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'''CapCut''' (branded as ''JianYing'' in China, {{Lang-zh|c=剪映|p=Jiǎnyìng}})in China) is ByteDance's go-to mobile editor for creating snackable videos and visual content. This Chinese-developed platform initially reached global audiences under the name ViaMaker before rebranding. | '''CapCut''' (branded as ''JianYing'' in China, {{Lang-zh|c=剪映|p=Jiǎnyìng}})in China) is ByteDance's go-to mobile editor for creating snackable videos and visual content. This Chinese-developed platform initially reached global audiences under the name ViaMaker before rebranding. | ||
== Launch and evolution == | |||
CapCut entered the digital scene first in its home market China (2019) as a mobile-first video editor for Android/iOS. By 2020, it underwent strategic rebranding - shedding its original international identity "ViaMaker" for the catchier "CapCut" while expanding globally. | |||
=== Platform Expansion Strategy === | |||
*2020: Cross-border availability + desktop versions (Windows/Mac) | |||
*2022: Crossed 20 crore MAUs (Monthly Active Users) benchmark | |||
*2023: Became America's #2 most downloaded app (March 2023 [[The Wall Street Journal | WSJ]] report), trailing only Temu | |||
*2025: Crossed 1 arab installs on Google Play alone | |||
== References == | |||
{{Reflist}} | |||