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{{short description|2011 single by Dhanush}}
{{Use dmy dates|date=August 2020}}
{{Use Indian English|date=August 2020}}
{{Infobox song
| name = Why This Kolaveri Di
| cover = File:Whu this kolaveri di.JPG
| cover_size = 250px
| alt =
| caption = Album cover
| type = single
| artist = [[Anirudh Ravichander]] (composer) and [[Dhanush]] (singer)
| album = [[3 (soundtrack)|3]]
| language = {{hlist|[[Tamil language|Tamil]]|English}}
| released = 16 November 2011
| recorded = [[2011 in music|2011]]
| studio = [[Panchathan Record Inn and AM Studios|AM Studios]], [[Chennai]]
| venue =
| genre =
| length = 4:08
| label = [[Sony Music Entertainment|Sony Music]]
| composer = [[Anirudh Ravichander]]
| lyricist = [[Dhanush]]
| producer = [[Anirudh Ravichander]]
| prev_title =
| prev_year =
| next_title =
| next_year =
| misc = {{External music video|{{YouTube|YR12Z8f1Dh8|"Why This Kolaveri Di"}}|type=single}}
}}

''''Why This Kolaveri Di'''' ({{Translation|Why this murderous rage, Girl?}}) is a song from the soundtrack of the 2012 [[Tamil cinema|Tamil]] [[Psychological thriller|psychological thriller film]] ''[[3 (2012 Indian film)|3]]'', starring [[Dhanush]] and [[Shruthi Hassan]]. The song is written and sung by Dhanush, and composed by [[Anirudh Ravichander]].

The song was officially released on 16 November 2011 and instantly became popular on social networking sites for its quirky "[[Tanglish]]" ([[portmanteau]] word of [[Tamil language|Tamil]] and English) lyrics.<ref name=toiviral>{{cite news|last=Marur|first=Deeksha|title=Kolaveri Di goes viral|url=http://timesofindia.indiatimes.com/entertainment/regional/news-interviews/Kolaveri-Di-goes-viral/articleshow/10804248.cms|access-date=21 November 2011|newspaper=Times of India|date=21 November 2011}}</ref> Soon, the song became the most searched [[YouTube]] video in [[India]] and an [[internet phenomenon]] across [[Asia]].<ref>{{cite news|title=Kolaveri is the most searched video|url=http://articles.timesofindia.indiatimes.com/2011-11-20/news-interviews/30421962_1_youtube-video-dhanush-tamil-nadu|archive-url=https://web.archive.org/web/20131110214532/http://articles.timesofindia.indiatimes.com/2011-11-20/news-interviews/30421962_1_youtube-video-dhanush-tamil-nadu|url-status=dead|archive-date=10 November 2013|date=21 November 2011|newspaper=[[The Times of India]]|access-date=23 November 2011}}</ref><ref>{{cite web|title=Danush's '3 - Why this kolaveri di' a smashing hit — Video|url=http://www.kollyinsider.com/2011/11/danushs-3-why-this-kolaveri-di-smashing.html|publisher=KollyInsider|date=19 November 2011|access-date=19 November 2011}}</ref><ref name=BBCnonsense>{{cite web|last=Ramadurai |first=Charukesi |title=Tamil 'nonsense' film song goes viral in India|url=https://www.bbc.co.uk/news/world-asia-india-15867340|publisher=BBC |work=BBC News|date=24 November 2011|access-date=10 December 2011}}</ref><ref name="rediff1">{{cite web|url=http://www.rediff.com/movies/slide-show/slide-show-1-south-interview-with-anirudh-ravichander/20111128.htm |title=Here's how the Kolaveri Di song happened! |work=[[Rediff.com]] |date=28 November 2011 |access-date=28 December 2011}}</ref> Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" ''Gold Medal '' award and "Trending" ''silver medal '' award for receiving many hits in a short time. Following its huge success and nationwide popularity, Dhanush, the singer of the original track, was invited by then-Prime Minister [[Manmohan Singh]] as a "Guest of Honour".<ref>{{citation | url=http://shows4.com/bollywood/archives/5489 |title=Kolaveri bags YouTube Gold Award | work=Shows Bollywood website | date=7 December 2011}}</ref><ref>{{cite web|title=Kolaveri bags YouTube Gold Award|url=http://www.sify.com/movies/kolaveri-bags-youtube-gold-award-news-news-lmhmfCidgif.html?scategory=tamil|archive-url=https://web.archive.org/web/20111208140712/http://www.sify.com/movies/kolaveri-bags-youtube-gold-award-news-news-lmhmfCidgif.html?scategory=tamil|url-status=dead|archive-date=8 December 2011|date=7 December 2011|website=[[Sify]]|access-date=7 December 2011}}</ref>

==Creation==
According to composer [[Anirudh Ravichander]], the film's director [[Aishwarya Rajinikanth|Aishwarya R. Dhanush]] wanted a light-hearted song about love failure. Ravichander quickly composed the tune in about 10 minutes.<ref name="rediff1"/> Dhanush then began working on the lyrics, which he completed in about 20 minutes of brainstorming.<ref name=Hinduwhy>{{cite news|title=Why this 'Why this Kolaveri'?|url=http://www.thehindu.com/arts/cinema/article2650957.ece|last=Kamath |first=Sudhish | access-date=29 November 2011|newspaper=[[The Hindu]]|date=23 November 2011}}</ref> The first line he sang was "Why This Kolaveri?" which means "Why do you have this murderous rage against me girl?" The question, however, is not intended seriously.<ref name="rediff1"/>
{{listen|filename=Why This Kolaveri Di Sample.ogg|title=Why This Kolaveri Di (Leaked version) feat.Dhanush||description ="Why This Kolaveri Di" (leaked version), featuring vocals by Dhanush}}
In a party to ''[[The Times of India]]'', Dhanush said: "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow. I just framed them into sentences and thats how I came up with the song."<ref>{{cite news|title=Dhanush: expected 'Kolaveri di' to become such a rage|url=http://timesofindia.indiatimes.com/entertainment/regional/news-interviews/Dhanush-Never-expected-Kolaveri-di-to-become-such-a-rage/articleshow/10918283.cms|access-date=29 November 2011|newspaper=[[The Times of India]]|date=29 November 2011}}</ref> Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. The song is also called a 'Soup' song, where 'Soup' (as in 'crying in [same]') is a colloquial Tamil word which refers to young men experiencing depression after love failure in a love relationship.<ref name="rediff1"/>

The song was recorded at [[A. R. Rahman]]'s [[Panchathan Record Inn and AM Studios|AM Studios]] in Chennai. The Sound Engineer for this song is Siva Kumar S (Chief Audio Engineer), [[Panchathan Record Inn and AM Studios]]. The song was officially released after it was known to become popular after an accidental release on to the internet.<ref name=Hinduwhy /><ref name=leak>{{cite news|last=Ramanujam|first=Srinivasa|title='3' songs leaked!|url=http://articles.timesofindia.indiatimes.com/2011-11-11/news-interviews/30394308_1_song-richa-gangopadhyay-national-award-winning-actor|archive-url=https://web.archive.org/web/20131203062629/http://articles.timesofindia.indiatimes.com/2011-11-11/news-interviews/30394308_1_song-richa-gangopadhyay-national-award-winning-actor|url-status=dead|archive-date=3 December 2013|access-date=21 November 2011|newspaper=[[The Times of India]]|date=11 November 2011}}</ref>

==Composition==
A downtempo song, "Why This Kolaveri Di" has been built around an ancient south Indian folk rhythm using ancient folk instruments. He used the [[nadaswaram]], [[shehnai]], [[saxophone]] [[urumi (drum)|urumee]] and [[thavil]] drums, [[acoustic guitar]], [[Keyboard instrument|keyboards]] mixed with electronic synths and scratches.<ref name="rediff1"/> The instruments utilize the singing style of [[Tamil folk culture]]. The composer added a crescendo to make the instrumentation become more layered.<ref name="rediff1"/>

The words of the song are in a simple form of [[Tanglish]], a mixture of [[Tamil language|Tamil]] and [[English language|English]]. The song creates an imagery of an Indian boy who has gone through love failure. While singing, Dhanush creates a tone of being drunk, when he repeatedly asks why she (refers to [[Shruti Haasan]]'s character) hurt him.<ref name=BBCnonsense/><ref name=Hinduwhy/> The words have been described as "nonsensical" by some and an evocation of "Tamil street humour".<ref name=BBCnonsense/> Dhanush has stated that the choice of words allows it to be a very relatable song.

==Music video==
The music video features Dhanush singing the song at AM studios, accompanied by Anirudh on a keyboard. His co-star Shruti Haasan and the director of ''3'', [[Aishwarya Rajinikanth]] are seen listening in the background. The video was recorded by Abinandhan Ramanujam<ref name=sify>{{cite web|title=Why this Kolaveri Di?|url=http://www.sify.com/movies/why-this-kolaveri-di-news-news-llrqDjdgbhg.html|archive-url=https://web.archive.org/web/20111118204604/http://www.sify.com/movies/why-this-kolaveri-di-news-news-llrqDjdgbhg.html|url-status=dead|archive-date=18 November 2011|website=[[Sify]]|access-date=21 November 2011|date=17 November 2011}}</ref><ref name=toiviralnet/>

The video of the song in the film, ''[[3 (2012 Indian film)|3]]'', was filmed in a set made to replicate the crowded shopping street of Chennai's [[Marina Beach]]. The video featured Dhanush and [[Sunder Ramu]] along with other extras singing the song, while Shruti Haasan makes an appearance towards the end of the video.

==Records and achievements==
Upon release, the [[hashtag]] ''#kolaveri'' topped the Indian trends in [[Twitter]] on the evening of 21 November 2011 and was trended for three consecutive days. Within a week of the official release of the video, it received more than 3.5 million views on [[YouTube]], more than 1 million shares on [[Facebook]], while trending in India on Twitter the whole time. The song is also a hit among non-[[Tamil people|Tamils]], apparently due to the Tanglish lyrics.<ref name=toiviralnet>{{cite news|title=Kolaveri di song goes viral on Net|url=http://timesofindia.indiatimes.com/tech/news/internet/Kolaveri-di-song-goes-viral-on-Net/articleshow/10854394.cms|access-date=24 November 2011|newspaper=[[The Times of India]]|date=24 November 2011}}</ref><ref name=BathroomCrooning>{{cite news|title=Kolaveri Di: Tamil actor Dhanush's studio rendering of bathroom crooning becomes a global rage|url=http://economictimes.indiatimes.com/news/news-by-industry/media/entertainment-/entertainment/kolaveri-di-tamil-actor-dhanushs-studio-rendering-of-bathroom-crooning-becomes-a-global-rage/articleshow/10837167.cms?google_editors_picks=true|access-date=23 November 2011|newspaper=[[The Economic Times]]|date=23 November 2011}}</ref><ref>{{cite news|title=The Kolaveri Di phenomenon|url=http://timesofindia.indiatimes.com/entertainment/regional/news-interviews/The-Kolaveri-Di-phenomenon/articleshow/10839235.cms|access-date=23 November 2011|newspaper=[[The Times of India]]|date=23 November 2011}}</ref> Soon after its release, the song was played on US radio station [[KZYX]] [[FM broadcasting|FM]] by Mister X, on his show, ''Music Out of Bounds''.<ref>Mendo Mann aka Mister X</ref> By 30 November 2011, it had more than 10.5 million YouTube views.<ref>{{citation|url= http://www.hindustantimes.com/Entertainment/RegionalFlavours/Kolaveri-Di-crosses-10-million-mark/Article1-775973.aspx |archive-url= https://web.archive.org/web/20111130172330/http://www.hindustantimes.com/entertainment/regionalflavours/kolaveri-di-crosses-10-million-mark/article1-775973.aspx |url-status= dead |archive-date= 30 November 2011 |title=Kolaveri Di crosses 10-million mark |author=Indo-Asian News Service | newspaper=Hindustan Times |date=30 November 2011 }}</ref> By the start of 2012, it had crossed 30 million YouTube views.<ref>{{citation|url= http://currentaffairsquiz.com/currentaffairsmonthwise/kolaveri-di-records-30-million-views-sung-by-dhanush |title=Kolaveri Di crosses 30-million mark |date=1 January 2012 }}</ref> The song and versions of it account for more than 200 million of YouTube's total views.<ref name="indiaglitz1">{{cite web|url=http://www.indiaglitz.com/channels/tamil/article/76020.html |archive-url=https://web.archive.org/web/20120107194953/http://www.indiaglitz.com/channels/tamil/article/76020.html |url-status=dead |archive-date=7 January 2012 |title="'Kolaveri' - 2011's top song" says CNN (US) ! - Tamil Movie News |website=IndiaGlitz |date=31 August 2011 |access-date=29 December 2011}}</ref> The song became the top downloaded song on mobile with 4,100,000 downloads within the first 18 days of release.<ref name="iim"/> On 24 November 2011, this song became the first Tamil film song to premier on [[MTV India]]. The video was shared by 1.4 million people, liked by 1.8 million people and received more than 1.1 million comments. As of November 2020, the song has 235 million views on YouTube, becoming the second most viewed Tamil song on YouTube only bested by "[[Rowdy Baby]]" from ''[[Maari 2]]'', another Dhanush-starrer.<ref>{{citation|url=http://www.ndtv.com/article/regional/kolaveri-becomes-youth-anthem-152897|title=Kolaveri becomes youth anthem|publisher=[[NDTV]]|date=25 November 2011|access-date=28 November 2011}}</ref>

Imitations and parodies of this song have been created, including versions in different Indian languages, a female version, and versions about current events at that time.<ref>{{cite news|url=http://timesofindia.indiatimes.com/videols/11044508.cms|title=Top 10 Versions of 'Kolaveri Di' Song|date=9 December 2011|work=Times of India|access-date=10 December 2011}}</ref><ref>Deepa Kurup, [http://www.thehindu.com/news/states/karnataka/article2684595.ece Why this ‘kolaveri di' is India's coming of age], ''The Hindu'', 4 December 2011</ref> Its rapid spread to nightclubs and discos in [[Tokyo]], Japan were reported soon after release, and a viral video of Japanese women dancing to it spread soon afterwards.<ref>{{cite news|url=http://www.dnaindia.com/entertainment/report_im-trying-to-forget-the-kolaveri-di-craze-actor-singer-dhanush_1619276 |title=I'm trying to forget the Kolaveri Di craze: Actor-singer Dhanush — Entertainment — DNA |work=[[Daily News and Analysis]] |date=2011-11-30 |access-date=2011-12-29}}</ref> Police officers in India used versions of the song and its title to combat road rage and encourage bike riders to wear helmets. The popularity of the song was also reported by international media like [[BBC]] and [[Time (magazine)|''Time'' magazine]], who attributed its major crossover world appeal to its universal theme, catchy tune and unique lyrics.<ref name=BBCnonsense/><ref name=TimeSemiEnglish>{{cite magazine|url=http://newsfeed.time.com/2011/11/30/nonsensical-semi-english-music-video-goes-viral-in-india/|title=Nonsensical, Semi-English Music Video Goes Viral in India |last=Jackson|first=Joe| date=30 November 2011|magazine=[[Time (magazine)|Time]]|access-date=10 December 2011}}</ref> Top business schools like [[Indian Institutes of Management]] conducted studies to figure out the popularity of this song.<ref name="iim">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/music/news-and-interviews/B-schools-hit-by-the-Dhanushs-Kolaveri-di-attack/articleshow/11047535.cms|title=B-schools hit by the Dhanush's Kolaveri di attack|last=Singh|first=Renu|date=10 December 2011|work=Times of India|access-date=10 December 2011}}</ref> The song has inspired [[flash mob]]s in [[Chennai]], [[Mumbai]], [[Groningen]] and [[Auckland]].

The song was performed live by Dhanush in his first-ever live performance at the 2011 [[BIG Star Entertainment Awards]].<ref>{{cite news|title=Stars at Big Star Entertainment Awards|url=http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Stars-at-Big-Star-Entertainment-Awards/articleshow/11144419.cms|access-date=18 December 2011|newspaper=[[The Times of India]]|date=18 December 2011}}</ref>

Indian Prime Minister [[Manmohan Singh]] invited Dhanush for the dinner party along with Japanese Prime Minister [[Yoshihiko Noda]] in his New Delhi residence, India.<ref>{{cite web|title=Dhanush invited by the Indian Prime Minister for the dinner|url=http://behindwoods.com/tamil-movie-news-1/dec-11-04/dhanush-kolaveri-27-12-11.html|access-date=28 December 2011|website=Behindwoods.com|date=27 December 2011}}</ref> The political parties [[Bharatiya Janata Party]] and [[Indian National Congress]] used variants of the song in their campaigns for [[Legislative Assembly elections in India, 2012|2012 assembly elections]].<ref>{{cite news|agency=TNN|first1=Renu |last1=Singh|title=Congress to adopt Kolaveri Di as campaign theme|url=http://articles.timesofindia.indiatimes.com/2012-01-18/news-and-interviews/30636064_1_theme-song-dhanush-s-kolaveri-di-copyright|archive-url=https://archive.today/20120709072502/http://articles.timesofindia.indiatimes.com/2012-01-18/news-and-interviews/30636064_1_theme-song-dhanush-s-kolaveri-di-copyright|url-status=dead|archive-date=9 July 2012|access-date=22 January 2012|newspaper=[[The Times of India]]|date=18 January 2012}}</ref><ref>{{cite news|agency=PTI|title=Goa polls: BJP uses 'Kolaveri Di' for campaign|url=http://indiatoday.intoday.in/story/goa-polls-bjp-uses-kolaveri-di-for-campaign/1/169981.html|access-date=22 January 2012|newspaper=India Today|date=21 January 2012}}</ref><ref>[http://economictimes.indiatimes.com/news/politics/nation/bjps-campaign-jingle-to-use-kolaveri-di-tunes/articleshow/11622426.cms BJP's campaign jingle to use 'Kolaveri Di' tunes], ''Economic Times'', 25 January 2012</ref>

"Why This Kolaveri Di" also echoed at Beating, the Retreat ceremony (a ceremony which is a part of [[Republic Day (India)|Republic Day]] celebrations in India).<ref>[https://archive.today/20120708162202/http://articles.timesofindia.indiatimes.com/2012-01-29/bhopal/30675477_1_retreat-ceremony-chief-guest-music-tunes 'Kolaveri Di' to echo at Beating the Retreat ceremony], ''The Times of India'', 29 January 2012</ref>

== Criticism ==
[[Javed Akhtar]], a poet, lyricist and scriptwriter slammed the song for its insult to sensibility.<ref>{{cite news|title=Javed Akhtar slams Kolaveri Di|url=http://www.hindustantimes.com/Entertainment/RegionalFlavours/Javed-Akhtar-slams-Kolaveri-Di/Article1-776973.aspx|archive-url=https://web.archive.org/web/20111203200130/http://www.hindustantimes.com/Entertainment/RegionalFlavours/Javed-Akhtar-slams-Kolaveri-Di/Article1-776973.aspx|url-status=dead|archive-date=3 December 2011|access-date=2 June 2012|newspaper=[[Hindustan Times]]|date=3 December 2011|location=Mumbai}}</ref> In April 2012, a petition was filed in the [[Kerala High Court]] seeking a ban on the song citing negative influence on children, claiming to inciting violence and aggression.<ref name="klhcpetition">{{cite news|url=http://tribune.com.pk/story/359682/why-this-kolaveri-di-indian-court-bans-epic-song-in-state/|title=Why this Kolaveri di?: Petitioner seeks ban on 'epic' song|last=Saifuddin|first=Yousuf |date=2012-04-04|publisher=The Express Tribune|access-date=5 April 2012|location=Kerala}}</ref> The excessive use of "Tanglish" in the song, symbolic of the degradation of the Tamil Language caused Sri Lankan singer S.J. (Jerry) Stalin to riposte with "Yarlpanathilirunthu Kolaverida" ({{Translation|Bloodlust from Jaffna}}). The lyrics, which featured the line "Why this bloodlust toward my Tamil language?" end with "Jaffna: that place noted for its classical Tamil/ Tamil, your duty is to protect our Tamil mother-tongue".<ref>{{cite news|title=Salvaging Sinhala and Tamil|url=http://archives.dailynews.lk/2001/pix/PrintPage.asp?REF=/2012/08/09/fea02.asp|access-date=21 October 2020|newspaper=[[Daily News (Sri Lanka)]]|date=9 August 2012|location=Colombo}}</ref>

"Why This Kolaveri Di" popularised the soup-song genre, which resulted in many filmmakers and actors having such sequences and songs in their films.<ref>{{Cite web|date=2012-02-06|title=Kolavari Di: how India's 'Tamglish soup song' went viral {{!}} Priya Virmani|url=http://www.theguardian.com/commentisfree/2012/feb/06/kolavari-di-india-tamglish-soup-song-viral|access-date=2021-07-22|website=the Guardian|language=en}}</ref> This resulted in severe criticism with many cinephiles and critics time and again, due to this culture.<ref>{{Cite web|title=Wanna Be Cool? Bash Them! - Tamil Visitor Coloumn - Mayakam Enna|url=https://www.behindwoods.com/features/visitors-1/dec-11-02/mayakam-enna-14-12-11.html|access-date=2021-07-22|website=www.behindwoods.com}}</ref> In December 2015, Anirudh worked with [[Silambarasan]] for the "[[Beep Song]]". Following the song leak, both of them were criticised widely from several women organisations, including Maadhar Sangam, as the song featured lyrics that found to be explicit and derogative against women.<ref>{{Cite news|last=Yamunan|first=Sruthisagar|date=2015-12-14|title='Beep' song caught in controversy|language=en-IN|work=The Hindu|url=https://www.thehindu.com/news/cities/chennai/beep-song-raises-a-storm-of-protests/article7985908.ece|access-date=2021-07-22|issn=0971-751X}}</ref> A police complaint was filed against Simbu and Anirudh by the [[All India Democratic Women's Association]] from the [[Coimbatore]] wing, taking offence over the objectionable and sexist lyrics.<ref>{{Cite web|date=2015-12-14|title=Beep song: Conflicting statements by T Rajendar and Anirudh stokes controversy|url=https://www.thenewsminute.com/article/beep-song-conflicting-statements-t-rajendar-and-anirudh-stokes-controversy-36790|access-date=2021-07-22|website=The News Minute|language=en}}</ref> Anirudh however denied its connection with the song.<ref>{{Cite web|last=|date=2015-12-30|title=Simbu Anirudh beep song: Silambarasan set to end the year on a sad note|url=https://www.ibtimes.co.in/simbu-anirudh-beep-song-silambarasan-set-end-year-sad-note-661363|access-date=2021-07-22|website=IB Times}}</ref>

Following the [[Swathi murder case]], the debate over alleged misogyny used in the song was revived,<ref>{{Cite web|date=2016-09-22|title=Tamil film industry glorifies the stalking of women, activists say|url=http://www.theguardian.com/world/2016/sep/22/tamil-film-industry-kollywood-glorifies-stalking-women-activists|access-date=2021-07-22|website=the Guardian|language=en}}</ref> after several notions expressed about the portrayal of women and romance in Tamil cinema found to be "unrealistic" and "dangerous to the lives of women".<ref>{{Cite web|date=2016-07-03|title=Glorifying stalking and violence, when will Kollywood end this Kolaveri?|url=https://www.thenewsminute.com/article/glorifying-stalking-and-violence-when-will-kollywood-end-kolaveri-45845|access-date=2021-07-22|website=The News Minute|language=en}}</ref><ref>{{Cite web|title=Swathi was not the first...and she will not be the last|url=https://www.newindianexpress.com/cities/chennai/2016/jun/30/Swathi-was-not-the-first...and-she-will-not-be-the-last-886618.html|access-date=2021-07-22|website=The New Indian Express}}</ref> Several film celebrities including Dhanush (the songwriter), Silambarasan and [[Sivakarthikeyan]] were criticised for the portrayal and normalization of [[unrequited love]], stalking and misogyny in films.<ref>{{Cite web|date=2016-07-21|title=Stalkers of Tamil cinema: If the character is one, then show him for what he is|url=https://www.thenewsminute.com/article/stalkers-tamil-cinema-if-character-one-then-show-him-what-he-46869|access-date=2021-07-22|website=The News Minute|language=en}}</ref><ref>{{Cite web|date=2016-10-19|title=Calling out stalking in Tamil cinema: A dedicated Facebook page and an explainer video|url=https://www.thenewsminute.com/article/calling-out-stalking-tamil-cinema-dedicated-facebook-page-and-explainer-video-51611|access-date=2021-07-22|website=The News Minute|language=en}}</ref> Dhanush, in a 2017 interview with film critic [[Baradwaj Rangan]], said that the dialogues, songs and characters in his films "may remain in a space that is positive and healthy", in response to the public outrage against portrayal of stalking and misogyny in Tamil films and songs.<ref>{{Cite web|date=2017-04-16|title=I am more careful about what I say on screen now: Actor Dhanush on stalking in Kollywood films|url=https://www.thenewsminute.com/article/i-am-more-careful-about-what-i-say-screen-now-actor-dhanush-stalking-kollywood-films-60442|access-date=2021-07-22|website=The News Minute|language=en}}</ref>

== Cover and parody versions ==

=== Arjun ===
An [[R&B]] version by London-based artist [[Arjun (singer)|Arjun]] was uploaded on YouTube 10 December 2011 and received 1.5 million views within a week.<ref>{{cite news | url=http://www.asiantribune.com/news/2011/12/22/why-kolaveri-di |title=Why this Kolaveri Di? | last=Tharany |first=R.| date=22 December 2011| work= [[Asian Tribune]] |access-date=15 March 2012}}</ref> 

=== Nevaan Nigam ===

A "milk version" of the song by [[Sonu Nigam]]'s son became popular on YouTube, and was acknowledged by actor Dhanush, who stated "I'm in love with Nevaan Nigam's version of Kolaveri Di. Great idea Sonu Nigam". A feature of this version was to replace the word 'scotch' with 'milk'.<ref>{{cite news | url=http://articles.timesofindia.indiatimes.com/2011-12-06/news-and-interviews/30481552_1_sonu-nigam-soup-song-madhurima | archive-url=https://archive.today/20120707055020/http://articles.timesofindia.indiatimes.com/2011-12-06/news-and-interviews/30481552_1_sonu-nigam-soup-song-madhurima | url-status=dead | archive-date=7 July 2012 |title=Sonu Nigam's son sings Kolaveri Di, Dhanush impressed | date=6 December 2011| work=[[The Times of India]] |access-date=15 March 2012}}</ref> 

=== Geo TV – Pakistan ===
The song "''Where is Democracy Di''" was aired by Geo TV on its popular programme ''[[Hum Sub Umeed Se Hain]]'', a popular satire in [[Pakistan]] on [[Geo TV]] which is aimed at exposing the wrongdoing of the government in a lighter vein was based on ''Why This Kolaveri Di''.<ref>{{cite web|url=http://www.deccanchronicle.com/channels/world/asia/why-kolaveri-pakistanis-ask-their-politicians-439|title=Why this Kolaveri, Pakistanis ask their politicians|publisher=Deccan Chronicle|access-date=30 November 2012}}</ref>

=== Bharatiya Janata Party ===
Abeer Vajpayee, a journalist turned [[Bharatiya Janata Party]] (BJP) worker, wrote, composed and sung a parody of the Kolaveri Di targeting the corruption and gross financial mismanagement under the [[United Progressive Alliance]] regime. This song called 'Why This Hera Pheri Ji' became an instant hit on YouTube as it featured mimicry of leaders like [[Manmohan Singh]], [[Sonia Gandhi]], [[Anna Hazare]], [[Mulayam Singh Yadav]], [[Amar Singh (politician)|Amar Singh]] and [[Akshay Kumar]]. All male voices were done by Vajpayee himself and effect of only female voice of Sonia Gandhi was by his wife Ruchi.<ref>{{cite web|url=http://archive.indianexpress.com/news/yo-boys-the-loot-song/907999/0|title=Yo Boys, The Loot Song — Indian Express}}</ref>

[[Vishnu Wagh]], veteran poet who joined BJP, penned the lyrics which have been fitted in the "Kolaveri di" tune. The song has been changed from "Kolaveri di" to "Kamlawari di" to include the party's election symbol lotus. The recorded version is meant for [[2012 Goa Legislative Assembly election]] and [[2012 Uttar Pradesh Legislative Assembly election]].<ref>{{cite web |date=21 January 2012 |title=BJP sings "Kolaveri di" tune for Goa polls |url=https://indianexpress.com/article/india/politics/bjp-sings-kolaveri-di-tune-for-goa-polls/ |access-date=9 December 2012 |website=[[The Indian Express]]}}</ref><ref>{{cite web |date=25 January 2012 |title=BJP's campaign jingle to use 'Kolaveri Di' tunes |url=https://economictimes.indiatimes.com/news/politics-and-nation/bjps-campaign-jingle-to-use-kolaveri-di-tunes/articleshow/11622426.cms |website=[[The Economic Times]]}}</ref>

=== Chennai city traffic police ===
KravMaga instructor Sree Ram created an outdoor campaign on road rage.<ref>{{cite web|url=http://www.thehindubusinessline.com/catalyst/coolu-songu-little-hypeu/article2692416.ece|title=Cool-u song-u, little hype-u ...|first=GOKUL|last=KRISHNAMURTHY|date=7 December 2011}}</ref>

=== Sertab Erener ===
Turkish pop music singer [[Sertab Erener]] covered the song as "Söz" ({{lang-tr|Promise}}) for her "Sade" album in 2013, with lyrics written by [[Nil Karaibrahimgil]]. She released the music video for the song in 2014.<ref>{{cite web|title=Sosyal medyanın gündemi Coca Cola'nın Özcan Deniz ve Sıla'lı yeni reklamı|date=5 May 2015 |url=http://www.milliyet.com.tr/sosyal-medyanin-gundemi-coca-magazin-2054554/|publisher=[[Milliyet]]|access-date=5 May 2015|language=tr}}</ref>

=== Özcan Deniz and Sıla ===
Turkish arabesque music singer [[Özcan Deniz]] and pop music singer [[Sıla (singer)|Sıla]] covered the song as "Aç Bir Coca-Cola" for [[Coca-Cola]] commercial in 2015. The commercial also resembles the scenes from the film ''[[3 (2012 Tamil film)|3]]''.<ref>{{cite web|title=Özcan Deniz'li Coca-Cola reklamı, Hint müziği çıktı|url=http://www.radikal.com.tr/hayat/ozcan_denizli_coca_cola_reklami_hint_muzigi_cikti-1349901|publisher=[[Radikal]]|access-date=5 May 2015|language=tr}}</ref>

==References==
{{reflist}}

==External links==
* {{YouTube|YR12Z8f1Dh8|''Why This Kolaveri Di''}} (by [[Sony Music India]])
* {{YouTube|5DK-ZWyxZ8k|''Why This Kolaveri Di '' '''''movie version'''''}} (by [[Sony Music India]])


[[Category:2011 songs]]
[[Category:Indian songs]]
[[Category:Tamil-language songs]]
[[Category:Tamil film songs]]
[[Category:Songs with music by Anirudh (composer)]]
[[Category:Songs written for films]]
[[Category:Viral videos]]
[[Category:Songs written by Dhanush]]
[[Category:2010s fads and trends]]

Why This Kolaveri Di - Revision history

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