Sony SAB: Difference between revisions

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{{short description|Indian pay television channel}}
{{short description|Indian pay television channel}}
{{About|TV channel|other use|SAB (disambiguation)}}
{{Use Indian English|date=September 2015}}
{{Use Indian English|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{About|TV channel|other use|SAB (disambiguation)}}
{{Infobox television channel
{{Infobox television channel
| name = Sony SAB
| name = Sony SAB
| logo = Sony SAB (TV).png
| logo = Sony SAB (TV).png
| logo_size = 200px
| logo_size = 185px
| launch_date = {{Launch date and age|df=yes|1999|4|23}}
| launch_date = {{Launch date and age|df=yes|1999|4|23}}
| owner = [[Sony Pictures Networks]]
| owner = [[Sony]]
| headquarters = [[Mumbai]], [[Maharashtra]]
| parent = [[Sony Pictures Networks India]]
| country = [[India]]
| headquarters = [[Mumbai, Maharashtra]]
| country = India
| language = [[Hindi language|Hindi]]
| language = [[Hindi language|Hindi]]
| picture_format = [[1080i]] [[HDTV]]<br/>{{small|(downscaled to 16:9 [[576i]] for the [[SDTV]] feed)}}
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to 16:9 [[576i]] for the [[SDTV]] feed)
| slogan = Khushiyon wali feeling <ref>{{url|https://brandequity.economictimes.indiatimes.com/news/advertising/sony-sab-launches-brand-campaign-that-signifies-new-tagline-khushiyon-wali-feeling/70172986|Sony SAB launches brand campaign that signifies new tagline- Khushiyon Wali Feelings}} Retrieve on 11 July 2019</ref>
| sister_channels = [[Sony Entertainment Television|Sony TV]]<br />[[Sony Max]]<br />[[Sony Max 2]]<br />[[Sony Six]]<br />[[Sony Aath]]<br />[[Sony BBC Earth]]<br />[[Sony Pix]]<br />[[Sony Ten]]<br />[[Sony Wah]]<br />[[Sony Pal]]<br />[[Sony Yay]]<br/>[[Sony Marathi]]
| sat_serv_1 = [[Airtel digital TV]]
| sat_serv_1 = [[Airtel digital TV]]
| sat_chan_1 = Channel 126 (SD)<br />Channel 127 (HD)
| sat_chan_1 = Channel 126 (SD)<br />Channel 127 (HD)
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| sat_serv_5 = [[Sun Direct DTH|Sun Direct]]
| sat_serv_5 = [[Sun Direct DTH|Sun Direct]]
| sat_chan_5 = Channel 320 (SD)
| sat_chan_5 = Channel 320 (SD)
| sat_serv_6 = [[Sky (United Kingdom)|Sky]] <small>([[United Kingdom|UK]] & [[Ireland]])</small>
| sat_chan_6 = Channel 718 (SD)
| sat_serv_7 = [[d2h]]
| sat_serv_7 = [[d2h]]
| sat_chan_7 = Channel 113
| sat_chan_7 = Channel 113
| cable_serv_1 = In Digital
| cable_serv_1 = In Digital
| cable_chan_1 = Channel 105 (SD)
| cable_chan_1 = Channel 105 (SD)
| cable_serv_2 = [[Siti Cable]] <small>([[Kolkata]])</small>
| cable_chan_2 = Channel 116 (SD)<br />Channel 26 (HD)
| cable_serv_3 = GTPL
| cable_serv_3 = GTPL
| cable_chan_3 = Channel 05 (SD)
| cable_chan_3 = Channel 05 (SD)
| cable_serv_4 = [[Virgin Media]] (UK)
| cable_chan_4 = Channel 807 (SD)
| cable_serv_5 = Manthan Digital
| cable_serv_5 = Manthan Digital
| cable_chan_5 = Channel 507 (SD)
| cable_chan_5 = Channel 507 (SD)
| cable_serv_6 = [[:zh:澳門有線電視|Macau Cable TV]] <small>([[Macau]])</small>
| cable_chan_6 = Channel 522 (SD)
| cable_serv_7 = Den Cable
| cable_serv_7 = Den Cable
| cable_chan_7 = Channel 107
| cable_chan_7 = Channel 107
| cable_serv_8 = [[First Media (Indonesian TV channel)|First Media]] <small>(Indonesia)</small>
| cable_serv_9 = [[Asianet Digital TV]] (India)
| cable_chan_8 = Channel 172
| cable_serv_9 = [[Asianet Digital TV]] <small>(India)</small>
| cable_chan_9 = Channel 505 (SD)<br />Channel 853 (HD)
| cable_chan_9 = Channel 505 (SD)<br />Channel 853 (HD)
| cable_serv_10 = [[Kerala Vision Digital TV]] <small>(India)</small>
| cable_serv_10 = [[Kerala Vision Digital TV]] (India)
| cable_chan_10 = Channel 205 (SD)<br />Channel 830 (HD)
| cable_chan_10 = Channel 205 (SD)<br />Channel 830 (HD)
| online_serv_1 = [[Sony LIV|SonyLIV]]
| online_serv_1 = [[Sony LIV|SonyLIV]]
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}}
}}


'''Sony SAB''' (formerly '''SAB TV''') is an Indian comedy [[pay television]] channel owned by [[Sony Pictures Networks]] and specialising in comedy shows.<ref>{{Cite web|url=https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/|title=Will Sony SAB's rebranding efforts pay off? - The Financial Express|date=29 July 2019|website=www.financialexpress.com}}</ref>
'''Sony SAB''', formerly '''SAB TV''', is an Indian comedy [[pay television]] channel owned by [[Sony Pictures Networks]] and specialising in comedy shows.<ref>{{Cite web|url=https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/|title=Will Sony SAB's rebranding efforts pay off? - The Financial Express|date=29 July 2019|website=www.financialexpress.com}}</ref>


==History==
==History==
Sony SAB was launched as SAB TV by the Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005<ref>{{Cite news|url=http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/|title=Adhikaris sell SAB TV brand to Sony for $13 m|date=14 March 2005|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/special/y2k5/Sab_sony.htm|title=Smart Buy: Making of the Sony-Sab deal|last=indiantelevision.com Team|date=11 May 2005|website=Indiantelevision Dot Com}}</ref> and rebranded it as Sony SAB, with a new focus on general entertainment<ref>{{cite web|url=http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment|title=SAB TV shifts from pure comedy to general entertainment|date=28 October 2005|accessdate=14 January 2018}}</ref> and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.<ref>{{cite news|url=https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece |title=SAB to reposition itself as family-oriented comedy channel|date=30 August 2008|first=Meera|last=Mohanty|accessdate=17 October 2018}}</ref>
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005<ref>{{Cite news|url=http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/|title=Adhikaris sell SAB TV brand to Sony for $13 m|date=14 March 2005|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/special/y2k5/Sab_sony.htm|title=Smart Buy: Making of the Sony-Sab deal|last=indiantelevision.com Team|date=11 May 2005|website=Indiantelevision Dot Com}}</ref> and rebranded it as Sony SAB, with a new focus on general entertainment<ref>{{cite web|url=http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment|title=SAB TV shifts from pure comedy to general entertainment|date=28 October 2005|access-date=14 January 2018}}</ref> and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.<ref>{{cite news|url=https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece |title=SAB to reposition itself as family-oriented comedy channel|date=30 August 2008|first=Meera|last=Mohanty|access-date=17 October 2018}}</ref>


The [[High-definition television|high-definition]] feed of the channel was launched on 5 September 2016.<ref name=":0">{{cite web |url=http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |title=SAB HD to launch on 5 September |website=TelevisionPost.com |accessdate=2017-07-24 |archive-url=https://web.archive.org/web/20160902145339/http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |archive-date=2 September 2016 |url-status=dead |df=dmy-all }}</ref>
The [[High-definition television|high-definition]] feed of the channel was launched on 5 September 2016.<ref name=":0">{{cite web |url=http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |title=SAB HD to launch on 5 September |website=TelevisionPost.com |access-date=2017-07-24 |archive-url=https://web.archive.org/web/20160902145339/http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |archive-date=2 September 2016 |url-status=dead |df=dmy-all }}</ref>


[[Yes Boss (TV series)|Yes Boss]] was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high Ratings Because of this show. [[Yes Boss (TV series)|Yes Boss]] is one of the longest-running show on the channel.
[[Yes Boss (TV series)|Yes Boss]] was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high Ratings Because of this show. [[Yes Boss (TV series)|Yes Boss]] is one of the longest-running show on the channel.
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==Programming==
==Programming==
{{Main|List of programs broadcast by Sony SAB}}
{{Main|List of programs broadcast by Sony SAB}}
Sony SAB's current programming includes ''[[Baalveer Returns]]'', ''[[Hero – Gayab Mode On]]'', ''[[Taarak Mehta Ka Ooltah Chashmah]]'', ''[[Tera Yaar Hoon Main]]'', ''[[Kaatelal & Sons]]'', ''[[Maddam Sir|Maddam Sir – Kuch Baat Hai Kyunki Jazbaat Hai]]'' , ''[[Wagle Ki Duniya – Nayi Peedhi Naye Kissey]]'' and ''[[Jijaji Chhat Parr Koii Hai]]''.
Sony SAB's current programming includes ''[[Hero – Gayab Mode On]]'', ''[[Taarak Mehta Ka Ooltah Chashmah]]'', ''[[Tera Yaar Hoon Main]]'', ''[[Maddam Sir|Maddam Sir – Kuch Baat Hai Kyunki Jazbaat Hai]]'', ''[[Wagle Ki Duniya – Nayi Peedhi Naye Kissey]]'', ''[[Jijaji Chhat Parr Koii Hai]], [[Ziddi Dil Maane Na]]''


==References==
==References==
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{{India-tv-stub}}
{{India-tv-stub}}
{{en-Wikipedia}}

Revision as of 11:58, 7 September 2021


Sony SAB
File:Sony SAB (TV).png
CountryIndia
HeadquartersMumbai, Maharashtra
Programming
Language(s)Hindi
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerSony
ParentSony Pictures Networks India
History
Launched23 April 1999; 26 years ago (1999-04-23)
Former namesSAB TV (1999-2005)
Links
WebsiteSony SAB
Availability
Cable
In DigitalChannel 105 (SD)
GTPLChannel 05 (SD)
Manthan DigitalChannel 507 (SD)
Den CableChannel 107
Asianet Digital TV (India)Channel 505 (SD)
Channel 853 (HD)
Kerala Vision Digital TV (India)Channel 205 (SD)
Channel 830 (HD)
Satellite
Airtel digital TVChannel 126 (SD)
Channel 127 (HD)
Big TVChannel 210 (SD)
Dish TVChannel 107 (SD)
Channel 106 (HD)
Tata SkyChannel 134 (SD)
Channel 132 (HD)
Sun DirectChannel 320 (SD)
d2hChannel 113
Streaming media
SonyLIVWatch Sony SAB TV Live (India)

Sony SAB, formerly SAB TV, is an Indian comedy pay television channel owned by Sony Pictures Networks and specialising in comedy shows.[1]

History

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[2][3] and rebranded it as Sony SAB, with a new focus on general entertainment[4] and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.[5]

The high-definition feed of the channel was launched on 5 September 2016.[6]

Yes Boss was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high Ratings Because of this show. Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running and its flagship show which has been on air since 2008.[7]

Programming

Sony SAB's current programming includes Hero – Gayab Mode On, Taarak Mehta Ka Ooltah Chashmah, Tera Yaar Hoon Main, Maddam Sir – Kuch Baat Hai Kyunki Jazbaat Hai, Wagle Ki Duniya – Nayi Peedhi Naye Kissey, Jijaji Chhat Parr Koii Hai, Ziddi Dil Maane Na

References

  1. "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019.
  2. "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
  3. indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
  4. "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
  5. Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
  6. "SAB HD to launch on 5 September". TelevisionPost.com. Archived from the original on 2 September 2016. Retrieved 24 July 2017.
  7. "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.

External links