delhi-NCR, and sells around 30 lakh litres of milk per day in this region.[4] It is also currently the only dairy company to offer other products in diverse fields like fruits, vegetables, edible oils, milk and dairy products and packaged sweets in addition to milk.[3]
Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of fruit and vegetable stores in the NCR, and also has a significant presence in Bengaluru. Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies to food processing companies such as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.[5][citation needed] It also added some limited sweets in its portfolio and had been expanding it gradually.[4]
Sandwich bread, Brown bread, and a first in the category, Milk and Fruit bread for kids, are the three variants launched by Mother Dairy as its breakfast basket in July 2020.[3] The cost of them are as follows
| Item Name [3] | Weight | Cost |
|---|---|---|
| Sandwich Bread | 700g | ₹40 |
| Sandwich Bread | 500g | ₹30 |
| Brown Bread | 400g | ₹30 |
| Fruit and Milk Bread | 150g | ₹15 |
Mother Dairy is also present into edible oils segment under the brand name Dhara, which was launched under the Operation Golden Flow program of NDDB.
Mother Dairy opens first restaurant 'Café Delights' in Noida and plans more outlets in Delhi.[6][7]
Revenue
As of 2020, Mother Dairy has a revenue over ₹10,000 crore rupees or nearly $1.6 Billion.[8]
Products
Mother Dairy Dairy Products
Mother Dairy sells Milk and other milk products under the Mother Dairy brand.[4]
Dahi
- Mother Dairy Ultimate Dahi
- Mother Dairy Probiotic Advanced Dahi
- Mother Dairy Classic Dahi
- Mother Dairy Mishti Doi
- Mother Dairy Aam Doi
Lassi
Mother Dairy Lassi (Sweet, Mango, Strawberry, Mishti Doi Lassi)
Chach
- Mother Dairy Chach
- Mother Dairy Premium Chach
- Mother Dairy Masala Chach
- Mother Dairy Tadka Chach
Probiotic Milk
- Mother Dairy Nutrifit
Flavoured Milk
- Mother Dairy Chillz
Mother Dairy Paneer
Mother Dairy Butter
Mother Dairy Bread[4]
In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to ₹25,000 crore in the next five years from this segment which was around ₹10,500 crore in year 2019.[3][4]
Mother Dairy Cheese
Mother Dairy Ghee[9]
In November 2020, Mother Dairy had rolled out a new campaign #KhushbooApnepanKi focusing on Mother Dairy Ghee, which is aimed at highlighting, showcasing and evoking nostalgia and stimulating togetherness in winter and is planned for three-months which will be advertised across print, digital, radio and outdoor mediums, and is targeted to create awareness and enhance brand affinity for Mother Dairy Ghee amongst its consumers.[9]
Mother Dairy Fruit Yogurt
Mother Dairy Cream
Edible Oils[4]
Currently Mother Dairy is manufacturing and marketing its edible oils under the "Dhara" brand.[4]
Packaged food Products[4]
In January 2021,company had launched three packaged food products – frozen drumsticks, frozen cut okra and frozen Haldi paste cubes – under its Safal brand on the occasion of Makar Sankranti and these new products in horticulture are sourced from tribals of Jharkhand which will help tribals with newer markets and will positively impact livelihood of tribals.[4] With the addition of these vegetables frozen vegetable portfolio now offers 6 vegetable type options.[4] The company is selling fresh fruits and vegetables through around 400 Safal outlets.[4] The "Safal" brand currently also includes Frozen vegetables, pulses and honey.[4]
Mother Dairy Milk Shakes
Mother Dairy Sweets[4]
Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo. In year 2021 the organisation is targeting ₹100 crore sales from this new combinations.[4]
References
- ↑ "Mother Dairy forays into bread segment, aims to double its revenue in 5 yrs". Business Standard India. Press Trust of India. 30 July 2020.
- ↑ Mother Dairy eyes nutritional space
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 "Mother Dairy Wants To Break Bread With You!". Moneycontrol. 30 July 2020. Retrieved 12 March 2021.
- ↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 "Mother Dairy expands packaged sweets portfolio, eyes Rs 100 crore revenue in 2–3 years". www.businesstoday.in. 15 January 2021. Retrieved 11 March 2021.
- ↑ "About Us". www.motherdairy.com. Retrieved 23 May 2021.
- ↑ Tanwar, Sangeeta (10 February 2020). "Delhi's neighbourhood milk booth wants to switch it up with new cafes". Quartz. Retrieved 12 March 2021.
- ↑ "Mother Dairy opens first restaurant in Noida, plans 60 outlets in Delhi-NCR". India Today. Press Trust of India. 17 January 2020. Retrieved 17 January 2020.
- ↑ "Mother Dairy forays into bread segment, aims to double its revenue in 5 yrs". Business Standard India. Press Trust of India. 30 July 2020. Retrieved 5 June 2021.
- ↑ 9.0 9.1 "Mother Dairy dials up nostalgia in its new campaign #KhushbooApnepanKi". The Financial Express. 9 November 2020. Retrieved 12 March 2021.