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{{short description|Bengali entertainment TV channel}}
{{short description|Bengali entertainment TV channel}}
{{notability|Television|date=May 2013}}
{{Use Indian English|date=September 2015}}
{{Use Indian English|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{Confused|Tara Music}}
{{Infobox television channel
{{Infobox television channel
| name             = Tara TV
| name = Tara Muzik
| logo             = Tara Muzik Logo.jpeg
| logo = Tara Muzik Logo.png
| logo_size         = 150px
| logo_size = 150px
| logo_caption     = '''Tara Muzik logo'''
| logo_caption =  
| logo_alt         =
| logo_alt =  
| image             =  
| image =  
| airdate           =  
| airdate =  
| launch_date       = {{Start date|2005|02|21|df=y}}
| launch_date = {{Start date and age|2005|02|21|df=y}}
| closed_date       = TARA TV now Marge With R Plus Gold
| closed_date = {{End date and age|2013|5|12|df=y}}
| picture_format   = [[480i]], [[576i]] ([[Standard-definition television|SDTV]] [[4:3]])
| picture_format = [[576i]] [[Standard-definition television|SDTV]]
| network           =  
| network =  
| owner             = [[Government of West Bengal]], India
| owner = Saradha Group
| country           = [[India]]
| country = India
| language         = [[Bengali language|Bengali]]
| language = Bengali
| area             = All Bengali speaking countries
| area = India<br/>Bangladesh
| affiliates       =  
| affiliates =  
| headquarters     = [[Kolkata]], India <br> and [[Bangladesh]]
| headquarters = [[Kolkata]], [[West Bengal]], India
| former_names     = TARA Muzik
| former_names =  
| replaced         = TARA TV
| replaced =  
| replaced_by       = R Plus gold
| replaced_by =  
| sister_channels   = [[Tara Newz]]
| sister_channels = [[Tara Newz]]<br/>[[TV Southasia]]
| timeshift_service =  
| timeshift_service =  
| website           = {{URL|www.taratv.com}}
| website = {{URL|www.taratv.com}}
| terr_serv_1       =  
| terr_serv_1 =  
| terr_chan_1       =
| terr_chan_1 =  
| sat_serv_1        =
| online_serv_1 =  
| sat_chan_1        =
| online_chan_1 =  
| cable_serv_1      =
| 3gmobile serv 1 =  
| cable_chan_1      =
| sat_radio_serv_1  =
| sat_radio_chan_1  =
| iptv_serv_1      =
| iptv_chan_1      =  
| online_serv_1     =  
| online_chan_1     =  
| 3gmobile serv 1   =
}}
}}
'''Tara Muzik''' was a [[Bengali language|Bengali]] entertainment channel, was also available in Bangladesh. Tara Muzik went off air on 2013.<ref name="The Indian Express - 12May2013 - Tara Muzik too goes off air">{{cite news|url=http://www.indianexpress.com/news/tara-muzik-too-goes-off-air/1114726/|title=Tara Muzik too goes off air|last=Arshad|first=Ali|date=12 May 2013|work=[[The Indian Express]]|accessdate=23 May 2013}}</ref>
'''Tara Muzik''' was an Indian [[Bengali language|Bengali-language]] satellite and cable music-oriented television channel owned by the Saradha Group, a [[chit fund]] company.<ref name="closing"/> It was launched on 21 February 2005, as the first Bengali-language music-oriented channel in the world, after being split from Tara Bangla, which was launched on 28 April 2000. Tara Muzik was targeted to Bengali-speaking audiences in both [[India]] and [[Bangladesh]].<ref>{{cite news|last=Saha|first=Prajjal|url=https://www.afaqs.com/news/media/10887_tara-bangla-reborn-as-tara-newz-tara-muzik|title=Tara Bangla reborn as Tara Newz, Tara Muzik|access-date=28 June 2022|work=Afaqs!}}</ref><ref name="closing">{{cite news|url=https://bdnews24.com/economy/2013/04/17/tara-news-muzik-south-asia-tv-closing-down|title=Tara News, Muzik, South Asia TV closing down|date=17 April 2013|access-date=28 June 2022|work=BDNews24}}</ref> It is broadcast from Tara's headquarters in [[Bidhannagar|Salt Lake]], Kolkata.<ref name="closing"/> Due to financial reasons, the channel was shut down on 12 May 2013.
 
== History ==
In 2000, [[Doordarshan]] and later [[Disney Star|Star TV]]'s former head, Rathikant Basu, established TARA, which stood for ''Television Aimed at Regional Audiences''.<ref>{{cite book|editor1-last=Parks|editor1-first=Lisa|editor2-last=Kumar|editor2-first=Shanti|title=Planet TV: A Global Television Reader|date=2003|publisher=NYU Press|isbn=0814766927|page=343|edition=illustrated |url=https://books.google.com/books?id=cpSGuY4Zf0gC&pg=PA343#v=onepage&q&f=false|access-date=28 June 2022}}</ref> The network comprised four regional television channels in Bengali, Punjabi, Gujarati, and Marathi languages, all of which besides the Bengali one have shut down because of financial losses.<ref>{{cite news|url=https://www.financialexpress.com/archive/tara-marathi-shuts-shop-as-firm-incurs-major-losses/65060/|title=Tara Marathi Shuts Shop, As Firm Incurs Major Losses|date=2 January 2003|access-date=28 June 2022|work=[[The Financial Express (India)|The Financial Express]]}}</ref> On 21 February 2005, Tara exited the general entertainment genre due to stiff competition from its rivals, such as [[Colors Bangla|ETV Bangla]] and [[Zee Bangla|Alpha Bangla]], and split Tara Bangla into two television channels, [[Tara Newz]] and Tara Muzik, devoted to news and music programming respectively.<ref>{{cite news|url=https://www.indiantelevision.com/headlines/y2k5/feb/feb86.htm|title=Tara exits general entertainment; to launch news, music channels|date=9 February 2005|access-date=28 June 2022|work=Indian Television}}</ref> Within less than a month after its launch, Tara Muzik had the second-highest viewership among Bengali-language television channels in India, behind only ETV Bangla.<ref>{{cite news|url=https://www.indiantelevision.com/headlines/y2k5/may/may24.htm?amp|title=Tara Muzik claims second spot in Bengali TV rankings|date=6 May 2005|access-date=28 June 2022|work=Indian Television}}</ref> In 2010, Saradha Group acquired the two channels from Broadcast Worldwide, which owned the Tara television network.<ref name="closing"/>
 
=== Financial crisis and shutdown ===
In early 2013, Tara Muzik suspended regular programming and began airing repeat telecasts due to financial reasons.<ref name="onair"/> On 14 April 2013, they, along with its sisters, Tara Newz and [[TV Southasia]], were given a closure notice, leading to employees who refused to shut the channels down breaking down on live television.<ref name="onair">{{cite news|url=https://timesofindia.indiatimes.com/city/kolkata/tara-channels-stay-on-air/articleshow/19589221.cms|title=Tara channels stay on air|date=17 April 2013|access-date=28 June 2022|work=[[The Times of India]]}}</ref> According to general manager Indrajit Roy, Saradha Group, the owners of the three channels, were no longer willing to fund them. However, Tara Muzik resumed broadcasting as there was a campaign to save the three channels from shutting down, until the channel itself ceased doing so on 12 May 2013.<ref name="TheIndianExpress">{{cite news|url=http://www.indianexpress.com/news/tara-muzik-too-goes-off-air/1114726/|title=Tara Muzik too goes off air|last=Arshad|first=Ali|date=12 May 2013|work=[[The Indian Express]]|accessdate=23 May 2013}}</ref><ref>{{cite news|url=https://bangla.bdnews24.com/entertainment/article614576.bdnews|script-title=bn:বন্ধ হচ্ছে তারার ৩ টিভি চ্যানেল|date=17 April 2013|access-date=26 June 2022|work=BDNews24|language=bn-BD}}</ref> Later, West Bengal's chief minister, [[Mamata Banerjee]], announced to acquire both Tara Muzik and Tara Newz,<ref>{{cite news|url=https://www.business-standard.com/article/companies/bengal-government-to-buy-two-closed-saradha-tv-channels-113052300748_1.html|title=Bengal government to buy two closed Saradha TV channels|date=23 May 2013|access-date=28 June 2022|work=[[Business Standard]]}}</ref><ref>{{cite news|url=https://www.prothomalo.com/entertainment/%E0%A6%A4%E0%A6%BE%E0%A6%B0%E0%A6%BE-%E0%A6%AE%E0%A6%BF%E0%A6%89%E0%A6%9C%E0%A6%BF%E0%A6%95-%E0%A6%93-%E0%A6%A4%E0%A6%BE%E0%A6%B0%E0%A6%BE-%E0%A6%A8%E0%A6%BF%E0%A6%89%E0%A6%9C-%E0%A6%85%E0%A6%A7%E0%A6%BF%E0%A6%97%E0%A7%8D%E0%A6%B0%E0%A6%B9%E0%A6%A3-%E0%A6%95%E0%A6%B0%E0%A6%9B%E0%A7%87-%E0%A6%AA%E0%A6%B6%E0%A7%8D%E0%A6%9A%E0%A6%BF%E0%A6%AE%E0%A6%AC%E0%A6%99%E0%A7%8D%E0%A6%97|script-title=bn:তারা মিউজিক ও তারা নিউজ অধিগ্রহণ করছে পশ্চিমবঙ্গ সরকার|date=25 May 2013|access-date=28 June 2022|work=[[Prothom Alo]]|language=bn-BD}}</ref> but a [[Telecom Regulatory Authority of India|TRAI]] order banning Indian state governments to acquire television channels halted the acquisition.<ref>{{cite news|url=https://indianexpress.com/article/india/india-others/to-pay-off-investors-3-saradha-tv-channels-to-be-auctioned-2/|title=To pay off investors, 3 Saradha TV channels to be auctioned|date=14 January 2014|access-date=28 June 2022|work=The Indian Express}}</ref>


==See also==
==See also==
Line 61: Line 59:
[[Category:Television stations in Kolkata]]
[[Category:Television stations in Kolkata]]
[[Category:2005 establishments in West Bengal]]
[[Category:2005 establishments in West Bengal]]
{{India-tv-stub}}

Revision as of 13:09, 1 July 2022


Not to be confused with Tara Music.
Tara Muzik
CountryIndia
Broadcast areaIndia
Bangladesh
HeadquartersKolkata, West Bengal, India
Programming
Language(s)Bengali
Picture format576i SDTV
Ownership
OwnerSaradha Group
Sister channelsTara Newz
TV Southasia
History
Launched21 February 2005; 21 years ago (2005-02-21)
Closed12 May 2013; 13 years ago (2013-05-12)
Links
Websitewww.taratv.com
Availability

Tara Muzik was an Indian Bengali-language satellite and cable music-oriented television channel owned by the Saradha Group, a chit fund company.[1] It was launched on 21 February 2005, as the first Bengali-language music-oriented channel in the world, after being split from Tara Bangla, which was launched on 28 April 2000. Tara Muzik was targeted to Bengali-speaking audiences in both India and Bangladesh.[2][1] It is broadcast from Tara's headquarters in Salt Lake, Kolkata.[1] Due to financial reasons, the channel was shut down on 12 May 2013.

History

In 2000, Doordarshan and later Star TV's former head, Rathikant Basu, established TARA, which stood for Television Aimed at Regional Audiences.[3] The network comprised four regional television channels in Bengali, Punjabi, Gujarati, and Marathi languages, all of which besides the Bengali one have shut down because of financial losses.[4] On 21 February 2005, Tara exited the general entertainment genre due to stiff competition from its rivals, such as ETV Bangla and Alpha Bangla, and split Tara Bangla into two television channels, Tara Newz and Tara Muzik, devoted to news and music programming respectively.[5] Within less than a month after its launch, Tara Muzik had the second-highest viewership among Bengali-language television channels in India, behind only ETV Bangla.[6] In 2010, Saradha Group acquired the two channels from Broadcast Worldwide, which owned the Tara television network.[1]

Financial crisis and shutdown

In early 2013, Tara Muzik suspended regular programming and began airing repeat telecasts due to financial reasons.[7] On 14 April 2013, they, along with its sisters, Tara Newz and TV Southasia, were given a closure notice, leading to employees who refused to shut the channels down breaking down on live television.[7] According to general manager Indrajit Roy, Saradha Group, the owners of the three channels, were no longer willing to fund them. However, Tara Muzik resumed broadcasting as there was a campaign to save the three channels from shutting down, until the channel itself ceased doing so on 12 May 2013.[8][9] Later, West Bengal's chief minister, Mamata Banerjee, announced to acquire both Tara Muzik and Tara Newz,[10][11] but a TRAI order banning Indian state governments to acquire television channels halted the acquisition.[12]

See also

External links

References

  1. ↑ 1.0 1.1 1.2 1.3 "Tara News, Muzik, South Asia TV closing down". BDNews24. 17 April 2013. Retrieved 28 June 2022.
  2. ↑ Saha, Prajjal. "Tara Bangla reborn as Tara Newz, Tara Muzik". Afaqs!. Retrieved 28 June 2022.
  3. ↑ Parks, Lisa; Kumar, Shanti, eds. (2003). Planet TV: A Global Television Reader (illustrated ed.). NYU Press. p. 343. ISBN 0814766927. Retrieved 28 June 2022.
  4. ↑ "Tara Marathi Shuts Shop, As Firm Incurs Major Losses". The Financial Express. 2 January 2003. Retrieved 28 June 2022.
  5. ↑ "Tara exits general entertainment; to launch news, music channels". Indian Television. 9 February 2005. Retrieved 28 June 2022.
  6. ↑ "Tara Muzik claims second spot in Bengali TV rankings". Indian Television. 6 May 2005. Retrieved 28 June 2022.
  7. ↑ 7.0 7.1 "Tara channels stay on air". The Times of India. 17 April 2013. Retrieved 28 June 2022.
  8. ↑ Arshad, Ali (12 May 2013). "Tara Muzik too goes off air". The Indian Express. Retrieved 23 May 2013.
  9. ↑ বন্ধ হচ্ছে তারার ৩ টিভি চ্যানেল. BDNews24 (in Bengali). 17 April 2013. Retrieved 26 June 2022.
  10. ↑ "Bengal government to buy two closed Saradha TV channels". Business Standard. 23 May 2013. Retrieved 28 June 2022.
  11. ↑ তারা মিউজিক ও তারা নিউজ অধিগ্রহণ করছে পশ্চিমবঙ্গ সরকার. Prothom Alo (in Bengali). 25 May 2013. Retrieved 28 June 2022.
  12. ↑ "To pay off investors, 3 Saradha TV channels to be auctioned". The Indian Express. 14 January 2014. Retrieved 28 June 2022.
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