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{{Short description|Music award}}
{{update|date=February 2019}}
{{Infobox award
| name = YouTube Music Awards
| image = YouTube Music Awards logo.png
| caption =
| awarded_for = Best in [[music video]]s
| presenter = [[YouTube]]
| country = [[United States]]
| year = {{start date and age|2013|11|3}}
| year2 = {{End date and age|2015|03|23}}
| website = <small>[[File:YouTube full-color icon (2017).svg|x10px|link=|YouTube]]/{{URL|https://www.youtube.com/user/YouTube|YouTube}}<br>[[File:YouTube full-color icon (2017).svg|x10px|link=|YouTube]]/{{URL|https://www.youtube.com/user/YouTubeMusicAwards|YTMA}}</small>}}
The '''YouTube Music Awards''' (commonly abbreviated as '''YTMA''') is an awards show presented by the American [[video platform]] [[YouTube]] to honor the best in the [[music video]] medium.

==History==
For the [[2013 YouTube Music Awards|2013 edition]], the YTMAs were held at Pier 36 in New York City and broadcast live at ''Youtube.com/YTMA''. The live award show was preceded by a series of events all-day in locations around the world; including Seoul, Moscow, Rio de Janeiro, and London, respectively.<ref>{{cite web|url=https://twitter.com/YouTube/status/396622746089967617|title=YouTube on Twitter: "Five shows. Five countries. One day. Follow #YTMA across the entire globe."|website=Twitter|date=November 2, 2013|access-date=July 21, 2019}}</ref> Performers included [[Arcade Fire]], [[Lindsey Stirling]], [[Tyler, The Creator]], [[M.I.A. (rapper)|M.I.A.]], [[Lady Gaga]] and [[Eminem]], among others. The award show started at 6pm EST and was scheduled for 90 minutes.<ref>{{cite magazine|last=Spangler|first=Todd|url=https://variety.com/2013/digital/news/youtube-music-awards-nominees-announced-1200749352/|title=YouTube Music Awards Nominees Announced|magazine=Variety|date=October 21, 2013|access-date=November 29, 2013}}</ref>

Fans voted in each category by sharing specific links from the Youtube.com/YTMA on either their [[Facebook]], [[Google+]] or [[Twitter]] accounts or by video views for nominees. The video with the most views, shares, comments, and/or likes in each category was determined the winner.<ref>{{cite web|last=Hernandez|first=Brian Anthony|url=https://mashable.com/2013/10/22/youtube-music-awards-nominees-voting/|title=YouTube Music Awards Reveals Nominees and Opens Social Voting|publisher=Mashable|date=October 22, 2013|access-date=November 29, 2013}}</ref> Artist of the Year was won by [[Eminem]] and Video of the Year was won by [[Girls' Generation]] for their video "[[I Got a Boy (song)|I Got a Boy]]".<ref>{{cite web |title=Girls' Generation "I Got a Boy" Wins Video of the Year - Live at the YTMAs |url=https://www.youtube.com/watch?v=50RKQp_o4Jg |website=YouTube |publisher=YouTube |access-date=25 November 2021 |language=en}}</ref>

The 2013 edition was directed by [[Spike Jonze]]. The show was mostly unscripted because Jonze wanted the show to "..feel like a YouTube video — the raw messiness of making stuff..."<ref>{{cite magazine|url=https://www.billboard.com/articles/news/5777966/youtube-music-awards-webcast-watch-live-now|title=YouTube Music Awards Webcast: Watch Now!|magazine=Billboard|access-date=August 13, 2019}}</ref><ref>{{cite web|url=https://www.usatoday.com/story/life/music/2013/11/03/first-you-tube-music-awards-gaga-eminem-arcade-fire/3420757/|title=YouTube Music Awards: Streaming of consciousness?|website=[[USA Today]] }}</ref><ref>{{cite web|url=https://mashable.com/2013/11/03/watch-youtube-music-awards/|title=YouTube Music Awards Director Warns Viewers: Show Will Be Messy|first=Brian Anthony|last=Hernandez|website=[[Mashable]] |date=3 November 2013 }}</ref>

The winners of the 2015 edition of the award show were announced on March 2, 2015. Fifty winners were chosen based on the "growth in views, subscribers, and engagement over the last six months."<ref>{{cite news|url=https://www.youtube.com/channel/UC886o7zOut6kVo0LPJQQl1Q|title=The Winners|access-date=March 2, 2015}}</ref>

With that YouTube personally gives out plaque/button for milestones reached on subscriber counts. These can be reached through the videos.

*Silver Play Button - 100,000 subscriber count
*Gold Diamond Play Button - 1,000,000 subscriber count
*Diamond Play Button - 10,000,000 subscriber count
*Red Diamond Play Button - 100,000,000 subscriber count

==List of ceremonies==
{| class="wikitable"
|-
! Year
! Date
! Venue
! Host city
! Host
! Main sponsor
|-
| style="text-align:center;"| '''[[2013 YouTube Music Awards|2013]]'''
| November 3
| rowspan=1| Pier 36
| rowspan=1| [[New York City]]
| [[Jason Schwartzman]] and [[Reggie Watts]]
| rowspan="2" | [[Kia Motors|Kia]]
|-
| style="text-align:center;"| '''[[2015 YouTube Music Awards|2015]]'''
| March 23
| colspan="2"|Online
| [[Tyler Oakley]]
|}

==Awards==
* Breakthrough of the Year
* Response of the Year
* Innovation of the Year
* YouTube Phenomenon
* Video of the Year
* Artist of the Year

==References==
{{reflist|2}}

==External links==
* {{Official website|https://www.youtube.com/YouTubeMusicAwards}}

{{YTMAs}}
{{YouTube navbox}}
{{Music awards}}

[[Category:2013 establishments in the United States]]
[[Category:2015 disestablishments in the United States]]
[[Category:Awards disestablished in 2015]]
[[Category:Awards established in 2013]]
[[Category:American music awards]]
[[Category:YouTube|Music Awards]]

YouTube Music Awards - Revision history

Ajay Kumar: Created a new article