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		<summary type="html">&lt;p&gt;New First Post Basic Info - done&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{Short description|2010 Indian Telugu-language film by Gautham Vasudev Menon}}&lt;br /&gt;
{{Use Indian English|date=May 2022}}&lt;br /&gt;
{{Use dmy dates|date=January 2014}}&lt;br /&gt;
{{Infobox film&lt;br /&gt;
| image          = Ye Maaya Chesave.jpg&lt;br /&gt;
| alt            = &lt;br /&gt;
| caption        = &lt;br /&gt;
| director       = [[Gautham Vasudev Menon]]&lt;br /&gt;
| producer       = [[Manjula Ghattamaneni]]&amp;lt;br /&amp;gt;Sanjay Swaroop&lt;br /&gt;
| screenplay     = Gautham Vasudev Menon&lt;br /&gt;
{{Infobox | decat = yes | child = yes&lt;br /&gt;
    | label1= Dialogues by&lt;br /&gt;
    | data1 = [[Umarji Anuradha|Anuradha]]&lt;br /&gt;
}}&lt;br /&gt;
| story          = &lt;br /&gt;
| based_on       = &lt;br /&gt;
| starring       = [[Naga Chaitanya]]&amp;lt;br /&amp;gt;[[Samantha Ruth Prabhu|Samantha]]&lt;br /&gt;
| narrator       = &lt;br /&gt;
| music          = [[A. R. Rahman]]&lt;br /&gt;
| cinematography = [[Manoj Paramahamsa]]&lt;br /&gt;
| editing        = [[Anthony (film editor)|Anthony]]&lt;br /&gt;
| studio         = [[Indira Productions]]&lt;br /&gt;
| distributor    = &lt;br /&gt;
| released       = {{Film date|df=y|2010|2|26}}&lt;br /&gt;
| runtime        = 162 minutes&lt;br /&gt;
| country        = India&lt;br /&gt;
| language       = Telugu&lt;br /&gt;
| budget         = {{INR}}10 [[crore]]&amp;lt;ref name=&amp;quot;SI&amp;quot;&amp;gt;{{Cite web |title=An Average Fare |url=http://archive.indianexpress.com/news/an-average-fare/645827/4 |url-status=live |archive-url=https://web.archive.org/web/20180327044018/http://archive.indianexpress.com/news/an-average-fare/645827/4 |archive-date=27 March 2018 |access-date=26 September 2011 |publisher=Indian Express}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
| gross          = {{Estimation}} {{INR}}30 [[crore]]&amp;lt;ref&amp;gt;{{Cite web |title=Top Ten Telugu Films of the year |url=http://www.sify.com/movies/Top-Ten-Telugu-Films-of-the-year-imagegallery-tollywood-kmvrrBcdbgb.html?html=5 |url-status=dead |archive-url=https://web.archive.org/web/20120108065040/http://www.sify.com/movies/Top-Ten-Telugu-Films-of-the-year-imagegallery-tollywood-kmvrrBcdbgb.html?html=5 |archive-date=8 January 2012 |access-date=26 September 2011 |website=[[Sify]]}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;SI&amp;quot; /&amp;gt;&lt;br /&gt;
}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039;Ye Maaya Chesave&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039; ({{translation|What magic have you done?}}) is a 2010 Indian [[Telugu language|Telugu]]-language [[romantic drama]] film written and directed by [[Gautham Vasudev Menon]]. The film stars [[Naga Chaitanya]] and [[Samantha Ruth Prabhu|Samantha]] in her debut as lead.&amp;lt;ref&amp;gt;{{Cite web |title=Samantha Akkineni remembers her first shot for Ye Maaya Chesave as she completes 10 years in the industry |url=https://www.zoomtventertainment.com/telugu-cinema/article/samantha-akkineni-remembers-her-first-shot-for-ye-maaya-chesave-as-she-completes-10-years-in-the-industry/552784 |url-status=live |archive-url=https://web.archive.org/web/20230527120308/https://www.zoomtventertainment.com/telugu-cinema/article/samantha-akkineni-remembers-her-first-shot-for-ye-maaya-chesave-as-she-completes-10-years-in-the-industry/552784 |archive-date=27 May 2023 |access-date=2022-04-04 |website=www.zoomtventertainment.com |date=13 February 2020 |language=en}}&amp;lt;/ref&amp;gt; It was produced by [[Manjula Ghattamaneni]] under the banner [[Indira Productions]] with the soundtrack composed by [[A. R. Rahman]]. The film featured cinematography by [[Manoj Paramahamsa]], editing by [[Anthony (film editor)|Anthony]], and dialogue by [[Umarji Anuradha]].&lt;br /&gt;
&lt;br /&gt;
The film was simultaneously shot in [[Tamil language|Tamil]] as &amp;#039;&amp;#039;[[Vinnaithaandi Varuvaayaa]]&amp;#039;&amp;#039; starring [[Silambarasan|Simbu]] and [[Trisha (actress)|Trisha]]. The film received positive reviews from critics and was successful at the box office.&amp;lt;ref&amp;gt;{{Cite web |date=2019-02-26 |title=9 Years of Ye Maaya Chesave: Fans of this cult love story relive the romance between Naga Chaitanya and Samantha Akkineni |url=https://www.bollywoodlife.com/south-gossip/9-years-of-ye-maaya-chesave-fans-of-this-cult-love-story-relive-the-romance-between-naga-chaitanya-and-samantha-akkineni-1371429/ |url-status=live |archive-url=https://web.archive.org/web/20201017211415/https://www.bollywoodlife.com/south-gossip/9-years-of-ye-maaya-chesave-fans-of-this-cult-love-story-relive-the-romance-between-naga-chaitanya-and-samantha-akkineni-1371429/ |archive-date=17 October 2020 |access-date=2020-10-17 |website=Bollywood Life |language=en}}&amp;lt;/ref&amp;gt; It was remade in [[Bollywood|Hindi]] as &amp;#039;&amp;#039;[[Ekk Deewana Tha]]&amp;#039;&amp;#039;.&amp;lt;ref&amp;gt;{{Cite web |date=30 January 2024 |title=Amy Jackson gets engaged to her boy friend! |url=https://www.ntvenglish.com/movie-news/amy-jackson-gets-engaged-to-her-boy-friend.html |website=NTV ENGLISH}}&amp;lt;/ref&amp;gt; &amp;#039;&amp;#039;[[Film Companion]]&amp;#039;&amp;#039; has listed it among the &amp;quot;25 Greatest Telugu Films of The Decade&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web |title=25 Greatest Telugu Films Of The Decade {{!}} Film Companion |url=https://www.filmcompanion.in/fc-decades/pages/telugu.html |url-status=dead |archive-url=https://web.archive.org/web/20191017163531/https://www.filmcompanion.in/fc-decades/pages/telugu.html |archive-date=17 October 2019 |access-date=2021-06-26 |website=www.filmcompanion.in |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Plot==&lt;br /&gt;
Karthik ([[Naga Chaitanya]]), a mechanical engineering graduate aspiring to become a filmmaker, lives with his family on the ground floor of a two-storey house in Hyderabad. The upper portion is occupied by a traditional Syrian Catholic family, whose daughter Jessie ([[Samantha Ruth Prabhu]]) immediately attracts Karthik’s attention. Although Jessie is older than him and raised under strict supervision, Karthik falls in love with her at first sight. When he confesses his feelings, Jessie rebuffs him, uncomfortable with pursuing any relationship due to her father’s conservative nature.&lt;br /&gt;
&lt;br /&gt;
Jessie later travels to Alappuzha to visit her relatives. Upon learning this, Karthik follows her with his friend Krishna and introduces himself to her family as her classmate. The two decide to remain friends, but during the return train journey, Karthik impulsively kisses Jessie. She reacts angrily yet continues to meet him, gradually acknowledging her affection. However, she remains conflicted, aware that her father will not approve of her marrying outside their faith.&lt;br /&gt;
&lt;br /&gt;
Their relationship is eventually discovered by Jessie’s brother Jerry ([[Sudheer Babu]]), leading to a confrontation in which Karthik, who also trains as a boxer, defeats Jerry and his friends. The incident prompts Jessie’s parents to fix her marriage with Roy Thomas (Surya). On the wedding day, Jessie refuses the match, causing further strain within her family. Although she and Karthik continue their relationship in secret, pressures escalate when her father insists on another arranged alliance. Jessie reaches out to Karthik for help, but he is occupied with a film shoot in Goa and fails to respond in time. Feeling hurt and unsupported, Jessie decides to end the relationship.&lt;br /&gt;
&lt;br /&gt;
Karthik later learns that Jessie has moved abroad after getting married. Two years pass, during which he meets Nandini, who develops feelings for him, but he turns her down as he is unable to forget Jessie. He eventually channels his experiences into writing his first film, a romantic drama based on his own life, titled &amp;#039;&amp;#039;Jessie&amp;#039;&amp;#039;, starring Silambarasan and Trisha.&lt;br /&gt;
&lt;br /&gt;
Three years later, Karthik meets Jessie again in the United States and assumes she is married. Jessie reveals that she had rejected every proposal after their breakup because her parents had refused to accept Karthik, leading to her estrangement from them. The two reconcile and ultimately marry, performing ceremonies in both a Hindu temple and a church. The film concludes with the couple watching Karthik’s film &amp;#039;&amp;#039;Jessie&amp;#039;&amp;#039; in a theatre.&lt;br /&gt;
&lt;br /&gt;
== Cast ==&amp;lt;!-- All names as credited and ordered as at the end of the film (not at the beginning), verified on 23 May 2022 --&amp;gt;&lt;br /&gt;
{{Cast listing|&lt;br /&gt;
* [[Naga Chaitanya]] as Karthik Naidu&lt;br /&gt;
* [[Samantha Ruth Prabhu|Samantha]] as Jessie Thekekuthu (Voice dubbed by [[Chinmayi Sripada|Chinmayi]])&lt;br /&gt;
*[[Krishnudu]] as a fictional role of [[Krishnudu|himself]], Karthik&amp;#039;s friend&lt;br /&gt;
* Sanjay Swarup as Raghava Rao, Karthik&amp;#039;s father&lt;br /&gt;
* Surekha Vani as Mrs. Raghava Rao, Karthik&amp;#039;s mother&lt;br /&gt;
* Trisha Alex as Anupama, Karthik&amp;#039;s sister &lt;br /&gt;
* [[Devan (actor)|Devan]] as Joseph Thekekuthu, Jessie&amp;#039;s father&lt;br /&gt;
* [[Lakshmi Ramakrishnan]] as Teresa Thekekuthu, Jessie&amp;#039;s mother&lt;br /&gt;
* [[Sudheer Babu]] as Jerry Thekekuthu, Jessie&amp;#039;s brother (uncredited)&lt;br /&gt;
* [[Puri Jagannadh|Puri Jagannath]]&amp;lt;!-- as credited --&amp;gt; as himself &lt;br /&gt;
* [[Silambarasan|Simbu]] as himself (cameo appearance)&lt;br /&gt;
* [[Trisha Krishnan|Trisha]] as herself (cameo appearance)&lt;br /&gt;
* [[Sapan Saran]] as Nandini&lt;br /&gt;
* Sudhir as Regie&lt;br /&gt;
* Surya as Roy Thomas&lt;br /&gt;
* [[Subbalakshmi|Subbulakshmi]]&amp;lt;!-- as credited --&amp;gt; as Jessie&amp;#039;s grandmother&lt;br /&gt;
* [[Pradeep Kottayam|Pradeep]] as George, Jessie&amp;#039;s uncle&lt;br /&gt;
* Ritu as Jessie&amp;#039;s sister&amp;lt;ref&amp;gt;{{Cite web |last=Chowdhary |first=Y. Sunitha |date=16 May 2011 |title=New innings |url=https://www.thehindu.com/features/cinema/new-innings/article2023504.ece |url-status=live |archive-url=https://web.archive.org/web/20230105220605/https://www.thehindu.com/features/cinema/new-innings/article2023504.ece |archive-date=5 January 2023 |access-date=5 January 2023 |website=The Hindu}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
* [[Gautham Vasudev Menon]] as an actor (guest appearance)&lt;br /&gt;
}}&lt;br /&gt;
&lt;br /&gt;
==Production==&lt;br /&gt;
After the announcement of Gautham Menon&amp;#039;s Tamil project with the working title, &amp;#039;&amp;#039;[[Vinnaithaandi Varuvaayaa|Jessy]]&amp;#039;&amp;#039;, [[Manjula Ghattamaneni]] (Mahesh Babu&amp;#039;s sister) approached Gautham Menon to do a Telugu version of the same, with Mahesh Babu in the lead. Gautham, who was initially hesitant to do another version, later agreed to Manjula&amp;#039;s proposal and forwarded the script to Mahesh Babu although he felt that it &amp;quot;is not Mahesh kind of film&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web |last=Pradeep |title=&amp;quot;Kaakka Kaakka got me a call from Kamal sir&amp;quot; |url=https://www.behindwoods.com/features/Interviews/interview-5/director/gautham-menon-2.html |url-status=live |archive-url=https://web.archive.org/web/20231127030435/https://www.behindwoods.com/features/Interviews/interview-5/director/gautham-menon-2.html |archive-date=27 November 2023 |access-date=5 January 2023 |website=Behindwoods}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |title=Director Gautham Vasudev Menon – Interview – Behindwoods.com – Vaaranam Aayiram Kakka Kakka Pachaikili Muthucharam Minnale Suriya Kamal Haasan Kamal Hassan images tamil picture gallery images |url=http://www.behindwoods.com/features/Interviews/interview-5/director/gautham-menon-2.html |url-status=live |archive-url=https://web.archive.org/web/20150917082039/http://www.behindwoods.com/features/Interviews/interview-5/director/gautham-menon-2.html |archive-date=17 September 2015 |access-date=19 September 2018 |website=behindwoods.com}}&amp;lt;/ref&amp;gt; Mahesh Babu could not allocate dates for the film and was later replaced by [[Naga Chaitanya]].&amp;lt;ref name=&amp;quot;mahesh&amp;quot;&amp;gt;{{Cite web |year=2009 |title=Gautham Menon&amp;#039;s calculation upsets Simbu |url=http://www.chennaionline.com/film/news/july09/72gautham-menons-calculation-upsets-simbu.aspx |archive-url=https://web.archive.org/web/20090709131339/http://chennaionline.com/film/news/july09/72gautham-menons-calculation-upsets-simbu.aspx |archive-date=9 July 2009 |access-date=7 July 2009 |publisher=ChennaiOnline.com}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;Rediff&amp;quot;&amp;gt;{{Cite web |date=23 February 2010 |title=Naga Chaitanya&amp;#039;s love story |url=http://movies.rediff.com/slide-show/2010/feb/23/slide-show-1-south-naga-chaitanya-on-ye-maya-chesaave.htm |url-status=live |archive-url=https://web.archive.org/web/20150426164532/http://movies.rediff.com/slide-show/2010/feb/23/slide-show-1-south-naga-chaitanya-on-ye-maya-chesaave.htm |archive-date=26 April 2015 |access-date=5 January 2023 |website=Rediff.com}}&amp;lt;/ref&amp;gt; Newcomer [[Samantha Ruth Prabhu|Samantha]], who had starred in three unreleased Tamil films, makes her debut with this film.&amp;lt;ref name=&amp;quot;Rediff&amp;quot; /&amp;gt; Menon scheduled the shoots of many portions simultaneously.&amp;lt;ref name=&amp;quot;Rediff&amp;quot; /&amp;gt; The Tamil version had a different cast and ending.&amp;lt;ref name=&amp;quot;Rediff&amp;quot; /&amp;gt; Menon started writing the film as a simple love story which slowly became an intense love story, as the scripting phase progressed. Stating that the film would narrate the romantic tale of two people called Karthik and Jessie over a period of almost three years, he revealed that the film would be &amp;quot;conversation driven&amp;quot; and hoped &amp;quot;everybody will identify with the lead pair&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web |title=Welcome to Sify.com |url=http://www.sify.com/movies/tamil/interview.php?cid=2408&amp;amp;id=14932884 |url-status=dead |archive-url=https://web.archive.org/web/20100228154933/http://sify.com/movies/tamil/interview.php?id=14932884&amp;amp;cid=2408 |archive-date=28 February 2010 |access-date=19 September 2018 |website=[[Sify]]}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
The film was shot in [[Chennai]], [[Alappuzha]], [[Goa]] and [[Hyderabad]].&amp;lt;ref name=&amp;quot;Rediff&amp;quot; /&amp;gt; The climax was shot at [[Central Park]].&amp;lt;ref&amp;gt;{{Cite web |last=Chowdhary |first=Y. Sunitha |date=1 March 2010 |title=Poised on the edge |url=https://www.thehindu.com/features/cinema/Poised-on-the-edge/article16462424.ece |url-status=live |archive-url=https://web.archive.org/web/20230105220606/https://www.thehindu.com/features/cinema/Poised-on-the-edge/article16462424.ece |archive-date=5 January 2023 |access-date=5 January 2023 |website=The Hindu}}&amp;lt;/ref&amp;gt; Shooting continued through the latter part of 2009, with the film garnering significant media interest, with schedules in the United States, with [[Princeton University]] being used as a backdrop for song picturisation.&amp;lt;ref name=&amp;quot;princeton&amp;quot;&amp;gt;{{Cite web |last=Chen, Cerena |year=2009 |title=Indian film crew shoots scenes on campus |url=http://www.dailyprincetonian.com/2009/11/09/24349/ |archive-url=https://web.archive.org/web/20091113082859/https://www.dailyprincetonian.com/2009/11/09/24349/ |archive-date=13 November 2009 |access-date=7 November 2009 |publisher=[[The Daily Princetonian]]}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
[[Trisha (actress)|Trisha]] and [[Silambarasan]] made a cameo in this version, and Telugu director [[Puri Jagannadh]] appears as himself in a guest role.&amp;lt;ref name=&amp;quot;idlebrain&amp;quot;&amp;gt;{{Cite web |last=Jeevi |date=26 February 2010 |title=Telugu Movie review - Ye Maya Chesave |url=https://www.idlebrain.com/movie/archive/mr-yemayachesave.html |url-status=live |archive-url=https://web.archive.org/web/20230105210106/https://www.idlebrain.com/movie/archive/mr-yemayachesave.html |archive-date=5 January 2023 |access-date=5 January 2023 |website=Idlebrain.com}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Soundtrack==&lt;br /&gt;
{{main|Ye Maaya Chesave (soundtrack)}}&lt;br /&gt;
[[A. R. Rahman]] composed the soundtrack and background score of the film. &amp;#039;&amp;#039;Ye Maaya Chesave&amp;#039;&amp;#039; / &amp;#039;&amp;#039;Vinnaithaandi Varuvaaya&amp;#039;&amp;#039;,  marked the beginning of a collaboration between Rahman and Gautham Menon. The album consists of seven tracks, with Telugu lyrics penned by [[Anantha Sreeram]].&amp;lt;ref&amp;gt;{{Cite web |date=26 February 2020 |title=10 Years for Ye Maaya Chesave: Four definitive reasons why Naga Chaitanya and Samantha&amp;#039;s film is the best romantic entertainer of all time |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/10-years-for-ye-maaya-chesave-four-definitive-reasons-why-naga-chaitanya-and-samanthas-film-is-the-best-romantic-entertainer-of-all-time/photostory/74317773.cms |url-status=live |archive-url=https://web.archive.org/web/20230105214911/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/10-years-for-ye-maaya-chesave-four-definitive-reasons-why-naga-chaitanya-and-samanthas-film-is-the-best-romantic-entertainer-of-all-time/photostory/74317773.cms |archive-date=5 January 2023 |access-date=5 January 2023 |website=The Times of India}}&amp;lt;/ref&amp;gt; Rahman&amp;#039;s compositions for the [[Tamil language|Tamil]] version were retained, without any change, in the Telugu version.&amp;lt;ref name=&amp;quot;mahesh&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Rahman won his first [[Filmfare Award for Best Music Director - Telugu|Filmfare Award]] in Telugu for this album.&amp;lt;ref&amp;gt;{{Cite news |title=FILMFARE AWARDS 2011 TELUGU WINNERS |url=https://timesofindia.indiatimes.com/entertainment/movie-awards/filmfare-awards-winners/telugu/2011/102 |url-status=live |archive-url=https://web.archive.org/web/20230105214910/https://timesofindia.indiatimes.com/entertainment/movie-awards/filmfare-awards-winners/telugu/2011/102 |archive-date=5 January 2023 |access-date=5 January 2023 |work=The Times of India}}&amp;lt;/ref&amp;gt; Rahman reused the same tunes for the Hindi remake of the film (&amp;#039;&amp;#039;[[Ekk Deewana Tha]]&amp;#039;&amp;#039;), also directed by Gautham Menon.&amp;lt;ref&amp;gt;{{Cite web |title=Ek Deewana Tha &amp;amp;#124; Musicperk - Trending news, analysis, reviews, ratings and exclusive content for music |url=http://www.musicperk.com/ek-deewana-tha/ |url-status=dead |archive-url=https://web.archive.org/web/20120210232357/http://www.musicperk.com/ek-deewana-tha/ |archive-date=10 February 2012 |access-date=16 February 2012}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Reception == &lt;br /&gt;
A critic from &amp;#039;&amp;#039;[[Rediff.com]]&amp;#039;&amp;#039; wrote that &amp;quot;this feel-good film is a must watch especially for those fond of love stories&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web |last=Rajamani |first=Radhika |date=26 February 2010 |title=Ye Maya Chesave is a beautiful love story |url=https://www.rediff.com/movies/review/south-telugu-movie-review-ye-maya-chesave/20100226.htm |url-status=live |archive-url=https://web.archive.org/web/20230105212607/https://www.rediff.com/movies/review/south-telugu-movie-review-ye-maya-chesave/20100226.htm |archive-date=5 January 2023 |access-date=5 January 2023 |website=Rediff}}&amp;lt;/ref&amp;gt; A critic from &amp;#039;&amp;#039;[[The Times of India]]&amp;#039;&amp;#039; wrote that &amp;quot;More than the familiar plot of boy-meets-the-girl, director Gautam Menon tactfully works around the initial hiccups, scepticism and charming trepidation of first love&amp;quot;.&amp;lt;ref&amp;gt;{{Cite news |title=Ye Maya Chesave Movie Review {3/5}: Critic Review of Ye Maya Chesave by Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/ye-maya-chesave/movie-review/5624615.cms |access-date=2020-10-17 |work=The Times of India}}&amp;lt;/ref&amp;gt; Jeevi of &amp;#039;&amp;#039;[[Idlebrain.com]]&amp;#039;&amp;#039; wrote that &amp;quot;This film has all the ingredients for a movie to remain as a timeless classic&amp;quot;.&amp;lt;ref name=&amp;quot;idlebrain&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Awards and nominations ==&lt;br /&gt;
{| class=&amp;quot;wikitable sortable&amp;quot;&lt;br /&gt;
!Date of ceremony&lt;br /&gt;
!Award&lt;br /&gt;
!Category&lt;br /&gt;
!Recipient(s) and nominee(s)&lt;br /&gt;
!Result&lt;br /&gt;
!Ref.&lt;br /&gt;
|-&lt;br /&gt;
| rowspan=&amp;quot;10&amp;quot;| 20 June 2011&lt;br /&gt;
| rowspan=&amp;quot;10&amp;quot;| [[CineMAA Awards]]&lt;br /&gt;
| Best Film&lt;br /&gt;
| &amp;#039;&amp;#039;Ye Maaya Chesave&amp;#039;&amp;#039;&lt;br /&gt;
| {{nom}}&lt;br /&gt;
| rowspan=&amp;quot;10&amp;quot;| &amp;lt;ref&amp;gt;{{Cite web |date=20 June 2011 |title=Lux Cinemaa awards 2011 |url=http://www.idlebrain.com/news/functions/cinemaa-awards2011.html |url-status=live |archive-url=https://web.archive.org/web/20121108180153/http://www.idlebrain.com/news/functions/cinemaa-awards2011.html |archive-date=8 November 2012 |access-date=6 April 2020 |website=[[Idlebrain.com]]}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
| Best Director&lt;br /&gt;
| [[Gautham Vasudev Menon]]&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Actor&lt;br /&gt;
| [[Naga Chaitanya]]&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Actress&lt;br /&gt;
| rowspan=&amp;quot;2&amp;quot;| [[Samantha Ruth Prabhu|Samantha]]&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Female Debut&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Music Director&lt;br /&gt;
| [[A. R. Rahman]]&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Lyricist&lt;br /&gt;
| [[Ananta Sriram]] (&amp;quot;Vintunnaava&amp;quot;)&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Male Playback Singer&lt;br /&gt;
| [[Vijay Prakash]] (&amp;quot;[[Hosanna (A. R. Rahman song)|Ee Hrudayam (Hosanna)]]&amp;quot;)&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Female Playback Singer&lt;br /&gt;
| [[Shreya Ghoshal]] (&amp;quot;Vintunnaava&amp;quot;)&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| Best Cinematographer&lt;br /&gt;
| [[Manoj Paramahamsa]]&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| rowspan=&amp;quot;9&amp;quot;| [[58th Filmfare Awards South|2 July 2011]]&lt;br /&gt;
| rowspan=&amp;quot;9&amp;quot;| [[Filmfare Awards South]]&lt;br /&gt;
| [[Filmfare Award for Best Film – Telugu|Best Film]]&lt;br /&gt;
| &amp;#039;&amp;#039;Ye Maaya Chesave&amp;#039;&amp;#039;&lt;br /&gt;
| {{nom}}&lt;br /&gt;
| rowspan=&amp;quot;9&amp;quot;| &amp;lt;ref&amp;gt;{{Cite news |date=4 July 2011 |title=The 58th Filmfare Award (South) winners |url=https://www.news18.com/news/india/allu-arjun-mamooty-win-at-south-filmfare-awards-381403.html |url-status=live |archive-url=https://web.archive.org/web/20200915131628/https://www.news18.com/news/india/allu-arjun-mamooty-win-at-south-filmfare-awards-381403.html |archive-date=15 September 2020 |access-date=6 April 2020 |work=News18}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Director – Telugu|Best Director]]&lt;br /&gt;
| Gautham Menon&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Actor – Telugu|Best Actor]]&lt;br /&gt;
| Naga Chaitanya&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Actress – Telugu|Best Actress]]&lt;br /&gt;
| rowspan=&amp;quot;2&amp;quot;| Samantha&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Female Debut – South|Best Female Debut]]&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Music Director – Telugu|Best Music Director]]&lt;br /&gt;
| A. R. Rahman&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Lyricist – Telugu|Best Lyricist]]&lt;br /&gt;
| Ananta Sriram (&amp;quot;Vintunnaava&amp;quot;)&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Male Playback Singer – Telugu|Best Male Playback Singer]]&lt;br /&gt;
| Vijay Prakash (&amp;quot;[[Hosanna (A. R. Rahman song)|Ee Hrudayam (Hosanna)]]&amp;quot;)&lt;br /&gt;
| {{nom}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Filmfare Award for Best Cinematographer – South|Best Cinematographer]]&lt;br /&gt;
| Manoj Paramahamsa&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| rowspan=&amp;quot;3&amp;quot;| [[Nandi Awards of 2010|5 August 2011]]&lt;br /&gt;
| rowspan=&amp;quot;3&amp;quot;| [[Nandi Awards]]&lt;br /&gt;
| [[Nandi Award for Best Screenplay Writer|Best Screenplay Writer]]&lt;br /&gt;
| Gautham Menon&lt;br /&gt;
| {{won}}&lt;br /&gt;
| rowspan=&amp;quot;3&amp;quot;| &amp;lt;ref&amp;gt;{{Cite web |date=5 August 2011 |title=Nandi awards 2010 announced |url=http://www.idlebrain.com/news/2000march20/nandiawards2010.html |url-status=live |archive-url=https://web.archive.org/web/20200807004447/http://idlebrain.com/news/2000march20/nandiawards2010.html |archive-date=7 August 2020 |access-date=6 April 2020 |website=[[Idlebrain.com]]}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
| [[Nandi Award for Best Female Dubbing Artist|Best Female Dubbing Artist]]&lt;br /&gt;
| [[Chinmayi Sripada|Chinmayi]] (for Samantha)&lt;br /&gt;
| {{won}}&lt;br /&gt;
|-&lt;br /&gt;
| [[Nandi Special Jury Award|Special Jury Award]]&lt;br /&gt;
| Samantha&lt;br /&gt;
| {{won}}&lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
== Legacy ==&lt;br /&gt;
The scene where Jessie addresses Karthik as her brother is parodied in the film &amp;#039;&amp;#039;[[Sudigadu]]&amp;#039;&amp;#039; (2012).&amp;lt;ref&amp;gt;{{Cite web |last=Chowdhary |first=Y. Sunitha |date=19 May 2012 |title=Itsy-Bitsy |url=https://www.thehindu.com/features/cinema/itsybitsy/article3436365.ece |url-status=live |archive-url=https://web.archive.org/web/20230105220609/https://www.thehindu.com/features/cinema/itsybitsy/article3436365.ece |archive-date=5 January 2023 |access-date=5 January 2023 |website=The Hindu}}&amp;lt;/ref&amp;gt; The title of the film inspired a similarly named film &amp;#039;&amp;#039;[[Ye Mantram Vesave]]&amp;#039;&amp;#039; (2018) starring [[Vijay Deverakonda]].&amp;lt;ref&amp;gt;{{Cite news |last=Dundoo |first=Sangeetha Devi |date=9 March 2018 |title=&amp;#039;Ye Mantram Vesave&amp;#039; review: Backlog best forgotten - The Hindu |url=https://www.thehindu.com/entertainment/movies/ye-mantram-vesave-backlog-best-forgotten/article23000492.ece |url-status=live |archive-url=https://web.archive.org/web/20210227042502/https://www.thehindu.com/entertainment/movies/ye-mantram-vesave-backlog-best-forgotten/article23000492.ece |archive-date=27 February 2021 |access-date=20 May 2021 |work=The Hindu}}&amp;lt;/ref&amp;gt; A film titled &amp;#039;&amp;#039;[[Kundanapu Bomma]]&amp;#039;&amp;#039;, based on the song from this film, released in 2016.&amp;lt;ref&amp;gt;{{Cite news |date=2016-06-24 |title=Kundanapu Bomma: Stale and silly |url=https://www.thehindu.com/features/cinema/cinema-reviews/Kundanapu-Bomma-Stale-and-silly/article14399284.ece |url-status=live |archive-url=https://web.archive.org/web/20230105214910/https://www.thehindu.com/features/cinema/cinema-reviews/Kundanapu-Bomma-Stale-and-silly/article14399284.ece |archive-date=5 January 2023 |access-date=2019-12-04 |work=The Hindu}}&amp;lt;/ref&amp;gt; The sequence when Karthik (Naga Chaitanya) leans on the gate when he is in love with Jessie in the song &amp;quot;Ee Hridayam&amp;quot; is parodied by [[Viva Harsha]] in &amp;#039;&amp;#039;[[Nenorakam]]&amp;#039;&amp;#039; (2017).&amp;lt;ref&amp;gt;{{Cite AV media |title=Nenorakam |date=December 14, 2012 |last=Salendra (director) |first=Sudershan |type=Motion picture}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&amp;lt;references/&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==External links==&lt;br /&gt;
*{{IMDb title|1602585}}&lt;br /&gt;
&lt;br /&gt;
{{Gautham Menon|state=expanded}}&lt;br /&gt;
{{A. R. Rahman}}&lt;br /&gt;
&lt;br /&gt;
[[Category:2010 films]]&lt;br /&gt;
[[Category:2010 Telugu-language films]]&lt;br /&gt;
[[Category:2010 romantic drama films]]&lt;br /&gt;
[[Category:Films directed by Gautham Vasudev Menon]]&lt;br /&gt;
[[Category:Films scored by A. R. Rahman]]&lt;br /&gt;
[[Category:Indian multilingual films]]&lt;br /&gt;
[[Category:Films shot in Kerala]]&lt;br /&gt;
[[Category:Films shot in Alappuzha]]&lt;br /&gt;
[[Category:Indian romantic drama films]]&lt;br /&gt;
[[Category:Indian interfaith romance films]]&lt;br /&gt;
[[Category:Films shot in New York City]]&lt;br /&gt;
[[Category:Films shot in New Jersey]]&lt;br /&gt;
[[Category:2010 multilingual films]]&lt;br /&gt;
[[Category:Telugu films remade in other languages]]&lt;/div&gt;</summary>
		<author><name>WilfredBirmingha</name></author>
	</entry>
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