https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Yoga_BarYoga Bar - Revision history2026-10-26T09:14:52ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Yoga_Bar&diff=546254&oldid=prevAakasham: adding new info2026-04-06T13:25:34Z<p>adding new info</p>
<p><b>New page</b></p><div>{{Short description|Indian health food company}}<br />
{{Use dmy dates|date=August 2025}}<br />
{{Infobox company<br />
| logo = Yoga Bar logo.png<br />
| logo_caption = Logo used as of 2026<br />
| type = [[Privately held company|Private]]<br />
| traded_as = <br />
| foundation = {{start date and age|2014|3|4|df=yes}} in [[Bangalore]], Karnataka.<br />
| location = [[Bangalore]], Karnataka, India<br />
| founder = Anindita Sampath, Sushasini Sampath<br />
| key_people = <br />
| num_employees = <br />
| industry = [[Health food]]<br />
| products = <br />
| brands = <br />
| parent = Sproutlife Foods<br />
| website = {{official URL}}<br />
}}<br />
'''Yoga Bar''' is an Indian [[health food]] brand headquartered in [[Bengaluru|Bangalore]], Karnataka. The company was founded in 2014 and is known for producing breakfast cereals, [[protein bar]]s and protein shakes with no added sugar, preservatives and artificial sweeteners.<br />
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== Background ==<br />
Yoga Bar was founded in 2014 in Bengaluru. It is run by siblings Anindita and Suhasini Sampath with the objective of introducing healthy snack food alternatives in India.<ref>{{Cite news |date=2025-05-31 |title=Health-focused food brands build financial muscle as demand rises |url=https://economictimes.indiatimes.com/tech/technology/health-focused-food-brands-clock-revenue-gains-on-back-of-quick-commerce-wider-reach/articleshow/121522041.cms?from=mdr |access-date=2025-08-20 |work=The Economic Times |issn=0013-0389}}</ref><ref>{{Cite news |date=2023-09-18 |title=How Amul, Tata Consumer, Marriott & ITC-backed Yoga Bar aim to take millets-based foods overseas |url=https://timesofindia.indiatimes.com/business/india-business/how-amul-tata-consumer-marriott-itc-backed-yoga-bar-aim-to-take-millets-based-foods-overseas/articleshow/103748043.cms |access-date=2025-08-20 |work=The Times of India |issn=0971-8257}}</ref><ref>{{Cite AV media |url=https://www.youtube.com/watch?v=OWvYbYhdTR4 |title=YOGA BAR'S MARKETING PLAYBOOK{{!}} YOGA BAR'S CO-FOUNDER SPEAKS TO NEWS9{{!}} HOW TO MARKET PROTEIN |date=2025-08-18 |last=NEWS9 Live |access-date=2025-10-15 |via=YouTube}}</ref><br />
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One of the sisters coined the name "Yoga Bar" while buying a protein bar from [[Trader Joe's]] after a yoga session. According to ''[[Forbes India]],'' Anindita said "if we made a healthy protein or energy bar like this, I would call it 'Yoga Bar'" which was eventually trademarked. In August 2015, the brand launched its first product "multigrain energy bars" followed by protein bars in the year 2018.<ref>{{Cite web |title=How The Sampath Sisters' Yogabar Brought Healthy Snacking To India |url=https://www.forbesindia.com/article/2022-d2c-brands/how-the-sampath-sisters-yogabar-brought-healthy-snacking-to-india/75549/1 |access-date=2025-08-20 |website=Forbes India |language=en}}</ref><ref>{{Cite web |last=Dutt |first=Ishita Ayan |date=January 21, 2023 |title=Baking a success: How Sampath Kumar sisters came up with a winning recipe |url=https://www.business-standard.com/article/companies/baking-a-success-how-sampath-kumar-sisters-came-up-with-a-winning-recipe-123011901371_1.html |access-date=August 20, 2025 |website=Business Standard}}</ref><br />
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== Finances ==<br />
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Yoga Bar initially raised about $11.6 million in Series A funding from venture capital firms like Elevation Capital and Fireside Ventures.<ref>{{Cite web |last=Kishore |first=Gowri N. |date=2023-07-12 |title=Yoga Bar: A Contrarian Growth Story |url=https://thehardcopy.co/brand-case-studies-yoga-bar/ |access-date=2025-08-20 |website=The Hard Copy |language=en-US}}</ref> In January 2023, [[ITC Limited]] acquired a 39.4% stake in its parent company, Sproutlife Foods, investing approximately $21 million as part of a plan to gradually increase its ownership.<ref>{{Cite web |date=2023-05-05 |title=ITC buys 39% stake in Yoga Bar owner, Sproutlife Foods, for Rs 175 cr - BusinessToday |url=https://www.businesstoday.in/latest/corporate/story/itc-buys-39-stake-in-yoga-bar-owner-sproutlife-foods-for-rs-175-cr-380156-2023-05-05 |access-date=2025-08-20 |website=Business Today |language=en}}</ref><ref>{{Cite web |date=2023-01-17 |title=ITC to acquire Yoga Bar, fortifying its nutrition-led healthy foods portfolio - CNBC TV18 |url=https://www.cnbctv18.com/business/companies/itc-to-acquire-yoga-bar-fortifying-its-nutrition-led-healthy-foods-portfolio-15696241.htm |access-date=2025-08-20 |website=CNBCTV18 |language=en}}</ref><br />
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==See also==<br />
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* [[List of breakfast cereal advertising characters]]<br />
* [[List of breakfast cereals]]<br />
{{portal|Food|Companies}}<br />
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== References ==<br />
{{Reflist}}<br />
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== External links ==<br />
{{Official website|drinkag1.com}}<br />
<br />
[[Category:2014 establishments in India]]<br />
[[Category:2023 mergers and acquisitions]]<br />
[[Category:Food manufacturers]]<br />
[[Category:Food and drink companies established in 2014]]<br />
[[Category:Health food stores]]<br />
[[Category:Breakfast cereal companies]]<br />
[[Category:Breakfast cereals by company]]<br />
[[Category:Breakfast dishes]]</div>Aakasham