157.50.44.22 at 10:05, 26 July 2021

2021-07-26T10:05:32Z

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{{Use dmy dates|date=May 2018}}
{{Use Indian English|date=May 2018}}
{{Infobox company
| name = Wildcraft
| logo = Wildcraft logo.png
| logo_size = 260px
| type = Private Ltd
| hq_location_city = Bangalore
| area_served = Worldwide
| key_people = Gaurav Dublish & Siddharth Sood
| industry = Retail
| products = Outdoor Clothing, Footwear and Gear
| foundation = 1998
| homepage = {{url|https://wildcraft.com}}
}}
'''Wildcraft,''' is an [[India|Indian]] [[manufacturing]] [[company]] headquartered in [[Bengaluru]]. The company's products are sold in over 200+ exclusive stores and 4,000 multi-branded stores in India and abroad.<ref name="BusinessToday" /> The co-founders of the company are Siddharth Sood and Gaurav Dublish.

== Products ==
Wildcraft's first product in the 1990s was a [[tent|dome tent]]. The company shifted to manufacturing packs and associated outdoor gear and expanded to multi-terrain footwear and outdoor clothing.<ref name="HinduBusinessline">{{cite web|title=Hiking in uncharted territory|url= http://www.thehindubusinessline.com/features/brandline/hiking-in-uncharted-territory/article2144949.ece |newspaper=[[Business Line]] |first=Shyam G. |last=Menon |date=29 June 2011}}</ref> In 2014, it rolled out an expanded range of gear including clothing and footwear,<ref name="BusinessToday">{{cite news|title= Sequoia-backed Wildcraft plans to expand further|url= http://businesstoday.intoday.in/story/sequoia-backed-wildcraft-plans-to-expand-footprint/1/213618.html |newspaper=[[Business Today (business magazine)|Business Today]] |first=Venkatesha |last=Babu |date=18 December 2014}}</ref> hiring an additional 1,000 employees across its factories located in [[Solan]], [[Visakhapatnam]] and [[Bangalore]].<ref name="EconomicTimes" />

Wildcraft, which makes backpacks, rucksacks, camping and hiking equipment, among other things, entered the performance footwear and clothing industry in 2016 adding significant revenues.

[[File:WildCraft Retail outlet.jpg|thumb|WildCraft Retail outlet, Chennai, Tamil Nadu, India.]]

== Retail ==
The company's products are sold in 175+ exclusive stores and 4,000 multi-branded stores in India,<ref name="BusinessToday" /> growing by 20-30 stores each year.<ref name="ToI">{{cite news|title= Sequoia Capital invests Rs 70cr in Wildcraft|url= http://timesofindia.indiatimes.com/business/india-business/Sequoia-Capital-invests-Rs-70cr-in-Wildcraft/articleshow/27521398.cms |newspaper=[[The Times of India]] |first=Anshul |last=Dhamija|date=17 December 2013}}</ref> In December 2014 the company announced they would explore the middle and southeast Asian markets.<ref name="EconomicTimes">{{cite news|title= Wildcraft to expand into Middle East, South East Asia markets|url= http://articles.economictimes.indiatimes.com/2014-12-17/news/57154821_1_new-brand-identity-middle-east-new-markets |newspaper=[[The Economic Times]] |date=17 December 2014}}</ref>

Wildcraft products are also available across Middle East & South Asian countries.

In February 2017, it did a tie-up to place Wildcraft in Europe. "From the revenue side, 5-6% of our business comes from exports at present," said co-founder Gaurav Dublish. Wildcraft is also planning to strengthen its presence in 5 lac+ population townships over the next 18–24 months.<ref>{{Cite web|url=https://www.dnaindia.com/business/report-wildcraft-lokos-to-clock-rs-1000-crore-in-sales-by-fy20-2390933|title=Wildcraft lokos to clock Rs 1,000 crore in sales by FY20|date=2017-04-09|website=DNA India|language=en|access-date=2019-09-03}}</ref>

[[File:WildCraft Retail stores.jpg|thumb|Wildcraft Retail stores, Chennai, Tamil Nadu, India.]]

== Finances ==
Earlier, Wildcraft was run as a hobby with limited commercial focus.<ref name="HinduBusinessline" /> Under the management that has led the firm since 2008, it has pursued a strategy of expansion and increased revenue over 100x in less than a decade.<ref name="EconomicTimes" /> According to Dublish, the company grew at a [[compound annual growth rate]] of 75% from 2007 to 2012<ref name="HinduBusinessline" /> and continued to grow annually at 50% till 2018 & is now pursuing a 25% revenue CAGR. In September 2013, [[Sequoia Capital]], a [[California]]-based [[private equity]] firm, invested<ref>{{cite web|title=Sequoia: India|url=https://www.sequoiacap.com/india/home/wildcraft/info|publisher=Sequoia Capital|accessdate=26 January 2015}}</ref> ₹70 crore, giving it an enterprise valuation of about US$50 million.<ref name="ToI" /> Wildcraft clocked retail sales of ₹400 crore in FY 2017, and is looking at a total deployment of ₹350 crore, to achieve a revenue run-rate of ₹1,000 crore by 2020.<ref name="EconomicTimes" />

== 2020 ==
During the nationwide lockdown in India, Wildcraft India immediately diversified its product portfolio by making products like Personal Protective Kits (PPE).<ref>{{Cite web|title=Myntra partners Wildcraft to offer protective masks|url=https://www.newindianexpress.com/business/2020/apr/11/myntra-partners-wildcraft-to-offer-protective-masks-2128714.html|access-date=2020-11-15|website=The New Indian Express}}</ref><ref>{{Cite web|last=Tewari|first=Saumya|date=2020-05-27|title=Wildcraft India forays into PPE category, offers hazmat suits, face shields|url=https://www.livemint.com/companies/news/wildcraft-india-forays-into-ppe-category-offers-hazmat-suits-face-shields-11590580856187.html|access-date=2020-11-15|website=mint|language=en}}</ref>

Until March 2020, Wildcraft employed more than 3,700 people. Few months later, it had scaled up its manufacturing facilities by collaborating with more than 60 factories through a hub and spoke model and by July, the company employed about 30,000 people.<ref>{{Cite news|last=Anand|first=N.|date=2020-06-11|title=Wildcraft unveils COVID-19 gear, ramps up staff|language=en-IN|work=The Hindu|url=https://www.thehindu.com/business/wildcraft-unveils-covid-19-gear-ramps-up-staff/article31807291.ece|access-date=2020-11-15|issn=0971-751X}}</ref><ref>{{Cite web|date=2020-06-23|title=Wildcraft plans to raise Rs 150 crore; targets Rs 1,000 crore revenues in FY21|url=https://www.deccanherald.com/business/business-news/wildcraft-plans-to-raise-rs-150-crore-targets-rs-1000-crore-revenues-in-fy21-852966.html|access-date=2020-11-15|website=Deccan Herald|language=en}}</ref>[[File:WildCraft Retail Clothing and Footwear.jpg|thumb|WildCraft Retail Clothing and Footwear, Chennai, Tamil Nadu, India.]]

==References==
{{reflist}}

[[Category: Outdoor clothing brands]]
[[Category: Camping equipment manufacturers]]
[[Category: Companies based in Bangalore]]
[[Category: Indian brands]]
[[Category:1998 establishments in Karnataka]]
[[Category:Indian companies established in 1998]]
[[Category:Manufacturing companies established in 1998]]

Wildcraft - Revision history

157.50.44.22 at 10:05, 26 July 2021