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2020-12-14T18:07:30Z

Task 6: +{{Authority control}}, WP:GenFixes on

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{{Infobox person
| name = Zuboni Hümtsoe
| image = Zuboni Humtsoe, Nagaland getting Nari Shakti Puraskar in 2017 (cropped).jpg
| image_size =
| caption =
| birth_name =
| birth_date = 1990
| birth_place = [[Nagaland]]
| death_date = November 13, 2017
| death_place = [[Dimapur]], Nagaland
| death_cause = [[Suicide]]
| residence =
| other_names = the "Modi Girl"
| known_for = founding PreciousMeLove
| education = [[Delhi University]]
| employer =
| occupation = entrepreneur
| partner =
| children =
| parents =
| relatives =
| signature =
| website =
| footnotes =
| nationality =
}}
'''Zuboni Hümtsoe''' (1990 – November 13, 2017) was a [[Naga people|Naga]] woman who started an online fashion and handicraft brand called ''PreciousMeLove'' in [[Nagaland]]. She was given the [[Nari Shakti Puraskar]], a national award.

On 13 November 2017, Hümtsoe was found dead at her home in [[Dimapur]], Nagaland; her death was ruled a [[suicide]]. Her businesses continued to be led by her sister Lozano, in Dimapur.

==Life==
Hümtsoe was born in 1990<ref name=yearlater>{{Cite web|url=https://thenortheasttoday.com/a-year-after-nagaland-entrepreneurs-suicide-what-lessons-have-we-learnt/|title=A year after Nagaland entrepreneur's suicide, what lessons have we learnt?|date=2018-11-14|website=TNT-The NorthEast Today|language=en-US|access-date=2020-04-25}}</ref> in Nagaland. She went to [[Delhi University]] and she had experimented with selling foreign fashion items that were imported by her air hostess sister [[Lozano Hümtsoe]]. They were able to but garments cheaply but they could not cope with the range of sizes expected by customers.<ref name=vof/>

She was responsible for the founding of PreciousMeLove which started in 2011. The funding came from a 3500 rupee college grant and she said that this powered by an ambition created by the death of her father.<ref name=boa>{{Cite web|url=https://bookofachievers.com/articles/investment-of-rupees-3500-is-now-a-successful-first-naga-online-fashion-brand|title=Investment of Rs 3,500 is now a successful first Naga Online Fashion Brand.|website=BookOfAchievers|language=en-IN|access-date=2020-04-25}}</ref>

The brand was led by an all female team and it was based in [[Dimapur]] in Nagaland.<ref name=yearlater/> PreciousMeLove was aspiring to be the "Made in Nagaland" brand.<ref name=dies>{{Cite web|url=https://www.easternmirrornagaland.com/preciousmelove-zuboni-humtsoe-dies-at-28/|title=#PreciousMeLove: Zuboni Humtsoe dies at 28|date=2017-11-14|website=Eastern Mirror|language=en-GB|access-date=2020-04-25}}</ref>

She came to notice as the "Modi Girl" after the Prime Minister visited where she was exhibiting but he started to leave without seeing her products. She ran after him and persuaded him to return to see her display.<ref name=dies/>

On [[International Women's Day]] in 2017, she was in [[New Delhi]] where they were awarded the [[Nari Shakti Puraskar]] by President [[Pranab Mukherjee]] at the [[Rashtrapati Bhavan]].<ref>{{Cite web|url=https://wcd.nic.in/nari-shakti-awardees-ms-zuboni-humtsoe-nagaland|title=Nari Shakti Awardees {{!}} Ministry of Women & Child Development {{!}} GoI|website=wcd.nic.in|access-date=2020-04-06}}</ref>

She was found dead on 13 November 2017.<ref name=dies/> It was agreed that it was a suicide.<ref name=yearlater/> The business continued thanks to Hümtsoe, sister, Lozano Hümtsoe and the Women Resource Development Department, Government of Nagaland. There are two businesses, PreciousMeLove (PML) and Nungshiba Handicrafts. PML creates women's fashion clothes and Nungshiba Handicrafts which is next door makes the scraps into "Naga Dolls" which are made in Nagaland but inspired by Japanese fabric dolls.<ref name=vof>{{Cite web|url=https://thevoiceoffashion.com/fabric-of-india/inside-northeast/made-in-nagaland-1515|title=Made in Nagaland|website=thevoiceoffashion.com|language=en|access-date=2020-04-25}}</ref>

== References ==
{{Reflist}}

{{Nari Shakti Puraskar}}
{{Authority control}}

{{DEFAULTSORT:Humtsoe, Zuboni}}
[[Category:1990 births]]
[[Category:2017 deaths]]
[[Category:University of Delhi alumni]]

Zuboni Hümtsoe - Revision history

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