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==History== | ==History== | ||
The company was founded in 2018 by Shalini Trehan, Preeti Trehan, Neetu Bansal, Shelly Bansal | The company was founded in 2018 by Shalini Trehan, Preeti Trehan, Neetu Bansal, Shelly Bansal and Rahul Sachdeva with a motto to deliver beauty products that match international standards at affordable prices. The company was named Recode U.S.A, (Universal Studio Arte) later they changed it to Recode Studios Private Limited. The company had been doing offline business with over 350 stores in 17 Indian states. However, in 2019, the brand faced a huge set back due to the Covid-19 pandemic after which they decided to go online and launched their official website.<ref name="FI">{{cite web|accessdate=2021-04-15|title=Recode Studios: An E-commerce platform bringing cosmetics at your doorstep|url=https://www.fortuneindia.com/amp/story/technology%2Fdecoding-neetu-bansal-and-the-co-founders-of-recode-studios%2F105394|date=13 April 2021|website=Fortuneindia.com}}</ref><ref>{{cite web|first1=ANI Press|last1=Release|accessdate=2021-04-15|title=Vocal for local - Recode U.S.A , A beauty brand that you cannot afford to miss!|url=https://www.business-standard.com/content/press-releases-ani/vocal-for-local-recode-u-s-a-a-beauty-brand-that-you-cannot-afford-to-miss-121031700653_1.html|website=www.business-standard.com}}</ref> | ||
To date, the brand has been able to cover North and Central India and planning to make a niche for itself in the Southern parts of the nation through their online presence, for which they have launched the application of Recode Studios on Android as well as iOS to capture the complete domestic market of cosmetics by allowing its customers to have greater access to their products by making In-App purchases.<ref name="FI" /><ref>{{cite web|first1=FashionNetwork com|last1=IN|accessdate=2021-04-15|title=Recode Studios launches makeup shopping app|url=https://in.fashionnetwork.com/news/Recode-studios-launches-makeup-shopping-app,1293245.html|website=FashionNetwork.com}}</ref> | To date, the brand has been able to cover North and Central India and planning to make a niche for itself in the Southern parts of the nation through their online presence, for which they have launched the application of Recode Studios on Android as well as iOS to capture the complete domestic market of cosmetics by allowing its customers to have greater access to their products by making In-App purchases.<ref name="FI" /><ref>{{cite web|first1=FashionNetwork com|last1=IN|accessdate=2021-04-15|title=Recode Studios launches makeup shopping app|url=https://in.fashionnetwork.com/news/Recode-studios-launches-makeup-shopping-app,1293245.html|website=FashionNetwork.com}}</ref> | ||
==Products== | ==Products== | ||
Recode Studios is the first brand to launch matte neon eyeliners in India. The brand features collaborative collections from 15 brands on their official website, which include glitters collection by Richa Dave, makeup must have’s by Atul Chauhan and | Recode Studios is the first brand to launch matte neon eyeliners in India. The brand features collaborative collections from 15 brands on their official website, which include glitters collection by Richa Dave, makeup must have’s by Atul Chauhan and Meenakshi Dutt , and luxury skincare collections from Riyo Herbs and KleenOWipes.<ref>{{cite web|accessdate=2021-04-15|title=Recode Studios: An E-commerce platform bringing cosmetics at your doorstep|url=https://www.hindustantimes.com/brand-post/recode-studios-an-e-commerce-platform-bringing-cosmetics-at-your-doorstep-101617789436191.html|date=7 April 2021|website=Hindustan Times}}</ref> They also sell products like Sindoor stick, lipsticks, primer, kohl and eyeliner.<ref>{{cite web|accessdate=2021-04-15|title=5 Everyday Makeup Essentials From Recode To Add To Your Vanity|url=https://elle.in/article/makeup-essentials-recode/|website=Elle India}}</ref> | ||
==Reference== | ==Reference== | ||