Marketing: Difference between revisions

Revision as of 21:16, 6 September 2021

Marketing is activity that connects producers with customers. Marketing has 2 types, which are B2B (business to business) marketing and B2C (business to consumer).

Definitions

Exchange value and building a strong relationship with customer.

Marketing-" To create, grow, develop, maintain, defend, and own markets".

An approach to business that seeks to identify, anticipate, and satisfy customers needs.^[1]

Al Ries and Jack Trout defined marketing as simply "war" between competitors.

At a macro level, marketing is the process of raising the standards of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.

References

↑ "What Is Marketing?" marketingprofs.com

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[1] "What Is Marketing?" marketingprofs.com

[1]

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-Marketing refers to an organization's process to engage its target audience, build strong relationships, and create value to capture value in return.
+'''Marketing''' is activity that connects [[producer]]s with [[customer]]s.
+Marketing has 2 types, which are B2B (business to business) marketing and B2C (business to consumer).
+== Definitions ==
+* Exchange value and building a strong relationship with customer.
-It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the marketers' perspective. Known as market orientations, they determine how marketers will approach the planning stage of marketing.
+* Marketing-" To create, grow, develop, maintain, defend, and own [[market]]s".
-The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the development, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods will be used to promote the product, including coupons and other price inducements.
+* An approach to business that seeks to identify, anticipate, and satisfy customers needs.<ref>[http://www.marketingprofs.com/2/whatismarketing.asp "What Is Marketing?"] ''marketingprofs.com''</ref>
-Marketing, commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating, and satisfying customers' needs and wants.
+* ''Al Ries'' and ''Jack Trout'' defined marketing as simply "war" between competitors.
+* At a macro level, marketing is the process of raising the [[standards of living]], by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.
+== References ==
+{{reflist}}
+{{stub}}
+[[Category:Marketing]]