Podcasting in India: Difference between revisions

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In 2018, there was a 60% growth of podcast listeners. It was reported that about 40 million among 500 million Internet users are podcast listeners.<ref>{{Cite web|title=India's podcast buzz is now getting loud and clear|url=https://qz.com/india/1744657/podcasts-may-be-key-to-apple-spotify-jiosaavn-streaming-war/|last=Bhattacharya|first=Ananya|website=Quartz India|language=en|access-date=2020-05-04}}</ref> There has been a growth of podcast channels. [https://spooler.in/ Spooler],Hubhopper,<ref>{{Cite web|date=2019-06-17|title=Hubhopper: The Delhi-based startup aiming to make podcasting simple and powerful|url=https://www.financialexpress.com/industry/sme/hubhopper-the-delhi-based-startup-aiming-to-make-podcasting-simple-and-powerful/1609437/|access-date=2021-03-12|website=The Financial Express|language=en-US}}</ref> Aawaz.com,<ref>{{Cite web|title=aawaz.com: Agrahyah Technologies launches India's first audio-on demand platform - The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/agrahyah-technologies-launches-indias-first-audio-on-demand-platform/articleshow/67555585.cms|website=The Economic Times|access-date=2019-01-16}}</ref> O2Pod Collective (Bengaluru),<ref>{{Cite web|title=Peace in a pod|url=https://bangaloremirror.indiatimes.com/opinion/sunday-read/peace-in-a-pod/articleshow/69500995.cms|date=2019-05-26|website=Bangalore Mirror}}</ref> [[JioSaavn|Saavn]],<ref>{{Cite web|title=Saavn launches original programming - Times of India|url=http://timesofindia.indiatimes.com/city/mumbai/Saavn-launches-original-programming/articleshow/51705024.cms|website=The Times of India|access-date=2016-05-27}}</ref>and [[Audiomatic]]<ref name=":0" /> are some indigenous podcasting platforms used by creators and listeners. Also, some niche podcast networks have recently made a big splash in this space by catering to specific audience segments e.g. [https://chimesradio.com/ Chimes Radio]<ref>{{Cite web|date=2020-05-31|title=Chimes Radio: This startup aims to enhance children’s imagination and creativity with its audio platform|url=https://in.finance.yahoo.com/news/startup-aims-enhance-children-imagination-000500425.html |website=Yahoo Finance|language=en-US}}</ref> has quickly become the biggest Kids & Family Indian podcast network since its launch.
In 2018, there was a 60% growth of podcast listeners. It was reported that about 40 million among 500 million Internet users are podcast listeners.<ref>{{Cite web|title=India's podcast buzz is now getting loud and clear|url=https://qz.com/india/1744657/podcasts-may-be-key-to-apple-spotify-jiosaavn-streaming-war/|last=Bhattacharya|first=Ananya|website=Quartz India|language=en|access-date=2020-05-04}}</ref> There has been a growth of podcast channels. [https://spooler.in/ Spooler],Hubhopper,<ref>{{Cite web|date=2019-06-17|title=Hubhopper: The Delhi-based startup aiming to make podcasting simple and powerful|url=https://www.financialexpress.com/industry/sme/hubhopper-the-delhi-based-startup-aiming-to-make-podcasting-simple-and-powerful/1609437/|access-date=2021-03-12|website=The Financial Express|language=en-US}}</ref> Aawaz.com,<ref>{{Cite web|title=aawaz.com: Agrahyah Technologies launches India's first audio-on demand platform - The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/agrahyah-technologies-launches-indias-first-audio-on-demand-platform/articleshow/67555585.cms|website=The Economic Times|access-date=2019-01-16}}</ref> O2Pod Collective (Bengaluru),<ref>{{Cite web|title=Peace in a pod|url=https://bangaloremirror.indiatimes.com/opinion/sunday-read/peace-in-a-pod/articleshow/69500995.cms|date=2019-05-26|website=Bangalore Mirror}}</ref> [[JioSaavn|Saavn]],<ref>{{Cite web|title=Saavn launches original programming - Times of India|url=http://timesofindia.indiatimes.com/city/mumbai/Saavn-launches-original-programming/articleshow/51705024.cms|website=The Times of India|access-date=2016-05-27}}</ref>and [[Audiomatic]]<ref name=":0" /> are some indigenous podcasting platforms used by creators and listeners. Also, some niche podcast networks have recently made a big splash in this space by catering to specific audience segments e.g. [https://chimesradio.com/ Chimes Radio]<ref>{{Cite web|date=2020-05-31|title=Chimes Radio: This startup aims to enhance children’s imagination and creativity with its audio platform|url=https://in.finance.yahoo.com/news/startup-aims-enhance-children-imagination-000500425.html |website=Yahoo Finance|language=en-US}}</ref> has quickly become the biggest Kids & Family Indian podcast network since its launch.


Indigenous podcast creation platform like Hubhopper studio<ref>{{Cite web|title=Hubhopper launches platform for audio content creators - Exchange4media|url=https://www.exchange4media.com/digital-news/hubhopper-launches-platform-for-audio-content-creators-97263.html|access-date=2021-03-12|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref> too have come up during the same period.  
Indigenous podcast creation platform like Hubhopper studio and manicpod studios too have come up during the same period.<ref>{{Cite web|date=June 7, 2019|title=Hubhopper Launches Platform for Audio Content Creators|url=https://www.exchange4media.com/digital-news/hubhopper-launches-platform-for-audio-content-creators-97263.html|url-status=live|archive-url=https://web.archive.org/web/20190607004010/https://www.exchange4media.com/digital-news/hubhopper-launches-platform-for-audio-content-creators-97263.html|archive-date=June 7, 2019|access-date=March 12, 2021|website=Exchange4Media|publisher=Adsert Web Solutions|language=en-IN}}</ref> Brand and workplace centric have adapted audio as a marketing platform to engage meaningfully. Audio enablers like [https://spooler.in/ Spooler] power corporates with smart podcasting solutions.


== See also ==
== See also ==

Revision as of 21:15, 27 July 2022


Podcasting in India began around 2005 when Apple updated iTunes to support podcasts, and Abhishek Kumar and Aditya Mhatre started Indicast.[1][2] In 2006, there were approximately 3000 Indian podcasters,[1][3] offering programmes in English, Hinglish, and Tamil.[4] Many of the current Indian podcasts cater to the Non-Resident Indian (NRI) community as podcasting inside India is still on the rise. Though China and the USA are currently the most advanced podcast markets, industry experts predict that podcasting growth will be exponential in the next few years in India, making it an economically viable standalone industry.[5][6]

In 2018, there was a 60% growth of podcast listeners. It was reported that about 40 million among 500 million Internet users are podcast listeners.[7] There has been a growth of podcast channels. Spooler,Hubhopper,[8] Aawaz.com,[9] O2Pod Collective (Bengaluru),[10] Saavn,[11]and Audiomatic[5] are some indigenous podcasting platforms used by creators and listeners. Also, some niche podcast networks have recently made a big splash in this space by catering to specific audience segments e.g. Chimes Radio[12] has quickly become the biggest Kids & Family Indian podcast network since its launch.

Indigenous podcast creation platform like Hubhopper studio and manicpod studios too have come up during the same period.[13] Brand and workplace centric have adapted audio as a marketing platform to engage meaningfully. Audio enablers like Spooler power corporates with smart podcasting solutions.

See also

References

  1. "Hear, Hear!- Business News". www.businesstoday.in. Retrieved 2020-05-04.
  2. Aravind, Indulekha (2019-01-08). "Is podcast the latest trend amongst millennials in India?". The Economic Times. Retrieved 2019-06-05.
  3. "The next big thing". www.telegraphindia.com. Retrieved 2020-05-04.
  4. "Odia Language", Definitions, Qeios, 2020-02-02, doi:10.32388/akudln
  5. 5.0 5.1 "(Pod)casting a spell on the young in Delhi". 2016-05-23. Retrieved 2016-09-18.
  6. "India a major market for the podcast industry but lacks awareness". Moneycontrol. Retrieved 2019-06-05.
  7. Bhattacharya, Ananya. "India's podcast buzz is now getting loud and clear". Quartz India. Retrieved 2020-05-04.
  8. "Hubhopper: The Delhi-based startup aiming to make podcasting simple and powerful". The Financial Express. 2019-06-17. Retrieved 2021-03-12.
  9. "aawaz.com: Agrahyah Technologies launches India's first audio-on demand platform - The Economic Times". The Economic Times. Retrieved 2019-01-16.
  10. "Peace in a pod". Bangalore Mirror. 2019-05-26.
  11. "Saavn launches original programming - Times of India". The Times of India. Retrieved 2016-05-27.
  12. "Chimes Radio: This startup aims to enhance children's imagination and creativity with its audio platform". Yahoo Finance. 2020-05-31.
  13. "Hubhopper Launches Platform for Audio Content Creators". Exchange4Media. Adsert Web Solutions. June 7, 2019. Archived from the original on June 7, 2019. Retrieved March 12, 2021.

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