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A. G. Krishnamurthy: Difference between revisions
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==Early life and career== | ==Early life and career== | ||
{{more citations needed section|date=January 2018}} | {{more citations needed section|date=January 2018}} | ||
A. G. Krishnamurthy graduated from [[Andhra University]] with a [[B.A.]] in | A. G. Krishnamurthy graduated from [[Andhra University]] with a [[B.A.]] in history.{{citation needed|date=January 2018}} He began his career at [[Calico Mills]] in 1968, moving to Shilpi Advertising, Calico's ad agency, as an account executive in 1972. He joined [[Reliance Industries]] as Advertising Manager in 1976 and left there to set up Mudra Communications on 25 March 1980. He retired from Mudra in March 2003, handing it over to Madhukar Kamath.<ref>{{cite news|title=Kamath to head Mudra|url=http://articles.economictimes.indiatimes.com/2003-02-26/news/27537289_1_madhukar-kamath-bates-india-enterprise-nexus|date=26 February 2003 | work=The Times Of India}}</ref> In the same year, he set up a consultancy named AGK Brand Consulting.<ref>{{cite news|title=AG Krishnamurthy launches brand consultancy outfit|url=http://www.afaqs.com/news/story/6787_AG-Krishnamurthy-launches-brand-consultancy-outfit|date=7 August 2003}}</ref> | ||
==Legacy== | ==Legacy== | ||
Krishnamurthy established [[Mudra Institute of Communications Ahmedabad]] in March 1991 to provide workers for the expanding advertising industry in India, which until then was lacking in manpower to match its needs. He also wrote several books on his experiences in advertising and his clients, among which were ''Learnings of an Advertising Practitioner'',<ref>{{cite news|title=AG Krishnamurthy pens sixth book on sound advertising practices|url=http://www.afaqs.com/news/story/29059_AG-Krishnamurthy-pens-sixth-book-on-sound-advertising-practices|accessdate=6 June 2012|newspaper=afaqs.com|date=13 December 2010 }}</ref> ''Ten Much'', which was a collection of inspirational stories of people overcoming odds and realising dreams,<ref>{{cite news|title=ASuccess is a process, not an event: AG Krishnamurthy|url=http://www.afaqs.com/news/story/27533_Success-is-a-process-not-an-event:-AG-Krishnamurthy|accessdate=6 June 2012|newspaper=afaqs.com|date=29 June 2010 }}</ref> ''Desi Dream Merchants'' and ''The Invisible CEO''.<ref>{{cite news|title=AG Krishnamurthy unveils ‘Desi Dream Merchants’|url=http://www.afaqs.com/news/story/14739_AG-Krishnamurthy-unveils-%E2%80%98Desi-Dream-Merchants%E2%80%99|accessdate=6 June 2012|newspaper=afaqs.com|date=17 April 2006}}</ref> | Krishnamurthy established [[Mudra Institute of Communications Ahmedabad]] in March 1991 to provide workers for the expanding advertising industry in India, which until then was lacking in manpower to match its needs. He also wrote several books on his experiences in advertising and his clients, among which were ''Learnings of an Advertising Practitioner'',<ref>{{cite news|title=AG Krishnamurthy pens sixth book on sound advertising practices|url=http://www.afaqs.com/news/story/29059_AG-Krishnamurthy-pens-sixth-book-on-sound-advertising-practices|accessdate=6 June 2012|newspaper=afaqs.com|date=13 December 2010 }}</ref> ''Ten Much'', which was a collection of inspirational stories of people overcoming odds and realising dreams,<ref>{{cite news|title=ASuccess is a process, not an event: AG Krishnamurthy|url=http://www.afaqs.com/news/story/27533_Success-is-a-process-not-an-event:-AG-Krishnamurthy|accessdate=6 June 2012|newspaper=afaqs.com|date=29 June 2010 }}</ref> ''Desi Dream Merchants'' and ''The Invisible CEO''.<ref>{{cite news|title=AG Krishnamurthy unveils ‘Desi Dream Merchants’|url=http://www.afaqs.com/news/story/14739_AG-Krishnamurthy-unveils-%E2%80%98Desi-Dream-Merchants%E2%80%99|accessdate=6 June 2012|newspaper=afaqs.com|date=17 April 2006}}</ref> | ||
Krishnamurthy in 2000, also set-up MAGINDIA.COM (Mudra Advertising Gallerie India) | Krishnamurthy in 2000, also set-up MAGINDIA.COM (Mudra Advertising Gallerie India) – India's largest online Advertising Archives to offer knowledge support services to the Indian advertising industry. MAGINDIA.COM was in operation during 2000–2010.<ref>{{cite news|title=Online radio jingles archive service|url=https://www.domain-b.com/marketing/media/20020225_radio_jingles.htm|accessdate=18 August 2012|newspaper=domain-b.com|date=25 February 2012}}</ref> | ||
==Death== | ==Death== | ||
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*1995: A. & M. Advertising Person of the Year | *1995: A. & M. Advertising Person of the Year | ||
*1997: Inducted into 'Hall of Fame' of The Advertising Club, Calcutta | *1997: Inducted into 'Hall of Fame' of The Advertising Club, Calcutta | ||
*1999: AAAI | *1999: AAAI – Premnarayen Award | ||
==References== | ==References== | ||
Latest revision as of 02:09, 14 February 2022
A. G. Krishnamurthy | |
|---|---|
| Born | 28 April 1942 Vinukonda, Andhra Pradesh, India |
| Died | 5 February 2016 (aged 73) |
| Nationality | Indian |
| Other names | AGK |
| Occupation | Advertising and Public Relations |
| Known for | Agency founder Mudra Communications Limited, Institute founderMudra Institute of Communications Ahmedabad |
Atchyutani Gopala Krishnamurthy (28 April 1942 – 5 February 2016) was an Indian advertising professional. He was chairman and managing director of Mudra Communications Limited, which he founded, from 1980 to 2003.
Early life and career[edit]
 | This section needs additional citations for verification. (January 2018) |
A. G. Krishnamurthy graduated from Andhra University with a B.A. in history.[citation needed] He began his career at Calico Mills in 1968, moving to Shilpi Advertising, Calico's ad agency, as an account executive in 1972. He joined Reliance Industries as Advertising Manager in 1976 and left there to set up Mudra Communications on 25 March 1980. He retired from Mudra in March 2003, handing it over to Madhukar Kamath.[1] In the same year, he set up a consultancy named AGK Brand Consulting.[2]
Legacy[edit]
Krishnamurthy established Mudra Institute of Communications Ahmedabad in March 1991 to provide workers for the expanding advertising industry in India, which until then was lacking in manpower to match its needs. He also wrote several books on his experiences in advertising and his clients, among which were Learnings of an Advertising Practitioner,[3] Ten Much, which was a collection of inspirational stories of people overcoming odds and realising dreams,[4] Desi Dream Merchants and The Invisible CEO.[5] Krishnamurthy in 2000, also set-up MAGINDIA.COM (Mudra Advertising Gallerie India) – India's largest online Advertising Archives to offer knowledge support services to the Indian advertising industry. MAGINDIA.COM was in operation during 2000–2010.[6]
Death[edit]
Krishnamurthy died on 5 February 2016 in Hyderabad at the age of 73 after a brief illness.[7]
Awards[edit]
- 1995: A. & M. Advertising Person of the Year
- 1997: Inducted into 'Hall of Fame' of The Advertising Club, Calcutta
- 1999: AAAI – Premnarayen Award
References[edit]
- ↑ "Kamath to head Mudra". The Times Of India. 26 February 2003.
- ↑ "AG Krishnamurthy launches brand consultancy outfit". 7 August 2003.
- ↑ "AG Krishnamurthy pens sixth book on sound advertising practices". afaqs.com. 13 December 2010. Retrieved 6 June 2012.
- ↑ "ASuccess is a process, not an event: AG Krishnamurthy". afaqs.com. 29 June 2010. Retrieved 6 June 2012.
- ↑ "AG Krishnamurthy unveils 'Desi Dream Merchants'". afaqs.com. 17 April 2006. Retrieved 6 June 2012.
- ↑ "Online radio jingles archive service". domain-b.com. 25 February 2012. Retrieved 18 August 2012.
- ↑ "A G Krishnamurthy, an outsider by choice". Business Standard. 5 February 2016. Retrieved 5 February 2016.