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==Book==
==Book==
Memon is the author of ''Instagram for Dentists'' (2020). It provides marketing knowledge for dental professionals who wish to use [[Instagram]] for marketing.<ref name=":0">{{cite journal |title=Insider Knowledge To Excel in Social Media |journal=[[British Dental Journal]] |volume=228 |issue=3 |year=2020 |page=219 |issn=0007-0610 |doi=10.1038/s41415-020-1245-z}}</ref> The book covers topics like: the kind of Instagram account one should have, branding an account, identifying one's voice, keeping things interesting, attracting new patients, [[hashtagging]], getting and growing authentic followers, using the influencer approach, using instagram stories and Instagram TV, creating right images, determining the content and the timing to post etc.<ref name=":0"/> The book uses a [[Cookbook|recipe book]] like approach to explain the primary functions of Instagram. A photographic representation has been given for each page of the text.<ref name=":1">{{cite journal |last=Dickens |first=Thea |title=Instagram for dentists |journal=British Dental Journal |volume=230 |issue=10 |year=2021 |pages=638 |issn=0007-0610 |doi=10.1038/s41415-021-3117-6}}</ref> Thea Dickens reviewed the book in [[British Dental Journal]]. She called it a "well-produced" and "attractive" book which "holds a glamorous style throughout". She found some of the images used in the book "irrelevant", "contributing only to the style of the text rather than the substance".<ref name=":1"/>
Memon is the author of ''Instagram for Dentists'' (2020). It provides marketing knowledge for dental professionals who wish to use [[Instagram]] for marketing.<ref name=":0">{{cite journal |title=Insider Knowledge To Excel in Social Media |journal=British Dental Journal |volume=228 |issue=3 |year=2020 |page=219 |issn=0007-0610 |doi=10.1038/s41415-020-1245-z}}</ref> The book covers topics like: the kind of Instagram account one should have, branding an account, identifying one's voice, keeping things interesting, attracting new patients, hashtagging, getting and growing authentic followers, using the influencer approach, using instagram stories and Instagram TV, creating right images, determining the content and the timing to post etc.<ref name=":0"/> The book uses a [[Cookbook|recipe book]] like approach to explain the primary functions of Instagram. A photographic representation has been given for each page of the text.<ref name=":1">{{cite journal |last=Dickens |first=Thea |title=Instagram for dentists |journal=British Dental Journal |volume=230 |issue=10 |year=2021 |pages=638 |issn=0007-0610 |doi=10.1038/s41415-021-3117-6}}</ref> Thea Dickens reviewed the book in [[British Dental Journal]]. She called it a "well-produced" and "attractive" book which "holds a glamorous style throughout". She found some of the images used in the book "irrelevant", "contributing only to the style of the text rather than the substance".<ref name=":1"/>


== References ==
== References ==

Revision as of 16:54, 22 June 2021

Shaz Memon
Born
London, England
NationalityBritish
OccupationMarketeer, Author, Entrepreneur, Philanthropist
Known forMarketing, Brand management, SEO, Business, Charity (practice)
WebsiteOfficial Website

Shaz Memon is a British entrepreneur, author, marketeer, and philanthropist.

Shaz Memon, BSc eCommerce Brunel University London, founder of Digimax Dental Marketing in London and Charity, Wells on Wheels.

Academic and professional career

Memon studied at Brunel University London, qualifying in 2004. He established Digimax[1] in 2003, whilst coming up with the business name in 2000 during high school. By 2005, Memon launched Digimax Dental [2], a niche dental marketing agency. Shaz founded "Wells on Wheels"[3], on 30th May 2019, a charity to ease the burden on young girls in rural India by providing Water Wheels. In December 2009, James Caan a former investor on the BBC television programme Dragons’ Den[4] selected Shaz Memon for the branding and redesign of his website [5] Shaz Memon is a designer, marketeer, thought leader and philanthropist[6]. He is the founder of Digimax Dental in Marylebone, London. He opened the business in 2003 and developed it into a niche dental marketing agency employing over 18 people. Nominated as one of Dentistry’s most influential top 50 2020 and 2021 [7] and a speaker for The British Academy of Cosmetic Dentistry – the world leading authority on Cosmetic Dentistry[8] Memon has been featured in Forbes[9], Times of India [10]Medium[11], Huffington Post[12], The Guardian[13], The Telegraph[14], Business Reporter[15]and Digital Marketing Magazine [16]

Charity

In rural regions of India, women walk 1-2 miles a day, carrying water on their heads. Over time, the physical and health burdens of water collection trap families in a vicious cycle of poverty. Shaz founded Wells on Wheels to help young girls use their time attending school and enjoying their childhood instead of having to collect water in 40° heat.[17] So far over £30,000 has been raised for Wells on Wheels. [18]

Book

Memon is the author of Instagram for Dentists (2020). It provides marketing knowledge for dental professionals who wish to use Instagram for marketing.[19] The book covers topics like: the kind of Instagram account one should have, branding an account, identifying one's voice, keeping things interesting, attracting new patients, hashtagging, getting and growing authentic followers, using the influencer approach, using instagram stories and Instagram TV, creating right images, determining the content and the timing to post etc.[19] The book uses a recipe book like approach to explain the primary functions of Instagram. A photographic representation has been given for each page of the text.[20] Thea Dickens reviewed the book in British Dental Journal. She called it a "well-produced" and "attractive" book which "holds a glamorous style throughout". She found some of the images used in the book "irrelevant", "contributing only to the style of the text rather than the substance".[20]

References

  1. ↑ Digimax
  2. ↑ Digimax Dental
  3. ↑ Wells on Wheels
  4. ↑ "History of the Den". BBC Online.
  5. ↑ redesign of his branding and website "James Caan awards website marketing account to rising star". Business Matters. {{cite web}}: Check |url= value (help)
  6. ↑ Shaz Memon launches Wells on Wheels fundraiser to aid India’s women water carriers
  7. ↑ Dentistry Top 50
  8. ↑ BACD
  9. ↑ Forbes
  10. ↑ Times of India
  11. ↑ Medium
  12. ↑ Huffington Post
  13. ↑ The Guardian
  14. ↑ The Telegraph
  15. ↑ Business Reporter
  16. ↑ [ http://digitalmarketingmagazine.co.uk/digital-marketing-news/just-9-of-small-businesses-focus-on-website-conversion Digital Marketing Magazine]
  17. ↑ Wells on Wheels
  18. ↑ Times of India
  19. ↑ 19.0 19.1 "Insider Knowledge To Excel in Social Media". British Dental Journal. 228 (3): 219. 2020. doi:10.1038/s41415-020-1245-z. ISSN 0007-0610.
  20. ↑ 20.0 20.1 Dickens, Thea (2021). "Instagram for dentists". British Dental Journal. 230 (10): 638. doi:10.1038/s41415-021-3117-6. ISSN 0007-0610.

External links

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