Mani Shankar: Difference between revisions

He best known for being the architect of the world’s first holographic political campaign that he designed for [[Narendra Modi]] during the [[2012 Gujarat Legislative Assembly election]]. It set a Guinness World record.<ref>{{cite web

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As a Bollywood Director he made 5 films including [[16 December (film)]] – one of the highest-grossing films in the year of release; and  [[Tango Charlie]] which was screened in  several International Film Festivals and is a permanent part of the UN’s films on Anti-war.

Over his long career, Mani Shankar has worked on many films, advertisement as well as campaigns for political leaders.<ref>{{cite news|author=The Hindu|url=http://www.thehindu.com/news/national/andhra-pradesh/naidu-dons-greasepaint/article4298881.ece |title=Naidu dons greasepaint |publisher=http://thehindu.com/ |accessdate=12 January 2013|newspaper=The Hindu |date=12 January 2013 }}</ref>

[[Tango Charlie]] was a story about a soldier’s constant battle with his conscience. It was screened at several International film festivals and was included in Amnesty International’s list of classic Anti War films.

Mani Shankar is noted in India for introducing Holograms in India. He spearheaded the first holographic campaign for Mr. Narendra Modi ''(the current PM of India)'' during the [[2012 Gujarat Legislative Assembly election]].<ref>{{cite web|author=New York Times |url=http://india.blogs.nytimes.com/2012/11/23/meet-virtual-modi-gujarat-chief-ministers-latest-tech-push/?_r=0 |title=Meet 'Virtual Modi,' Gujarat Chief Minister's Latest Tech Push |work=NYTimes.com |accessdate=23 November 2012|date = 23 November 2012}}</ref>

He has since conducted election campaigns for various parties including the [[Telangana Rashtra Samithi]] during the [[2014 Telangana Legislative Assembly election]], which eventually led to their victory,<ref>{{cite web|author=Z News|url=http://zeenews.india.com/entertainment/celebrity/nobody-has-the-kind-of-experience-in-holograms-like-i-do-mani-shankar_154348.html |title=Nobody has the kind of experience in holograms like I do: Mani Shankar |publisher=http://zeenews.india.com/ |accessdate=30 April 2014|date=30 April 2014 }}</ref>  

as well as the [[Nationalist Congress Party]] during the [[2014 Maharashtra Legislative Assembly election]] which stemmed the decline of the party even though there was rampant anti-incubency that worked against it and its allies.<ref>{{cite web |author=NCP |url=http://ncp.org.in/mobile_feature/stories/formedia/2134 |url-status=dead |archiveurl=https://archive.is/20150210050220/http://ncp.org.in/mobile_feature/stories/formedia/2134 |archivedate=10 February 2015 |df=dmy-all }}</ref>

In February 2017 Mani Shankar launched the first live augmented reality political campaign in the world for Shri Devendra Fadnavis, the honourable Chief Minister of Maharashtra State, India. For the first time it enabled an electoral candidate to enter people’s homes and softly pitch for votes. The voters could also take selfies with the candidate, and indeed many did so and posted on social media.<ref>{{cite web|author=NCP |title=A new reality |url=http://www.deccanchronicle.com/technology/in-other-news/150217/a-new-reality.html |date=14 February 2017 }}</ref>

The campaign was declared a success. The effectivity of AR as a political campaign tool was established.<ref>{{cite web|author=NCP |title=Maharashtra: BJP takes a digital leap to woo voters ahead of civic polls |url=http://indiatoday.intoday.in/story/maharashtra-civic-polls-bmc-bjp-goes-digital/1/883694.html }}</ref>

A series of Life Size AR  projects followed in fields ranging from Film publicity, Sports, spirituality and corporate launches. Spiritual Guru Swami Ganapathy Sachidananda, former Cricket Captain Kapil Dev, Movie Star Rana Dagubbati star of the blockbuster  Bahubali are some of the top celebrities who have appeared as AR for various promotional and communication purposes.<ref>{{cite web|author=NCP |title=3D Augmented Reality for Rana Nene Raju Nene Mantri|url=http://english.tupaki.com/movienews/article/3D-Augmented-Reality-for-Rana-Nene-Raju-Nene-Mantri/56443}}</ref>

A R Rahman has announced  on his official Facebook page that he got his Augmented Reality Channels done by Mani Shankar & Kaali Sudheer to give a chance to click pictures for his fans.<ref>{{Cite web | url=https://www.deccanchronicle.com/entertainment/music/300118/augmented-reality-rahman.html |title = Augmented Reality Rahman|date = 29 January 2018}}</ref>