Sony SAB: Difference between revisions

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{{Infobox television channel
{{Infobox television channel
| name = Sony SAB
| name = Sony SAB
| logo = Sony SAB (TV).png
| logo = SonySABlogo.png
| logo_size = 185px
| logo_size = 185px
| launch_date = {{Launch date and age|df=yes|1999|4|23}}
| launch_date = {{Launch date and age|df=yes|1999|4|23}}
Line 12: Line 12:
| headquarters = [[Mumbai, Maharashtra]]
| headquarters = [[Mumbai, Maharashtra]]
| country = India
| country = India
| area = Worldwide
| language = [[Hindi language|Hindi]]
| language = [[Hindi language|Hindi]]
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to 16:9 [[576i]] for the [[SDTV]] feed)
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to 16:9 [[576i]] for the [[SDTV]] feed)
| sat_serv_1 = [[Airtel digital TV]]
| sat_serv_1 = [[Airtel digital TV]]
| sat_chan_1 = Channel 126 (SD)<br />Channel 127 (HD)
| sat_chan_1 = Channel 126 (SD)<br />Channel 127 (HD)
| sat_serv_2 = Big TV
| sat_serv_2 = [[Tata Sky]]
| sat_chan_2 = Channel 210 (SD)
| sat_chan_2 = Channel 134 (SD)<br />Channel 132 (HD)
| sat_serv_3 = [[Dish TV]]
| sat_serv_3 = [[Dish TV]] & [[d2h]]
| sat_chan_3 = Channel 107 (SD)<br />Channel 106 (HD)
| sat_chan_3 = Channel 125 (SD)<br />Channel 124 (HD)
| sat_serv_4 = [[Tata Sky]]
| sat_serv_4 = [[Sun Direct]]
| sat_chan_4 = Channel 134 (SD)<br />Channel 132 (HD)
| sat_chan_4 = Channel 320 (SD)
| sat_serv_5 = [[Sun Direct DTH|Sun Direct]]
| sat_serv_5 = [[Sky UK|Sky]] (UK & Ireland)
| sat_chan_5 = Channel 320 (SD)
| sat_chan_5 = Channel 718
| sat_serv_7 = [[d2h]]
| sat_serv_6 = Zuku TV (Kenya)
| sat_chan_7 = Channel 113
| sat_chan_6 = Channel 904
| sat_serv_7 =  
| sat_chan_7 =  
| cable_serv_1 = In Digital
| cable_serv_1 = In Digital
| cable_chan_1 = Channel 105 (SD)
| cable_chan_1 = Channel 105 (SD)
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}}
}}


'''Sony SAB''', formerly '''SAB TV''', is an Indian comedy [[pay television]] channel owned by [[Sony Pictures Networks]] and specialising in comedy shows.<ref>{{Cite web|url=https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/|title=Will Sony SAB's rebranding efforts pay off? - The Financial Express|date=29 July 2019|website=www.financialexpress.com}}</ref>
'''Sony SAB''', formerly '''SAB TV''', is an [[India|Indian]] [[comedy]] [[pay television]] channel owned by [[Sony Pictures Networks]].<ref>{{Cite web|url=https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/|title=Will Sony SAB's rebranding efforts pay off? - The Financial Express|date=29 July 2019|website=www.financialexpress.com}}</ref>


==History==
==History==
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005<ref>{{Cite news|url=http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/|title=Adhikaris sell SAB TV brand to Sony for $13 m|date=14 March 2005|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/special/y2k5/Sab_sony.htm|title=Smart Buy: Making of the Sony-Sab deal|last=indiantelevision.com Team|date=11 May 2005|website=Indiantelevision Dot Com}}</ref> and rebranded it as Sony SAB, with a new focus on general entertainment<ref>{{cite web|url=http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment|title=SAB TV shifts from pure comedy to general entertainment|date=28 October 2005|access-date=14 January 2018}}</ref> and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.<ref>{{cite news|url=https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece |title=SAB to reposition itself as family-oriented comedy channel|date=30 August 2008|first=Meera|last=Mohanty|access-date=17 October 2018}}</ref>
Sony SAB was launched as SAB TV by Gautam Adhikari and [[Markand Adhikari]] under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005<ref>{{Cite news|url=http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/|title=Adhikaris sell SAB TV brand to Sony for $13 m|date=14 March 2005|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/special/y2k5/Sab_sony.htm|title=Smart Buy: Making of the Sony-Sab deal|last=indiantelevision.com Team|date=11 May 2005|website=Indiantelevision Dot Com}}</ref> and rebranded it as Sony SAB, with a new focus on general entertainment<ref>{{cite web|url=http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment|title=SAB TV shifts from pure comedy to general entertainment|date=28 October 2005|access-date=14 January 2018}}</ref> and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.<ref>{{cite news|url=https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece |title=SAB to reposition itself as family-oriented comedy channel|date=30 August 2008|first=Meera|last=Mohanty|access-date=17 October 2018}}</ref>


The [[High-definition television|high-definition]] feed of the channel was launched on 5 September 2016.<ref name=":0">{{cite web |url=http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |title=SAB HD to launch on 5 September |website=TelevisionPost.com |access-date=2017-07-24 |archive-url=https://web.archive.org/web/20160902145339/http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |archive-date=2 September 2016 |url-status=dead |df=dmy-all }}</ref>
The [[High-definition television|high-definition]] feed of the channel was launched on 5 September 2016.<ref name=":0">{{cite web |url=http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |title=SAB HD to launch on 5 September |website=TelevisionPost.com |access-date=2017-07-24 |archive-url=https://web.archive.org/web/20160902145339/http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |archive-date=2 September 2016 |url-status=dead |df=dmy-all }}</ref>


[[Yes Boss (TV series)|Yes Boss]] was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high Ratings Because of this show. [[Yes Boss (TV series)|Yes Boss]] is one of the longest-running show on the channel.
[[Yes Boss (TV series)|Yes Boss]] was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high ratings because of this show. [[Yes Boss (TV series)|Yes Boss]] is one of the longest-running show on the channel.
After [[Yes Boss (TV series)|Yes Boss]], [[Taarak Mehta Ka Ooltah Chashmah]] became the longest-running and its flagship show which has been on air since 2008.<ref>{{Cite web|url=https://mumbaimirror.indiatimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-its-been-10-years-2500-episodes-but-tapu-sena-gokuldham-members-feel-like-its-just-the-beginning/articleshow/64792993.cms|title=Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning|website=Mumbai Mirror}}</ref>
After [[Yes Boss (TV series)|Yes Boss]], [[Taarak Mehta Ka Ooltah Chashmah]] became the longest-running and its flagship show which has been on air since 2008.<ref>{{Cite web|url=https://mumbaimirror.indiatimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-its-been-10-years-2500-episodes-but-tapu-sena-gokuldham-members-feel-like-its-just-the-beginning/articleshow/64792993.cms|title=Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning|website=Mumbai Mirror}}</ref>


==Programming==
==Programming==
{{Main|List of programs broadcast by Sony SAB}}
{{Main|List of programs broadcast by Sony SAB}}
Sony SAB's current programming includes ''[[Hero – Gayab Mode On]]'', ''[[Taarak Mehta Ka Ooltah Chashmah]]'', ''[[Tera Yaar Hoon Main]]'', ''[[Maddam Sir|Maddam Sir – Kuch Baat Hai Kyunki Jazbaat Hai]]'', ''[[Wagle Ki Duniya – Nayi Peedhi Naye Kissey]]'', ''[[Jijaji Chhat Parr Koii Hai]], [[Ziddi Dil Maane Na]]''
Sony SAB's current programming includes ''[[Taarak Mehta Ka Ooltah Chashmah]]'', ''[[Ziddi Dil Maane Na]]'', ''[[Tera Yaar Hoon Main]]'', ''[[Maddam Sir]]'', ''[[Wagle Ki Duniya - Nayi Peedhi Naye Kissey]]'', ''[[Shubh Laabh - Aapkey Ghar Mein]]


==References==
==References==

Revision as of 13:06, 29 December 2021


This article is about TV channel. For other use, see SAB (disambiguation).

Sony SAB
SonySABlogo.png
CountryIndia
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra
Programming
Language(s)Hindi
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerSony
ParentSony Pictures Networks India
History
Launched23 April 1999; 26 years ago (1999-04-23)
Former namesSAB TV (1999-2005)
Links
WebsiteSony SAB
Availability
Cable
In DigitalChannel 105 (SD)
GTPLChannel 05 (SD)
Manthan DigitalChannel 507 (SD)
Den CableChannel 107
Asianet Digital TV (India)Channel 505 (SD)
Channel 853 (HD)
Kerala Vision Digital TV (India)Channel 205 (SD)
Channel 830 (HD)
Satellite
Airtel digital TVChannel 126 (SD)
Channel 127 (HD)
Tata SkyChannel 134 (SD)
Channel 132 (HD)
Dish TV & d2hChannel 125 (SD)
Channel 124 (HD)
Sun DirectChannel 320 (SD)
Sky (UK & Ireland)Channel 718
Zuku TV (Kenya)Channel 904
Streaming media
SonyLIVWatch Sony SAB TV Live (India)

Sony SAB, formerly SAB TV, is an Indian comedy pay television channel owned by Sony Pictures Networks.[1]

History

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[2][3] and rebranded it as Sony SAB, with a new focus on general entertainment[4] and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.[5]

The high-definition feed of the channel was launched on 5 September 2016.[6]

Yes Boss was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high ratings because of this show. Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running and its flagship show which has been on air since 2008.[7]

Programming

Main article: List of programs broadcast by Sony SAB

Sony SAB's current programming includes Taarak Mehta Ka Ooltah Chashmah, Ziddi Dil Maane Na, Tera Yaar Hoon Main, Maddam Sir, Wagle Ki Duniya - Nayi Peedhi Naye Kissey, Shubh Laabh - Aapkey Ghar Mein

References

  1. ↑ "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019.
  2. ↑ "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
  3. ↑ indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
  4. ↑ "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
  5. ↑ Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
  6. ↑ "SAB HD to launch on 5 September". TelevisionPost.com. Archived from the original on 2 September 2016. Retrieved 24 July 2017.
  7. ↑ "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.

External links


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