6
edits
robot: Update article (please report if you notice any mistake or error in this edit)
CleanupBot (talk | contribs) m (→Advertising and sales: clean up) |
(robot: Update article (please report if you notice any mistake or error in this edit)) |
||
| Line 1: | Line 1: | ||
{{Short description|Indian soap brand}} | {{Short description|Indian soap brand}} | ||
{{ | {{More citations needed|date=February 2012}} | ||
'''Liril''' is a popular [[soap]] [[brand]] sold, to a large degree, in [[India]], and [[Asia]], as well as a few places in [[Europe]]. The soap is currently manufactured by [[Hindustan Unilever]] in India. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back to Lowe. | '''Liril''' is a popular [[soap]] [[brand]] sold, to a large degree, in [[India]], and [[Asia]], as well as a few places in [[Europe]]. The soap is currently manufactured by [[Hindustan Unilever]] in India. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back to Lowe. | ||
==Advertising and sales== | ==Advertising and sales== | ||
Liril has had a static market share for quite some time now. The majority of their sales happen during summer. [[Preity Zinta]], among others, has advertised for this product.<ref name="economic times">{{cite web |url=http://connect.in.com/preity-zinta/article-column-liril-minus-its-girl-264-6f20a1ec1a10996dc8ad66ab22d2eb54aa80bf93.html/ |title=News article from economic times |publisher=Connect.in.com |date= | | Liril has had a static market share for quite some time now. The majority of their sales happen during summer. [[Preity Zinta]], among others, has advertised for this product.<ref name="economic times">{{cite web |url=http://connect.in.com/preity-zinta/article-column-liril-minus-its-girl-264-6f20a1ec1a10996dc8ad66ab22d2eb54aa80bf93.html/ |title=News article from economic times |publisher=Connect.in.com |date= |access-date=2012-02-07 }} {{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The original ads, featuring [[Karen Lunel]],<ref>{{Cite web|url=http://articles.economictimes.indiatimes.com/2009-08-05/news/27647255_1_liril-karen-lunel-naju-karani|title = Business News Today: Read Latest Business news, India Business News Live, Share Market & Economy News}}</ref> from 1975 and 1986 are now popular on the internet.<ref>{{Cite web|url=http://articles.economictimes.indiatimes.com/2009-08-05/news/27658081_1_liril-naju-karani-karen-lunel|title = Business News Today: Read Latest Business news, India Business News Live, Share Market & Economy News}}</ref> | ||
Some of the others who were also in the Liril ad are [[Deepika Padukone]], [[Hrishita Bhatt]], and [[Pooja Batra]].<ref>https://www.rediff.com/money/special/special-40-years-ago-and-now-the-liril-girl-showed-how-to-target-a-state-of-mind/20141016.htm</ref> | Some of the others who were also in the Liril ad are [[Deepika Padukone]], [[Hrishita Bhatt]], and [[Pooja Batra]].<ref>{{cite web| url = https://www.rediff.com/money/special/special-40-years-ago-and-now-the-liril-girl-showed-how-to-target-a-state-of-mind/20141016.htm| title = 40 Years Ago and now: The Liril Girl showed how to target a state of mind - Rediff.com}} </ref> | ||
==References== | ==References== | ||