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{{short description|YouTube competition}} | {{short description|YouTube competition}} | ||
{{Use dmy dates|date=June 2019}} | {{Use dmy dates|date=June 2019}} | ||
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In December 2018, PewDiePie made a video calling on his viewers to support the Indian non-governmental organization [[Child Rights and You]], in response to some of his fans' [[anti-Indian sentiment]]. In the video, Kjellberg says "No more 'f*ck India', let's (instead) help India." He raised {{currency|173682|GBP}}, including a donation by ''[[Minecraft]]'' creator [[Markus Persson]], and also ran a charity live stream the next day.{{r|charity|sekhoseC}} | In December 2018, PewDiePie made a video calling on his viewers to support the Indian non-governmental organization [[Child Rights and You]], in response to some of his fans' [[anti-Indian sentiment]]. In the video, Kjellberg says "No more 'f*ck India', let's (instead) help India." He raised {{currency|173682|GBP}}, including a donation by ''[[Minecraft]]'' creator [[Markus Persson]], and also ran a charity live stream the next day.{{r|charity|sekhoseC}} | ||
On 3 February 2019, PewDiePie live-streamed himself playing [[Fortnite Battle Royale|''Fortnite'']] on YouTube in an attempt to stop T-Series from surpassing him.{{r|Fortnite}} He later ran two more live streams for the same purpose, playing ''[[Roblox]]'' on one occasion'',''{{r|gachRoblox|bbcRoblox}} and [[minigame]]s in ''[[Minecraft]]'' on another.{{r|zeeMinecraft}}<!-- do not add any live stream without providing a [[ | On 3 February 2019, PewDiePie live-streamed himself playing [[Fortnite Battle Royale|''Fortnite'']] on YouTube in an attempt to stop T-Series from surpassing him.{{r|Fortnite}} He later ran two more live streams for the same purpose, playing ''[[Roblox]]'' on one occasion'',''{{r|gachRoblox|bbcRoblox}} and [[minigame]]s in ''[[Minecraft]]'' on another.{{r|zeeMinecraft}}<!-- do not add any live stream without providing a [[BP:RS|reliable source]] or discussing on talk --> | ||
On 27 March 2019, T-Series surpassed PewDiePie. Following this, PewDiePie suggested through [[Twitter]] that the "winner" of the competition would be whoever reached 100 million subscribers first.<ref>{{Cite web|last=ƿ૯ωძɿ૯ƿɿ૯|date=21 March 2019|title=It's first to 100 mil right?|url=https://twitter.com/pewdiepie/status/1108755297047375873|url-status=dead|archive-url=https://web.archive.org/web/20190403222649/https://twitter.com/pewdiepie/status/1108755297047375873|archive-date=3 April 2019|access-date=4 April 2019|website=[[Twitter]]|language=en}}</ref> On 31 March, he posted another diss track: an upbeat [[synth-pop]]/[[Hip hop music|hip-hop]] music video with YouTubers [[RoomieOfficial]] and[[Boyinaband]], titled "[[Congratulations (PewDiePie, Roomie and Boyinaband song)|Congratulations]]", which sarcastically congratulated T-Series for surpassing him.{{r|polygonGrats|vergeGrats|bbcGrats}} In the music video, PewDiePie mocks how T-Series sent him a [[cease and desist]] letter alleging that his actions and lyrics of "Bitch Lasagna" were defamatory. The video also criticizes T-Series for alleged tax evasion and the fact that the company was founded through the selling of pirated songs.{{r|vergeGrats|polygonGrats}} Following PewDiePie's upload of the song, he regained the number one spot.{{r|:0}}<ref>{{Cite web |url=https://metro.co.uk/2019/04/02/pewdiepie-drops-scathing-congratulations-video-t-series-admitting-defeat-subscriber-battle-9091779/ |title=PewDiePie drops scathing Congratulations video for T-Series |date=2 April 2019 |website=Metro |language=en-US |url-status=live |archive-url=https://web.archive.org/web/20190405085803/https://metro.co.uk/2019/04/02/pewdiepie-drops-scathing-congratulations-video-t-series-admitting-defeat-subscriber-battle-9091779/ |archive-date=5 April 2019 |access-date=7 April 2019}}</ref> | On 27 March 2019, T-Series surpassed PewDiePie. Following this, PewDiePie suggested through [[Twitter]] that the "winner" of the competition would be whoever reached 100 million subscribers first.<ref>{{Cite web|last=ƿ૯ωძɿ૯ƿɿ૯|date=21 March 2019|title=It's first to 100 mil right?|url=https://twitter.com/pewdiepie/status/1108755297047375873|url-status=dead|archive-url=https://web.archive.org/web/20190403222649/https://twitter.com/pewdiepie/status/1108755297047375873|archive-date=3 April 2019|access-date=4 April 2019|website=[[Twitter]]|language=en}}</ref> On 31 March, he posted another diss track: an upbeat [[synth-pop]]/[[Hip hop music|hip-hop]] music video with YouTubers [[RoomieOfficial]] and[[Boyinaband]], titled "[[Congratulations (PewDiePie, Roomie and Boyinaband song)|Congratulations]]", which sarcastically congratulated T-Series for surpassing him.{{r|polygonGrats|vergeGrats|bbcGrats}} In the music video, PewDiePie mocks how T-Series sent him a [[cease and desist]] letter alleging that his actions and lyrics of "Bitch Lasagna" were defamatory. The video also criticizes T-Series for alleged tax evasion and the fact that the company was founded through the selling of pirated songs.{{r|vergeGrats|polygonGrats}} Following PewDiePie's upload of the song, he regained the number one spot.{{r|:0}}<ref>{{Cite web |url=https://metro.co.uk/2019/04/02/pewdiepie-drops-scathing-congratulations-video-t-series-admitting-defeat-subscriber-battle-9091779/ |title=PewDiePie drops scathing Congratulations video for T-Series |date=2 April 2019 |website=Metro |language=en-US |url-status=live |archive-url=https://web.archive.org/web/20190405085803/https://metro.co.uk/2019/04/02/pewdiepie-drops-scathing-congratulations-video-t-series-admitting-defeat-subscriber-battle-9091779/ |archive-date=5 April 2019 |access-date=7 April 2019}}</ref> | ||
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PewDiePie tweeted that he felt "sickened" to have his name uttered by the attacker, and expressed his condolences to the victims' loved ones.{{r|indShooter|nytShooter}} Those who had helped to popularize the meme, like [[Ethan Klein]], were repulsed that the phrase had been used as a call to arms by the attacker, and urged people to stop spreading the meme, hoping that it would die out.{{r|moveOn}} The perpetrator of the 27 April 2019 [[Poway synagogue shooting]] also mentioned PewDiePie,<ref>{{Cite news |url=https://www.nytimes.com/2019/04/28/opinion/poway-synagogue-shooting-meme.html |title=Opinion {{!}} Mass Shootings Have Become a Sickening Meme |last=Warzel |first=Charlie |date=28 April 2019 |work=The New York Times |access-date=5 May 2019 |url-status=live |archive-url=https://web.archive.org/web/20190505211331/https://www.nytimes.com/2019/04/28/opinion/poway-synagogue-shooting-meme.html |archive-date=5 May 2019 |language=en-US |issn=0362-4331}}</ref> claiming without evidence that the shooting was planned and financed by PewDiePie.<ref>{{Cite web |url=https://www.buzzfeednews.com/article/davidmack/poway-san-diego-synagogue-shooting |title=A Shooting At A Synagogue Near San Diego Has Left One Dead And Multiple People Injured |date=27 April 2019 |website=BuzzFeed News |language=en |url-status=live |archive-url=https://web.archive.org/web/20190505211953/https://www.buzzfeednews.com/article/davidmack/poway-san-diego-synagogue-shooting |archive-date=5 May 2019 |access-date=5 May 2019}}</ref> | PewDiePie tweeted that he felt "sickened" to have his name uttered by the attacker, and expressed his condolences to the victims' loved ones.{{r|indShooter|nytShooter}} Those who had helped to popularize the meme, like [[Ethan Klein]], were repulsed that the phrase had been used as a call to arms by the attacker, and urged people to stop spreading the meme, hoping that it would die out.{{r|moveOn}} The perpetrator of the 27 April 2019 [[Poway synagogue shooting]] also mentioned PewDiePie,<ref>{{Cite news |url=https://www.nytimes.com/2019/04/28/opinion/poway-synagogue-shooting-meme.html |title=Opinion {{!}} Mass Shootings Have Become a Sickening Meme |last=Warzel |first=Charlie |date=28 April 2019 |work=The New York Times |access-date=5 May 2019 |url-status=live |archive-url=https://web.archive.org/web/20190505211331/https://www.nytimes.com/2019/04/28/opinion/poway-synagogue-shooting-meme.html |archive-date=5 May 2019 |language=en-US |issn=0362-4331}}</ref> claiming without evidence that the shooting was planned and financed by PewDiePie.<ref>{{Cite web |url=https://www.buzzfeednews.com/article/davidmack/poway-san-diego-synagogue-shooting |title=A Shooting At A Synagogue Near San Diego Has Left One Dead And Multiple People Injured |date=27 April 2019 |website=BuzzFeed News |language=en |url-status=live |archive-url=https://web.archive.org/web/20190505211953/https://www.buzzfeednews.com/article/davidmack/poway-san-diego-synagogue-shooting |archive-date=5 May 2019 |access-date=5 May 2019}}</ref> | ||
Following the 2019 Christchurch shootings, Kevin Roose of ''The New York Times'' wrote that the | Following the 2019 Christchurch shootings, Kevin Roose of ''The New York Times'' wrote that the perpetrator's goal behind saying "subscribe to PewDiePie" during his livestream of the attack "may have been to pull a popular internet figure into a fractious blame game and inflame political tensions everywhere."<ref name="Roose2015">{{Cite web |url=https://www.nytimes.com/2019/03/15/technology/facebook-youtube-christchurch-shooting.html |title=A Mass Murder of, and for, the Internet |last=Roose |first=Kevin |date=15 March 2019 |website=[[The New York Times]] |url-status=live |archive-url=https://web.archive.org/web/20190321074014/https://www.nytimes.com/2019/03/15/technology/facebook-youtube-christchurch-shooting.html |archive-date=21 March 2019 |access-date=15 March 2019}}</ref> [[CNN-News18]] reported a tweet cautioning that the shooter's intended consequence was that haters of PewDiePie would be inclined to blame PewDiePie rather than the shooter in order to "further [the accusers'] political agenda."<ref name="News18">{{Cite web|url=https://www.news18.com/news/buzz/you-cant-blame-pewdiepie-why-new-zealand-shooting-is-not-the-youtubers-fault-2067593.html|title='You Can't Blame PewDiePie': Why New Zealand Shooting is Not The YouTuber's Fault|date=15 March 2019|website=[[CNN-News18]]|access-date=15 March 2019}}</ref> | ||
=== T-Series === | === T-Series === |