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{{Short description|Program by Google to bring content to Youtube}}
The '''YouTube Original Channel Initiative''' was a $100 million program funded by [[Google]] in 2012 to bring original content onto [[YouTube]].<ref name=Tubefilter1>{{cite web|author=Marc Hustvedt|url=http://www.tubefilter.com/2011/10/28/youtube-original-channels/|title=YouTube Reveals Original Channels|publisher=Tubefilter|date=Oct 28, 2011|access-date=Jul 7, 2012|archive-url=https://web.archive.org/web/20120619221732/http://www.tubefilter.com/2011/10/28/youtube-original-channels/|archive-date=June 19, 2012|url-status=live}}</ref><ref>{{cite news|author=Ryan Nakashima|url=https://www.usatoday.com/tech/news/story/2011-10-29/youtube-original-programming/50997002/1|title=YouTube launching 100 new channels|newspaper=USA Today|date=Oct 29, 2011|access-date=Jul 7, 2012|archive-url=https://web.archive.org/web/20120628134840/http://www.usatoday.com/tech/news/story/2011-10-29/youtube-original-programming/50997002/1|archive-date=June 28, 2012|url-status=live}}</ref> The original channel initiative was also meant to kick start [[Google TV (operating system)|Google TV]].<ref>{{cite web|author=Devindra Hardawar|url=https://venturebeat.com/2011/10/30/youtube-original-content-google-tv/|title=YouTube’s original channels could be Google TV’s killer app|publisher=Venture Beat|date=Oct 30, 2011|access-date=Jul 7, 2012|archive-url=https://web.archive.org/web/20120630160800/http://venturebeat.com/2011/10/30/youtube-original-content-google-tv/|archive-date=June 30, 2012|url-status=live}}</ref> The channels are collectively known as "original", "premium" or "YouTube funded" channels.

Participants include [[Madonna (entertainer)|Madonna]], [[Pharrell Williams]], [[Young Hollywood]] founder [[R.J. Williams]], former [[National Basketball Association|NBA]] star [[Shaquille O'Neal]], comedian [[Amy Poehler]], actor [[Ashton Kutcher]], ''[[The Office (U.S. TV series)|The Office]]'' star [[Rainn Wilson]], comedian [[Kenny Hotz]], ''[[Motor Trend]]'', [[SourceFed]], spiritual doctor [[Deepak Chopra]] and ''[[Modern Family]]'' actress [[Sofia Vergara]]. Most created channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O'Neal plans the Comedy Shaq Network.

==History==

In September 2012, twenty of the 100 original channels started getting at least 1 million views a week.<ref>{{cite web|author=Sam Gutelle|url=http://www.tubefilter.com/2012/09/19/youtube-original-channels-initiative-views-subscribers/|title=20% of YouTube Original Channels Achieving One Million Views a Week|publisher=Tubefilter|date=September 19, 2012|access-date=September 22, 2012|archive-url=https://web.archive.org/web/20120922025158/http://www.tubefilter.com/2012/09/19/youtube-original-channels-initiative-views-subscribers/|archive-date=September 22, 2012|url-status=live}}</ref>

In October 2012, it was announced that YouTube introduced 60 new original channels.<ref>{{cite web|author=Annlee Ellingson|url=http://www.bizjournals.com/losangeles/news/2012/10/08/youtube-goes-global-with-more-original.html?page=all|archive-url=https://web.archive.org/web/20140311092639/http://www.bizjournals.com/losangeles/news/2012/10/08/youtube-goes-global-with-more-original.html?page=all|archive-date=2014-03-11|title=YouTube goes global with more original channels|publisher=Biz Journals|date=October 9, 2012|access-date=October 10, 2012}}</ref> Google invested $200 million into the original programming as well.<ref>{{cite news|author=Claire Cain Miller|url=https://www.nytimes.com/2012/10/08/business/media/youtube-to-serve-niche-tastes-by-adding-channels.html?_r=0|title=YouTube to Serve Niche Tastes by Adding Channels|newspaper=The New York Times|date=October 7, 2012|access-date=October 10, 2012|archive-url=https://web.archive.org/web/20121011014459/http://www.nytimes.com/2012/10/08/business/media/youtube-to-serve-niche-tastes-by-adding-channels.html?_r=0|archive-date=October 11, 2012|url-status=live}}</ref> The top 25 original programs also averaged around 1 million views per week at the time of the announcement.<ref>{{cite web|author=Robert Kyncl|author-link=Robert Kyncl|url=http://youtube-global.blogspot.com/2012/10/youtubes-original-channels-go-global.html|title=YouTube's original channels go global|publisher=The Official YouTube Blog|date=October 7, 2012|access-date=October 10, 2012|archive-url=https://web.archive.org/web/20121010032846/http://youtube-global.blogspot.com/2012/10/youtubes-original-channels-go-global.html|archive-date=October 10, 2012|url-status=live}}</ref>

In November 2012, YouTube ended funding for more than 60% of the 160 or so channels it financed as part of the initiative.<ref name="Verge">{{cite web|title=YouTube to cull poorly-performing original channels, 60 percent not getting renewed|url=https://www.theverge.com/2012/11/11/3633464/youtube-original-channel-cancel-60-percent|website=The Verge|access-date=25 April 2017|date=11 November 2012|archive-url=https://web.archive.org/web/20170426060017/http://www.theverge.com/2012/11/11/3633464/youtube-original-channel-cancel-60-percent|archive-date=26 April 2017|url-status=live}}</ref> After cancellation, YouTube kept all incoming revenue from these channels that failed to recoup their initial investments.<ref name="Verge" />

In November 2013, it was reported that the landing page for the original channels had become a redirect to a [[HTTP 404|404 error page]], seemingly as a way for Google to remove any reference to the original channel initiative.<ref>{{cite web|author=Sam Gutelle|url=http://www.tubefilter.com/2013/11/12/youtube-original-channels-initiative-experiment-end/|title=YouTube Has Removed All References To Its Original Channels Initiative|publisher=Tubefilter|date=November 12, 2013|access-date=November 17, 2013|archive-url=https://web.archive.org/web/20131116170416/http://www.tubefilter.com/2013/11/12/youtube-original-channels-initiative-experiment-end/|archive-date=November 16, 2013|url-status=live}}</ref>

==Content==
The content of the YouTube Original Channel Initiative includes [[SourceFed]], [[Young Hollywood]], [[Maker Studios#Content|The Mom's View]], [[The Wall Street Journal]], [[Museum of Contemporary Art, Los Angeles]],<ref>{{cite news|author=Randy Kennedy|url=http://artsbeat.blogs.nytimes.com/2012/01/18/museum-of-contemporary-art-to-create-original-programming-for-youtube|title=Museum of Contemporary Art to Create Original Programming for YouTube|newspaper=The New York Times|date=January 18, 2012|access-date=Dec 3, 2014|archive-url=https://web.archive.org/web/20150403085519/http://artsbeat.blogs.nytimes.com/2012/01/18/museum-of-contemporary-art-to-create-original-programming-for-youtube/|archive-date=April 3, 2015|url-status=live}}</ref> [[Crash Course (YouTube)|Crash Course]], [[BadTeeth]], [[i am OTHER]], The Pet Collective, Epic Level TV, [[Geek & Sundry]], [[MyMusic]], [[Frederator]] Networks' [[Cartoon Hangover]] and [[ChannelFlip#The Multiverse|The Multiverse]] among several others.<ref name=Tubefilter1/><ref name=Reuters>{{cite news|author=Alexei Oreskovic|url=https://www.reuters.com/article/entertainment-us-youtube-idUSBRE8401P320120502|title=YouTube covets TV gold with new channels|work=Reuters|date=May 2, 2012|access-date=Jul 7, 2012|archive-url=https://web.archive.org/web/20120702214643/http://www.reuters.com/article/2012/05/02/entertainment-us-youtube-idUSBRE8401P320120502|archive-date=July 2, 2012|url-status=live}}</ref><ref>{{cite magazine|author=Eriq Gardner|url=https://www.hollywoodreporter.com/news/upfronts-2012-youtube-google-319445|title=Upfronts 2012: YouTube Announces New Channels|magazine=Hollywood Reporter|date=May 2, 2012|access-date=Jul 7, 2012|archive-url=https://web.archive.org/web/20120823104257/http://www.hollywoodreporter.com/news/upfronts-2012-youtube-google-319445|archive-date=August 23, 2012|url-status=live}}</ref>

One of [[Tubefilter]]'s articles includes a full list of the original channels,<ref name=Tubefilter1/> which differs from [[YouTube]]'s listing.<ref>{{cite web|url=https://www.youtube.com/yt/advertise/original-channels.html|archive-url=https://web.archive.org/web/20130903132143/http://youtube.com/yt/advertise/original-channels.html|archive-date=2013-09-03|title=YouTube Original Channels|publisher=YouTube|access-date=Jul 8, 2012}}</ref>

[[Deadline Hollywood]] started tracking the weekly video view stats for all the channels part of YouTube's Original Channel Initiative in May 2012.<ref name=Deadline2>{{cite web|author=The Deadline Team|url=https://www.deadline.com/2012/05/new-feature-deadlines-weekly-youtube-channel-rankings/|title=New Feature: Deadline’s Weekly YouTube Channel Rankings|website=Deadline Hollywood|date=May 29, 2012|access-date=Jul 8, 2012|archive-url=https://web.archive.org/web/20120705163715/http://www.deadline.com/2012/05/new-feature-deadlines-weekly-youtube-channel-rankings/|archive-date=July 5, 2012|url-status=live}}</ref>

==References==
{{reflist|35em}}
{{YouTube navigation}}

[[Category:YouTube]]
[[Category:YouTube-funded channels]]

YouTube Original Channel Initiative - Revision history

Ajay Kumar: Created a new article