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{{Short description|Indian multinational electronics company}}
{{Use dmy dates|date=October 2021}}
{{Infobox company
| name = Vu Televisions
| logo = Vu_Televisions.png
| logo_size = 220px
| logo_alt = Vu TVs
| logo_caption =
| logo_padding =
| image =
| image_size =
| image_alt =
| image_caption =
| native_name =
| native_name_lang =
| former_name =
| type = Privately held company
| industry = {{plainlist|
*[[Consumer electronics]]
*[[Home appliance]]}}
| founded = {{start date and age|2006}}
| founder = [[Devita Saraf]]
| hq_location_city = [[Mumbai]]
| hq_location_country = [[India]]
| area_served = Worldwide
| key_people = [[Devita Saraf]] <br />(CEO and Design Head)
| num_employees = 300<ref>{{cite web |title=Vu Televisions |url=https://www.vutvs.com/ |website=Vu California |access-date=22 April 2021}}</ref>
| num_employees_year =
| brands = Vu
| products = {{plainlist|
*Luxury Series
*Premium UHD
*Smart Series
*Iconium Series
*Play Series
*Corporate TVs}}
| owner =
| website = {{URL|https://www.vutvs.com}}
}}
'''Vu Televisions''' (also '''Vu Technologies''') is an Indian [[electronics company]] that manufactures television brand and [[LED-backlit LCD|LED]] TV, and display manufacturer founded by Indian businessperson [[Devita Saraf]], in [[Mumbai]], India in 2006. It is among the top 10 largest-selling TV brand across [[e-commerce]] platforms in India.<ref name="launch">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-launches-premium-tvs-in-india-aims-for-no-4-slot-in-high-end-segment/articleshow/54309337.cms|title=Vu launches premium TVs in The Republic of India, aims for No. 4 slot in high-end segment|author=Gulveen Aulakh|date=13 September 2016|work=The Economic Times}}</ref>

==History==

Vu Technologies was founded as a high-end electronics company in 2006 by Indian businessperson Devita Saraf, who became its CEO and Design Head.<ref name="makeover">{{cite web|url=http://www.financialexpress.com/industry/vu-technologies-gives-tv-sets-a-tech-makeover/445072/|title=Vu Technologies gives TV sets a tech makeover|author=Rashi Varshney|date=14 November 2016|work=Financial Express}}</ref>

The company turned profitable in 2012 and started exporting televisions to the United States.<ref name="stake" /> Vu introduced [[ultra-high-definition television]] (4K HD) in 2014.<ref>{{cite web|url=http://www.businessinsider.in/Vu-Technologies-Launches-Quad-Core-50-And-55-inch-4K-TVs-InIndia/articleshow/42272480.cms|title=Vu Technologies Launches Quad-Core 50 And 55-inch 4K TVs in India|author=Sulabh Puri|date=12 September 2014|work=Business Insider India}}</ref>

Vu had annual sales of $30 million in 2015, with {{formatnum:300000}} units sold.<ref>{{cite web|url=https://www.forbes.com/sites/naazneenkarmali/2016/01/15/indias-devita-saraf-steps-out-to-become-a-model-ceo/#143d26381457|archive-url=https://web.archive.org/web/20160116144101/http://www.forbes.com/sites/naazneenkarmali/2016/01/15/indias-devita-saraf-steps-out-to-become-a-model-ceo/#143d26381457|url-status=dead|archive-date=16 January 2016|title=India's Devita Saraf Steps Out To Become A 'Model' CEO|author=Naazneen Karmali|date=15 January 2016|work=Forbes}}</ref><ref>{{cite web|url=http://www.hindustantimes.com/business/the-rise-of-indian-tv-makers-a-threat-to-samsung-lg-and-sony/story-KJw5NePEVP9byEzASjqUSK.html|title=The rise of Indian TV makers, a threat to Samsung, LG and Sony|author=Sunny Sen|date=25 May 2016|work=Hindustan Times}}</ref> Vu Technologies gave away a 25% stake in the company to [[private equity]] investors.<ref name="stake">{{cite web|url=http://www.thehindubusinessline.com/companies/vu-tech-to-offload-25-stake-to-pe-funds/article6680033.ece|title=Vu Tech to offload 25% stake to PE funds|author=Purvita Chatterjee|date=10 December 2014|work=The Hindu Business Line}}</ref>

In 2016, Vu introduced entertainment-focused apps on its TVs, with [[video on demand]] including [[Netflix]] as a preloaded feature.<ref>{{cite web|url=http://www.bgr.in/news/tv-ads-just-went-digital-and-this-could-have-far-reaching-impact-on-the-industry/|title=TV ads just went digital, and this could have far reaching impact on the industry|date=25 April 2017|work=BGR}}</ref> The company had 20 stores in Indian cities. Its designer TV sets include one made in collaboration with designer [[Tarun Tahiliani]], with a [[Swarovski]] crystal frame.<ref name="makeover" /><ref>{{cite web|url=http://gadgets.ndtv.com/tv/features/with-new-tvs-vu-hopes-mobile-video-consumption-will-move-to-the-big-screen-662703|title=With New TVs, Vu Hopes Mobile Video Consumption Will Move to the Big Screen|author=Gopal Sathe|date=20 February 2015|work=Gadgets 360}}</ref>

Vu Televisions are sold in 60 countries.<ref name="makeover" /><ref name="launch" /><ref name="hindu">{{cite web|url=http://www.thehindubusinessline.com/info-tech/to-counter-leeco-videocon-drops-price-for-4k-ultra-hd-tv/article9081610.ece|title=To counter LeEco, Videocon drops price for 4K ultra HD TV|author=Purvita Chatterjee|date=7 September 2016|work=The Hindu Business Line}}</ref> In 2016, [[Flipkart]] became its exclusive online sales partner.<ref>{{cite web|url=http://www.financialexpress.com/industry/after-vu-tvs-find-their-way-to-amazon-snapdeal-company-clarifies-its-exclusive-online-sales-partner-is-flipkart/481294/|title=After VU TVs find their way to Amazon, Snapdeal, company clarifies its exclusive online sales partner is Flipkart|date=21 December 2016|work=Financial Express}}</ref> The share of Vu grew to 40% of the total market share in the TV category for Flipkart.<ref name="big" />

Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan.<ref>{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/durables/vu-tech-to-enter-more-cities-eyes-rs-500-crore-sales-in-fy17/articleshow/52237860.cms|title=Vu Tech to enter more cities, eyes Rs 500 crore sales in FY17|date=12 May 2016|work=The Economic Times}}</ref> The company had an annual turnover of ₹5 billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period.<ref name="big">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-tv-increases-market-share-with-big-10-sale/articleshow/58722262.cms|title=Vu TV increases market share with Big 10 Sale|author=Payal Ganguly|date=17 May 2017|work=The Economic Times}}</ref><ref>{{cite web|url=https://blogs.wsj.com/indiarealtime/2017/01/23/trump-inauguration-why-one-of-indias-top-female-ceos-took-out-an-ad-to-congratulate-the-president/|title=Trump Inauguration: Why One of India's Top Female CEOs Took Out an Ad to Congratulate the President|author=Eric Bellman|date=23 January 2017|work=The Wall Street Journal|access-date=7 June 2017|archive-date=7 August 2017|archive-url=https://web.archive.org/web/20170807232316/https://blogs.wsj.com/indiarealtime/2017/01/23/trump-inauguration-why-one-of-indias-top-female-ceos-took-out-an-ad-to-congratulate-the-president/|url-status=dead}}</ref><ref>{{cite web|url=http://www.livemint.com/Technology/FI1XblFvp4cJOpUeYjx1CP/Vu-Technologies-expects-to-nearly-double-sales-to-Rs900-cror.html|title=Vu Technologies expects to nearly double sales to Rs 900 crore by March 2018|author=Anirban Sen|date=17 May 2017|work=Live Mint}}</ref>

== References ==
{{reflist}}

== External links ==
*{{Official website|http://www.vutvs.com/}}
{{Electronics industry in India}}
[[Category:Electronics companies of India]]
[[Category:Technology companies of India]]
[[Category:Display technology companies]]
[[Category:Consumer electronics brands]]
[[Category:Indian companies established in 2006]]

Vu Televisions - Revision history

FrancisClement: created a article added tags - done