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 {{Not to be confused with|Apple Music|App Store (iOS/iPadOS)}}{{About|the application software|the media store|iTunes Store|other uses|iTunes (disambiguation)}}
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 '''iTunes''' ({{IPAc-en|ˈ|aɪ|t|(|j|)|uː|n|z}})<ref>{{citation|last=Wells|first=John C.|year=2008|title=Longman Pronunciation Dictionary|edition=3rd|publisher=Longman|page=427|isbn=9781405881180}}</ref> is a [[Media player (software)|media player]], media library, [[Internet radio]] broadcaster, [[mobile device]] management utility, and the client app for the [[iTunes Store]], developed by [[Apple Inc.]] It is used to purchase, play, download, and organize digital multimedia, on personal computers running the [[macOS]] and [[Windows]] operating systems, and can be used to [[Ripping|rip]] songs from CDs, as well as play content with the use of dynamic, smart [[playlist]]s. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library.
-Originally announced by CEO [[Steve Jobs]] on January 9, 2001, iTunes' original and main focus was music, with a library offering organization, collection, and storage of users' music collections. In 2005, however, Apple expanded on the core features with support for digital video, [[podcasts]], [[e-books]], and [[mobile apps]] purchased from [[App Store (iOS/iPadOS)|the iOS App Store]] (the last of which it discontinued in 2017). Until the release of [[iOS 5]] in 2011, all [[iPhone|iPhones]], [[iPod Touch|iPod Touches]] and [[iPad|iPads]] required iTunes for activation and updating mobile apps. Newer [[iOS]] devices have less reliance on iTunes in order to function, though it can still be used to back up the contents of mobile devices, as well as to share files with personal computers.
+Originally announced by CEO [[Steve Jobs]] on January 9, 2001, iTunes' original and main focus was music, with a library offering organization, collection, and storage of users' music collections. In 2005, however, Apple expanded on the core features with support for digital video, [[podcasts]], [[e-books]], and [[mobile apps]] purchased from [[App Store (iOS/iPadOS)|the iOS App Store]] (the last of which it discontinued in 2017). Until the release of [[iOS 5]] in 2011, all [[iPhone]]s, [[iPod Touch]]es and [[iPad]]s required iTunes for activation and updating mobile apps. Newer [[iOS]] devices have less reliance on iTunes in order to function, though it can still be used to back up the contents of mobile devices, as well as to share files with personal computers.
 Though well-received in its early years, iTunes soon received increasingly significant criticism for a [[software bloat|bloated]] user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose. On June 3, 2019, Apple announced that iTunes in [[macOS Catalina]] would be replaced by separate apps, namely [[Apple Music (software)|Music]], [[Podcasts (software)|Podcasts]], and [[Apple TV (software)|TV]]. [[Finder (software)|Finder]] would take over the device management capabilities.<ref>{{Cite web|url=https://www.theverge.com/2019/6/3/18647182/apple-itunes-podcasts-music-tv-mac-os-wwdc-2019|title=Apple breaks up iTunes, creates separate Podcasts, TV, and Music apps for macOS|last=Carman|first=Ashley|date=2019-06-03|website=The Verge|access-date=2019-06-03}}</ref><ref>{{Cite web|url=https://variety.com/2019/digital/news/itunes-shutting-down-1203231598/|title=Apple Is Officially Killing iTunes, Replacing It With Three Dedicated Media Apps|last=Roettgers|first=Janko|date=2019-06-03|website=Variety|language=en|access-date=2019-06-03}}</ref> This change would not affect Windows or older macOS versions.<ref>{{Cite web|url=https://variety.com/2019/digital/news/apple-itunes-store-ios-windows-not-going-away-1203231814/|title=Apple's iTunes Store, iTunes App for Windows Aren't Going Away|last=Spangler|first=Todd|date=2019-06-03|website=[[Variety (magazine)|Variety]]|language=en|access-date=2019-06-03}}</ref> By the mid-2010s, [[streaming media]] services surpassed iTunes' buy-to-own model, starting to generate more revenue in the industry.<ref>{{cite web|url=https://variety.com/2019/digital/news/apple-shutting-down-itunes-era-1203230851/|title=Apple May Finally Shutter iTunes, But the iTunes Era Ended Long Ago|work=Variety}}</ref><ref>{{cite web|url=https://www.theverge.com/2019/6/3/18650571/apple-itunes-rip-discontinued-macos-10-15-ipod-store-digital-music-wwdc-2019|title=The rise and fall of iTunes, Apple's most hated app|work=The Verge}}</ref>