Over-the-top media service in India: Difference between revisions

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[[Amazon Video|Amazon Prime Video]] was launched in 2016. The platform has{{When|date=September 2019}} 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest ₹20&nbsp;billion in creating original content in India. Besides English, Prime Video is available in six Indian languages as of December 2018.<ref name="theweek.in">{{cite web|url=https://www.theweek.in/leisure/lifestyle/2018/12/27/The-rise-and-rise-of-India-online-streaming-services.html|title=The rise and rise of India's online streaming services|website=The Week}}</ref> Amazon India launched Amazon Prime Music in February 2018.<ref>{{cite web|url=https://www.televisionpost.com/amazon-to-launch-prime-video-channels-in-india/|title=Amazon to launch Prime Video Channels in India – TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI|date=23 January 2019}}</ref>
[[Amazon Video|Amazon Prime Video]] was launched in 2016. The platform has{{When|date=September 2019}} 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest ₹20&nbsp;billion in creating original content in India. Besides English, Prime Video is available in six Indian languages as of December 2018.<ref name="theweek.in">{{cite web|url=https://www.theweek.in/leisure/lifestyle/2018/12/27/The-rise-and-rise-of-India-online-streaming-services.html|title=The rise and rise of India's online streaming services|website=The Week}}</ref> Amazon India launched Amazon Prime Music in February 2018.<ref>{{cite web|url=https://www.televisionpost.com/amazon-to-launch-prime-video-channels-in-india/|title=Amazon to launch Prime Video Channels in India – TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI|date=23 January 2019}}</ref>


Neestream is a streaming media service owned by NeST Technologies Corp., which is part of the US-based JKH Holdings. it is the first OTT platform targeting the global Malayalee diaspora. <ref>{{Cite web|url=https://www.indiantelevision.com/iworld/over-the-top-services/neestream-bets-big-on-malayali-diaspora-200422|title=Neestream bets big on Malayali diaspora|language=en|date=22 April 2020}}</ref>
Neestream is a streaming media service owned by NeST Technologies Corp., which is part of the US-based JKH Holdings. it is the first OTT platform targeting the global Malayalee diaspora.<ref>{{Cite web|url=https://www.indiantelevision.com/iworld/over-the-top-services/neestream-bets-big-on-malayali-diaspora-200422|title=Neestream bets big on Malayali diaspora|language=en|date=22 April 2020}}</ref>


Single-language OTT sites, like CityShor.TV in Gujarati, Neestream in Malayalam, Hoichoi in Bengali and Planet Marathi in Marathi, are streaming movies and shows for people <ref>{{Cite web|url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/can-singlelanguage-ott-platforms-take-on-the-streaming-giants-in-india/66521/1|title=Can single-language OTT platforms take on the streaming giants in India?|language=en|date=17 Feb 2021}}</ref>
Single-language OTT sites, like CityShor.TV in Gujarati, Neestream in Malayalam, Hoichoi in Bengali and Planet Marathi in Marathi, are streaming movies and shows for people <ref>{{Cite web|url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/can-singlelanguage-ott-platforms-take-on-the-streaming-giants-in-india/66521/1|title=Can single-language OTT platforms take on the streaming giants in India?|language=en|date=17 Feb 2021}}</ref>
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In February 2020, [[Aha (streaming service)|'''Aha''']] OTT platform is launched, which broadcasts exclusively [[Telugu language|Telugu]] content.<ref>{{Cite web|url=https://www.asianage.com/entertainment/in-other-news/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|language=en|date=11 February 2020}}</ref>
In February 2020, [[Aha (streaming service)|'''Aha''']] OTT platform is launched, which broadcasts exclusively [[Telugu language|Telugu]] content.<ref>{{Cite web|url=https://www.asianage.com/entertainment/in-other-news/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|language=en|date=11 February 2020}}</ref>


With rising interest for [[Korean drama|Korean dramas]], [[Viki (streaming service)|Rakuten Viki]] saw its biggest jump of web traffic from India in 2020 due to [[COVID-19 lockdown in India|COVID-19 lockdown]] which lead to ad localization on the platform.<ref>{{Cite news|last=Bhatt|first=Shephali|title=How K-pop and Korean drama had their biggest breakthrough in India amid the pandemic|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/tech-bytes/how-k-pop-and-korean-drama-had-their-breakthrough-moment-in-india-amid-the-pandemic/articleshow/78954150.cms|access-date=2021-04-05}}</ref><ref>{{Cite web|last=Mane|first=Anwaya|date=7 April 2021|title=K Dramas dubbed in Hindi; Is it a boon or a bane?|url=https://www.pinkvilla.com/entertainment/k-dramas-dubbed-hindi-it-boon-or-bane-687796|url-status=live|access-date=2021-04-07|website=PINKVILLA|language=en}}</ref><ref>{{Cite web|url=https://www.sajmedia.in/top-10-popular-ott-platforms-in-india/|title=Top 10 Popular OTT Platforms in India|language=en|date=7 June 2021}}</ref>
With rising interest for [[Korean drama]]s, [[Viki (streaming service)|Rakuten Viki]] saw its biggest jump of web traffic from India in 2020 due to [[COVID-19 lockdown in India|COVID-19 lockdown]] which lead to ad localization on the platform.<ref>{{Cite news|last=Bhatt|first=Shephali|title=How K-pop and Korean drama had their biggest breakthrough in India amid the pandemic|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/tech-bytes/how-k-pop-and-korean-drama-had-their-breakthrough-moment-in-india-amid-the-pandemic/articleshow/78954150.cms|access-date=2021-04-05}}</ref><ref>{{Cite web|last=Mane|first=Anwaya|date=7 April 2021|title=K Dramas dubbed in Hindi; Is it a boon or a bane?|url=https://www.pinkvilla.com/entertainment/k-dramas-dubbed-hindi-it-boon-or-bane-687796|url-status=live|access-date=2021-04-07|website=PINKVILLA|language=en}}</ref><ref>{{Cite web|url=https://www.sajmedia.in/top-10-popular-ott-platforms-in-india/|title=Top 10 Popular OTT Platforms in India|language=en|date=7 June 2021}}</ref>


===Future predictions===
===Future predictions===
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|[https://www.mid-day.com/amp/entertainment/bollywood-news/article/Producer-and-Distributor-Mehmood-Ali-launches-Don-Cinema-a-cinema-driven-OTT-app-22407160 Don Cinema]  
|[https://www.mid-day.com/amp/entertainment/bollywood-news/article/Producer-and-Distributor-Mehmood-Ali-launches-Don-Cinema-a-cinema-driven-OTT-app-22407160 Don Cinema]  
|Don Cinema Pvt Ltd  
|Don Cinema Pvt Ltd  
||2019-present
||2019–present
|[[Malayalam]],[[Tamil language|Tamil]],[[Kannada]]. Telugu, Hindi,  Bangali, Bhojpuri, Marathi & Rajasthani
|[[Malayalam]],[[Tamil language|Tamil]],[[Kannada]]. Telugu, Hindi,  Bangali, Bhojpuri, Marathi & Rajasthani
|
|
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|[[Neestream]]
|[[Neestream]]
|Neestream Creations Pvt Ltd  
|Neestream Creations Pvt Ltd  
||2019-present
||2019–present
|[[Malayalam]], [[Tamil language|Tamil]]
|[[Malayalam]], [[Tamil language|Tamil]]
|<ref>{{Cite web|url=https://www.thehindu.com/entertainment/movies/new-streaming-platform-launched-catering-to-malayalam-audience/article31298661.ece|title=New streaming platform launched catering to Malayalam audience |access-date=5 July 2021|website=The Hindu |language=en-US}}</ref> [[File:Neestream Malayalam OTT Platform.jpg|thumb|Neestream Malayalam OTT Platform]]
|<ref>{{Cite web|url=https://www.thehindu.com/entertainment/movies/new-streaming-platform-launched-catering-to-malayalam-audience/article31298661.ece|title=New streaming platform launched catering to Malayalam audience |access-date=5 July 2021|website=The Hindu |language=en-US}}</ref> [[File:Neestream Malayalam OTT Platform.jpg|thumb|Neestream Malayalam OTT Platform]]
|-
|-
|[[Addatimes]]  
|[[Addatimes]]  
|Addatimes Media Private Limited||2016-Present
|Addatimes Media Private Limited||2016–Present
|[[Bengali language|Bengali]], [[Hindi]]  
|[[Bengali language|Bengali]], [[Hindi]]  
|
|
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|-
|-
|[[Sun NXT]]
|[[Sun NXT]]
| [[Sun Group]] || 2017-present
| [[Sun Group]] || 2017–present
|Malayalam, Tamil, Telugu, Kannada, Bengali and Marathi-coming soon
|Malayalam, Tamil, Telugu, Kannada, Bengali and Marathi-coming soon
|
|
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