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ITC forayed into the branded spices market with the launch of Aashirvaad Spices in Northern India in May 2005. The offering currently consists of [[chili pepper|Chilli]], [[Turmeric]] and [[Coriander]] powder in SKUs of 50g, 100g, 200g and 500g each.<ref name="ITC"/> | ITC forayed into the branded spices market with the launch of Aashirvaad Spices in Northern India in May 2005. The offering currently consists of [[chili pepper|Chilli]], [[Turmeric]] and [[Coriander]] powder in SKUs of 50g, 100g, 200g and 500g each.<ref name="ITC"/> | ||
The company entered [[organic food]]s retailing in July 2007 with the launch of Aashirvaad Select Organic Spices. Aashirvaad Select currently offers chilli, turmeric and coriander powders. The organic spices are available in packs of | The company entered [[organic food]]s retailing in July 2007 with the launch of Aashirvaad Select Organic Spices. Aashirvaad Select currently offers chilli, turmeric and coriander powders. The organic spices are available in packs of 1000 grams.<ref name="ITC"/> | ||
==Instant mixes== | ==Instant mixes== | ||
This range, launched in March '06, includes [[Gulab Jamun]], [[Rava idli|Rava Idli]], [[Idli|Rice Idli]], [[Dosa|Rice Dosa]], [[Dhokla|Khaman Dhokla]], [[Rasmalai]] and [[Vada (food)|Vada]] mix. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs. The latest entrants to the portfolio include Rasmalai and Vada mixes. Rasmalai mix is available in 126g pack and Vada mix in 200g pack.<ref name="ITC"/> | This range, launched in March '06, includes [[Gulab Jamun]], [[Rava idli|Rava Idli]], [[Idli|Rice Idli]], [[Dosa (food)|Rice Dosa]], [[Dhokla|Khaman Dhokla]], [[Rasmalai]] and [[Vada (food)|Vada]] mix. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs. The latest entrants to the portfolio include Rasmalai and Vada mixes. Rasmalai mix is available in 126g pack and Vada mix in 200g pack.<ref name="ITC"/> | ||
==Multi-purpose cooking paste== | ==Multi-purpose cooking paste== | ||