Balaji Wafers: Difference between revisions

From Bharatpedia, an open encyclopedia
>BrownHairedGirl
(added Category:Rajkot using HotCat)
 
No edit summary
 
Line 12: Line 12:
|  caption            =  
|  caption            =  
| hq_location =  
| hq_location =  
|  revenue            =  {{INRConvert|2400|c}} (2020)<ref>{{cite news | url=https://economictimes.indiatimes.com/industry/cons-products/food/bikaneri-namkeen-hits-1-billion-sweet-spot/articleshow/68748182.cms | title=Bikaneri Namkeen hits $1 billion sweet spot | newspaper=Economic Times | accessdate=2019-04-08}}</ref>
|  revenue            =  {{INRConvert|4000|c}} (2021)<ref>{{cite news | url=https://economictimes.indiatimes.com/industry/cons-products/food/bikaneri-namkeen-hits-1-billion-sweet-spot/articleshow/68748182.cms | title=Bikaneri Namkeen hits $1 billion sweet spot | newspaper=Economic Times | accessdate=2019-04-08}}</ref>
|  homepage          = {{url|balajiwafers.com}} }}
|  homepage          = {{url|balajiwafers.com}} }}


Chandubhai and his brothers Bhikhubhai and Kanubhai migrated from a small Village Dhun Dhoraji, Kalavad Taluka, [[Jamnagar district]] of Gujarat. Their father Popatbhai Virani was a farmer, who sold ancestral agriculture land and gave {{INRConvert|20000}} to them to venture into business.{{citation needed|date=June 2020}}
'''Balaji Wafers''' is a major snack food manufacturer and distributor in [[Gujarat|Gujarat, India]]. It produces and distributes a variety of [[potato chips]] and other grain-based [[snack foods]].


The Viranis invested in farm equipment, but could not succeed and lost the money. Kakubhai and his brothers started a wafer business from a canteen of a cinema hall in Rajkot in 1974. Until 1989, the wafers were produced at the Viranis' house and distributed in and around Rajkot city.<ref name="smeworld1">{{cite web|url=http://www.smeworld.org/story/featured/success-story-of-indian-entrepreneur-chandubhai-virani-balaji-wafers.php|title=SME Magazines- Small Business Entrepreneurs Magazine Online in India|publisher=}}</ref>
== History ==


By their retail success, they were inspired to set a semi-automatic plant instead of preparing wafers by the traditional frying method. The product gradually reached every part of Gujarat, and the Viranis wanted to take over the whole of western India, so the biggest automatic plant of Gujarat came into the picture.
The company is owned by Chandubhai Virani. Chandubhai and his brothers Bhikhubhai and Kanubhai migrated from a small Village Dhun Dhoraji, Kalavad Taluka, [[Jamnagar district]] of Gujarat. Their father Popatbhai Virani was a farmer, who sold ancestral agriculture land and gave {{INRConvert|20000}} to them to venture into business.{{citation needed|date=June 2020}}
 
The Viranis invested in farm equipment, but could not succeed and lost the money. Kakubhai and his brothers started a wafer business from a canteen of a cinema hall in Rajkot in 1974. Until 1989, the wafers were produced at the Viranis' house and distributed in and around Rajkot city.


In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new concept of making potato chips. The main benefit they got is the readymade infrastructure availability due to which their cost was reduced to a large extent. They operated there for around 22 years.
In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new concept of making potato chips. The main benefit they got is the readymade infrastructure availability due to which their cost was reduced to a large extent. They operated there for around 22 years.


Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C. which is in the area of the village Vajdi, outside the town of Rajkot.<ref>{{cite web|url=http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |title=1 |publisher=Share-pdf.com |accessdate=2014-05-11 |url-status=dead |archiveurl=https://web.archive.org/web/20140419025224/http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |archivedate=2014-04-19 }}</ref>
Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C. which is in the area of the village Vajdi, outside the town of Rajkot.<ref>{{cite web|url=http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |title=1 |publisher=Share-pdf.com |accessdate=2014-05-11 |url-status=dead |archiveurl=https://web.archive.org/web/20140419025224/http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |archivedate=2014-04-19 }}</ref>
Balaji Wafers had a growth in the chips sector in the 2007-2016 decade, outwitting the marks of major players like Lays', Kurkure, Parle, and Bingo. The company aims at a similar market grab in the frozen foods and fries sector dominated by McCain Foods, by launching a new line of products under the Iscon-Balaji Foods brand.


==Market share==
==Market share==
Line 31: Line 31:
Balaji's share of the local potato and vegetable chips market<ref>{{cite news |title=Balaji Wafers: Building A Rs 2,000 Crore-plus Brand With Stubbornness |url=https://www.forbesindia.com/article/regional-goliaths/balaji-wafers-building-a-rs-2000-croreplus-brand-with-stubbornness/66495/1 |work=Forbes India |language=en}}</ref> grew to 13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also dominates in the western market with a share of 71%. In its home state Gujarat, it has a share of 90%.<ref name="livemint1">{{cite web|date=2013-08-20|title=PepsiCo said to be exploring offer for Balaji Wafers|url=http://www.livemint.com/Companies/LgsnnXzBYrV0F2nqtecwAN/PepsiCo-said-to-be-exploring-offer-for-Indias-Balaji-Wafers.html|accessdate=2014-05-11|publisher=[[Mint (newspaper)|Mint]]}}</ref> ''[[The Economic Times]]'' recognized Balaji Wafers as 'Sultan of Wafers'.<ref>{{cite web|author=Shramana Ganguly Mehta |url=http://articles.economictimes.indiatimes.com/2009-12-23/news/28422676_1_haldiram-snacks-market-flavours |title=Balaji Wafers a name to reckon with in Gujarat snacks market - Economic Times |publisher=[[The Economic Times]] |date=2009-12-23 |accessdate=2014-05-11}}</ref>
Balaji's share of the local potato and vegetable chips market<ref>{{cite news |title=Balaji Wafers: Building A Rs 2,000 Crore-plus Brand With Stubbornness |url=https://www.forbesindia.com/article/regional-goliaths/balaji-wafers-building-a-rs-2000-croreplus-brand-with-stubbornness/66495/1 |work=Forbes India |language=en}}</ref> grew to 13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also dominates in the western market with a share of 71%. In its home state Gujarat, it has a share of 90%.<ref name="livemint1">{{cite web|date=2013-08-20|title=PepsiCo said to be exploring offer for Balaji Wafers|url=http://www.livemint.com/Companies/LgsnnXzBYrV0F2nqtecwAN/PepsiCo-said-to-be-exploring-offer-for-Indias-Balaji-Wafers.html|accessdate=2014-05-11|publisher=[[Mint (newspaper)|Mint]]}}</ref> ''[[The Economic Times]]'' recognized Balaji Wafers as 'Sultan of Wafers'.<ref>{{cite web|author=Shramana Ganguly Mehta |url=http://articles.economictimes.indiatimes.com/2009-12-23/news/28422676_1_haldiram-snacks-market-flavours |title=Balaji Wafers a name to reckon with in Gujarat snacks market - Economic Times |publisher=[[The Economic Times]] |date=2009-12-23 |accessdate=2014-05-11}}</ref>


Balaji Wafers is also a member of the Snacks Food Association.
Balaji Wafers is also a member of the Snacks Food Association.<ref>{{cite news |title=Balaji Wafers: Member of FSNM |url=https://fsnm.in/mentors.php |language=en}}</ref>


==References==
==References==

Latest revision as of 13:40, 23 June 2022


Balaji Wafers
IndustryFood products
Headquarters
Rajkot, Gujarat, India
Key people
Bhikhubhai Virani, Chandubhai Virani, Kanubhai Virani
ProductsPotato chips, Namkeen
Revenue₹4,000 crore (US$460 million) (2021)[1]
Number of employees
5000 [2]
Websitebalajiwafers.com

Balaji Wafers is a major snack food manufacturer and distributor in Gujarat, India. It produces and distributes a variety of potato chips and other grain-based snack foods.

History[edit]

The company is owned by Chandubhai Virani. Chandubhai and his brothers Bhikhubhai and Kanubhai migrated from a small Village Dhun Dhoraji, Kalavad Taluka, Jamnagar district of Gujarat. Their father Popatbhai Virani was a farmer, who sold ancestral agriculture land and gave ₹20,000 (US$230) to them to venture into business.[citation needed]

The Viranis invested in farm equipment, but could not succeed and lost the money. Kakubhai and his brothers started a wafer business from a canteen of a cinema hall in Rajkot in 1974. Until 1989, the wafers were produced at the Viranis' house and distributed in and around Rajkot city.

In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new concept of making potato chips. The main benefit they got is the readymade infrastructure availability due to which their cost was reduced to a large extent. They operated there for around 22 years.

Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C. which is in the area of the village Vajdi, outside the town of Rajkot.[3]

Market share[edit]

Balaji's share of the local potato and vegetable chips market[4] grew to 13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also dominates in the western market with a share of 71%. In its home state Gujarat, it has a share of 90%.[5] The Economic Times recognized Balaji Wafers as 'Sultan of Wafers'.[6]

Balaji Wafers is also a member of the Snacks Food Association.[7]

References[edit]

  1. ↑ "Bikaneri Namkeen hits $1 billion sweet spot". Economic Times. Retrieved 2019-04-08.
  2. ↑ "Madison wins Balaji Wafers' media duties worth Rs 20 crore". The Economic Times. Retrieved 2019-02-14.
  3. ↑ "1". Share-pdf.com. Archived from the original on 2014-04-19. Retrieved 2014-05-11.
  4. ↑ "Balaji Wafers: Building A Rs 2,000 Crore-plus Brand With Stubbornness". Forbes India.
  5. ↑ "PepsiCo said to be exploring offer for Balaji Wafers". Mint. 2013-08-20. Retrieved 2014-05-11.
  6. ↑ Shramana Ganguly Mehta (2009-12-23). "Balaji Wafers a name to reckon with in Gujarat snacks market - Economic Times". The Economic Times. Retrieved 2014-05-11.
  7. ↑ "Balaji Wafers: Member of FSNM".

External links[edit]

Retrieved from "https://en.bharatpedia.org/w/index.php?title=Balaji_Wafers&oldid=335758"