imported>GreenC bot: Rescued 1 archive link. Wayback Medic 2.5

2021-08-09T03:47:59Z

Rescued 1 archive link. Wayback Medic 2.5

New page

{{Infobox TV advert
|name=ZooZoo
|image=Zoozoo-vodafone-1.jpg
|caption= Zoozoo in Vodafone ad
|client=[[Vodafone]]
|product=Mobile service
|agency=[[Ogilvy & Mather]]
|producer=Rajiv Rao
|director=Prakash Varma
|production company=[http://www.nirvanafilms.com/ Nirvana Films]
}}
'''ZooZoo'''s are advertisement characters promoted by [[Vodafone India]] since the [[2009 Indian Premier League|Indian Premier League Season 2]] (IPL).{{citation needed|date=January 2012}} <br> ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of [[Vodafone Essar|Vodafone]]. These characters are played by human actors in body suits. The ads were created by [[Ogilvy & Mather]], the agency handling [[Vodafone Essar|Vodafone]] advertisements.<br> The ads were shot by [[Bangalore]] based Nirvana Films in Cape Town, South Africa. [[Prakash Varma]] directed the ads.<ref name="ht">{{cite news|url=http://www.hindustantimes.com/StoryPage/StoryPage.aspx?sectionName=HomePage&id=64fbe65a-7dee-4fda-9c00-ee8a0289df79&Headline=Here+come+the+Zoozoos|archive-url=https://web.archive.org/web/20090507072455/http://www.hindustantimes.com/StoryPage/StoryPage.aspx?sectionName=HomePage&id=64fbe65a-7dee-4fda-9c00-ee8a0289df79&Headline=Here+come+the+Zoozoos|url-status=dead|archive-date=May 7, 2009|title=Here come the Zoozoos|last=Nashrulla|first=Tasneem|date=2009-05-01|publisher=Hindustan Times|access-date=2009-05-24}}</ref>
[[File:Zoozoo keychains at a stall in Shilparamam Jaatara.JPG|thumb|250px|Zoozoo key chains in India]]

==History==
The ZooZoo idea was conceived by [[Rajive Rao]]. He also created the story lines<ref name="ht" /> and the name.<ref name="zimbio">{{cite web|url=http://www.zimbio.com/Cricket/articles/7266/ZooZoo+Ads+Zoozoos+Characters+Vodafone+TV|title=ZooZoo Ads: The Zoozoos Characters in Vodafone TV|date=2009-05-09|publisher=Zimbio.com|access-date=2009-05-24}}</ref> The ads were shot by Prakash Varma and produced by Nirvana Films within a record time of 10 days. The pre-production work happened within a month and cost around 3 crores Indian Rupees.<ref name="mint">{{cite web|url=http://www.livemint.com/2009/05/01004841/Zoozoo-enjoys-15-min-under-the.html?h=A1|title=Zoozoo enjoys 15 min under the sun|last=Shah|first=Gouri|date=2009-05-01|publisher=Live Mint|access-date=2009-05-24}}</ref><ref name="dc">{{cite news|url=http://www.deccanchronicle.com/headlines/madness-zoozoos-401|title=The madness of Zoozoos|date=2009-05-11|publisher=Deccan the idea is given by sheethala Kumar from Andhra Pradesh Chronicles|access-date=2009-05-24}}</ref>

== Making ==
[[Ogilvy & Mather]], the agency that handles Vodafone advertisements, was asked by Vodafone to create a series of 30 advertisements which could be aired each day during the IPL Season 2. According to Rajiv Rao, National Creative Director of Ogilvy & Mather, they "wanted to make real people look as animated as possible". They employed Bangalore-based Nirvana Films to shoot these ads in Cape Town, South Africa through the Cape Town-based production house, Platypus Productions.

The Zoozoos are small-bodied, thin women covered in layers of white fabric.<ref name="mint" /> Each facial expression is made of rubber and pasted on the actors to cut down on the time and cost for shoot.<ref name="ht" /><ref name="mint" /> The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.<ref name="mint" />

The Zoozoos were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using a harder material called [[Perspex]].<ref>{{cite news|url=http://timesofindia.indiatimes.com/Business/India-Business/India-gets-a-new-cult-of-weird-beings--the-Zoozoos/articleshow/4498640.cms|title=India gets a new cult of weird beings- the Zoozoos|date=2009-05-08|access-date=2009-05-24|work=The Times Of India}}</ref>

== Public response ==
The ads were a hit among the Indian audience. This can be gauged from the huge fan following on social networking sites such as [[Facebook]], [[Orkut]] and [[Twitter]].<ref>{{cite news|url=http://www.thehindubusinessline.com/2009/05/01/stories/2009050150721300.htm|title=Vodafone's ZooZoos, stars of IPL ad breaks|date=2009-04-30|publisher=The Hindu Business Line|access-date=2009-05-24}}</ref> There are more than 200 pages on ZooZoos having over 250000 fans, growing daily.<ref>{{cite web|url=http://newindianexpress.com/cities/hyderabad/article121411.ece|title=Here come the Zoozoos|last=Bala|first=Vaishnavi|date=2009-05-22|publisher=Express Buzz|access-date=2009-05-24}}</ref><ref>{{cite news|url=http://www.ciol.com/News/News-Reports/ZooZoos-take-online-world-by-storm/6509119283/0/|title=ZooZoos take online world by storm|date=2009-05-06|publisher=CIOL|access-date=2009-05-24}}</ref> The ads were also viewed by thousands of people on [[YouTube]].<ref>{{cite news|url=http://www.expressbuzz.com/edition/story.aspx?Title=It’s+a+zoozoo+out+there&artid=jYx3fxckSN8=&SectionID=Qz/kHVp9tEs=&MainSectionID=Qz/kHVp9tEs=&SEO=Vodafone,+zoozoo&SectionName=UOaHCPTTmuP3XGzZRCAUTQ==|title=It's a zoozoo out there|date=2009-05-06|publisher=Express Buzz|access-date=2009-05-24}}</ref>

Vodafone received the first [[People for the Ethical Treatment of Animals]] (PETA) 2009 Glitterbox Award, for replacing the [[Pug]] with more humane alternatives in their ads.<ref>{{cite news|url=http://sify.com/movies/bollywood/fullstory.php?id=14889427|archive-url=https://web.archive.org/web/20090525203550/http://sify.com/movies/bollywood/fullstory.php?id=14889427|url-status=dead|archive-date=2009-05-25|title=Vodafone ZooZoos win PETA award|date=2009-05-22|publisher=Sify.com|access-date=2009-05-24}}</ref><ref>{{cite news|url=http://news.oneindia.in/2009/05/22/peta-goes-gaga-over-zoozoos.html|title=PETA goes gaga over ZooZoos|date=2009-05-22|publisher=One India|access-date=2009-05-24}}</ref>

RN Podar School, [[Santacruz, Mumbai|Santa Cruz]], [[Mumbai]] is planning to develop an animated character, inspired by the ZooZoos to attract students and will be used to teach Environmental Studies (EVS) to class I students.{{citation needed|date=June 2014}}

Vodafone [[3G]]'s Super ZooZoo which was introduced as a symbol of Vodafone 3G launch in India was brought to life using a [[Kinect]] and making it dance to [[reggae]].{{citation needed|date=June 2014}}

== References ==
<references/>

== External links ==
* [https://web.archive.org/web/20090519075539/http://www.vodafone.in/ipl09/Zoozoo.aspx Official ZooZoos Page]
* [http://www.facebook.com/zoozoo Official Page on Facebook]
* [https://web.archive.org/web/20110928020537/http://www.myglobalpage.com/leisure/the-making-of-vodafone-zoozooits-not-animated Making of ZooZoo Ads]

{{Vodafone}}

{{DEFAULTSORT:Zoozoo}}
[[Category:Advertising characters]]
[[Category:Vodafone]]

ZooZoo - Revision history

imported>GreenC bot: Rescued 1 archive link. Wayback Medic 2.5