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It uses [[Audio watermark|Audio Watermarking]] technology to measure viewership of TV channels, and the system also allows measurement of time-shifted viewing and simulcasts. The company was incorporated in 2010 and is based in [[Mumbai]], [[India]].<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=310126244|title=Broadcast Audience Research Council: Private Company Information - Bloomberg|website=bloomberg.com|access-date=2017-09-08}}</ref> | It uses [[Audio watermark|Audio Watermarking]] technology to measure viewership of TV channels, and the system also allows measurement of time-shifted viewing and simulcasts. The company was incorporated in 2010 and is based in [[Mumbai]], [[India]].<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=310126244|title=Broadcast Audience Research Council: Private Company Information - Bloomberg|website=bloomberg.com|access-date=2017-09-08}}</ref> | ||
With the viewership habits of over | With the viewership habits of over 210 million TV households as per the New Universe Estimates 2020 (accounting for 892 million TV viewing individuals)[http://www.barcindia.co.in/AnnouncementDetails.aspx?ID=127 Barc] being analysed by BARC India, it is the world's largest television audience measurement service.<ref>{{Cite news|url=http://www.indiantelevision.com/television/tv-channels/viewership/total-tv-universe-up-to-183-mn-rate-of-rural-growth-higher-than-urban-barc-survey-170217|title=Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey|date=2017-02-17|work=Indian Television Dot Com|access-date=2017-10-15}}</ref> Its measurement system is based on a sample of 40,000 "panel homes" which will go up to 50,000 panel homes.<ref name=":0">{{Cite news|url=https://www.business-standard.com/article/technology/tv-ratings-provider-barc-aims-to-have-50-000-panel-homes-make-us-of-ai-118121300202_1.html|title=TV ratings provider BARC aims to have 50,000 panel homes, make use of AI|last=Malvania|first=Urvi|date=2018-12-13|work=Business Standard India|access-date=2018-12-14}}</ref> It launched its TV viewership measurement service in April 2015, with coverage of C&S TV homes in towns with a population of 1 lakh and above.<ref>{{Cite news|url=http://www.business-standard.com/article/companies/barc-s-biggest-achievement-was-getting-the-funding-going-partho-dasgupta-115070700016_1.html|title=BARC's biggest achievement was getting the funding going: Partho Dasgupta|last=Kohli-Khandekar|first=Vanita|date=2015-07-07|work=Business Standard India|access-date=2017-10-15}}</ref> In October 2015, it started measuring All India TV homes (TV viewers in urban and rural India)<ref>{{cite web|url=http://www.business-standard.com/article/companies/barc-measures-habits-of-153-5-mn-tv-households-but-it-s-not-a-census-partho-dasgupta-116042101141_1.html |title=BARC measures habits of 153.5 mn TV households but it's not a Census: Partho Dasgupta | Business Standard News |publisher=Business-standard.com |date= |accessdate=2016-09-27}}</ref> | ||
BARC India was planned and executed as an alternative to [[TAM Media Research|TAM Media Research Pvt. Ltd]], the audience measurement system put in place by information and insights firm [[Nielsen ratings|Nielsen and Kantar Media]], a [[WPP plc|WPP company]].<ref>{{Cite news|url=http://www.livemint.com/Opinion/cE8c7pI5TZutrQ0e1vH62J/A-milestone-year-for-media.html|title=A milestone year for media|last=Bansal|first=Shuchi|date=2015-12-31|work=livemint.com/|access-date=2017-09-08}}</ref> It was set up as per guidelines of the [https://web.archive.org/web/20171014164912/http://mib.nic.in/ Ministry of Information & Broadcasting], [[Government of India]].<ref>{{Cite web|url=http://pib.nic.in/newsite/PrintRelease.aspx?relid=102401|title=Policy Guidelines for Television Rating Agencies in India|website=pib.nic.in|access-date=2017-10-15}}</ref> | BARC India was planned and executed as an alternative to [[TAM Media Research|TAM Media Research Pvt. Ltd]], the audience measurement system put in place by information and insights firm [[Nielsen ratings|Nielsen and Kantar Media]], a [[WPP plc|WPP company]].<ref>{{Cite news|url=http://www.livemint.com/Opinion/cE8c7pI5TZutrQ0e1vH62J/A-milestone-year-for-media.html|title=A milestone year for media|last=Bansal|first=Shuchi|date=2015-12-31|work=livemint.com/|access-date=2017-09-08}}</ref> It was set up as per guidelines of the [https://web.archive.org/web/20171014164912/http://mib.nic.in/ Ministry of Information & Broadcasting], [[Government of India]].<ref>{{Cite web|url=http://pib.nic.in/newsite/PrintRelease.aspx?relid=102401|title=Policy Guidelines for Television Rating Agencies in India|website=pib.nic.in|access-date=2017-10-15}}</ref> | ||
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== About BARC India == | == About BARC India == | ||
BARC (Broadcast Audience Research Council) India is an industry body set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. It currently measures TV Viewing habits of | BARC (Broadcast Audience Research Council) India is an industry body set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. It currently measures TV Viewing habits of 210 million TV households in the country, using 44,000 sample panel homes. This will go up to 50,000 in the 2021 calendar year, as mandated by the Ministry of Information & Broadcasting.<ref name=":0" /> | ||
Guided by the recommendations of the TRAI ([[Telecom Regulatory Authority of India]]) and [[Ministry of Information and Broadcasting (India)|MIB]] notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement - broadcasters, advertisers, and advertising and media agencies, via their apex bodies. | Guided by the recommendations of the TRAI ([[Telecom Regulatory Authority of India]]) and [[Ministry of Information and Broadcasting (India)|MIB]] notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement - broadcasters, advertisers, and advertising and media agencies, via their apex bodies. | ||
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BIO Advision: It is a visualisation tool for Advertisers and Media Agencies which helps brands understand their performance vis-à-vis other brands. | BIO Advision: It is a visualisation tool for Advertisers and Media Agencies which helps brands understand their performance vis-à-vis other brands. | ||
PreView: It is a service wherein BARC India subscribers can access the data of a specific event or show, three days after it is telecast. PreView data is also released through | PreView: It is a service wherein BARC India subscribers can access the data of a specific event or show, three days after it is telecast. PreView data is also released through YUMI software, which is available on subscription.<ref>{{cite news |title=BARC India launches ‘PreView’ service |url=http://bestmediainfo.com/2018/04/barc-india-launches-preview-with-ipl-2018-releases-data-of-first-match/ |agency=Best Media Info}}</ref> | ||
TV + OOH: BARC India now measures and reports TV viewership that happens in social hot-spots like restaurants, pubs, and bars across 120+ Urban towns and cities.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/media/barc-india-integrates-ooh-and-tv-audience-measurement/68559103|title=BARC India integrates OOH and TV audience measurement - ET BrandEquity|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2019-05-21}}</ref><ref>{{cite news |title=BARC India ventures into OOH viewership measurement; Star first network to sign-up for service |url=http://www.televisionpost.com/barc-india-ventures-into-ooh-viewership-measurement-star-first-network-to-sign-up-for-service/ |agency=Television Post}}</ref> | TV + OOH: BARC India now measures and reports TV viewership that happens in social hot-spots like restaurants, pubs, and bars across 120+ Urban towns and cities.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/media/barc-india-integrates-ooh-and-tv-audience-measurement/68559103|title=BARC India integrates OOH and TV audience measurement - ET BrandEquity|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2019-05-21}}</ref><ref>{{cite news |title=BARC India ventures into OOH viewership measurement; Star first network to sign-up for service |url=http://www.televisionpost.com/barc-india-ventures-into-ooh-viewership-measurement-star-first-network-to-sign-up-for-service/ |agency=Television Post}}</ref> | ||
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· '''Processing, Audience Estimation and Reporting'''- Process of error checking, editing, validating, weighting, projecting to universe and delivering audience estimates to BARC India clients in a form suitable for reporting, analysis and commercial use | · '''Processing, Audience Estimation and Reporting'''- Process of error checking, editing, validating, weighting, projecting to universe and delivering audience estimates to BARC India clients in a form suitable for reporting, analysis and commercial use | ||
· ''' | · '''YUMI'''- BARC's desktop software application used to report and analyse audience data in the format required by individual customer segments.<ref>{{Cite web|url=http://www.barcindia.co.in/Description-Of-Methodology.aspx|title=Description Of Methodology - BARC India|website=barcindia.co.in|access-date=2017-09-08}}</ref> | ||
== Broadcast India Survey == | == Broadcast India Survey == | ||
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Broadcast India 2016 Survey <ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/tv-viewers-in-india-now-much-more-than-all-of-europes/articleshow/57438521.cms|title=TV viewers in India now much more than all of Europe’s|last=Laghate|first=Gaurav|date=2017-03-03|work=The Economic Times|access-date=2018-08-05}}</ref> was released in February 2017. The findings of Broadcast India (BI) 2018 Survey<ref>{{Cite web|url=http://www.barcindia.co.in/AnnouncementDetails.aspx?ID=127|title=News and Media - BARC India|website=barcindia.co.in|access-date=2018-08-05}}</ref> was released in July 2018. The study is based on a sample of 3 lakh homes in the country. As per the latest BI 2018 Survey, TV homes in the country have seen a 7.5% jump,<ref>{{Cite news|url=https://www.financialexpress.com/industry/number-of-homes-with-tv-sets-grows-by-7-5-to-197-million-says-barc/1259631/|title=Number of homes with TV sets grows by 7.5% to 197 million, says BARC|date=2018-07-26|work=The Financial Express|access-date=2018-08-05|language=en-US}}</ref> outpacing the growth of homes in India which grew at 4.5%. India currently boasts of 298 million homes,<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/indians-are-watching-tv-for-3-hour-44-minutes-every-day-barc-india/articleshow/65151371.cms|title=Indians are watching TV for 3 hour 44 minutes every day: BARC India|last=Laghate|first=Gaurav|date=2018-07-26|work=The Economic Times|access-date=2018-08-05}}</ref> of which 197 million have a TV set, having an opportunity of almost 100mn<ref>{{Cite news|url=https://www.business-standard.com/article/companies/tv-homes-in-india-up-7-5-118072600814_1.html|title=TV homes outpaces the growth of homes in India, up 7.5%, says survey|date=2018-07-26|work=Business Standard India|access-date=2018-08-05}}</ref> more TV homes in the country. | Broadcast India 2016 Survey <ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/tv-viewers-in-india-now-much-more-than-all-of-europes/articleshow/57438521.cms|title=TV viewers in India now much more than all of Europe’s|last=Laghate|first=Gaurav|date=2017-03-03|work=The Economic Times|access-date=2018-08-05}}</ref> was released in February 2017. The findings of Broadcast India (BI) 2018 Survey<ref>{{Cite web|url=http://www.barcindia.co.in/AnnouncementDetails.aspx?ID=127|title=News and Media - BARC India|website=barcindia.co.in|access-date=2018-08-05}}</ref> was released in July 2018. The study is based on a sample of 3 lakh homes in the country. As per the latest BI 2018 Survey, TV homes in the country have seen a 7.5% jump,<ref>{{Cite news|url=https://www.financialexpress.com/industry/number-of-homes-with-tv-sets-grows-by-7-5-to-197-million-says-barc/1259631/|title=Number of homes with TV sets grows by 7.5% to 197 million, says BARC|date=2018-07-26|work=The Financial Express|access-date=2018-08-05|language=en-US}}</ref> outpacing the growth of homes in India which grew at 4.5%. India currently boasts of 298 million homes,<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/indians-are-watching-tv-for-3-hour-44-minutes-every-day-barc-india/articleshow/65151371.cms|title=Indians are watching TV for 3 hour 44 minutes every day: BARC India|last=Laghate|first=Gaurav|date=2018-07-26|work=The Economic Times|access-date=2018-08-05}}</ref> of which 197 million have a TV set, having an opportunity of almost 100mn<ref>{{Cite news|url=https://www.business-standard.com/article/companies/tv-homes-in-india-up-7-5-118072600814_1.html|title=TV homes outpaces the growth of homes in India, up 7.5%, says survey|date=2018-07-26|work=Business Standard India|access-date=2018-08-05}}</ref> more TV homes in the country. | ||
As per the New Universe Estimates 2020 released this year, TV Homes in India increased by 6.9% to 210 million from previous 197 million in 2018. TV | |||
viewing Individuals grew by 6.7%, effectively an increase of 56 million. | |||
==TRP manipulation Scam== | ==TRP manipulation Scam== | ||