42.109.238.7: /* Programmes */

2021-08-17T04:04:13Z

Programmes

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{{short description|Indian radio station}}
{{Use Indian English|date=May 2017}}
{{Use dmy dates|date=May 2017}}
{{Infobox radio station
| name = Vividh Bharati
| logo =
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| city =
| area = India <br>Worldwide
| branding =
| slogan = '''देश की सुरीली धड़कन (The Nation's Melodious Heartbeat)'''
| frequency =
| translator =
| repeater =
| airdate =
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| format = Music Radio
| language = [[Hindi]]
| power = 100 kW
| erp =
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| affiliations =
| operator = AIR Mumbai
| owner = [[All India Radio]]
| licensee =
| sister_stations =
* [[AIR FM Rainbow]]
* [[AIR FM Gold]]
* [[Raagam]]
| webcast = {{URL|http://www.prasarbharati.gov.in/}}
| website = {{URL|http://www.prasarbharati.gov.in/}}
}}

The '''Vividh Bharati Service''' ('''VBS'''; {{lit|Diverse Voices}}) of [[All India Radio]] was conceptualized to combat [[Radio Ceylon]] in 1957. But the central Govt. has stopped it's Short Wave relay centers as a result of which it is only available on internet only.<ref>[http://allindiaradio.org/vb.html Vividh Bharati and Commercial Service] [[All India Radio]].</ref> Vividh Bharati radio channel was launched on 3 October 1957.

All these programmes are produced centrally at Vividh Bharati Service, [[Borivali]], [[Mumbai]] and up-linked to the satellite. 40 Vividh Bharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Some local programme windows are also provided at these stations to give regional flavour to the listeners. Vividh Bharati is also broadcast on DD Direct Plus, the state owned DTH platform. These 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at major cities covering 97% of the Indian population.

Over the years a number prominent people from [[Hindi cinema]] have lent their voice to the channel, including, [[Lata Mangeshkar]] and actors [[Raaj Kumar]] and [[Amitabh Bachchan]], who worked as a radio broadcaster in his early career, many celebrities take part in the popular show ''Vishesh Jaimala'' to encourage [[Indian Army]] and [[Border Security Force|BSF]] soldiers. Today its archives which started the record of film, ''Yehudi Ki Beti'' in 1933, has 22,000 [[ghazal]]s, [[Song|geets]] and [[Bollywood songs|Hindi film song]]s.<ref>{{cite news|url=http://ibnlive.in.com/news/go-gaga-with-vividh-bharatis-golden-year/49854-8.html|archive-url=https://web.archive.org/web/20120605020559/http://ibnlive.in.com/news/go-gaga-with-vividh-bharatis-golden-year/49854-8.html|url-status=dead|archive-date=5 June 2012|title=Go gaga with Vividh Bharati's golden year|date=3 October 2007|publisher=CNN-IBN}}</ref> The station celebrated its golden anniversary on 2 October 2007.<ref>{{cite news|url=http://www.expressindia.com/latest-news/Vividh-Bharati-Connecting-a-nation-with-music-and-memories-for-50-yrs/223677/|title=Vividh Bharati: Connecting a nation with music and memories for 50 yrs|date=3 October 2007|work=Indian Express}}</ref>

==History==
Commercials were introduced initially in the Vividh Bharati Service in 1967 on an experimental basis. Realising the role of advertising in accelerating the social and material progress of the country, commercials were extended to primary channels including FM and local radio stations MW 1 KW in a phased manner. Advertising on radio is not only cost effective to the advertisers but also has the potential to reach rural areas where no other mass media has succeeded in making any tangible dent.

==Content==
The service provides entertainment for nearly 15 to 17 hours a day. It presents a mix of film music, skits, short plays and interactive programmes, Some of the old popular programmes of Vividh Bharati are 'Sangeet Sarita', 'Bhule Bisre Geet', ''[[Hawa Mahal (radio program)|Hawa Mahal]]'', 'Jaimala', 'Inse Miliye', 'Chhaya Geet' etc., are still distinctly recognized by the listeners. From time to time new programmes were introduced like 'Bioscope Ke Batein', 'Sargam Ke Sitare', 'Celluloid Ke Sitare', 'Sehatnama', ' Hello Farmaish', ' Sakhi Saheli' and ' Aaj Ke Phankaar'.

===Programmes===
{{div col|colwidth=20em}}
* Bandan Baar
*Sangeet Saritaa -(2time)
*Bhoole Bisre geet
*Hum hain Rahe Pyaar Ke
*Bharat Ki Ghonj
*Aaj Ke Fankaar-(2time)
*Geet gate Chal
*Pitaraa-(yesterday-repet)
*Paal PAAL dil Ke paas
*Kuch Batein Kuch Geet
*Ujalein Unki yado ki-(mon-sat)
*Bioscope Ki batein-(sunday)
*Sakhi saheli-(mon-fri)
*Sada Bahar nagmein-(sat-sun)
*Nataytarang-(sat-sun)
*Pitaraa
*Sam Sinduri
*Jaimala
*INDEDANUS
*Hawa mahal
*Chitrolok
*Chayageet
*Golden hours-(dilhi)
* [[Aaj Ke Fankar|Fankar]]
* JaimalaKe
* Superhit
* Vividh
* Indradhanush
* Triveni
* Sarita
* Saheli
* Natyatarang
* miliye
* Farmaish
* Zarokha
* Tarane
* Chal
* Masala
* Geet
* Vaar
* Nagame
* Suhane
* Anek
* Gane
* Humsafar
* Express<ref>{{cite web|url=https://nitinkawthankar.blogspot.com/2019/03/schedule-fpc-of-vividh-bharati.html|title=Schedule (FPC) of Vividh Bharati|work=NitinKawthankar.BlogSpot}}</ref>
{{div col end}}

==See also==
* [[Radio Kashmir]]

==References==
{{Reflist}}

[[Category:All India Radio]]
[[Category:Radio stations established in 1957]]
[[Category:Hindi-language radio stations]]
[[Category:Radio stations in Hyderabad]]
[[Category:Radio stations in Indore]]
[[Category:Radio stations in Bhopal]]
[[Category:Radio stations in Patna]]
[[Category:1957 establishments in Bombay State]]

Vividh Bharati - Revision history

42.109.238.7: /* Programmes */