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{{Infobox film<br />
| name = Yevade Subramanyam<br />
| image = File:Yevade_Subramanyam_first_poster.jpg<br />
| caption = Theatrical release poster<br />
| director = [[Nag Ashwin]]<br />
| writer = Nag Ashwin<br />
| cinematography = {{ubl|Rakesh Erukulla|Naveen Yadav}}<br />
| producer = [[Priyanka Dutt]]<br/>[[Swapna Dutt]] <br />
| starring = [[Nani (actor)|Nani]]<br/>[[Malavika Nair]]<br/>[[Vijay Devarakonda]]<br/>[[Ritu Varma]]<br />
| music = [[Radhan]]<br>[[Ilaiyaraaja]] (additional music)<br />
| editing = [[Kotagiri Venkateshwara Rao]]<br />
| studio = Swapna Cinema<br />
| released = {{Film date|df=yes|2015|03|21|}}<br />
| country = India<br />
| runtime = 150 minutes<br />
| language = Telugu<br />
}}<br />
<br />
'''''Yevade Subramanyam''''' ({{trans|Who is Subramanyam?}}) is a 2015 Indian [[Telugu language|Telugu]]-language [[comedy drama]] film written and directed by debutant [[Nag Ashwin]]. Produced by [[Priyanka Dutt]], and [[Swapna Dutt]], the film stars [[Nani (actor)|Nani]], [[Malavika Nair]] (in her debut), [[Vijay Deverakonda]], and [[Ritu Varma]] while [[Krishnam Raju]], [[Nassar (actor)|Nassar]], and [[Kireeti Damaraju]] play supporting roles. The plot follows Subramanyam (Nani), a corporate man who sets out on a journey of self-discovery. Much of the filming took place at the [[Everest Base Camp]] in [[Nepal]], becoming the first Indian film to be shot at the location.<ref name="Times of India 1"/><br />
<br />
Released on 21 March 2015, the film received mixed reviews from the critics. Nani's performance and message-oriented script received praised but the film is criticised for slow paced narration.<ref>{{Cite web|last=Hooli|first=Shekhar H.|date=2015-03-22|title=Yevade Subramanyam Review Roundup: Critics have Mixed Opinions on Nag Ashwin's Work|url=https://www.ibtimes.co.in/yevade-subramanyam-review-roundup-critics-have-mixed-opinions-nag-ashwins-work-626949|access-date=2020-08-26|website=International Business Times, India Edition|language=en}}</ref> <br />
<br />
==Plot==<br />
<br />
Subramanyam "Subbu" is a materialistic [[Indian Institute of Management|IIM]] graduate who is very ambitious. He works for Pasupathi, who aims to buy his rival Ramaiah's company but fails at it. Subbu, with his wit and ability to manipulate people, makes Ramaiah's employees sell their shares. With this being Pasupathi's biggest success, Subbu gets engaged to his boss's daughter Riya. During the engagement ceremony, a childhood friend, Rishi, enters his life. Rishi is very energetic and opposite in the character to Subbu. Rishi is a true artist of life, who lives and never thinks about living. The same day they encounter a free-spirited girl Anandi in a pub. Rishi reveals his dream is to travel with Subbu to Doodh Kasi, a holy lake in the Himalayas.<br />
<br />
Riya, Subbu and everyone in Pasupathi's employment think that they have conquered Ramaiah's company but they are shocked when they lose some shares, threatening Pasupathi's buy-out of Ramaiah's company. This enrages Pasupathi who threatens to fire Subbu and break his engagement to his daughter. Subbu promises Pasupathi that he will win, and goes to Ramaiah asking him to sell his company. Ramaiah rejects his offer humbly. Subbu feels low, and Rishi mentions Doodh Kasi. Rishi is amused when he finds out that a shareholder's value has upset Subbu. Rishi has Subbu promise about a trip to [[Dudh Kosi|Doodh Kasi]] in exchange for returning the shareholder's details. They go to the person who owns the shares and find out that he is Anandi's father and that her signature can make Subbu win. Subbu and Rishi learn that Anandi is a very lonely girl, who has no friends. They befriend her. She keeps postponing signing over the "shares" to Subbu even though it is foremost on Subbu's mind, who always looks to make Anandi sign on the shares. On the way to meet Riya, Rishi and Subbu see a little girl injured on the road and take her to the hospital. Late by a few minutes, the girl dies. Subbu forgets about it but Rishi cannot. A drunk Rishi argues with Subbu that the life they are leading is not the life they must live. Enraged, Subbu points to Rishi the sordid life he is leading, which makes Rishi leave.<br />
<br />
The next day, Subbu gets a phone call from a police officer who tells him that Rishi died in a road accident. A shocked Subbu and Anandi go to [[Kolkata]] for Rishi's funeral. There Anandi promises Subbu the shares if he will go with her to Doodh Kasi to scatter Rishi's ashes in the lake.<br />
<br />
A major part of the remaining story deals with the journey of Subbu and Anandi to Doodh Kasi with the help of a guide Pemba and the change in the mindset of Subbu from a money-minded calculative person to one who learns to live in the moment. It also shows how love blooms between Subbu and Anandi. After having come back from Doodh Kasi, Subbu, now a changed man, cancels his engagement with Riya and approaches Ramaiah to give him back his company. The movie ends with Subbu proposing Anandi.<br />
<br />
==Cast==<br />
{{colbegin}}<br />
* [[Nani (actor)|Nani]] as Subramanyam "Subbu"<br />
* [[Malavika Nair]] as Anandi "Nandi"<br />
* [[Vijay Deverakonda]] as Rishi<br />
* [[Ritu Varma]] as Riya<br />
* [[Krishnam Raju]] as Ramaiah<br />
* [[Nassar (actor)|Nassar]] as Pasupathi<br />
* [[Rajesh Vivek]] as Pemba<br />
* [[Sowcar Janaki]] as Susheela ([[Cameo appearance]])<br />
* [[Srinivas Avasarala]] as Prabhakar<br />
* [[Pavitra Lokesh]] as Rishi's mother<br />
* [[Kireeti Damaraju]] as Kireeti<br />
* [[Sivannarayana Naripeddi|Sivannarayana]] as Nandi's neighbour<br />
* Sri Sudha Bhimireddy as Naina<br />
* Akhil Kondepudi as young Rishi<br />
* [[Karate Kalyani]] as Rama<br />
* Jayanthi Reddy<br />
* Vaishnavi Merla<br />
* Sindhu Kaza<br />
* Padmaja Lanka<br />
{{colend}}<br />
<br />
==Production==<br />
''Yevade Subramanyam'' was produced by Priyanka Dutt and her sister Swapna Dutt, who is based in Hyderabad. They are the daughters of C. Ashwini Dutt, a well known Indian film producer and the founder of Vyjayanthi Movies. Priyanka Dutt studied filmmaking from UCLA.{{cn|date=November 2020}}<br />
<br />
===Development===<br />
Filming near the [[Himalayas|Himalaya Mountains]] took forty days.<ref name="Times of India 1">{{cite news|last1=staff|title=Yevade Subramanyam, the first Telugu film shot in Everest|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Yevade-Subramanyam-the-first-Telugu-film-shot-in-Everest/articleshow/45346986.cms|access-date=14 January 2015|publisher=[[Times of India]]|date=2 December 2014}}</ref><ref name="IBN Live">{{cite news|last1=staff|title=When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam'|url=http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html|archive-url=https://web.archive.org/web/20150422022013/http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html|url-status=dead|archive-date=22 April 2015|access-date=14 January 2015|publisher=[[IBN Live]]|date=11 December 2014}}</ref> The film differs from the television serial by location. For television, director Gowarikar shot scenes in [[Lukla]] in the [[Khumbu]] region of [[Nepal]] at 2,860 meters above sea level and then changed locations to [[Uttarakhand]]. Contrarily, ''Yevade Subramanyam'' is the only Indian film to be shot at some of Everest's highest points.<ref name="Deccan Chronicle">{{cite news|last1=Reddy|first1=Gayatri|date=29 November 2014|title=Shooting on Everest: A director's dream|publisher=[[Deccan Chronicle]]|url=http://www.deccanchronicle.com/141129/entertainment-tollywood/article/shooting-everest-director%E2%80%99s-dream|access-date=14 January 2014}}</ref><ref>[https://web.archive.org/web/20150422022013/http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html ]</ref><br />
<br />
In attempting to prepare himself, director Nag Ashwin trained on an inclined treadmill for several months prior to the shoot. Out of the 33 person filming crew, only 27 made it through to completion. Several members suffered from altitude sickness and other ailments and were taken to [[Kathmandu]] for treatment.<ref name="The Times of India 2">{{cite news|last1=staff|title=I showered only 8 times in 40 days: Nani|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-showered-only-8-times-in-40-days-Nani/articleshow/45415661.cms|access-date=14 January 2015|work=[[The Times of India]]|date=8 December 2014}}</ref><br />
<br />
To begin filming, production unit first departed Lukla and trekked to [[Gokyo]] and then to Chola Pass. However, during the shoot, cast and crew suffered from altitude sickness, cold weather, and a limited cuisine. Humorous moments during the shot included a makeup man being chased by a baby yak and the director being hit by a horse. The director took it as a good omen that during filming he met and spoke with Amelia Hillary, granddaughter of Sir [[Edmund Hillary]].<ref name="Deccan Chronicle"/><br />
<br />
=== Marketing ===<br />
The Team behind ''Yevade Subramanyam'' came up with a unique promotion strategy for their film as a Sankranti gift where in Nani would read the news bulletin on TV 5 news Channel. On January 10, a "first look" motion poster was released featuring Nani.<ref>{{cite news|title=Nani's first look of YS on Jan 10|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nanis-first-look-of-YS-on-Jan-10/articleshow/45763395.cms|work=[[The Times of India]]|access-date=15 January 2015|date=5 January 2015}}</ref><ref>{{cite news|title=Nani's Yevade Subramanyam first look|url=http://www.andhrawishesh.com/telugu-film-movies/movie-news/48329-nanis-yevade-subramanyam-first-look.html|publisher=Andhra Wishesh|access-date=15 January 2015|date=12 January 2015}}</ref><br />
<br />
==Soundtrack==<br />
The soundtrack was composed by [[Radhan]] of ''[[Andala Rakshasi]]'' fame and Released by [[Lahari Music]].<ref>{{cite web |title=Yevade Subramanyam |url=https://www.saavn.com/album/yevade-subramanyam/s-Pr7nej9YY_ |website=saavn |access-date=29 October 2018 |date=21 February 2015}}</ref><br />
<br />
[[Ilayaraja]] composed one song "Challa Gaali" adapted from his own song "Thendral Vanthu" which was composed for Tamil film ''[[Avatharam (1995 film)|Avatharam]]'' (1995).{{cn|date=November 2020}}<br />
{{Infobox album<br />
| name = Yevade Subramanyam<br />
| type = [[Soundtrack]]<br />
| artist = [[Radhan]]<br />
| cover =<br />
| alt =<br />
| released = 2015 <br />
| recorded = 2015 <br />
| venue =<br />
| studio =<br />
| genre = [[Soundtrack]]<br />
| length = 22:19<br />
| label = [[Lahari Music]]<br />
| producer = Radhan<br />
| prev_title = [[Valeba Raja]]<br />
| prev_year = 2014<br />
| next_title = [[Darling 2]]<br />
| next_year = 2016<br />
}}<br />
{{track listing<br />
| headline = Track listing<br />
| extra_column = Singer(s)<br />
| title1 = Beautiful Zindagi<br />
| length1 = 2:54<br />
| lyrics1 = Vasishta Sharma<br />
| extra1 = [[Nikhita Gandhi]]<br />
| title2 = Idhera<br />
| length2 = 5:46<br />
| lyrics2 = [[Ramajogayya Sastry]]<br />
| extra2 = [[Mohit Chauhan]]<br />
| title3 = Nuvvu Nuvvu Kadhu<br />
| length3 = 3:59<br />
| lyrics3 = Ramajogayya Sastry<br />
| extra3 = [[Ranjith (singer)|Ranjith]], Ramy<br />
| title4 = O Kala<br />
| length4 = 3:42<br />
| lyrics4 = [[Ananta Sriram]]<br />
| extra4 = [[Harini (singer)|Harini]]<br />
| title5 = Yevade Subramanyam <br />
| length5 = 1:51<br />
| lyrics5 = Ramajogayya Sastry<br />
| extra5 = Ramy<br />
| title6 = Challa Gaali Thakuthunna<br />
| length6 = 4:07<br />
| lyrics6 = Ananta Sriram<br />
| extra6 = Senthil, [[Rakshita Suresh]]<br />
| total_length = 22:19<br />
}}<br />
<br />
== Awards and nominations ==<br />
{| class="wikitable sortable"<br />
!Date of ceremony<br />
!Award<br />
!Category<br />
!Recipient(s) and nominee(s)<br />
!Result<br />
!Ref.<br />
|-<br />
| rowspan="4"|24 & 25 January 2016<br />
| rowspan="4"|[[1st IIFA Utsavam]]<br />
| Best Picture - Telugu<br />
| ''Yevade Subramanyam''<br />
| {{nom}}<br />
| rowspan="4"|<ref>{{Cite web|url=https://iifautsavam.com/nominees-tel.html|title=IIFA Utsavam 2015 Nominees - Telugu|website=IIFA Utsavam|access-date=2019-12-25}}</ref><br />
|- <br />
| Best Actress in Supporting Role - Telugu<br />
| [[Ritu Varma]]<br />
| {{nom}}<br />
|-<br />
| Best Lyricist - Telugu<br />
| [[Ramajogayya Sastry]]<br />
| {{nom}}<br />
|-<br />
| Best Playback Singer Female - Telugu<br />
| [[Nikhita Gandhi]]<br />
| {{nom}}<br />
|-<br />
| rowspan="4"|30 June and 1 July 2016<br />
| rowspan="4"|[[5th South Indian International Movie Awards]]<br />
| Best Debut Director - Telugu<br />
| [[Nag Ashwin]]<br />
| {{nom}}<br />
| rowspan="4"|<ref>{{cite web|title=SIIMA 2016 Telugu movie nominations revealed; 'Baahubali,' 'Srimanthudu' lead the list5|url=http://www.ibtimes.co.in/siima-2016-telugu-movie-nominations-revealed-baahubali-srimanthudu-lead-list-680040|archive-url=https://web.archive.org/web/20160526120833/http://www.ibtimes.co.in/siima-2016-telugu-movie-nominations-revealed-baahubali-srimanthudu-lead-list-680040|url-status=dead|archive-date=2016-05-26}}</ref><br />
|- <br />
| Best Debut Actor - Telugu<br />
| [[Vijay Deverakonda]]<br />
| {{nom}}<br />
|-<br />
| Best Debut Actress - Telugu<br />
| [[Malavika Nair (Indian actress)|Malavika Nair]]<br />
| {{nom}}<br />
|-<br />
| Best Lyricist - Telugu<br />
| Ramajogayya Sastry<br />
| {{nom}}<br />
|-<br />
|rowspan=2|2015<br />
|rowspan=2|[[Nandi Awards of 2015|Nandi Awards]]<br />
|[[Nandi Award for Best First Film of a Director|Best Debut Director]]<br />
|[[Nag Ashwin]]<br />
|{{won}}<br />
|rowspan=2|<ref>{{cite news|url=https://www.thehansindia.com/posts/index/Andhra-Pradesh/2017-11-14/AP-Government-announces-Nandi-Awards/339340|title=2015 Nandi Awards|website=The Hans India|access-date=25 June 2020}}</ref><br />
|-<br />
|Best Feature Film (Second)<br />
|Priyanka Dutt<br />
|{{won}}<br />
|-<br />
|}<br />
<br />
==References==<br />
{{Reflist|30em}}<br />
<br />
==External links==<br />
* {{IMDb title|4515070}}<br />
{{Nag Ashwin}}<br />
[[Category:2015 films]]<br />
[[Category:Telugu-language films]]<br />
[[Category:Indian films]]<br />
[[Category:2010s Telugu-language films]]<br />
[[Category:2010s business films]]<br />
[[Category:Trading films]]<br />
[[Category:Indian adventure drama films]]<br />
[[Category:Mountaineering films]]<br />
[[Category:Films based on French novels]]<br />
[[Category:Films scored by Ilaiyaraaja]]<br />
[[Category:Films set in Kolkata]]<br />
[[Category:Films set in West Bengal]]<br />
[[Category:Films set in Nepal]]<br />
[[Category:Films shot in Nepal]]<br />
[[Category:Indian business films]]<br />
[[Category:2010s adventure drama films]]<br />
[[Category:2015 directorial debut films]]<br />
[[Category:2015 drama films]]<br />
[[Category:Films about Mount Everest]]<br />
[[Category:Films shot in Kathmandu]]<br />
[[Category:Films directed by Nag Ashwin]]</div>116.68.78.78