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{{Short description|2013 Indian film by I. Rajasekaran}}
{{Use dmy dates|date=November 2015}}
{{Use Indian English|date=November 2015}}
{{Infobox film
| name = Ya Ya
| image = Ya Ya poster.jpg
| alt = 
| caption = Theatrical poster
| director = I. Rajasekaran
| producer = MS Murugaraj
| writer = I. Rajasekaran
| starring = [[Shiva (actor)|Shiva]]<br>[[N. Santhanam|Santhanam]]<br>[[Sai Dhanshika|Dhansika]]<br>[[Sandhya (actress, born 1988)|Sandhya]]
| music = [[Vijay Ebenezer]]
| cinematography = [[Vetri (cinematographer)|Vetri]]
| editing = [[T. S. Suresh]]
| studio = M10 Productions
| distributor = [[T. Rama Rao|Sri Lakshmi Productions]]
| released = {{film date|2013|9|20|df=y}}
| runtime = 130 minutes
| country = India
| language = Tamil
| budget =
| gross =
}}

'''''Ya Ya''''' is a 2013 Indian [[Tamil language|Tamil]]-language [[comedy film]] written and directed by debutant I. Rajasekaran, who was an assistant to Director [[M. Rajesh]].<ref>{{Cite web |title=Shiva and Santhanam start working on 'Ya Ya' |url=http://www.indiaglitz.com/channels/tamil/article/87500.html |url-status=dead |archive-url=https://web.archive.org/web/20121023152456/http://www.indiaglitz.com/channels/tamil/article/87500.html |archive-date=23 October 2012 |access-date=20 February 2013 |website=IndiaGlitz}}</ref> The film stars [[Shiva (actor)|Shiva]], [[N. Santhanam|Santhanam]], [[Sai Dhanshika|Dhansika]] and [[Sandhya (actress, born 1988)|Sandhya]].<ref>{{Cite web |title=Kaadhal Sandhya makes a comeback |url=http://www.deccanchronicle.com/130218/entertainment-tvmusic/article/kaadhal-sandhya-makes-comeback |url-status=dead |archive-url=https://web.archive.org/web/20130625062155/http://www.deccanchronicle.com/130218/entertainment-tvmusic/article/kaadhal-sandhya-makes-comeback |archive-date=25 June 2013 |access-date=20 February 2013 |publisher=Deccan Chronicle}}</ref> It received 'U/A' certificate from Central Board of Film Certification.<ref>[http://cinesine.com/kollywood/1493/ya-ya-movie-censor-report Ya Ya Movie Censor Report]. Retrieved 11 September 2013.</ref> The film received mixed reviews from critics, but become a decent success at the box office.<ref>{{Cite web |last=Reporter |first=IBTimes Staff |date=21 September 2013 |title='Ya Yaa' Review Roundup: Shiva-Santhanam Film Fails to Deliver |url=http://www.ibtimes.co.in/articles/507778/20130921/ya-yaa-review-roundup-shiva-santhanam-yaya.htm |access-date=22 February 2018 |website=[[International Business Times]]}}</ref><ref>{{Cite news |last=Rangan |first=Baradwaj |date=21 September 2013 |title=Ya Ya: Comic con |url=http://www.thehindu.com/features/cinema/cinema-reviews/ya-ya-comic-con/article5153555.ece |access-date=22 February 2018 |work=The Hindu |via=www.thehindu.com}}</ref><ref>{{Cite web |title=Review : (2013) |url=http://www.sify.com/movies/ya-yaa-review-tamil-15038994.html |url-status=dead |archive-url=https://web.archive.org/web/20130924084052/http://www.sify.com/movies/ya-yaa-review-tamil-15038994.html |archive-date=24 September 2013 |access-date=22 February 2018 |website=[[Sify]]}}</ref><ref>{{Cite web |date=21 September 2013 |title='Ya Ya' Review: Banking on cliched humour |url=http://zeenews.india.com/entertainment/regional/ya-ya-review-banking-on-cliched-humour_143203.html |access-date=22 February 2018}}</ref><ref>{{Cite web |date=21 September 2013 |title=Ya Ya Movie Review |url=https://www.filmibeat.com/tamil/reviews/2013/ya-ya-movie-review-120412.html |access-date=22 February 2018}}</ref>

==Plot==
There are two friends, Ramarajan and Rajkiran, who for reasons unknown, prefer to call themselves Dhoni and Sehwag, respectively. They have nothing better to do than hang around together, booze, and tease pretty girls. Dhoni does not believe in the idea of working but is still in search of a government job, knowing very well that he is not likely to get it. Kanaka, a police constable, is the daughter of Dhoni’s maternal uncle, and though their families want them to marry, neither is interested.

Meanwhile, Dhoni, while going for an interview, meets and falls in love with Seetha. He is so impressed by her that when he meets the ugly-looking, buck-toothed local councillor Aishwarya, who has promised him a job, he hugs her and declares his undying love for her, believing her to be Seetha. Though he apologizes to her, the much older Aishwarya is now very much in love with Dhoni and is determined to marry him. She gives money to Sehwag so that he separates Dhoni and Seetha's love. Sehwag arranges Dhoni's sister's friends to pose as his lover to separate him. Seetha believes this rumor and breaks up with him. Dhoni blames Seetha as the "accused no. 1" who cheated him. He then learns that it was Sehwag's plan to separate him, so he ends their friendship.

Aishwarya's fat brothers record Sehwag's speech scolding Aishwarya in an inebriated state. In the early morning, Dhoni attends Kanaka's marriage but is shocked that Sehwag is the marriage groom. Seetha still mistakes Dhoni as a womaniser when she sees the same girl coming out misunderstanding. The girl tells all the truth to Dhoni about the plan which was overheard by Seetha. Aishwarya tries to kidnap Seetha but instead gets kidnapped by Beerpal who mistakes her to be Seetha in order to take revenge on her for rejecting his love. After the marriage, Dhoni scolds Seetha alone himself for loving him then Seetha arrives at that place and again misunderstands him, she urges him to commit suicide. Meanwhile, Varadharajan is searching for Dhoni, who disappeared from home. Seetha is feeling guilty for his disappearance and also thinks that he might have committed suicide. Dhoni arrives at their home, saying he disappeared from home to conduct the marriage of Aishwarya and Beerpal. The film ends with Dhoni and Sehwag uniting with their lovers happily.

==Cast==
{{cast listing|
* [[Shiva (actor)|Shiva]] as Ramarajan (Dhoni)
* [[N. Santhanam|Santhanam]] as Rajkiran (Sehwag)
* [[Sai Dhanshika|Dhansika]] as Seetha
* [[Sandhya (actress, born 1988)|Sandhya]] as Kanaka
* [[Powerstar Srinivasan]] as Beerpal (extended cameo role)
* [[Devadarshini]] as Councillor Aishwarya
* [[Ilavarasu]] as Varadharajan
* [[Rekha Harris|Rekha]] as Dhoni's mother
* [[R. N. R. Manohar]] as Seetha's father
* [[Chitra Lakshmanan]] as Kanaka's father
* [[Aarthi (actress)|Aarthi]] as Vijayashanti
* [[George Vishnu]] as Sehwag's assistant
* [[Cool Suresh]] as Sehwag's assistant
* [[Thalapathy Dinesh]] as Aishwarya's brother
* Rithi Mangal as LIC Agent Geetha
}}

==Production==
[[Remya Nambeesan]] was roped in after her appreciated performance in ''Pizza'' but she was later replaced by [[Sai Dhanshika|Dhansika]].<ref name="indiatimes1">{{Cite web |title=Powerstar joins Shiva, Santhanam in Ya Ya |url=https://timesofindia.indiatimes.com/entertainment/regional/tamil/news-interviews/Powerstar-joins-Shiva-Santhanam-in-Ya-Ya/articleshow/18060531.cms |url-status=live |archive-url=https://archive.today/20130216065849/http://articles.timesofindia.indiatimes.com/2013-01-17/news-interviews/36393418_1_kalakalappu-shiva-santhanam-kanna-laddu-thinna-aasaiya |archive-date=16 February 2013 |access-date=20 February 2013 |website=[[The Times of India]]}}</ref><ref>{{Cite web |title=Ramya Nambeesan roped in to 'Ya Ya' |url=https://timesofindia.indiatimes.com/entertainment/regional/tamil/news-interviews/Ramya-Nambeesan-roped-in-to-Ya-Ya/articleshow/17073918.cms |url-status=live |archive-url=https://archive.today/20130411044954/http://articles.timesofindia.indiatimes.com/2012-11-03/news-interviews/34892463_1_thillu-mullu-mirchi-shiva-santhanam |archive-date=11 April 2013 |access-date=20 February 2013 |website=[[The Times of India]]}}</ref> Doctor turned actor [[Srinivasan (actor)|Powerstar Srinivasan]] will be part of ''Ya Ya''.<ref name="indiatimes1" /> [[Sandhya (actress, born 1988)|Sandhya]] is said to be playing the hot and happening comedian Santhanam’s love interest in ''Ya Ya''.<ref>{{Cite web |title=Sandhya to romance Santhanam? |url=http://www.sify.com/movies/sandhya-to-romance-santhanam-news-tamil-ncqpDPbjgdc.html |url-status=dead |archive-url=https://web.archive.org/web/20130218045422/http://www.sify.com/movies/sandhya-to-romance-santhanam-news-tamil-ncqpDPbjgdc.html |archive-date=18 February 2013 |access-date=20 February 2013 |website=[[Sify]]}}</ref> The shoot of the film started from 18 Jan 2013 in Chennai.<ref>{{Cite web |title=3 men comedy team starts Ya, Ya! |url=http://www.sify.com/movies/3-men-comedy-team-starts-ya-ya-news-tamil-nbslufhccdd.html |url-status=dead |archive-url=https://web.archive.org/web/20130120044505/http://www.sify.com/movies/3-men-comedy-team-starts-ya-ya-news-tamil-nbslufhccdd.html |archive-date=20 January 2013 |access-date=20 February 2013 |website=[[Sify]]}}</ref>

The film is produced by M. S. Murugaraj who earlier worked as a production manager to various producers such as [[T. Rama Rao]], Poornachandra Rao, Mohan Natrajan, and actor [[Vishal (actor)|Vishal]], Murugaraj wanted to produce a film on his own, when he heard the story from director I. Rajasekaran, he immediately wanted to start production and invited Santhanam and Siva for a story discussion.<ref>{{Cite news |date=29 June 2013 |title=Audio beat: Ya Ya - Laugh out loud - The Hindu: Mobile Edition |url=http://m.thehindu.com/features/cinema/cinema-reviews/audio-beat-ya-ya-laugh-out-loud/article4863294.ece/ |access-date=22 February 2018 |work=The Hindu}}</ref>

==Soundtrack==
{{Infobox album
| name = Ya Ya
| type = Soundtrack
| longtype = to Ya Ya
| artist = [[Vijay Ebenezer]]
| cover =
| alt =
| caption = Front Cover
| released = {{film date|df=y|2013|6|19}}
| recorded = 2013
| venue =
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length =
| language = [[Tamil language|Tamil]]
| label = [[Sony Music India]]
| producer = [[Vijay Ebenezer]]
| prev_title = [[Kalakalappu]]
| prev_year = 2012
| next_title = [[Pappali]]
| next_year = 2013
}}

The soundtrack is composed by [[Vijay Ebenezer]]. The audio was released on 19 June 2013 at Sathyam Cinema Theatre. Shiva, Dhansika, the film's director I.Rajasekaran (a former assistant to Rajesh and SA Chandrasekhar), the producer M.S.Murugaraj, T.Rama Rao and T. Ajay Kumar from Sree Lakshmi Productions (the distributors of Ya Ya) were among the dignitaries present. Thanu, R.B.Choudary, directors Rajesh, Hari, Sundar C, Pandiraj and Badri were also present. Santhanam couldn't make it for the event due to his obviously busy schedules.<ref>{{Cite web |title=Ya Ya Audio Launch, ya ya, Ya Ya Audio Launch |url=http://behindwoods.com/tamil-movies-events/ya-ya-audio-launch-ya-ya-ya-ya-audio-launch.html |access-date=22 February 2018 |website=behindwoods.com}}</ref> Milliblog wrote:"Ya Ya is thoroughly disappointing, after promising efforts like Kandaen and Kalakalappu".<ref>{{Cite web |title=Ya Ya (Music review), Tamil – Vijay Ebenezer by Milliblog! |url=http://itwofs.com/milliblog/2013/06/20/ya-ya-music-review-tamil-vijay-ebenezer/ |access-date=22 February 2018 |website=itwofs.com}}</ref> Behindwoods called it "safe and sound".<ref>{{Cite web |title=Ya Ya Songs Review Ya Ya, Shiva, Santhanam |url=http://behindwoods.com/tamil-movies/ya-ya/ya-ya-songs-review.html |access-date=22 February 2018 |website=behindwoods.com}}</ref> Indiaglitz wrote:"Music carved with the comical visualization in mind".<ref>{{Cite web |title=Cinema News - Movie Reviews - Movie Trailers - IndiaGlitz |url=http://www.indiaglitz.com/channels/tamil/musicreview/17161.html |url-status=dead |archive-url=https://web.archive.org/web/20130624084735/http://www.indiaglitz.com/channels/tamil/musicreview/17161.html |archive-date=24 June 2013 |access-date=22 February 2018}}</ref>

{{Track listing|title1 = Friende Podhum|extra_column = Singer(s)|extra1 = [[Ranjith (singer)|Ranjith]], Steve Vatz|title2 = Oru Kannadiya|extra2 = [[Karthik (singer)|Karthik]]|title3 = Neethane Endru|extra3 = [[Krish (singer)|Krish]], [[Suchitra]]|title4 = Nothing Want|extra4 = Steeve Vatz|title5 = Bhoomi Nalla|extra5 = [[Rahul Nambiar]], [[Malavika (singer)|Malavika]]|title6 = Yaaru Kitta|extra6 = Krish, M. L. R. Karthikeyan}}

==Release==
Andhra-based company Sree Lakshmi Productions which produced Tamil films like ''[[Dhill]]'', ''[[Youth (2002 film)|Youth]]'' and ''[[Malaikottai]]'' distributed ''Ya Ya'' all over India.<ref>{{Cite web |title=Ya Ya Audio Launch |url=http://badhil.com/ya-ya-audio-launch/ |url-status=dead |archive-url=https://archive.today/20130624235011/http://badhil.com/ya-ya-audio-launch/ |archive-date=24 June 2013 |access-date=23 June 2013 |publisher=Badhil |df=dmy-all}}</ref>

==Reception==
The film opened to negative reviews from critics. Prasanth Reddy from ''[[Desimartini]]'' said that "Ya Yaa is an average movie, with a story that lacks direction and performances that failed to deliver".<ref>{{Cite web |title=Prashanth Reddy's Review - Ya Ya |url=http://www.desimartini.com/reviews/prashanth-reddy-ya-ya/rd22419md2921.htm |url-status=dead |archive-url=https://web.archive.org/web/20130923061145/http://www.desimartini.com/reviews/prashanth-reddy-ya-ya/rd22419md2921.htm |archive-date=23 September 2013 |access-date=21 September 2013}}</ref> [[Rediff.com]] gave the film a 2/5 stating "''Ya Yaa'' is an average movie, with a story that lacks direction and performances that failed to deliver".<ref>{{Cite web |title=Review: Ya Yaa is a big let down |url=http://www.rediff.com/movies/review/review-ya-yaa-is-a-big-let-down/20130920.htm |access-date=22 February 2018}}</ref>

Behindwoods wrote: "The audiences watch Shiva's films purely for the comedy and this film could have done without the few scenes of gory violence, especially since it features Santhanam too, but instead it stretches itself into death and mourning segments that hamper the proceedings".<ref>{{Cite web |title=Ya Ya Movie Review Ya Ya Movie Review |url=http://behindwoods.com/tamil-movies/ya-ya/ya-ya-review.html |access-date=22 February 2018 |website=behindwoods.com}}</ref>

[[Baradwaj Rangan]] of ''[[The Hindu]]'' wrote "The trouble with Ya Yaa is that it isn’t even much of a comedy — its rhythms are those of drama...if gags are all you’re after, why not go all-out absurd like The Naked Gun movies?"<ref>{{Cite news |date=21 September 2013 |title=Ya Ya: Comic con |url=https://www.thehindu.com/features/cinema/cinema-reviews/ya-ya-comic-con/article5153555.ece |access-date=4 August 2019 |work=The Hindu}}</ref>

==References==
{{Reflist}}

== External links ==
* {{IMDb title|6448416}}

[[Category:2013 Indian films]]
[[Category:2013 Tamil-language films]]
[[Category:2013 comedy films]]
[[Category:2013 directorial debut films]]
[[Category:2013 films]]
[[Category:Indian comedy films]]
[[Category:Tamil-language Indian films]]

Ya Ya (film) - Revision history

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