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{{Use Indian English|date=January 2018}}
{{Use dmy dates|date=December 2017}}
{{Infobox company
| name = Yatra
| logo = Yatra company logo.png
| logo_size = 120px
| type = Private
| traded_as = {{NASDAQ|YTRA}}
| founder = Dhruv Shringi (CEO), Manish Amin (CIO) and Sabina Chopra (COO - Corporate Hotels)
| industry = [[Online travel agency]]
| products = [[Air travel|Flight]]s, [[hotel]]s, [[holiday]]s, [[train]]s, [[bus]]es
| services = Travel booking
| start =
| foundation = {{Start date|df=yes|2006|08|01}}
| location = [[Gurugram]], [[Haryana]], [[India]]
| homepage = {{URL|www.yatra.com}}
}}

'''Yatra.com''' is an [[India]]n online [[travel agency]] and [[travel search engine]]. It is based in Gurugram, [[Haryana]]. It was founded by Dhruv Shringi, Manish Amin and Sabina Chopra in August 2006.<ref name="BhanverBhanver2017">{{cite book|author1=Jagmohan Bhanver|author2=Komal Bhanver|title=CLICK!: The Amazing Story of India's E-commerce Boom and Where It's Headed|url=https://books.google.com/books?id=ZrjHDgAAQBAJ&pg=PT69|date=25 March 2017|publisher=Hachette India|isbn=978-93-5195-028-8|pages=69–}}</ref>

== History ==
{{cleanup section|reason=It is written in list form|date=August 2020}}
In April 2012 it became the second-largest online travel service in India, with a 30 percent share of the {{INRConvert|370|b}} market for online travel-related transactions.<ref>{{cite news |title=..two important stakeholders in online travel,.. |url=http://www.business-standard.com/india/news/are-online-travel-companies-gouging-customers/472495/ |publisher= [[Business Standard]]|date=25 April 2012 }}</ref> It launched "holiday-cum-shopping card" with [[State Bank of India]] (SBI), India's largest bank.<ref>{{cite news |title=Yatra.Com launches holiday-cum-shopping credit card with SBI|url=http://www.business-standard.com/india/news/yatracom-launches-holiday-cum-shopping-credit-cardsbi/162133/on |publisher=BUsiness Standard |date=2 Apr 2012 }}</ref>
In November 2013, Yatra.com launched e-gift cards in collaboration with [[Pine Labs#History|Qwikcilver]].<ref name="businessline">[http://www.thehindubusinessline.com/news/variety/yatracom-launches-egift-card/article5397916.ece "Yatra.com launches e-gift card"] The Hindu Business Line, 27 November 2013</ref>

In January 2016, Yatra.com appointed Vikrant Mudaliar as a chief marketing officer. He previously served as chief sales and marketing officer at Lenskart.com.<ref name="economictimes">[http://articles.economictimes.indiatimes.com/2016-01-20/news/69931113_1_chief-marketing-officer-general-motors-india-marketing-activities "Yatra.com hires LensKart's Vikrant Mudaliar as chief marketing officer"] The Economic Times, 20 January 2016</ref>

Yatra.com publicly listed on the [[NASDAQ]] under the ticker symbol YTRA in December 2016.

In July 2019, Ebix, a US-based company, planned to acquire Yatra. This merger is still pending.<ref>{{Cite web|url=https://www.thehindubusinessline.com/economy/logistics/us-based-ebix-buys-online-travel-portal-yatra/article28523118.ece|title=US-based Ebix buys online travel portal Yatra.com|last=Bureau|first=Our|website=@businessline|language=en|access-date=2019-07-18}}</ref>

In June 2020, Yatra cancelled the proposed merger with Ebix and announced an underwritten public offering at $11.5 Mn.
<ref name="Inc42 Media 2020">{{cite web | title=Yatra Closes $11.5 Mn Public Offering After Cancelling Ebix Merger | website=Inc42 Media | date=2020-06-25 | url=https://inc42.com/buzz/yatra-closes-11-5-mn-public-offering-after-cancelling-ebix-merger | language=la | access-date=2020-06-26}}</ref> Yatra also laid off about 400 employees around the same time. <ref name="Entrackr 2020">{{cite web | title=After fall out of the deal with Ebix, Yatra lays off 400 employees | website=Entrackr | date=2020-06-23 | url=https://entrackr.com/2020/06/yatra-lays-off-400-employees-covid-19/ | access-date=2020-06-26}}</ref>

=== Acquisitions ===
Yatra.com made three acquisitions: ticket consolidator Travel Services International (TSI) in October 2010, global distribution system provider MagicRooms.in and Indian events and entertainment portal BuzzInTown.com. All were acquired for undisclosed amounts.<ref>[http://www.afaqs.com/news/story/32692_Yatra-acquires-events-and-entertainment-portal-Buzzintown.com Yatra acquires events and entertainment portal Buzzintown.com] afaqs.com.</ref><ref>{{cite web|url=http://www.exchange4media.com/44892_yatra-com-acquires-events-portal-buzzintown-com.html|title=Yatra.com acquires events portal Buzzintown.com|access-date=3 February 2016}}</ref> In July 2012, Yatra.com acquired a 100% stake in Travelguru.com.<ref name="afaqs!">{{cite web |title=Yatra.com acquires 100 percent stake in Travelguru |url=http://www.afaqs.com/news/story/34581_Yatracom-acquires-100-percent-stake-in-Travelguru |work=afaqs.com |publisher=afaqs! |location=Noida, India |date=2012-07-02 |access-date=2016-05-16 |author=afaqs! news bureau}}</ref> In 2016, Yatra.com <ref>{{cite news |title=Lack Of Cash Flow, Demand For Refunds Hit Indian OTA Segment |url=https://inc42.com/buzz/lack-of-cash-flow-demand-for-refunds-hit-indian-ota-segment/ |work=Inc42 Media |date=12 May 2020}}</ref> acquired-hired Mumbai-based Travel-logs.in, which specializes in customized city walks and private tours.<ref name="economictimes2">[http://articles.economictimes.indiatimes.com/2016-01-20/news/69931294_1_yatra-com-tours-travel-firm "Yatra acqui-hires travel-logs to boost tours within cities"] The Economic Times, 20 January 2016</ref>

==Investors==
Early investors included [[Reliance Venture]] Asset Management Ltd,<ref>{{cite web |title=Our Portfolio |url=http://www.relianceventure.com/portfolio.html |publisher=[[Reliance Venture]] }}</ref> [[Web18]] of [[TV18 (India)|TV18 Group]] (a subsidiary of [[Network 18]]), [[Norwest Venture Partners]] and [[Intel Capital]] invested in Yatra.com.<ref>{{cite web|url=http://www.yatra.com/our-investors.html|title=Yatra Investors - Yatra.com|work=Yatra.com|access-date=3 February 2016}}</ref> In April 2011 the website announced funding of {{INRConvert|2|b}} from investors including Valiant Capital Management, [[Norwest Venture Partners]] (NVP) under Promod Haque's management and Intel Capital.<ref>{{cite news |title=Yatra.com receives Rs 200 crores in funding to fuel growth |url=http://www.afaqs.com/news/company_briefs/index.html?id=48841_Yatra.com+receives+Rs+200+crores+in+funding+to+fuel+growth |publisher=afaqs |date=20 April 2011}}</ref>

==References==
{{Reflist|30em}}

==External links==
*{{Official website|http://www.yatra.com/|name=Company homepage}}{{Finance links|name=Yatra Online, Inc.|symbol=|sec_cik=|yahoo=YTRA|google=YTRA}}

{{Travel ticket search engines}}

[[Category:Companies based in Haryana]]
[[Category:Indian companies established in 2006]]
[[Category:Transport companies established in 2006]]
[[Category:Internet properties established in 2006]]
[[Category:Indian travel websites]]
[[Category:Online travel agencies]]
[[Category:Travel ticket search engines]]
[[Category:2014 initial public offerings]]
[[Category:Companies listed on the Nasdaq]]
[[Category:2006 establishments in Haryana]]

Yatra (company) - Revision history

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