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{{Short description|2018 video game}}
{{Promotional|date=May 2024}}
{{Use dmy dates|date=July 2024}}
{{Infobox company
| name = Zupee (Ludo)
| logo = Zupee-logo.png
| type = [[Privately held company|Private]]
| industry = Online Gaming, Mobile gaming
| founded = 2018
| founder = Dilsher Singh Malhi, Siddhant Saurabh
| hq_location = [[Gurgaon]], [[Haryana]], [[India]]
| area_served = [[India]]
| products = Ludo Supreme, Snakes & Ladders Plus, Ludo Ninja, Zupee app
| services = Online Skilled Based Games, Casual gaming
| num_employees = 400+
| revenue = (FY24): ₹1,123 crore <ref>{{cite news|url=https://www.moneycontrol.com/news/business/startup/zupee-turns-profitable-with-rs-146-crore-pat-in-fy24-revenue-crosses-rs-1-000-crore-mark-13001039.html|title=Zupee turns profitable with Rs 146 crore PAT in FY24; revenue crosses Rs 1,000 crore mark| website=Money Control}}</ref>
| parent = Cashgrail Private Limited
| website = https://www.zupee.com
}}

'''Zupee''' '''(Ludo)''' is an online multiplayer gaming app <ref name=":0">{{Cite web |title=Smile Group backs gaming startup Zupee |url=https://www.vccircle.com/exclusive-smile-group-backs-gaming-startup-zupee |access-date=2023-09-12 |website=VCCircle}}</ref><ref name=":1">{{Cite news |date=2021-06-09 |title=Playing games can boost learning, improve complex business trainings: Zupee founder |work=The Economic Times |url=https://economictimes.indiatimes.com/magazines/panache/playing-games-can-boost-learning-improve-complex-business-trainings-zupee-founder/articleshow/83358672.cms |access-date=2023-09-12 |issn=0013-0389}}</ref><ref>{{Cite news |date=2020-04-08 |title=Zupee raises $8mn |work=The Hindu |url=https://www.thehindu.com/business/zupee-raises-8mn/article31292940.ece |access-date=2023-09-12 |issn=0971-751X}}</ref> where users can play against other users for entertainment.<ref>{{Cite news |last=Mittal |first=Apoorva |date=2021-08-17 |title=Zupee raises $30 million in funding led by WestCap Group, Tomales Bay Capital |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/funding/zupee-raises-30-million-in-funding-led-by-westcap-group-tomales-bay-capital/articleshow/85374921.cms |access-date=2023-09-12 |issn=0013-0389}}</ref><ref name=":2">{{Cite web |last=Kaur |first=Harpreet |date=2021-10-13 |title=How Zupee Has Revolutionized Gaming In India |url=https://chandigarhmetro.com/how-zupee-has-revolutionized-gaming-in-india/ |access-date=2023-08-31 |website=Chandigarh Metro}}</ref><ref>{{Cite news |last=Mittal |first=Apoorva |date=2022-01-05 |title=Gaming startup Zupee racks up $72 million as part of larger round, valuation hits $600 million |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/funding/gaming-startup-zupee-racks-up-72-million-as-part-of-larger-round-valuation-hits-600-million/articleshow/88703903.cms?from=mdr |access-date=2023-08-31 |issn=0013-0389}}</ref><ref>{{Cite news|url=https://www.business-standard.com/companies/news/zupee-clocks-150-million-users-gameplays-double-in-eight-months-125063001427_1.html|title=Zupee hits 150 million users, gameplay count doubles in eight months|website=Business Standard}}</ref> As per The Promotion and Regulation of Online Gaming Bill, 2025, cash games and contests have been discontinued on Zupee.

== Background ==

Zupee is an [[Online skill-based game|online skilled-based gaming company]]. Its flagship game is Ludo.<ref name=":0" /><ref name=":1" /><ref name=":3">{{Cite web |date=2023-09-18 |title=What is Zupee Ludo and How to Play it: A Comprehensive Guide in 2023 (18th September) |url=https://technosports.co.in/what-is-zupee-ludo-comprehensive-guide/ |access-date=2023-09-18}}</ref>

The platform has over 150 million users.<ref name="moneycontrol.com">{{cite web | url=https://www.moneycontrol.com/news/business/startup/skill-gaming-platform-zupee-crosses-150-million-users-13204669.html| title=Skill gaming platform Zupee crosses 150 million users| website= Moneycontrol}}</ref>

Zupee was founded in 2018 by Dilsher Singh Malhi and Siddhant Saurabh <ref>{{Cite web |last=Chengappa |first=Sangeetha |date=2020-04-08 |title=Skill-based gaming company Zupee raises $8 million in Series A, led by Matrix Partners India |url=https://www.thehindubusinessline.com/info-tech/skill-based-gaming-company-zupee-raises-8-million-in-series-a-led-by-matrix-partners-india/article31287510.ece |access-date=2023-08-31 |website=BusinessLine}}</ref> under Cashgrail Private Ltd.<ref>{{cite web | url=https://www.storyboard18.com/how-it-works/dot-orders-immediate-blocking-of-23-rogue-gaming-websites-impersonating-zupee-platform-77300.htm|title=DoT orders immediate blocking of 23 rogue gaming websites impersonating Zupee platform|website=Storyboard18}}</ref>

AIGF has certified Zupee’s games as skill-based and fair.<ref>{{cite news| url=https://economictimes.indiatimes.com/tech/technology/how-this-gaming-app-is-transforming-the-indian-online-leisure-space/articleshow/118108732.cms|title=How this gaming app is transforming the Indian online leisure space|website=Econominc Times}}</ref>

Zupee is backed by investors such as [[WestCap Group]], Tomales Bay Capital, Nepean Capital, [[AJ Capital Partners|AJ Capital]], Matrix Partners India, and Orios Venture Partners.<ref>{{Cite web |last=Singh |first=Shubham |date=2021-01-11 |title=Gaming Platform Zupee Raises $10 Mn From WestCap To Build On 2020 Growth |url=https://inc42.com/buzz/zupee-raises-10-mn-from-westcap-to-build-on-2020-growth/ |access-date=2024-03-27 |website=Inc42 Media |language=en}}</ref>

In 2021, Zupee introduced a skilling academy and partnered with [[NIIT|NIIT Foundation]] to offer vocational skills programs.<ref>{{Cite news |date=2021-06-21 |title=Zupee launches skilling academy; ties up with NIIT Foundation for vocational skills programme |url=https://timesofindia.indiatimes.com/zupee-launches-skilling-academy-ties-up-with-niit-foundation-for-vocational-skills-programme/articleshow/83716289.cms?from=mdr |access-date=2024-03-27 |work=The Times of India |issn=0971-8257}}</ref>

== Format ==
Zupee was one of the first platforms in India to adapt traditional games such as [[Ludo]] and Snakes & Ladders into digital, skill-based formats.<ref>{{cite web | url=https://www.thehindu.com/brandhub/how-zupee-is-revolutionizing-ludo-with-skill-based-innovation/article69018889.ece|title=How Zupee is Revolutionizing Ludo with Skill-Based Innovation | website = The Hindu}}</ref>

Zupee offers ludo in four formats: Ludo Supreme, Ludo Supreme League, Ludo Turbo, Trump Cards Mania.<ref name="moneycontrol.com"/>

== Gameplay ==
Zupee’s gameplay differs from traditional Ludo by focusing on scoring-based mechanics and time-bound matches rather than requiring players to move all tokens to the home area. Players earn points based on token movement, strategic decisions, and in-game actions, with the highest-scoring player declared the winner at the end of a match.
The platform Ludo app <ref name="Ludo">{{Cite web |last=Ludo |first=App |title=Ludo app for android |url=https://play.google.com/store/apps/details?id=com.zupee.free&hl=en-in |access-date=2026-04-05 |website=playstore.com }}{</ref> for andriod and iOS Ludo offers multiple gameplay formats with varying durations:
Super Quick mode - 2.5 minutes per match
Quick mode - 7 minutes per match
Regular mode - 8 minutes per match
These formats are designed to enable shorter and more structured gameplay sessions, catering to mobile-first users seeking fast-paced experiences.
Zupee also includes multiplayer functionality that allows users to play with friends and family through private matches, as well as participate in games with a wider player base across India and other regions in Asia.
Unlike traditional Ludo, which relies heavily on chance through dice rolls, Zupee’s formats are structured to incorporate elements of skill, strategy, and decision-making.

== Brand ambassadors ==

* [[Kapil Sharma]]<ref>{{Cite web |last=Khosla |first=Varuni |date=2023-06-30 |title=Gaming platform Zupee signs Kapil Sharma as brand ambassador for new ad film |url=https://www.livemint.com/companies/news/zupee-a-gaming-platform-appoints-kapil-sharma-as-brand-ambassador-in-new-ad-campaign-featuring-ludo-and-other-games-11688121780285.html |access-date=2023-09-12 |website=mint}}</ref>
* [[Salman Khan]]<ref>{{Cite web |date=2023-02-17 |title=Online gaming platform Zupee names Salman Khan as brand ambassador |url=https://www.financialexpress.com/business/brandwagon-online-gaming-platform-zupee-names-salman-khan-as-brand-ambassador-2984612/ |access-date=2023-08-31 |website=Financialexpress}}</ref>

== References ==
{{Reflist}}

== External links ==
[https://www.zupee.com/ludo/ Zupee website]

[https://play.google.com/store/apps/details?id=com.zupee.free&hl=en-in Ludo App for Andriod]
[https://play.google.com/store/apps/details?id=in.ludo.supremegold Ludo Muliplayer App for Andriod]

[https://apps.apple.com/in/app/zupee-play-ludo-watch-tv/id1576310504 Ludo App for iOS]

[[Category:2018 video games]]
[[Category:Video games based on board games]]
[[Category:Video games developed in India]]
[[Category:Companies based in Gurgaon]]
[[Category:Online companies of India]]
[[Category:Internet properties established in 2018]]

Zupee (Ludo) - Revision history

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