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{{short description|Vegetable ghee popular in South Asia}} | {{short description|Vegetable ghee popular in South Asia}} | ||
{{ | {{Use Indian English|date=September 2021}} | ||
{{Use Pakistani English|date=September 2021}} | |||
{{Use dmy dates|date=September 2021}} | |||
[[File:Dalda_Vegetable_Ghee.jpg|thumb|right|200px|Dalda Vegetable Ghee.]] | [[File:Dalda_Vegetable_Ghee.jpg|thumb|right|200px|Dalda Vegetable Ghee.]] | ||
'''Dalda''' is a brand of [[ | |||
'''Dalda''' is a brand of vegetable ghee ([[Fat hydrogenation|hydrogenated]] vegetable cooking oil) popular in [[South Asia]]. | |||
== History == | == History == | ||
Until the early 1930s hydrogenated vegetable oil available in [[India]] was imported into the country by Hindustan Vanaspati Manufacturing Co (now [[Hindustan Unilever Limited]]).<ref name= | An individual by the name, Kassim Dada, used to import vanaspati ghee from a Dutch company before the 1930s as a cheap substitute for desi ghee or clarified butter, prepared either from water buffalo's milk or cow's milk. In [[British India]] of those colonial days, desi ghee was considered an expensive product and not easily affordable for the common public. It was then used sparingly in Indian households. Hence the need existed for a cheaper and affordable substitute.<ref name=BS/><ref name=Dawn/> | ||
Until the early 1930s, hydrogenated vegetable oil available in [[India]] was imported into the country by Kassim Dada and Hindustan Vanaspati Manufacturing Co (now called [[Hindustan Unilever Limited]] and [[Unilever Pakistan]]).<ref name=Dawn>{{cite news|title=Dalda grabs Tullo in edible oil business|url=https://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business|newspaper=Dawn (newspaper)|author=Dilawar Hussain|date=5 January 2008|accessdate=20 September 2021}}</ref><ref name=BS/> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born. Until then, Kassim Dada had been selling his imported product under the name Dada Vanaspati. He was asked for his cooperation by Lever Brothers to let the company insert the letter 'L' from Lever Brothers into the new brand name to make it Dalda. He agreed to the name change. Dalda was introduced in 1937, becoming one of the longest-running brands in India and Pakistan.<ref name=Dawn/><ref name=BS>{{cite news|title=40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html|newspaper=Business Standard (newspaper)|author=Viveat Susan Pinto|date=5 March 2015|accessdate=20 September 2021}}</ref> | |||
Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "[[Vanaspati#Hydrogenated vegetable oil|vanaspati ghee]]".<ref name=Dawn/><ref name=BS/> | |||
== In Pakistan == | == In Pakistan == | ||
On 30 March 2004, [[Unilever Pakistan]] accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.<ref name=Dawn/> | |||
In 2017, Dalda Foods was getting ready to get on the [[Pakistan Stock Exchange]].<ref>{{cite news|url=https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/ |title=Dalda Foods set to get listed on stock exchange|author=Mohammad Farooq|newspaper=Pakistan Today (newspaper)|date=3 August 2017|access-date=20 September 2021}}</ref><ref>[https://fp.brecorder.com/2017/12/20171209325505/ Equity market: three IPOs fetched Rs 8.6 billion] Business Recorder (newspaper), Published 9 December 2017, Retrieved 20 December 2021</ref> | |||
== In India == | == In India == | ||
In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]].<ref name="India Dalda Brand Acquisition2">{{cite web|title=India-Dalda Brand Acquisition2|url=http://dalda.co.in/our_story.html#growing|website=dalda.co.in|accessdate= | In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]] for reportedly under Rs 100 crore.<ref name=BS/><ref name="India Dalda Brand Acquisition2">{{cite web|title=India-Dalda Brand Acquisition2|url=http://dalda.co.in/our_story.html#growing|website=dalda.co.in|accessdate=20 September 2021|archive-url=https://web.archive.org/web/20160610081720/http://dalda.co.in/our_story.html#growing|date=17 January 2014|archive-date=10 June 2016|url-status=dead}}</ref> | ||
==See also== | ==See also== | ||
* [[Harvey Duncan Dalda film]] | * [[Harvey Duncan Dalda film]] | ||
* [[Margarine]] | |||
==References== | ==References== | ||
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* [http://daldafoods.com/ Dalda foods website] | * [http://daldafoods.com/ Dalda foods website] | ||
* [http://dalda.co.in/#&panel1-1 Dalda India] | * [http://dalda.co.in/#&panel1-1 Dalda India] | ||
* [https://www.daldafoods.com/ Dalda Foods Pakistan] | |||
[[Category:Indian cuisine]] | [[Category:Indian cuisine]] | ||
[[Category:Cooking oils]] | [[Category:Cooking oils]] | ||
Revision as of 02:20, 7 October 2021
Dalda is a brand of vegetable ghee (hydrogenated vegetable cooking oil) popular in South Asia.
History
An individual by the name, Kassim Dada, used to import vanaspati ghee from a Dutch company before the 1930s as a cheap substitute for desi ghee or clarified butter, prepared either from water buffalo's milk or cow's milk. In British India of those colonial days, desi ghee was considered an expensive product and not easily affordable for the common public. It was then used sparingly in Indian households. Hence the need existed for a cheaper and affordable substitute.[1][2]
Until the early 1930s, hydrogenated vegetable oil available in India was imported into the country by Kassim Dada and Hindustan Vanaspati Manufacturing Co (now called Hindustan Unilever Limited and Unilever Pakistan).[2][1] Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born. Until then, Kassim Dada had been selling his imported product under the name Dada Vanaspati. He was asked for his cooperation by Lever Brothers to let the company insert the letter 'L' from Lever Brothers into the new brand name to make it Dalda. He agreed to the name change. Dalda was introduced in 1937, becoming one of the longest-running brands in India and Pakistan.[2][1]
Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "vanaspati ghee".[2][1]
In Pakistan
On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.[2]
In 2017, Dalda Foods was getting ready to get on the Pakistan Stock Exchange.[3][4]
In India
In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore.[1][5]
See also
References
- ↑ 1.0 1.1 1.2 1.3 1.4 Viveat Susan Pinto (5 March 2015). "40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)". Business Standard (newspaper). Retrieved 20 September 2021.
- ↑ 2.0 2.1 2.2 2.3 2.4 Dilawar Hussain (5 January 2008). "Dalda grabs Tullo in edible oil business". Dawn (newspaper). Retrieved 20 September 2021.
- ↑ Mohammad Farooq (3 August 2017). "Dalda Foods set to get listed on stock exchange". Pakistan Today (newspaper). Retrieved 20 September 2021.
- ↑ Equity market: three IPOs fetched Rs 8.6 billion Business Recorder (newspaper), Published 9 December 2017, Retrieved 20 December 2021
- ↑ "India-Dalda Brand Acquisition2". dalda.co.in. 17 January 2014. Archived from the original on 10 June 2016. Retrieved 20 September 2021.