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{{Short description|Indian grocery chain - MORE Supermarkets}}
{{Use dmy dates|date=December 2018}}
{{Use dmy dates|date=December 2018}}
{{Use Indian English|date=December 2018}}
{{Use Indian English|date=December 2018}}
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{{Advert|date=June 2013}}}}
{{Advert|date=June 2013}}}}
{{Infobox company
{{Infobox company
| name = More Retail Private Limited <br/> More. stores
| name = More Retail Private Limited <br /> More. stores
| brands = More Supermarket, More Hypermart, More Megastore
| brands = More Supermarket, More Hypermart, More Megastore
| image = More 11122014.jpg
| image = More 11122014.jpg
| image_caption = A More supermarket in Hyderabad.
| image_caption = A More supermarket in Hyderabad.
| logo = File:MoreLogo2018.png
| logo = More (store).svg
| logo_size = 225px
| logo_size = 225px
| type = Private Company
| type = Private Company
| predecessor = [[Aditya Birla Retail Limited]] founded {{Start date and age|1988|7|14}}
| predecessor = Aditya Birla Retail Limited founded {{Start date and age|1988|7|14}}
| founded = 2007
| founded = 2007
| founder =  
| founder =  
| location = Mumbai, India
| location = Mumbai, India
| num_locations = 752 - SuperMarkets, 31 HyperMarkets
| num_locations = 878 - SuperMarkets, 42 - HyperMarkets
| key_people = Mohit Kampani (CEO - Hypermarkets)<br/>Sashi Gumma (CEO - Supermarkets)
| key_people = Vinod Nambiar – Managing Director<br /> Giridhar Ayanur Seetharam (CEO)
| industry = [[Retail]]
| industry = [[Retail]]
| num_employees = over 11,000
| num_employees = over 11,000
| products = [[Supermarket]]<br />[[Hypermarket]]
| products = {{ubl|[[Supermarket]]|[[Hypermarket]]|Grocery & staples|Daily essentials|Dairy & frozen|Home and furniture|Home appliances|Bed & bath}}
| homepage = {{URL|http://moreretail.in/}}
| homepage = {{URL|http://moreretail.in/}}
}}
}}


'''More Retail Private Limited''' is an omni channel grocery brand which was earlier known as Aditya Birla Retail Limited, when it was part of [[Aditya Birla Group]].<ref>{{cite web|url=http://www.adityabirla.com/our_companies/indian_companies/retail.htm |title=Aditya Birla Group &#124; Companies &#124; Indian companies &#124; Aditya Birla Retail Limited |website=Adityabirla.com |date=2010-06-23 |accessdate=2011-02-11}}</ref> More is the fourth largest supermarket chain in [[India]] after Future Group, Reliance Retail and D-Mart.<ref name=E1>{{cite news|url=http://articles.economictimes.indiatimes.com/2014-07-07/news/51133730_1_abrl-aditya-birla-retail-hypermarkets|title=Aditya Birla Retail borrows Rs 500 crore from Yes Bank| date=7 July 2014 | first=Sagar | last=Malviya | newspaper=[[The Economic Times]] | accessdate=3 December 2018}}</ref><ref>{{cite web|url=http://www.morestore.com/supermarket.html|title=Forgot Password -|website=Morestore.com}}</ref>
'''MORE''' (Short for "'''More Retail Private Limited'''") is an [[India|Indian]] food and grocery retail store chain. More operates its stores under two formats; More Supermarkets and More Hypermarkets. More also offers an online grocery service via its mobile app. More Retail<ref>{{Cite web |title=More Retail Pvt Ltd Company Profile |url=https://www.bloomberg.com/profile/company/7745668Z:IN |website=Bloomberg}}</ref> was previously known as Aditya Birla Retail Limited when it was part of the [[Aditya Birla Group]]<ref>{{cite web|url=http://www.adityabirla.com/our_companies/indian_companies/retail.htm |title=Aditya Birla Group &#124; Companies &#124; Indian companies &#124; Aditya Birla Retail Limited |website=Adityabirla.com |date=2010-06-23 |access-date=2011-02-11}}</ref><ref name=E1>{{cite news|url=http://articles.economictimes.indiatimes.com/2014-07-07/news/51133730_1_abrl-aditya-birla-retail-hypermarkets|archive-url=https://archive.today/20140726202116/http://articles.economictimes.indiatimes.com/2014-07-07/news/51133730_1_abrl-aditya-birla-retail-hypermarkets|url-status=dead|archive-date=26 July 2014|title=Aditya Birla Retail borrows Rs 500 crore from Yes Bank| date=7 July 2014 | first=Sagar | last=Malviya | newspaper=[[The Economic Times]] | access-date=3 December 2018}}</ref><ref>{{cite web|url=http://www.morestore.com/supermarket.html|title=Forgot Password -|website=Morestore.com}}</ref> before More was sold to investors led by Samara Capital and  [[Amazon (company)|Amazon]]. More Retail has a network of 878 Supermarkets in 30 cities and 42 Hypermarkets in 12 cities{{citation needed|date=May 2025}}.


More Retail Limited provides customers products under its own labels.<ref>{{cite web|url=https://www.adityabirla.com/error|title=Aditya Birla Group|website=Adityabirla.com|accessdate=24 June 2019}}</ref> It also provides online grocery retail services across multiple cities through their website <nowiki>http://www.shop.moreretail.in</nowiki>
The company is headquartered in Mumbai and has offices in Kolkata and Bengaluru.
 
More Retail Limited also provide customers products under its own labels.<ref>{{cite web|url=https://www.adityabirla.com/error|title=Aditya Birla Group|website=Adityabirla.com|access-date=24 June 2019}}</ref>


== History ==
== History ==
Aditya Birla Group entered the retail industry with the acquisition of Trinethra Super Retail in 2007.<ref>{{cite web|url=https://economictimes.indiatimes.com/industry/services/retail/trinethra-birlas-first-retail-takeover/articleshow/1028058.cms|title=Trinethra: Birla's first retail takeover|website=Timesofindia-economictimes}}</ref> Trinethra Super Retail had a strong footprint with over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, Trinethra brand was being used, while in Karnataka and Kerala, Fabmall brand was being used. Later, all the stores were rebranded as '''"More. stores.'''<ref>{{cite web|url=https://www.adityabirla.com/media/media-releases|title=Media Releases|website=Abg.com|accessdate=24 June 2019}}</ref>
1986 - K Anjaneyulu and his wife established Trinethra Super Retail, a Hyderabad-based supermarket chain.
 
2007 - Aditya Birla Group acquired Trinethra Super Retail, which was their first retail acquisition. Trinethra Super Retail had over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, the Trinethra brand was being used, while in Karnataka and Kerala, the Fabmall brand was being used. [[Aditya Birla Group|ABG]] later rebranded Trinethra as More Retail.<ref>{{cite web|url=https://economictimes.indiatimes.com/industry/services/retail/trinethra-birlas-first-retail-takeover/articleshow/1028058.cms|title=Trinethra: Birla's first retail takeover|website=Timesofindia-economictimes}}</ref><ref>{{cite web|url=https://www.adityabirla.com/media/media-releases|title=Media Releases|website=Abg.com|access-date=24 June 2019}}</ref>
 
2008 – More Retail launched More Hypermarket in Baroda and Mysore.
 
2008-12 – More Retail expanded its footprint to 635 stores across India
 
2015  - Aditya Birla  Retail Limited  acquired Total Super Stores from Jubilant Agri and Consumer Products Ltd (JACL)<ref>{{cite web|url=https://www.thehindubusinessline.com/companies/aditya-birla-retail-buys-total-superstores-for-undisclosed-sum/article7197158.ece|title=Aditya Birla buys retail business of Jubilant Industries |date=12 May 2015 }}</ref>
 
2016-17 –  Aditya Birla Retail Ltd won the Retail Transformation and Reinvention award for "Retail Transformation and Re-Invention"<ref>{{cite web|url=https://www.zawya.com/en/press-release/world-retail-congress-announces-winners-of-world-retail-awards-2016-nlxybloy|title=World Retail Congress announces winners of World Retail Awards 2016 }}</ref>
 
2019 –  WItzig Advisory acquired Aditya Birla Retail from Aditya Birla Retail Group and rebranded it as 'More Retail Pvt. Limited'
<ref>{{cite web|url=https://www.business-standard.com/article/companies/amazon-samara-capital-co-invest-in-more-owner-witzig-advisory-services-118092100110_1.html|title=Amazon, Samara Capital co-invest in 'more' owner Witzig Advisory Services |date=21 September 2018 }}</ref>


In some stores, More offers prepaid points for each purchase linked with their mobile numbers. Customers would get discounts or exclusive benefits with their redeemed points. Earlier, More used to offer prepaid point cards to redeem the points but now this service is discontinued and cannot be used/redeemed, even if balance is available.
2022 – More Retail has 900+ stores across India.


== Restructuring ==
== Restructuring ==
Various news reports, later confirmed by an order from Competition Commission of India, indicated the More was sold by Aditya Birla Group to investors led by private equity fund Samara Capital & E-Commerce player Amazon. Consequently, More is not part of Aditya Birla Group anymore.
Various news reports, later confirmed by an order from [[Competition Commission of India]], indicated the More was sold by Aditya Birla Group to a group of investors led by the private equity firm Samara Capital & E-Commerce company [[Amazon (company)|Amazon]]. Consequently, More is no longer part of Aditya Birla Group.


== References ==
== References ==
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== External links ==
== External links ==
* {{Official website|http://moreretail.in/}}
* {{Official website|http://moreretail.in/}}
*{{cite web|url=https://economictimes.indiatimes.com/industry/services/retail/samara-amazon-acquires-kumar-mangalam-birlas-more-retail-chain/articleshow/65869738.cms?from=mdr|title=Samara-Amazon acquires Kumar Mangalam Birla's More retail chain|first1=Writankar|last1=Mukherjee|first2=Sagar|last2=Malviya|date=20 September 2018|accessdate=24 June 2019|newspaper=[[The Economic Times]]}}
*{{cite web|url=https://economictimes.indiatimes.com/industry/services/retail/samara-amazon-acquires-kumar-mangalam-birlas-more-retail-chain/articleshow/65869738.cms?from=mdr|title=Samara-Amazon acquires Kumar Mangalam Birla's More retail chain|first1=Writankar|last1=Mukherjee|first2=Sagar|last2=Malviya|date=20 September 2018|access-date=24 June 2019|newspaper=[[The Economic Times]]}}
 


{{Portal bar|Supermarkets|Companies}}
{{Aditya Birla Group}}
{{Aditya Birla Group}}
{{Authority control}}
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[[Category:Indian companies established in 1988]]
[[Category:Indian companies established in 1988]]
[[Category:1988 establishments in Maharashtra]]
[[Category:1988 establishments in Maharashtra]]
[[Category:Aditya Birla Group]]

Latest revision as of 17:52, 31 May 2025


More Retail Private Limited
More. stores
IndustryRetail
PredecessorAditya Birla Retail Limited founded July 14, 1988; 38 years ago (1988-07-14)
Founded2007
HeadquartersMumbai, India
Number of locations
878 - SuperMarkets, 42 - HyperMarkets
Key people
Vinod Nambiar – Managing Director
Giridhar Ayanur Seetharam (CEO)
Products
  • Supermarket
  • Hypermarket
  • Grocery & staples
  • Daily essentials
  • Dairy & frozen
  • Home and furniture
  • Home appliances
  • Bed & bath
BrandsMore Supermarket, More Hypermart, More Megastore
Number of employees
over 11,000
Websitemoreretail.in

MORE (Short for "More Retail Private Limited") is an Indian food and grocery retail store chain. More operates its stores under two formats; More Supermarkets and More Hypermarkets. More also offers an online grocery service via its mobile app. More Retail[1] was previously known as Aditya Birla Retail Limited when it was part of the Aditya Birla Group[2][3][4] before More was sold to investors led by Samara Capital and Amazon. More Retail has a network of 878 Supermarkets in 30 cities and 42 Hypermarkets in 12 cities[citation needed].

The company is headquartered in Mumbai and has offices in Kolkata and Bengaluru.

More Retail Limited also provide customers products under its own labels.[5]

History[edit | edit source]

1986 - K Anjaneyulu and his wife established Trinethra Super Retail, a Hyderabad-based supermarket chain.

2007 - Aditya Birla Group acquired Trinethra Super Retail, which was their first retail acquisition. Trinethra Super Retail had over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, the Trinethra brand was being used, while in Karnataka and Kerala, the Fabmall brand was being used. ABG later rebranded Trinethra as More Retail.[6][7]

2008 – More Retail launched More Hypermarket in Baroda and Mysore.

2008-12 – More Retail expanded its footprint to 635 stores across India

2015 - Aditya Birla Retail Limited acquired Total Super Stores from Jubilant Agri and Consumer Products Ltd (JACL)[8]

2016-17 – Aditya Birla Retail Ltd won the Retail Transformation and Reinvention award for "Retail Transformation and Re-Invention"[9]

2019 – WItzig Advisory acquired Aditya Birla Retail from Aditya Birla Retail Group and rebranded it as 'More Retail Pvt. Limited' [10]

2022 – More Retail has 900+ stores across India.

Restructuring[edit | edit source]

Various news reports, later confirmed by an order from Competition Commission of India, indicated the More was sold by Aditya Birla Group to a group of investors led by the private equity firm Samara Capital & E-Commerce company Amazon. Consequently, More is no longer part of Aditya Birla Group.

References[edit | edit source]

  1. "More Retail Pvt Ltd Company Profile". Bloomberg.
  2. "Aditya Birla Group | Companies | Indian companies | Aditya Birla Retail Limited". Adityabirla.com. 23 June 2010. Retrieved 11 February 2011.
  3. Malviya, Sagar (7 July 2014). "Aditya Birla Retail borrows Rs 500 crore from Yes Bank". The Economic Times. Retrieved 3 December 2018.{{cite news}}: CS1 maint: deprecated archival service (link)
  4. "Forgot Password -". Morestore.com.
  5. "Aditya Birla Group". Adityabirla.com. Retrieved 24 June 2019.
  6. "Trinethra: Birla's first retail takeover". Timesofindia-economictimes.
  7. "Media Releases". Abg.com. Retrieved 24 June 2019.
  8. "Aditya Birla buys retail business of Jubilant Industries". 12 May 2015.
  9. "World Retail Congress announces winners of World Retail Awards 2016".
  10. "Amazon, Samara Capital co-invest in 'more' owner Witzig Advisory Services". 21 September 2018.

External links[edit | edit source]