https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Web_audience_measurementWeb audience measurement - Revision history2026-08-21T08:30:38ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Web_audience_measurement&diff=545605&oldid=prevDianaX6283: made new stub.2024-03-26T01:20:27Z<p>made new stub.</p>
<p><b>New page</b></p><div>'''Web Audience Measurement''' (WAM) is an [[audience measurement]] and [[web analytics|website analytics]] tool that measures [[Internet usage]] in [[India]]. The system, a joint effort of [[IMRB International]] and [[Internet and Mobile Association of India]] surveys over 6000 individuals across 8 metropolitan centers in [[India]] and tracks a variety of metrics such as time-on-site, exposure, reach and frequency of Internet usage.<ref>{{cite web|url=http://www.thehindubusinessline.in/2010/11/02/stories/2010110251500900.htm |access-date=2023-10-31 | title=IMRB launches Web audience measurement | archive-url=https://web.archive.org/web/20120309225422/http://www.thehindubusinessline.in/2010/11/02/stories/2010110251500900.htm | archive-date=2012-03-09}}</ref><br />
<br />
WAM uses [[audience measurement]] and is a continuous tracking [[cohort study|panel study]] that provides [[cross-sectional study|cross sectional]] data on Internet usage segmented by [[gender]], [[SEC Classification (India)|SEC]] and location.<ref>{{cite web|url=http://www.medianama.com/2010/11/223-part-1-how-imrbs-web-audience-measurement-tracks-information/|title=Part 1: How IMRB's Web Audience Measurement Tracks Usage|first=Nikhil|last=Pahwa|date=3 November 2010|publisher=}}</ref> This panel-based approach uses metering technology, design for an Indian context that tracks computers.<br />
<br />
Web Rating Points factor multiple measures of Internet usage to provide a more comprehensive picture to [[online advertising|web advertisers]] and attempts to standardize [[web analytics]] in India. The [[web analytics]] market in India is currently fragmented, with [[Comscore]] and [[Vizisense]] being [[IMRB]]'s key competitors. Several discussions revolve around the difference between the numbers provided by all the competitors in the digital audience measurement space. Therefore, choosing the right measurement partner is imperative for media stakeholders.<ref>{{cite web|url=http://communications.webalue.com/2011/04/14/audience-measurement-cocktails-which-one-gets-you-the%E2%80%A6-high/|title=Audience Measurement Cocktails: Which one gets you the… HIGH?? - Webalue.com Communications - Posted in Advertising -|publisher=|access-date=2011-07-16|archive-date=2011-07-02|archive-url=https://web.archive.org/web/20110702065313/http://communications.webalue.com/2011/04/14/audience-measurement-cocktails-which-one-gets-you-the%E2%80%A6-high/|url-status=dead}}</ref> This creates rifts between users of two different audience measurement tools.<br />
<br />
==References==<br />
{{Reflist}}<br />
<br />
[[Category:Audience measurement]]<br />
[[Category:Internet radio]]<br />
[[Category:Web analytics]]<br />
[[Category:Digital marketing]]<br />
[[Category:Telecommunications in India]]<br />
[[Category:Internet in India]]</div>DianaX6283