52
edits
m
Dating maintenance tags: {{Use British English}} and {{Use dmy dates}}
(BOT--Reverting link addition(s) by 185.22.75.1 to revision 812400553 (https://www.facebook.com'''''''''''''''''''''''''''' [\bfacebook\.com])) |
TimeStampBot (talk | contribs) m (Dating maintenance tags: {{Use British English}} and {{Use dmy dates}}) |
||
| Line 1: | Line 1: | ||
{{Short description|British luxury fashion house}} | {{Short description|British luxury fashion house}} | ||
{{For|the shrub|Barberry}} | {{For|the shrub|Barberry}} | ||
{{Use British English}} | {{Use British English|date= October 2023}} | ||
{{Use dmy dates}} | {{Use dmy dates|date= October 2023}} | ||
<!-- Please don't remove, this actually is ambiguous since in many dialects of English, the two are pronounced identically and can easily be confused --> | <!-- Please don't remove, this actually is ambiguous since in many dialects of English, the two are pronounced identically and can easily be confused --> | ||
{{Infobox company | {{Infobox company | ||
| Line 49: | Line 49: | ||
In 1901, the Burberry Equestrian Knight logo was developed containing the Latin word "Prorsum", meaning "forwards", and it was registered as a trademark in 1909.<ref name="history"/> In 1911, the company became the outfitters for [[Roald Amundsen]],<ref name="history"/> the first man to reach the [[South Pole]], and [[Ernest Shackleton]], who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by [[George Mallory]] on his attempt on [[Mount Everest]] in 1924.<ref>{{cite news |date=3 October 2011 |title=Mallory and Irvine: Should we solve Everest's mystery? |work=[[BBC News]] |publisher= |url=https://www.bbc.co.uk/news/magazine-15123551 |access-date=9 March 2014}}</ref> | In 1901, the Burberry Equestrian Knight logo was developed containing the Latin word "Prorsum", meaning "forwards", and it was registered as a trademark in 1909.<ref name="history"/> In 1911, the company became the outfitters for [[Roald Amundsen]],<ref name="history"/> the first man to reach the [[South Pole]], and [[Ernest Shackleton]], who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by [[George Mallory]] on his attempt on [[Mount Everest]] in 1924.<ref>{{cite news |date=3 October 2011 |title=Mallory and Irvine: Should we solve Everest's mystery? |work=[[BBC News]] |publisher= |url=https://www.bbc.co.uk/news/magazine-15123551 |access-date=9 March 2014}}</ref> | ||
Adapted to meet the needs of military personnel, the "[[trench coat]]"<ref name="history"/> was born during the First World War; it was worn by British officers in the trenches.<ref>{{cite web |title=Burberry trench coat: a style pioneer |url=https://www.theweek.co.uk/90884/burberry-trench-coat-a-style-pioneer?amp |website=The Week UK |access-date=1 May 2023 |language=en}}</ref> After the war, it became popular with civilians.<ref>{{cite web |title=The fascinating history of the Burberry trench coat – and the best styles to buy now |url=https://www.harpersbazaar.com/uk/fashion/a41964443/burberry-trench-coat/ |website=Harper's BAZAAR |access-date=1 May 2023 |date=21 February 2023}}</ref> The Burberry check has been in use since at least the 1920s, primarily as a lining in its trench coats.<ref name="history"/> The celebrity motorcycling sisters [[Betty and Nancy Debenham]] wore their trench coats for travelling and racing in the 1920s and recommeded the garment in their 1928 book ''Motor-Cycling for Women''.<ref name=":1">{{Cite news |last=Walker |first=Harriet |date=2023-07-28 |title=How Burberry dressed Britain’s female thrill-seekers |language=en |url=https://www.thetimes.co.uk/article/burberry-aviation-fashion-times-luxury-lrv0c9vw3 |access-date=2023-07-29 |issn=0140-0460}}</ref><ref>{{Cite book |last=Debenham |first=Betty & Nancy |title=Motorcycling for Women 1928: A Book for the Lady Driver, Sidecar Passenger and Pillion Rider}}</ref> Burberry also specially designed aviation garments. They outfitted [[Mrs Victor Bruce]] for her 1930 round the world flight and her one woman flight to Japan. She wore a reversible coat with waterproof gabardine outside for flying and with a tweed inner side which could be turned outside to create a smart look for disembarking under the glare of the publicity her exploites attracted.<ref name=":1" /> In 1937, [[A. E. Clouston]] and [[Betty Kirby-Green]] broke the world record for the fastest return flight from London to Cape Town in ''The Burberry'' airplane that was sponsored by the brand.<ref>{{cite web | Adapted to meet the needs of military personnel, the "[[trench coat]]"<ref name="history"/> was born during the First World War; it was worn by British officers in the trenches.<ref>{{cite web |title=Burberry trench coat: a style pioneer |url=https://www.theweek.co.uk/90884/burberry-trench-coat-a-style-pioneer?amp |website=The Week UK |access-date=1 May 2023 |language=en}}</ref> After the war, it became popular with civilians.<ref>{{cite web |title=The fascinating history of the Burberry trench coat – and the best styles to buy now |url=https://www.harpersbazaar.com/uk/fashion/a41964443/burberry-trench-coat/ |website=Harper's BAZAAR |access-date=1 May 2023 |date=21 February 2023}}</ref> The Burberry check has been in use since at least the 1920s, primarily as a lining in its trench coats.<ref name="history"/> The celebrity motorcycling sisters [[Betty and Nancy Debenham]] wore their trench coats for travelling and racing in the 1920s and recommeded the garment in their 1928 book ''Motor-Cycling for Women''.<ref name=":1">{{Cite news |last=Walker |first=Harriet |date=2023-07-28 |title=How Burberry dressed Britain’s female thrill-seekers |language=en |url=https://www.thetimes.co.uk/article/burberry-aviation-fashion-times-luxury-lrv0c9vw3 |access-date=2023-07-29 |issn=0140-0460}}</ref><ref>{{Cite book |last=Debenham |first=Betty & Nancy |title=Motorcycling for Women 1928: A Book for the Lady Driver, Sidecar Passenger and Pillion Rider}}</ref> Burberry also specially designed aviation garments. They outfitted [[Mrs Victor Bruce]] for her 1930 round the world flight and her one woman flight to Japan. She wore a reversible coat with waterproof gabardine outside for flying and with a tweed inner side which could be turned outside to create a smart look for disembarking under the glare of the publicity her exploites attracted.<ref name=":1" /> In 1937, [[A. E. Clouston]] and [[Betty Kirby-Green]] broke the world record for the fastest return flight from London to Cape Town in ''The Burberry'' airplane that was sponsored by the brand.<ref name=":1" /><ref>{{cite web | ||
|url = http://forum.keypublishing.com/showthread.php?95871-DH-Comet-G-ACSS-amp-The-Burberry-Racer-Project | |url = http://forum.keypublishing.com/showthread.php?95871-DH-Comet-G-ACSS-amp-The-Burberry-Racer-Project | ||
|title = The Burberry Comet (G-ACSS) Racer Project | |title = The Burberry Comet (G-ACSS) Racer Project | ||
| Line 58: | Line 58: | ||
|archive-date = 7 December 2013 | |archive-date = 7 December 2013 | ||
|url-status = dead | |url-status = dead | ||
}}</ref | }}</ref> Burberry was an independent family-controlled company until 1955, when [[GUS (retailer)|Great Universal Stores]] (GUS) assumed ownership.<ref>{{cite web |url=http://nicolamelhuish.wordpress.com/2010/11/02/timeline-burberry/ |title=Timeline: Burberry |date=2 November 2010 |access-date=9 March 2014}}</ref> | ||
==== Influences and rise to prominence ==== | ==== Influences and rise to prominence ==== | ||
| Line 72: | Line 72: | ||
Burberry Group plc was initially floated on the London Stock Exchange in July 2002. GUS divested its remaining interest in Burberry in December 2005.<ref>{{Cite news |last=Finch |first=Julia |date=18 November 2005 |title=GUS shareholders to receive Burberry cheque |work=[[The Guardian]] |publisher= |location=London |url=https://www.theguardian.com/business/2005/nov/18/3 |access-date=4 January 2011}}</ref><ref>{{cite web |last=Fletcher |first=Richard |date=18 January 2011 |title=How Burberry was kept in check at GUS |url=https://www.telegraph.co.uk/finance/comment/richardfletcher/8268069/How-Burberry-was-kept-in-check-at-GUS.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/comment/richardfletcher/8268069/How-Burberry-was-kept-in-check-at-GUS.html |archive-date=12 January 2022 |access-date=12 May 2015 |work=[[The Daily Telegraph|The Telegraph]]}}{{cbignore}}</ref> In 2005, Sanyo-shokai was the Burberry [[ready-to-wear]] licence holder in Japan, with retail value of €435 million.<ref name="Luxury">{{cite book | title=Luxury Brand Management | publisher=John Wiley & Sons | author=Chevalier, Michel | year=2012 | location=Singapore | isbn=978-1-118-17176-9}}</ref> | Burberry Group plc was initially floated on the London Stock Exchange in July 2002. GUS divested its remaining interest in Burberry in December 2005.<ref>{{Cite news |last=Finch |first=Julia |date=18 November 2005 |title=GUS shareholders to receive Burberry cheque |work=[[The Guardian]] |publisher= |location=London |url=https://www.theguardian.com/business/2005/nov/18/3 |access-date=4 January 2011}}</ref><ref>{{cite web |last=Fletcher |first=Richard |date=18 January 2011 |title=How Burberry was kept in check at GUS |url=https://www.telegraph.co.uk/finance/comment/richardfletcher/8268069/How-Burberry-was-kept-in-check-at-GUS.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/comment/richardfletcher/8268069/How-Burberry-was-kept-in-check-at-GUS.html |archive-date=12 January 2022 |access-date=12 May 2015 |work=[[The Daily Telegraph|The Telegraph]]}}{{cbignore}}</ref> In 2005, Sanyo-shokai was the Burberry [[ready-to-wear]] licence holder in Japan, with retail value of €435 million.<ref name="Luxury">{{cite book | title=Luxury Brand Management | publisher=John Wiley & Sons | author=Chevalier, Michel | year=2012 | location=Singapore | isbn=978-1-118-17176-9}}</ref> | ||
In 2006, [[Rose Marie Bravo]], who as chief executive had led Burberry to mass market success through licensing, retired.<ref>{{cite web |date=7 October 2005 |title=Bravo move to quit puts Burberry shares out of fashion |url=https://www.telegraph.co.uk/finance/2923391/Bravo-move-to-quit-puts-Burberry-shares-out-of-fashion.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/2923391/Bravo-move-to-quit-puts-Burberry-shares-out-of-fashion.html |archive-date=12 January 2022 |access-date=15 March 2015 |work=[[The Daily Telegraph|The Telegraph]]}}{{cbignore}}</ref> She was replaced by another American, [[Angela Ahrendts]],<ref>{{cite web|url=http://special.hsmglobal.com/us/wbfny2011/ahrendts-info.php|title=World Business Forum 2011 : Home|work=hsmglobal.com|access-date=15 March 2015|url-status=dead|archive-url=https://web.archive.org/web/20150521044059/http://special.hsmglobal.com/us/wbfny2011/ahrendts-info.php|archive-date=21 May 2015}}</ref> who joined from [[Liz Claiborne]] in January 2006, and took up the position of CEO on 1 July 2006. Ahrendts and Bailey successfully turned around the then chav-like reputation that the brand had acquired at the end of Bravo's tenure and the cheapening effect of the brand's omnipresence, by removing the brand's check-pattern from all but 10% of the company's products, taking the fragrance and beauty product licenses back in-house and buying out the Spanish franchise that was worth 20% of group revenues.<ref>{{Cite book|title=Rethinking Prestige Branding – Secrets of the Ueber-Brands|last1=Kuehlwein|first1=JP|last2=Schaefer|first2=Wolfgang|publisher=Kogan Page|year=2015|isbn=978-0-7494-7003-6|location=London|pages=211–212}}</ref | In 2006, [[Rose Marie Bravo]], who as chief executive had led Burberry to mass market success through licensing, retired.<ref>{{cite web |date=7 October 2005 |title=Bravo move to quit puts Burberry shares out of fashion |url=https://www.telegraph.co.uk/finance/2923391/Bravo-move-to-quit-puts-Burberry-shares-out-of-fashion.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/2923391/Bravo-move-to-quit-puts-Burberry-shares-out-of-fashion.html |archive-date=12 January 2022 |access-date=15 March 2015 |work=[[The Daily Telegraph|The Telegraph]]}}{{cbignore}}</ref> She was replaced by another American, [[Angela Ahrendts]],<ref>{{cite web|url=http://special.hsmglobal.com/us/wbfny2011/ahrendts-info.php|title=World Business Forum 2011 : Home|work=hsmglobal.com|access-date=15 March 2015|url-status=dead|archive-url=https://web.archive.org/web/20150521044059/http://special.hsmglobal.com/us/wbfny2011/ahrendts-info.php|archive-date=21 May 2015}}</ref> who joined from [[Liz Claiborne]] in January 2006, and took up the position of CEO on 1 July 2006. Ahrendts and Bailey successfully turned around the then chav-like reputation that the brand had acquired at the end of Bravo's tenure and the cheapening effect of the brand's omnipresence, by removing the brand's check-pattern from all but 10% of the company's products, taking the fragrance and beauty product licenses back in-house and buying out the Spanish franchise that was worth 20% of group revenues.<ref name="Times Sep 09" /><ref>{{Cite book|title=Rethinking Prestige Branding – Secrets of the Ueber-Brands|last1=Kuehlwein|first1=JP|last2=Schaefer|first2=Wolfgang|publisher=Kogan Page|year=2015|isbn=978-0-7494-7003-6|location=London|pages=211–212}}</ref><ref name="WSJInt">{{cite news |last=Hass |first=Nancy |date=9 September 2010 |title=Earning Her Stripes |work=[[The Wall Street Journal]] |url=http://magazine.wsj.com/features/the-big-interview/earning-her-strips/ |access-date=9 March 2014}}</ref><ref>[https://www.styl.sh/articles/381-the-burberry-story The Burberry Story] {{Webarchive|url=https://web.archive.org/web/20140307163925/https://www.styl.sh/articles/381-the-burberry-story# |date=7 March 2014 }} Styl.sh. Retrieved 31 January 2014</ref> | ||
[[File:Burberry Chicago.jpg|thumb|Burberry Chicago flagship store on the [[Magnificent Mile]], built in 2012]]Burberry first sold on line in the US, then in the UK in October 2006, and in the rest of the EU in 2007.<ref>{{Cite web|url=http://uk.burberry.com |title=Shop on line |publisher=Uk.burberry.com |date=5 December 2010 |access-date=4 January 2011}}</ref> | [[File:Burberry Chicago.jpg|thumb|Burberry Chicago flagship store on the [[Magnificent Mile]], built in 2012]]Burberry first sold on line in the US, then in the UK in October 2006, and in the rest of the EU in 2007.<ref>{{Cite web|url=http://uk.burberry.com |title=Shop on line |publisher=Uk.burberry.com |date=5 December 2010 |access-date=4 January 2011}}</ref> | ||
| Line 107: | Line 107: | ||
Later in 2022, the company's chief operating and financial officer announced a ban on the use of exotic skins—such as alligator and snake—in its collections.<ref>{{cite web |last1=Sachkova |first1=Margarita |title=Big News: Burberry Bans Exotic Skins! |url=https://www.peta.org.uk/blog/burberry-bans-exotic-skins/ |website=PETA UK |access-date=1 May 2023 |date=18 May 2022}}</ref><ref>{{cite web |title=Burberry Bans Exotic Skins |url=https://www.businessoffashion.com/news/sustainability/burberry-bans-exotic-skins/ |website=The Business of Fashion |date=18 May 2022 |access-date=1 May 2023 |language=en}}</ref><ref>{{Cite web |last=Glover |first=Simon |title=Burberry announces ban on exotic skins |url=https://www.ecotextile.com/2022052029373/fashion-retail-news/burberry-announces-ban-on-exotic-skins.html |access-date=2022-10-31 |website=Ecotextile News |date=20 May 2022 |language=en-GB}}</ref> In September 2022, Burberry announced designer [[Daniel Lee (designer)|Daniel Lee]], former creative director of [[Bottega Veneta]],<ref>{{Cite web |last=Phelps |first=Nicole |date=2022-09-28 |title=Riccardo Tisci Is Out at Burberry, and Daniel Lee Has Been Hired to Replace Him |url=https://www.vogue.com/article/riccardo-tisci-exits-burberry-daniel-lee-hired |access-date=2022-10-31 |website=[[Vogue (magazine)|Vogue]] |language=en-US}}</ref> as Riccardo Tisci's replacement as the company's chief creative officer.<ref name="BOFLeeBurberry">{{Cite web |title=Burberry Names Daniel Lee Chief Creative Officer |url=https://www.businessoffashion.com/articles/luxury/burberry-names-daniel-lee-chief-creative-officer/ |access-date=2022-09-28 |website=The Business of Fashion |date=28 September 2022 |language=en}}</ref><ref>{{Cite web |last=Nadhirah |first=Lyana |date=2023-02-22 |title=Bright Vachirawit, Jun Ji-Hyun Tampil Bergaya Dengan Burberry! |url=https://eh.my/artikel/fesyen/bright-vachirawit-jun-ji-hyun-tampil-bergaya-dengan-burberry/ |access-date=2023-04-26 |website=EH! |language=en-US}}</ref><ref>{{Cite web |last=Zhang |first=Tianwei |date=2022-09-26 |title=Bright, Simone Ashley, Kanye West, Milly Alcock, and Gillian Anderson Gather for Burberry Show |url=https://wwd.com/fashion-news/fashion-scoops/bright-simone-ashley-kanye-west-milly-alcock-gillian-anderson-burberry-spring-2023-show-1235356512/ |access-date=2023-04-26 |website=WWD |language=en-US}}</ref><ref>{{Cite web |last=Zhang |first=Tianwei |date=2023-02-21 |title=Bright, Son Heung-Min and Jun Ji-Hyun Wear Trenchcoats to Daniel Lee's Burberry Debut |url=https://wwd.com/fashion-news/fashion-scoops/bright-son-heung-min-jun-ji-hyun-trench-coats-daniel-lee-burberry-debut-1235538413/ |access-date=2023-04-26 |website=WWD |language=en-US}}</ref> | Later in 2022, the company's chief operating and financial officer announced a ban on the use of exotic skins—such as alligator and snake—in its collections.<ref>{{cite web |last1=Sachkova |first1=Margarita |title=Big News: Burberry Bans Exotic Skins! |url=https://www.peta.org.uk/blog/burberry-bans-exotic-skins/ |website=PETA UK |access-date=1 May 2023 |date=18 May 2022}}</ref><ref>{{cite web |title=Burberry Bans Exotic Skins |url=https://www.businessoffashion.com/news/sustainability/burberry-bans-exotic-skins/ |website=The Business of Fashion |date=18 May 2022 |access-date=1 May 2023 |language=en}}</ref><ref>{{Cite web |last=Glover |first=Simon |title=Burberry announces ban on exotic skins |url=https://www.ecotextile.com/2022052029373/fashion-retail-news/burberry-announces-ban-on-exotic-skins.html |access-date=2022-10-31 |website=Ecotextile News |date=20 May 2022 |language=en-GB}}</ref> In September 2022, Burberry announced designer [[Daniel Lee (designer)|Daniel Lee]], former creative director of [[Bottega Veneta]],<ref>{{Cite web |last=Phelps |first=Nicole |date=2022-09-28 |title=Riccardo Tisci Is Out at Burberry, and Daniel Lee Has Been Hired to Replace Him |url=https://www.vogue.com/article/riccardo-tisci-exits-burberry-daniel-lee-hired |access-date=2022-10-31 |website=[[Vogue (magazine)|Vogue]] |language=en-US}}</ref> as Riccardo Tisci's replacement as the company's chief creative officer.<ref name="BOFLeeBurberry">{{Cite web |title=Burberry Names Daniel Lee Chief Creative Officer |url=https://www.businessoffashion.com/articles/luxury/burberry-names-daniel-lee-chief-creative-officer/ |access-date=2022-09-28 |website=The Business of Fashion |date=28 September 2022 |language=en}}</ref><ref>{{Cite web |last=Nadhirah |first=Lyana |date=2023-02-22 |title=Bright Vachirawit, Jun Ji-Hyun Tampil Bergaya Dengan Burberry! |url=https://eh.my/artikel/fesyen/bright-vachirawit-jun-ji-hyun-tampil-bergaya-dengan-burberry/ |access-date=2023-04-26 |website=EH! |language=en-US}}</ref><ref>{{Cite web |last=Zhang |first=Tianwei |date=2022-09-26 |title=Bright, Simone Ashley, Kanye West, Milly Alcock, and Gillian Anderson Gather for Burberry Show |url=https://wwd.com/fashion-news/fashion-scoops/bright-simone-ashley-kanye-west-milly-alcock-gillian-anderson-burberry-spring-2023-show-1235356512/ |access-date=2023-04-26 |website=WWD |language=en-US}}</ref><ref>{{Cite web |last=Zhang |first=Tianwei |date=2023-02-21 |title=Bright, Son Heung-Min and Jun Ji-Hyun Wear Trenchcoats to Daniel Lee's Burberry Debut |url=https://wwd.com/fashion-news/fashion-scoops/bright-son-heung-min-jun-ji-hyun-trench-coats-daniel-lee-burberry-debut-1235538413/ |access-date=2023-04-26 |website=WWD |language=en-US}}</ref> | ||
In February 2023 a new logo and branding was introduced: this brought back the Equestrian Knight logo.<ref>{{Cite web |date=2023-02-07 |title=Burberry unveils "archive-inspired" charging knight logo |url=https://www.dezeen.com/2023/02/07/burberry-daniel-lee-logo-equestrian-knight-design/ |access-date=2023-02-08 |website=Dezeen |language=en}}</ref><ref name=":0">{{Cite web |date=2023-02-06 |title=Burberry's New Logo Breaks From Modern Tradition |url=https://www.esquire.com/uk/style/a42777540/burberrys-new-logo-breaks-from-modern-tradition/ |access-date=2023-03-29 |website=Esquire |language=en-gb}}</ref> The advertising campaign features famous British models and musicians such as [[Shygirl]], [[Liberty Ross]], [[Skepta]] and more.<ref>{{cite web |title=Shygirl, John Glacier and a swan front Daniel Lee's first Burberry campaign |url=https://www.dazeddigital.com/fashion/article/58121/1/shygirl-john-glacier-and-a-swan-front-daniel-lee-s-first-burberry-campaign |website=Dazed |access-date=2 May 2023 |language=en |date=6 February 2023}}</ref><ref>{{cite web |last1=Wright |first1=Georgia |title=In pictures: Burberry unveils refreshed brand image under Daniel Lee - Retail Gazette |url=https://www.retailgazette.co.uk/blog/2023/02/burberrys-rebrand/ |website=www.retailgazette.co.uk |access-date=2 May 2023 |date=6 February 2023}}</ref><ref>{{cite web |last1=Cripps |first1=Amie |title=Raheem Sterling and Skepta Feature in Burberry's Latest Campaign |url=https://versus.uk.com/2023/02/raheem-sterling-skepta-feature-burberrys-latest-campaign/ |website=VERSUS |access-date=2 May 2023 |date=7 February 2023}}</ref><ref>{{Cite web |date=2023-02-06 |title=Here's a First Look at Daniel Lee's Burberry |url=https://www.gq.com/story/burberry-new-logo-daniel-lee |access-date=2023-02-08 |website=GQ |language=en-US}}</ref><ref>{{cite web |last1=Street |first1=Chloe |title=Daniel Lee debuts his new look Burberry featuring Shygirl and Skepta |url=https://www.standard.co.uk/insider/fashion/daniel-lee-burberry-new-campaign-shygirl-skepta-liberty-ross-vanessa-redgrave-b1058159.html |website=Evening Standard |access-date=2 May 2023 |language=en |date=6 February 2023}}</ref><ref>{{cite web |title=How singer and rapper Shygirl became the fashion muse of today |url=https://www.vogue.in/fashion/content/singer-rapper-shygirl-talks-interview-burberry-riccardo-tisci-fashion-music |website=Vogue India |access-date=2 May 2023 |language=en-IN |date=23 April 2021}}</ref | In February 2023 a new logo and branding was introduced: this brought back the Equestrian Knight logo.<ref>{{Cite web |date=2023-02-07 |title=Burberry unveils "archive-inspired" charging knight logo |url=https://www.dezeen.com/2023/02/07/burberry-daniel-lee-logo-equestrian-knight-design/ |access-date=2023-02-08 |website=Dezeen |language=en}}</ref><ref name=":0">{{Cite web |date=2023-02-06 |title=Burberry's New Logo Breaks From Modern Tradition |url=https://www.esquire.com/uk/style/a42777540/burberrys-new-logo-breaks-from-modern-tradition/ |access-date=2023-03-29 |website=Esquire |language=en-gb}}</ref> The advertising campaign features famous British models and musicians such as [[Shygirl]], [[Liberty Ross]], [[Skepta]] and more.<ref name=":0" /><ref>{{cite web |title=Shygirl, John Glacier and a swan front Daniel Lee's first Burberry campaign |url=https://www.dazeddigital.com/fashion/article/58121/1/shygirl-john-glacier-and-a-swan-front-daniel-lee-s-first-burberry-campaign |website=Dazed |access-date=2 May 2023 |language=en |date=6 February 2023}}</ref><ref>{{cite web |last1=Wright |first1=Georgia |title=In pictures: Burberry unveils refreshed brand image under Daniel Lee - Retail Gazette |url=https://www.retailgazette.co.uk/blog/2023/02/burberrys-rebrand/ |website=www.retailgazette.co.uk |access-date=2 May 2023 |date=6 February 2023}}</ref><ref>{{cite web |last1=Cripps |first1=Amie |title=Raheem Sterling and Skepta Feature in Burberry's Latest Campaign |url=https://versus.uk.com/2023/02/raheem-sterling-skepta-feature-burberrys-latest-campaign/ |website=VERSUS |access-date=2 May 2023 |date=7 February 2023}}</ref><ref>{{Cite web |date=2023-02-06 |title=Here's a First Look at Daniel Lee's Burberry |url=https://www.gq.com/story/burberry-new-logo-daniel-lee |access-date=2023-02-08 |website=GQ |language=en-US}}</ref><ref>{{cite web |last1=Street |first1=Chloe |title=Daniel Lee debuts his new look Burberry featuring Shygirl and Skepta |url=https://www.standard.co.uk/insider/fashion/daniel-lee-burberry-new-campaign-shygirl-skepta-liberty-ross-vanessa-redgrave-b1058159.html |website=Evening Standard |access-date=2 May 2023 |language=en |date=6 February 2023}}</ref><ref>{{cite web |title=How singer and rapper Shygirl became the fashion muse of today |url=https://www.vogue.in/fashion/content/singer-rapper-shygirl-talks-interview-burberry-riccardo-tisci-fashion-music |website=Vogue India |access-date=2 May 2023 |language=en-IN |date=23 April 2021}}</ref> | ||
In April 2023, Burberry added rapper [[Kane Robinson|Kano]] to the "British Burberry revolution".<ref>{{cite web |last1=IN |first1=FashionNetwork com |title=Kano joins line-up of British stars fronting Burberry marketing |url=https://in.fashionnetwork.com/news/Kano-joins-line-up-of-british-stars-fronting-burberry-marketing,1508012.html |website=FashionNetwork.com |access-date=2 May 2023 |language=en-IN}}</ref><ref>{{cite web |title=Kano Hits East London In Latest Burberry Campaign by Daniel Lee |url=https://hypebeast.com/2023/4/kano-burberry-campaign-daniel-lee-info |website=Hypebeast |access-date=2 May 2023 |date=17 April 2023}}</ref><ref>{{cite web |last1=Letonja |first1=Timotej |title=Exploring the Intersection of Rap and Fashion: Daniel Lee's Latest Burberry Collection Featuring Kano |url=https://www.numeromag.nl/exploring-the-intersection-of-rap-and-fashion-daniel-lees-latest-burberry-collection-featuring-kano/ |website=Numéro Netherlands |access-date=2 May 2023 |date=24 April 2023}}</ref><ref>{{Cite web |last=Willson |first=Tayler |date=17 April 2023 |title=Kano's A Burberry Boy Now |url=https://www.highsnobiety.com/p/burberry-kano/ |website=HIGHSNOBIETY}}</ref> That phrase itself is part of the company's new culture introduced by Lee since February 2023.<ref>{{Cite web |last=WW |first=FashionNetwork com |title=Launchmetrics AW23 report: Dior and Burberry are big hits, but what else made an impact? |url=https://ww.fashionnetwork.com/news/Launchmetrics-aw23-report-dior-and-burberry-are-big-hits-but-what-else-made-an-impact-,1498680.html |access-date=2023-04-26 |website=FashionNetwork.com |language=en-WW}}</ref> The ''new direction'' was phrased as ''"a modern take on British luxury".''<ref>{{Cite web |last=Willson |first=Tayler |date=20 February 2023 |title=WELCOME TO DANIEL LEE'S VERY BRITISH BURBERRY |url=https://www.highsnobiety.com/p/burberry-reboot-daniel-lee/ |website=HIGHSNOBIETY}}</ref><ref>{{Cite web |date=2023-02-07 |title=Inside Daniel Lee's brand new vision for Burberry |url=https://www.lifestyleasia.com/kl/style/fashion/daniel-lee-new-look-and-logo-for-burberry/ |access-date=2023-04-20 |website=Lifestyle Asia Kuala Lumpur |language=en-US}}</ref> | In April 2023, Burberry added rapper [[Kane Robinson|Kano]] to the "British Burberry revolution".<ref>{{cite web |last1=IN |first1=FashionNetwork com |title=Kano joins line-up of British stars fronting Burberry marketing |url=https://in.fashionnetwork.com/news/Kano-joins-line-up-of-british-stars-fronting-burberry-marketing,1508012.html |website=FashionNetwork.com |access-date=2 May 2023 |language=en-IN}}</ref><ref>{{cite web |title=Kano Hits East London In Latest Burberry Campaign by Daniel Lee |url=https://hypebeast.com/2023/4/kano-burberry-campaign-daniel-lee-info |website=Hypebeast |access-date=2 May 2023 |date=17 April 2023}}</ref><ref>{{cite web |last1=Letonja |first1=Timotej |title=Exploring the Intersection of Rap and Fashion: Daniel Lee's Latest Burberry Collection Featuring Kano |url=https://www.numeromag.nl/exploring-the-intersection-of-rap-and-fashion-daniel-lees-latest-burberry-collection-featuring-kano/ |website=Numéro Netherlands |access-date=2 May 2023 |date=24 April 2023}}</ref><ref>{{Cite web |last=Willson |first=Tayler |date=17 April 2023 |title=Kano's A Burberry Boy Now |url=https://www.highsnobiety.com/p/burberry-kano/ |website=HIGHSNOBIETY}}</ref> That phrase itself is part of the company's new culture introduced by Lee since February 2023.<ref>{{Cite web |last=WW |first=FashionNetwork com |title=Launchmetrics AW23 report: Dior and Burberry are big hits, but what else made an impact? |url=https://ww.fashionnetwork.com/news/Launchmetrics-aw23-report-dior-and-burberry-are-big-hits-but-what-else-made-an-impact-,1498680.html |access-date=2023-04-26 |website=FashionNetwork.com |language=en-WW}}</ref> The ''new direction'' was phrased as ''"a modern take on British luxury".''<ref>{{Cite web |last=Willson |first=Tayler |date=20 February 2023 |title=WELCOME TO DANIEL LEE'S VERY BRITISH BURBERRY |url=https://www.highsnobiety.com/p/burberry-reboot-daniel-lee/ |website=HIGHSNOBIETY}}</ref><ref>{{Cite web |date=2023-02-07 |title=Inside Daniel Lee's brand new vision for Burberry |url=https://www.lifestyleasia.com/kl/style/fashion/daniel-lee-new-look-and-logo-for-burberry/ |access-date=2023-04-20 |website=Lifestyle Asia Kuala Lumpur |language=en-US}}</ref> | ||