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{{Infobox company
{{Infobox company
| name = Muscle & Strength India
| name = Muscle & Strength India
| logo = [[File:Muscle%26StrengthIndia.png|thumb]]
| logo = Muscle & Strength India.jpg
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| founded = <!-- if known: {{Start date and age|YYYY|MM|DD}} in [[city]], country -->
| founded = <!-- if known: {{Start date and age|YYYY|MM|DD}} in [[city]], country -->
| founder = Praveen Chirania
| founder = [[Praveen Chirania]]
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
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'''Muscle & Strength India''' is a health fitness supplements and nutritional products retail chain.<ref>{{Cite web|url=https://www.patrika.com/chennai-news/muscle-strength-india-will-expand-business-in-south-india-6943460/|title=दक्षिण भारत में अपना कारोबार तेजी से बढ़ाना चाहती है मसल एंड स्ट्रेन्थ इंडिया|website=Patrika News}}</ref><ref>{{Cite web|url=https://reader.magzter.com/preview/ms1rvi7d47v0tzpoitvv6706490/670649#page/2|title=Progressive Grocer - May 2021 Digital Magazine from Magzter - World's Largest Digital Newsstand|website=Magzter}}</ref><ref>{{Cite web|url=https://hindi.news18.com/news/business/demand-for-fitness-products-increased-in-corona-you-can-earn-35-percent-profit-by-investing-only-10-lakh-rupees-kuld-3634189.html|title=कोरोना में बढ़ी फिटनेस प्रोडक्ट की डिमांड, आप भी महज 10 लाख रुपए लगाकर कमा सकते हैं 35% मुनाफा|website=News18 Hindi}}</ref> The retailer provides genuine supplements and nutritional products as proteins, vitamins, minerals and herbal supplements.<ref name="auto2">{{Cite web|url=https://www.financialexpress.com/lifestyle/health/increasing-focus-on-holistic-wellbeing-immunity-has-brought-changes-in-dietary-choices-praveen-chirania/2276859/|title=Increasing focus on holistic wellbeing, immunity has brought changes in dietary choices: Praveen Chirania|date=June 23, 2021}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/pti-stories/prince-narula-s-health-supplement-chain-muscle-strength-expands-to-moradabad-119093000599_1.html|title=Prince Narula's Health Supplement Chain Muscle & Strength Expands to Moradabad|first=Press Trust of|last=India|date=September 30, 2019|via=Business Standard}}</ref>
'''Muscle & Strength India''' is a health fitness supplements and nutritional products retail chain based in [[New Delhi]], [[India]].<ref>{{Cite web|url=https://www.patrika.com/chennai-news/muscle-strength-india-will-expand-business-in-south-india-6943460/|title=दक्षिण भारत में अपना कारोबार तेजी से बढ़ाना चाहती है मसल एंड स्ट्रेन्थ इंडिया|website=Patrika News}}</ref><ref>{{Cite web|url=https://reader.magzter.com/preview/ms1rvi7d47v0tzpoitvv6706490/670649#page/2|title=Progressive Grocer - May 2021 Digital Magazine from Magzter - World's Largest Digital Newsstand|website=Magzter}}</ref><ref>{{Cite web|url=https://hindi.news18.com/news/business/demand-for-fitness-products-increased-in-corona-you-can-earn-35-percent-profit-by-investing-only-10-lakh-rupees-kuld-3634189.html|title=कोरोना में बढ़ी फिटनेस प्रोडक्ट की डिमांड, आप भी महज 10 लाख रुपए लगाकर कमा सकते हैं 35% मुनाफा|website=News18 Hindi}}</ref> It is one of the fastest growing retail chain in health supplement market in India.<ref>{{cite web|url=https://www.zeebiz.com/small-business/news-expansion-spree-muscle-strength-india-to-open-100-stores-rs-20-crore-earmarked-for-investment-164631|title=Expansion spree! Muscle & Strength India to open 100 stores; Rs 20 crore earmarked for investment|work=zeebiz.com}}</ref> The retailer provides genuine supplements and nutritional products as proteins, vitamins, minerals and herbal supplements.<ref name="auto2">{{Cite web|url=https://www.financialexpress.com/lifestyle/health/increasing-focus-on-holistic-wellbeing-immunity-has-brought-changes-in-dietary-choices-praveen-chirania/2276859/|title=Increasing focus on holistic wellbeing, immunity has brought changes in dietary choices: [[Praveen Chirania]]|date=June 23, 2021}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/pti-stories/prince-narula-s-health-supplement-chain-muscle-strength-expands-to-moradabad-119093000599_1.html|title=Prince Narula's Health Supplement Chain Muscle & Strength Expands to Moradabad|first=Press Trust of|last=India|date=September 30, 2019|via=Business Standard}}</ref> The company was founded by [[Praveen Chirania]]<ref>{{Cite web|url=https://www.nationalheraldindia.com/business/how-opening-a-fitness-franchise-now-is-a-good-investment-opportunity|title=How opening a fitness franchise now is a good investment opportunity|date=May 31, 2021|website=National Herald}}</ref><ref name="auto">{{Cite web|url=https://www.zeebiz.com/small-business/news-want-to-become-entrepreneur-through-franchise-business-model-this-is-how-you-may-get-success-and-returns-too-opportunities-ideas-and-investment-explained-158510|title=Want to become entrepreneur through franchise business model? This is how you may get success and returns too – Opportunities, ideas and investment EXPLAINED!|date=June 13, 2021|website=Zee Business}}</ref> and currently has fifteen stores in twelve cities across India.<ref>{{Cite web|url=http://bwdisrupt.businessworld.in/article/Health-Supplement-Chain-Muscle-Strength-India-Aims-To-Open-100-Stores-This-Year-/20-04-2021-387124|title=Health Supplement Chain Muscle Strength India Aims To Open 100 Stores This Year|first=BW Online|last=Bureau|website=BW Disrupt}}</ref><ref name="auto1">{{Cite web|url=https://www.indianretailer.com/news/health-supplement-chain-muscle-strength-india-aims-to-launch-100-stores-in-2021.n10801/|title=Health Supplement Chain Muscle & Strength India Aims to Launch 100 Stores in 2021|website=Indian Retailer}}</ref>
 
It was founded by Praveen Chirania and is based in [[New Delhi]], [[India]].<ref>{{Cite web|url=https://www.nationalheraldindia.com/business/how-opening-a-fitness-franchise-now-is-a-good-investment-opportunity|title=How opening a fitness franchise now is a good investment opportunity|date=May 31, 2021|website=National Herald}}</ref><ref name="auto">{{Cite web|url=https://www.zeebiz.com/small-business/news-want-to-become-entrepreneur-through-franchise-business-model-this-is-how-you-may-get-success-and-returns-too-opportunities-ideas-and-investment-explained-158510|title=Want to become entrepreneur through franchise business model? This is how you may get success and returns too – Opportunities, ideas and investment EXPLAINED!|date=June 13, 2021|website=Zee Business}}</ref>
 
The company currently has fifteen stores in twelve cities across India.<ref>{{Cite web|url=http://bwdisrupt.businessworld.in/article/Health-Supplement-Chain-Muscle-Strength-India-Aims-To-Open-100-Stores-This-Year-/20-04-2021-387124|title=Health Supplement Chain Muscle Strength India Aims To Open 100 Stores This Year|first=BW Online|last=Bureau|website=BW Disrupt}}</ref><ref name="auto1">{{Cite web|url=https://www.indianretailer.com/news/health-supplement-chain-muscle-strength-india-aims-to-launch-100-stores-in-2021.n10801/|title=Health Supplement Chain Muscle & Strength India Aims to Launch 100 Stores in 2021|website=Indian Retailer}}</ref>


== History ==
== History ==
The company was founded in 2018 by Praveen Chirania.<ref>{{Cite web|url=https://indianexpress.com/article/lifestyle/life-style/how-to-distinguish-between-genuine-and-fake-diet-supplements-7318880/|title=How to distinguish between genuine and fake diet supplements|date=May 27, 2021}}</ref><ref name="auto"/>
The company was founded by [[Praveen Chirania]] in 2018 and is headquartered in [[New Delhi]], [[India]].<ref>{{Cite web|url=https://indianexpress.com/article/lifestyle/life-style/how-to-distinguish-between-genuine-and-fake-diet-supplements-7318880/|title=How to distinguish between genuine and fake diet supplements|date=May 27, 2021}}</ref><ref name="auto"/> The company currently has 18 stores spread across multiple cities and in October 2019, the company opened a store in Moradabad, [[Uttar Pradesh]]<ref>{{Cite web|url=https://news.franchiseindia.com/wellness/health-supplement-chain-muscle-strength-ventures-into-moradabad-up.n19155|title=Health supplement chain Muscle & Strength ventures into Moradabad, UP|website=news.franchiseindia.com}}</ref> and in September 2021, they launched their first store in Guwahati.<ref>{{cite web|url=http://bwdisrupt.businessworld.in/article/Health-Supplement-Chain-Muscle-Strength-Launch-Store-In-Guwahati/27-09-2021-406312/|title=Health Supplement Chain Muscle Strength Launch Store In Guwahati|work=BW Online Bureau}}</ref> The company is aims to open more than hundred stores across India.<ref name="auto2"/><ref name="auto1"/> Recently, the company has started private label, Perfect Series, which will help reduce cost of imported products.<ref>{{Cite web|url=https://www.cxooutlook.com/health-supplement-chain-muscle-strength-india-aims-to-open-100-stores-this-year/|title=Health Supplement Chain Muscle & Strength India aims to open 100 stores this year|first=Editorial|last=Team|date=April 23, 2021}}</ref>


In October 2021, the company announced an official nutrition partnership with Odisha FC for the 2021-22 Indian Super League.<ref>{{cite web|url=https://brandequity.economictimes.indiatimes.com/news/marketing/muscle-strength-becomes-official-nutrition-partner-for-odisha-fc/87203662|title=Muscle & Strength becomes official nutrition partner for Odisha FC|work=ETBrandEquity}}</ref> The company is planing to raise Rs 50 crore in 2022 to expand its business in India and overseas, as demand for nutritional supplements rose during the pandemic. The funds will be utilised for various business activities, including enhancing offline store networks, adding new product lines, product development and R&D marketing activities.<ref>{{cite web|url=https://timesofindia.indiatimes.com/business/india-business/muscle-strength-looking-to-raise-rs-50-crore-for-expansion/articleshow/87867166.cms|title=Muscle & Strength looking to raise Rs 50 crore for expansion|work=The Times of India}}</ref>
==Shareholders==
Indian model, [[Prince Narula]], is a major shareholder in the retail chain along with Mukesh Singh Gehlot and Bhupender Dhawan who are actively involved in marketing initiatives.<ref>{{Cite web|url=https://www.outlookindia.com/newsscroll/i-always-take-time-out-to-workout-prince-narula/1703966|title=I always take time out to workout: Prince Narula|website=Outlook India}}</ref><ref name="auto2"/>
Indian model, [[Prince Narula]], is a major shareholder in the retail chain along with Mukesh Singh Gehlot and Bhupender Dhawan who are actively involved in marketing initiatives.<ref>{{Cite web|url=https://www.outlookindia.com/newsscroll/i-always-take-time-out-to-workout-prince-narula/1703966|title=I always take time out to workout: Prince Narula|website=Outlook India}}</ref><ref name="auto2"/>


In October 2019, the company opened a store in Moradabad, [[Uttar Pradesh]].<ref>{{Cite web|url=https://news.franchiseindia.com/wellness/health-supplement-chain-muscle-strength-ventures-into-moradabad-up.n19155|title=Health supplement chain Muscle & Strength ventures into Moradabad, UP|website=news.franchiseindia.com}}</ref>
== Awards ==
Muscle & Strength India has won the market research company Blindwink's Global Icon Awards 2022 in the category India’s Best Fitness Supplements Products Brand & Franchisor, 2022<ref>{{Cite web|url=https://theprint.in/ani-press-releases/blindwink-announces-winners-for-global-icon-awards-2022/988541/|title=Blindwink announces winners for Global Icon Awards – 2022|website=The Print}}</ref>


The company aims to open more than hundred stores across India this year.<ref name="auto2"/><ref name="auto1"/> Recently, the company has started private label, Perfect Series, which will help reduce cost of imported products.<ref>{{Cite web|url=https://www.cxooutlook.com/health-supplement-chain-muscle-strength-india-aims-to-open-100-stores-this-year/|title=Health Supplement Chain Muscle & Strength India aims to open 100 stores this year|first=Editorial|last=Team|date=April 23, 2021}}</ref>


== References ==
== References ==
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*{{Instagram|muscleandstrengthindiaofficial}}
*{{Instagram|muscleandstrengthindiaofficial}}
*{{Facebook|muscleandstrengthindia}}
*{{Facebook|muscleandstrengthindia}}
[[Category:Companies]]
[[Category:Companies of India]]
[[Category:Companies established in 2018]]

Latest revision as of 06:33, 16 June 2022

Muscle & Strength India is a health fitness supplements and nutritional products retail chain based in New Delhi, India.[1][2][3] It is one of the fastest growing retail chain in health supplement market in India.[4] The retailer provides genuine supplements and nutritional products as proteins, vitamins, minerals and herbal supplements.[5][6] The company was founded by Praveen Chirania[7][8] and currently has fifteen stores in twelve cities across India.[9][10]

Muscle & Strength India
IndustryRetail
Founder(s)Praveen Chirania
Headquarters
New Delhi
,
India
Area served
India
Websitewww.muscleandstrength.in

HistoryEdit

The company was founded by Praveen Chirania in 2018 and is headquartered in New Delhi, India.[11][8] The company currently has 18 stores spread across multiple cities and in October 2019, the company opened a store in Moradabad, Uttar Pradesh[12] and in September 2021, they launched their first store in Guwahati.[13] The company is aims to open more than hundred stores across India.[5][10] Recently, the company has started private label, Perfect Series, which will help reduce cost of imported products.[14]

In October 2021, the company announced an official nutrition partnership with Odisha FC for the 2021-22 Indian Super League.[15] The company is planing to raise Rs 50 crore in 2022 to expand its business in India and overseas, as demand for nutritional supplements rose during the pandemic. The funds will be utilised for various business activities, including enhancing offline store networks, adding new product lines, product development and R&D marketing activities.[16]

ShareholdersEdit

Indian model, Prince Narula, is a major shareholder in the retail chain along with Mukesh Singh Gehlot and Bhupender Dhawan who are actively involved in marketing initiatives.[17][5]

AwardsEdit

Muscle & Strength India has won the market research company Blindwink's Global Icon Awards 2022 in the category India’s Best Fitness Supplements Products Brand & Franchisor, 2022[18]


ReferencesEdit

  1. ↑ "दक्षिण भारत में अपना कारोबार तेजी से बढ़ाना चाहती है मसल एंड स्ट्रेन्थ इंडिया". Patrika News.
  2. ↑ "Progressive Grocer - May 2021 Digital Magazine from Magzter - World's Largest Digital Newsstand". Magzter.
  3. ↑ "कोरोना में बढ़ी फिटनेस प्रोडक्ट की डिमांड, आप भी महज 10 लाख रुपए लगाकर कमा सकते हैं 35% मुनाफा". News18 Hindi.
  4. ↑ "Expansion spree! Muscle & Strength India to open 100 stores; Rs 20 crore earmarked for investment". zeebiz.com.
  5. ↑ 5.0 5.1 5.2 "Increasing focus on holistic wellbeing, immunity has brought changes in dietary choices: [[Praveen Chirania]]". June 23, 2021. {{cite web}}: URL–wikilink conflict (help)
  6. ↑ India, Press Trust of (September 30, 2019). "Prince Narula's Health Supplement Chain Muscle & Strength Expands to Moradabad" – via Business Standard.
  7. ↑ "How opening a fitness franchise now is a good investment opportunity". National Herald. May 31, 2021.
  8. ↑ 8.0 8.1 "Want to become entrepreneur through franchise business model? This is how you may get success and returns too – Opportunities, ideas and investment EXPLAINED!". Zee Business. June 13, 2021.
  9. ↑ Bureau, BW Online. "Health Supplement Chain Muscle Strength India Aims To Open 100 Stores This Year". BW Disrupt.
  10. ↑ 10.0 10.1 "Health Supplement Chain Muscle & Strength India Aims to Launch 100 Stores in 2021". Indian Retailer.
  11. ↑ "How to distinguish between genuine and fake diet supplements". May 27, 2021.
  12. ↑ "Health supplement chain Muscle & Strength ventures into Moradabad, UP". news.franchiseindia.com.
  13. ↑ "Health Supplement Chain Muscle Strength Launch Store In Guwahati". BW Online Bureau.
  14. ↑ Team, Editorial (April 23, 2021). "Health Supplement Chain Muscle & Strength India aims to open 100 stores this year".
  15. ↑ "Muscle & Strength becomes official nutrition partner for Odisha FC". ETBrandEquity.
  16. ↑ "Muscle & Strength looking to raise Rs 50 crore for expansion". The Times of India.
  17. ↑ "I always take time out to workout: Prince Narula". Outlook India.
  18. ↑ "Blindwink announces winners for Global Icon Awards – 2022". The Print.

External linksEdit

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