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| revenue = {{INRConvert| | | revenue = {{INRConvert|4000|c}} (2021)<ref>{{cite news | url=https://economictimes.indiatimes.com/industry/cons-products/food/bikaneri-namkeen-hits-1-billion-sweet-spot/articleshow/68748182.cms | title=Bikaneri Namkeen hits $1 billion sweet spot | newspaper=Economic Times | accessdate=2019-04-08}}</ref> | ||
| homepage = {{url|balajiwafers.com}} }} | | homepage = {{url|balajiwafers.com}} }} | ||
'''Balaji Wafers''' is a major snack food manufacturer and distributor in [[Gujarat|Gujarat, India]]. It produces and distributes a variety of [[potato chips]] and other grain-based [[snack foods]]. | |||
== History == | |||
The company is owned by Chandubhai Virani. Chandubhai and his brothers Bhikhubhai and Kanubhai migrated from a small Village Dhun Dhoraji, Kalavad Taluka, [[Jamnagar district]] of Gujarat. Their father Popatbhai Virani was a farmer, who sold ancestral agriculture land and gave {{INRConvert|20000}} to them to venture into business.{{citation needed|date=June 2020}} | |||
The Viranis invested in farm equipment, but could not succeed and lost the money. Kakubhai and his brothers started a wafer business from a canteen of a cinema hall in Rajkot in 1974. Until 1989, the wafers were produced at the Viranis' house and distributed in and around Rajkot city. | |||
In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new concept of making potato chips. The main benefit they got is the readymade infrastructure availability due to which their cost was reduced to a large extent. They operated there for around 22 years. | In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new concept of making potato chips. The main benefit they got is the readymade infrastructure availability due to which their cost was reduced to a large extent. They operated there for around 22 years. | ||
Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C. which is in the area of the village Vajdi, outside the town of Rajkot.<ref>{{cite web|url=http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |title=1 |publisher=Share-pdf.com |accessdate=2014-05-11 |url-status=dead |archiveurl=https://web.archive.org/web/20140419025224/http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |archivedate=2014-04-19 }}</ref> | Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C. which is in the area of the village Vajdi, outside the town of Rajkot.<ref>{{cite web|url=http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |title=1 |publisher=Share-pdf.com |accessdate=2014-05-11 |url-status=dead |archiveurl=https://web.archive.org/web/20140419025224/http://www.share-pdf.com/0c536cfefb07479db2510abe0bc0611f/62421990-BALAJI-WEFERS-Amit.htm |archivedate=2014-04-19 }}</ref> | ||
==Market share== | ==Market share== | ||
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Balaji's share of the local potato and vegetable chips market<ref>{{cite news |title=Balaji Wafers: Building A Rs 2,000 Crore-plus Brand With Stubbornness |url=https://www.forbesindia.com/article/regional-goliaths/balaji-wafers-building-a-rs-2000-croreplus-brand-with-stubbornness/66495/1 |work=Forbes India |language=en}}</ref> grew to 13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also dominates in the western market with a share of 71%. In its home state Gujarat, it has a share of 90%.<ref name="livemint1">{{cite web|date=2013-08-20|title=PepsiCo said to be exploring offer for Balaji Wafers|url=http://www.livemint.com/Companies/LgsnnXzBYrV0F2nqtecwAN/PepsiCo-said-to-be-exploring-offer-for-Indias-Balaji-Wafers.html|accessdate=2014-05-11|publisher=[[Mint (newspaper)|Mint]]}}</ref> ''[[The Economic Times]]'' recognized Balaji Wafers as 'Sultan of Wafers'.<ref>{{cite web|author=Shramana Ganguly Mehta |url=http://articles.economictimes.indiatimes.com/2009-12-23/news/28422676_1_haldiram-snacks-market-flavours |title=Balaji Wafers a name to reckon with in Gujarat snacks market - Economic Times |publisher=[[The Economic Times]] |date=2009-12-23 |accessdate=2014-05-11}}</ref> | Balaji's share of the local potato and vegetable chips market<ref>{{cite news |title=Balaji Wafers: Building A Rs 2,000 Crore-plus Brand With Stubbornness |url=https://www.forbesindia.com/article/regional-goliaths/balaji-wafers-building-a-rs-2000-croreplus-brand-with-stubbornness/66495/1 |work=Forbes India |language=en}}</ref> grew to 13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also dominates in the western market with a share of 71%. In its home state Gujarat, it has a share of 90%.<ref name="livemint1">{{cite web|date=2013-08-20|title=PepsiCo said to be exploring offer for Balaji Wafers|url=http://www.livemint.com/Companies/LgsnnXzBYrV0F2nqtecwAN/PepsiCo-said-to-be-exploring-offer-for-Indias-Balaji-Wafers.html|accessdate=2014-05-11|publisher=[[Mint (newspaper)|Mint]]}}</ref> ''[[The Economic Times]]'' recognized Balaji Wafers as 'Sultan of Wafers'.<ref>{{cite web|author=Shramana Ganguly Mehta |url=http://articles.economictimes.indiatimes.com/2009-12-23/news/28422676_1_haldiram-snacks-market-flavours |title=Balaji Wafers a name to reckon with in Gujarat snacks market - Economic Times |publisher=[[The Economic Times]] |date=2009-12-23 |accessdate=2014-05-11}}</ref> | ||
Balaji Wafers is also a member of the Snacks Food Association. | Balaji Wafers is also a member of the Snacks Food Association.<ref>{{cite news |title=Balaji Wafers: Member of FSNM |url=https://fsnm.in/mentors.php |language=en}}</ref> | ||
==References== | ==References== | ||