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Xiaohongshu (XHS; simplified Chinese: 小红书; traditional Chinese: 小紅書; pinyin: Xiǎohóngshū; lit. 'Little Red Book'), officially known in English as rednote, is a Chinese social networking and e-commerce platform.
{{Infobox company
| name = Xingyin Information Technology (Shanghai) Co., Ltd.
| logo = XiaohongshuLOGO.svg
| logo_size = 128px
| type = {{ubl | Social networking | E-commerce }}
| founder = {{ubl
| Mao Wenchao ({{zhi|c=毛文超}})
| Qu Fang ({{zhi|c=瞿芳}})
}}
| founded = June 2013
| website = {{Official URL}}
| hq_location_city = [[Shanghai]], China
| products = Xiaohongshu
| module = {{Infobox Chinese|child=yes
| order    = st
| s        = 小红书
| t        = 小紅書
| p        = Xiǎohóngshū
| w        = {{tonesup|Hsiao3-hung2-shu1}}
| mi        = {{IPAc-cmn|x|iao|3|h|ong|2|sh|u|1}}
| gr        = Sheauhorngshu
| l        = Little Red Book
}}
}}
 
{{Infobox software
| screenshot =
| caption =
| discontinued = No
| latest release version = {{multiple releases
|branch1 = iOS/iPadOS
|version1 = 8.69.1
|date1 = {{Start date and age|df=yes|2025|1|16}}
|branch2 = Android (via {{ill|Tencent Appstore|lt=|zh|应用宝}})
|version2 = 8.69.0
|date2 = {{Start date and age|df=yes|2025|1|14}}
|branch3 = Android (via Google Play)
|version3 = 8.59.0
|date3 = {{Start date and age|df=yes|2024|12|24}}
|branch4 = HarmonyOS NEXT
|version4 = 8.24.1
|date4 = {{Start date and age|df=yes|2025|1|16}}
}}
| operating system = {{ubl|[[iOS 12]] and later|[[iPadOS 12]] and later|[[Android (operating system)|Android]]|[[HarmonyOS NEXT]]}}
| language = Simplified Chinese, Traditional Chinese, English
| license = Proprietary
}}
 
'''Rednote''', also known as '''Xiaohongshu''' ('''XHS'''; {{lang-zh|s=小红书|p=Xiǎohóngshū|l=Little Red Book लाल छोटी पुस्तिका|t=小紅書}}),<ref name=":3">{{Cite news |last1=Shepherd |first1=Christian |last2=Chiang |first2=Vic |last3=Northrop |first3=Katrina |date=14 January 2025 |title='TikTok refugees' flock to another (heavily censored) Chinese app |url=https://www.washingtonpost.com/world/2025/01/14/tiktok-refugees-rednote-censorship/ |url-access=registration |access-date=14 January 2025 |newspaper=The Washington Post|archive-date=15 January 2025 |archive-url=https://web.archive.org/web/20250115110530/https://www.washingtonpost.com/world/2025/01/14/tiktok-refugees-rednote-censorship/ |url-status=live }}</ref> officially known in English as '''rednote''',<ref name=":6">{{Cite web |date=2025-01-20 |title=rednote - share, connect, love |url=https://apps.apple.com/us/app/rednote-share-connect-love/id741292507 |url-status=live |archive-url=https://web.archive.org/web/20250121034359/https://apps.apple.com/us/app/rednote-share-connect-love/id741292507 |archive-date=2025-01-21 |access-date=2025-01-21 |website=[[App Store (Apple)|App Store]] |publisher=[[Apple Inc.]] |language=en-US}}</ref> is a Chinese social networking and [[E-commerce in China|e-commerce]] platform.
 
Xiaohongshu, often referred to as ''China's Instagram,'' had a user base in 2020 where 70% of the users were born after 1990,<ref name=":0">{{Cite book|url=https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-08/2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf|title=益普索 x 小红书 {{!}} 2020小红书年中美妆洞察报告|publisher=Ipsos (益普索)|year=2020|language=Simplified Chinese|access-date=20 January 2022|archive-date=20 January 2022|archive-url=https://web.archive.org/web/20220120100127/https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-08/2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf|url-status=live}}</ref><ref>{{cite news |last1=Wei |first1=Daniela |last2=Banjo |first2=Shelly |date=24 April 2019 |title=The Future of Shopping Is Already Happening in China: China's Gen Z Skips the Stores and Shops on Social Media |url=https://www.bloomberg.com/news/articles/2019-04-24/china-s-gen-z-skips-the-stores-and-shops-on-social-media |url-status=live |archive-url=https://web.archive.org/web/20190508142505/https://www.bloomberg.com/news/articles/2019-04-24/china-s-gen-z-skips-the-stores-and-shops-on-social-media |archive-date=8 May 2019 |access-date=11 May 2019 |publisher=[[Bloomberg News]]}}{{subscription required}}</ref> and nearly 70% of them were women. In January 2025, the app saw a significant increase in American users following the expected shutdown of TikTok's U.S. operations. This shutdown was part of PAFACA, a federal law enacted in April 2024 and upheld by the Supreme Court in January 2025.<ref name=":3"/><ref>{{Cite news |last1=Baptista |first1=Eduardo |last2=Hu |first2=Krystal |last3=Oladipo |first3=Doyinsola |date=14 January 2025 |title=Over half a million 'TikTok refugees' flock to China's RedNote |url=https://www.reuters.com/technology/over-half-million-tiktok-refugees-flock-chinas-rednote-2025-01-14/ |access-date=15 January 2025 |work=Reuters}}</ref>
 
== Features ==
Users can share, search, and save product reviews and travel destination guides. These guides, often called "grass-planting" notes (Chinese: 种草, which means "sharing and recommending a product"),<ref>{{Cite news |title="种草""评测"为啥火了? |url=http://paper.people.com.cn/rmrbhwb/html/2021-05/28/content_3050894.htm |url-status=live |archive-url=https://web.archive.org/web/20220523083721/http://paper.people.com.cn/rmrbhwb/html/2021-05/28/content_3050894.htm |archive-date=23 May 2022 |access-date=15 January 2025 |website=[[People's Daily]] |language=zh}}</ref> also allow users to buy and sell goods.<ref name="dongbei"/><ref>{{cite news |date=3 April 2019 |title="种草笔记"灰色产业链曝光 小红书被指套路连连 |trans-title=Grey Market of 'Grass-Planting' Notes Exposed, Xiaohongshu Accused of Repeated Tricks |url=http://www.xinhuanet.com/politics/2019-04/03/c_1124320273.htm |archive-url=https://web.archive.org/web/20190511054753/http://www.xinhuanet.com/politics/2019-04/03/c_1124320273.htm |archive-date=11 May 2019 |accessdate=11 May 2019 |work=[[China National Radio]] |agency=[[Xinhua News Agency]]}}</ref><ref name=":03">{{Cite journal |last=Yuan |first=Ziqian |date=2024 |title= |script-title=zh:小红书品牌营销策略研究 |trans-title=A Study on Xiaohongshu's Brand Marketing Strategies |journal=新闻研究导刊 |volume=15 |issue=16 |pages=259–262 |issn=1674-8883}}</ref>
 
=== Search ===
Rednote, AKA ''Xiaohongshu'', which focuses on lifestyle topics, has gained a competitive edge over traditional Chinese search engines. This has led to its reputation as a ''National Lifestyle Guide''<ref>{{Cite journal |author=颜琬莹 |date=2024 |title= |script-title=zh:媒介可供性理论视角下小红书"搜索引擎化"现象研究 |trans-title=A Study on the "Search Engine-ization" Phenomenon of Xiaohongshu from the Perspective of Media Affordances Theory |journal=新媒体研究 |language=zh |volume=10 |issue=16 |pages=76–78+97 |doi=10.16604/j.cnki.issn2096-0360.2024.16.010 |issn=2096-0360}}</ref> and a new generation search engine. In the fourth quarter of 2024, the platform recorded nearly 60 crores daily search queries, which is half of Baidu's and has doubled from the previous year.<ref>{{Cite web |title=消息称小红书 2024Q4 日均搜索量约 6 亿次, 逼近百度一半 – IT之家 |url=https://www.ithome.com/0/817/514.htm |url-status=live |archive-url=https://web.archive.org/web/20241224215423/https://www.ithome.com/0/817/514.htm |archive-date=24 December 2024 |access-date=15 January 2025 |website=ithome.com |language=zh}}</ref>
 
In January 2025, Xiaohongshu is introducing Diandian, an AI-powered search tool, which is currently in beta testing.<ref>{{Cite web |last=网易新闻 |date=10 January 2025 |title= |script-title=zh:小红书新做的这个AI搜索, 有Perplexity们都眼馋的能力 |trans-title=Xiaohongshu's newly created AI search has capabilities that even Perplexity envies |url=https://finance.sina.com.cn/roll/2025-01-10/doc-ineenauc6318084.shtml |access-date=15 January 2025 |website=finance.sina.com.cn |language=zh}}</ref>
 
 
==References==
{{Reflist}}

Latest revision as of 14:49, 24 January 2025

Xingyin Information Technology (Shanghai) Co., Ltd.
FoundedJune 2013
Founder(s)
Headquarters
Shanghai, China
ProductsXiaohongshu
Script error: No such module "Infobox multi-lingual name".
Website{{URL|example.com|optional display text}}
Rednote
Stable release
Operating system
Available inSimplified Chinese, Traditional Chinese, English
LicenseProprietary

Rednote, also known as Xiaohongshu (XHS; simplified Chinese: 小红书; traditional Chinese: 小紅書; pinyin: Xiǎohóngshū; lit. 'Little Red Book लाल छोटी पुस्तिका'),[1] officially known in English as rednote,[2] is a Chinese social networking and e-commerce platform.

Xiaohongshu, often referred to as China's Instagram, had a user base in 2020 where 70% of the users were born after 1990,[3][4] and nearly 70% of them were women. In January 2025, the app saw a significant increase in American users following the expected shutdown of TikTok's U.S. operations. This shutdown was part of PAFACA, a federal law enacted in April 2024 and upheld by the Supreme Court in January 2025.[1][5]

Features[edit]

Users can share, search, and save product reviews and travel destination guides. These guides, often called "grass-planting" notes (Chinese: 种草, which means "sharing and recommending a product"),[6] also allow users to buy and sell goods.[7][8][9]

Search[edit]

Rednote, AKA Xiaohongshu, which focuses on lifestyle topics, has gained a competitive edge over traditional Chinese search engines. This has led to its reputation as a National Lifestyle Guide[10] and a new generation search engine. In the fourth quarter of 2024, the platform recorded nearly 60 crores daily search queries, which is half of Baidu's and has doubled from the previous year.[11]

In January 2025, Xiaohongshu is introducing Diandian, an AI-powered search tool, which is currently in beta testing.[12]


References[edit]

  1. ↑ 1.0 1.1 Shepherd, Christian; Chiang, Vic; Northrop, Katrina (14 January 2025). "'TikTok refugees' flock to another (heavily censored) Chinese app". The Washington Post. Archived from the original on 15 January 2025. Retrieved 14 January 2025.
  2. ↑ "rednote - share, connect, love". App Store. Apple Inc. 2025-01-20. Archived from the original on 2025-01-21. Retrieved 2025-01-21.
  3. ↑ 益普索 x 小红书 | 2020小红书年中美妆洞察报告 (PDF) (in Simplified Chinese). Ipsos (益普索). 2020. Archived (PDF) from the original on 20 January 2022. Retrieved 20 January 2022.{{cite book}}: CS1 maint: unrecognized language (link)
  4. ↑ Wei, Daniela; Banjo, Shelly (24 April 2019). "The Future of Shopping Is Already Happening in China: China's Gen Z Skips the Stores and Shops on Social Media". Bloomberg News. Archived from the original on 8 May 2019. Retrieved 11 May 2019.(subscription required)
  5. ↑ Baptista, Eduardo; Hu, Krystal; Oladipo, Doyinsola (14 January 2025). "Over half a million 'TikTok refugees' flock to China's RedNote". Reuters. Retrieved 15 January 2025.
  6. ↑ ""种草""评测"为啥火了?". People's Daily (in 中文). Archived from the original on 23 May 2022. Retrieved 15 January 2025.
  7. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named dongbei
  8. ↑ ""种草笔记"灰色产业链曝光 小红书被指套路连连" [Grey Market of 'Grass-Planting' Notes Exposed, Xiaohongshu Accused of Repeated Tricks]. China National Radio. Xinhua News Agency. 3 April 2019. Archived from the original on 11 May 2019. Retrieved 11 May 2019.
  9. ↑ Yuan, Ziqian (2024). 小红书品牌营销策略研究 [A Study on Xiaohongshu's Brand Marketing Strategies]. 新闻研究导刊. 15 (16): 259–262. ISSN 1674-8883.
  10. ↑ 颜琬莹 (2024). 媒介可供性理论视角下小红书"搜索引擎化"现象研究 [A Study on the "Search Engine-ization" Phenomenon of Xiaohongshu from the Perspective of Media Affordances Theory]. 新媒体研究 (in 中文). 10 (16): 76–78+97. doi:10.16604/j.cnki.issn2096-0360.2024.16.010. ISSN 2096-0360.
  11. ↑ "消息称小红书 2024Q4 日均搜索量约 6 亿次, 逼近百度一半 – IT之家". ithome.com (in 中文). Archived from the original on 24 December 2024. Retrieved 15 January 2025.
  12. ↑ 网易新闻 (10 January 2025). 小红书新做的这个AI搜索, 有Perplexity们都眼馋的能力 [Xiaohongshu's newly created AI search has capabilities that even Perplexity envies]. finance.sina.com.cn (in 中文). Retrieved 15 January 2025.
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